What Mana does

MANA (Medical Associates of Northwest Arkansas), founded in 1999, is a physician-owned, multi-specialty medical group headquartered in Fayetteville, Arkansas, serving patients across the Fayetteville-Rogers Metro area in Northwest Arkansas. The group was created by combining three founding practices — the family medicine group, Northwest Arkansas Pediatrics, and Fayetteville Diagnostic Clinic — to share resources and costs while preserving a focus on quality, compassionate care. MANA today operates through a portfolio of wholly-owned clinical subsidiaries spanning primary care (MANA Family Medicine at eight neighborhood locations), specialty care (pediatrics, psychiatry, women's health, foot and ankle, chiropractic, breast health, sleep medicine, endocrinology, pulmonary medicine), diagnostic services (MANA Imaging, MANA 3T MRI, The Breast Center, lung screening CT, bone density), rehabilitation (MANA Physical Therapy), and walk-in acute care (MANA Urgent Care).

The underlying technology and operational backbone is a unified registration, electronic health record, and billing system shared across all MANA clinics, allowing patients to move between locations without re-registering or transferring records. Patient-facing digital tools include the myMANA Health Portal (medical records, scheduling, prescription refills), TeleVisits for virtual visits, and the Healow mobile app for on-the-go access. Content marketing via a health-education blog, in-clinic service delivery, and a published career page for provider recruitment round out the group's external presence.

Revenue is generated through direct patient care services billed via insurance and patient pay, including fee-for-service office visits, urgent care visits, imaging and diagnostic procedures, physical therapy, and specialty consultations. The physician-owned model — where practicing physicians are also owners and shareholders of the larger group — aligns clinician incentives with the group's performance. No public revenue disclosure, funding rounds, or investor ownership are present in the available data; the company is privately held as a for-profit corporation domiciled in Arkansas.

Name

Mana

Legal name

Medical Associates of Northwest Arkansas

Website

https://www.firstcaredocs.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MANA is a physician-owned, multi-specialty medical group in Northwest Arkansas offering family medicine, pediatrics, urgent care, imaging, physical therapy, and specialty services across eight Fayetteville-Rogers Metro clinic locations under a shared electronic health record system.

Ownership category

akta.pro rank

Product category

Multi-Specialty Physician Group Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industry

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)

Keywords

• Multi-specialty healthcare
• Primary care services
• Diagnostic imaging
• Physician group practice
• Telehealth services

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: MANA generates revenue through direct patient care services at their multiple clinic locations including family medicine, urgent care, specialty services (pediatrics, psychiatry, imaging, physical therapy, etc.), and diagnostic services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MANA (Medical Associates of Northwest Arkansas) is a physician-owned multi-specialty medical group delivering family medicine, urgent care, diagnostic imaging, physical therapy, chiropractic, podiatry, psychiatry, pediatrics, women's health, and breast health services across eight clinic locations in Northwest Arkansas. The group supports in-person care with shared electronic health records and billing across all clinics, a patient portal (myMANA), a telehealth service (TeleVisits), and the Healow mobile app.

Product overview

MANA (Medical Associates of Northwest Arkansas) is a multi-specialty physician group offering a comprehensive network of healthcare services across Northwest Arkansas. The organization operates as a unified practice with shared registration, medical records, and billing systems, enabling patients to visit various clinics without duplicate forms. The portfolio includes primary care through MANA Family Medicine (8 locations), specialty clinics (imaging, MRI, physical therapy, chiropractic, foot and ankle, psychiatry, pediatrics, women's health, breast center), and patient-facing digital tools including myMANA Health Portal, TeleVisits telehealth service, and the Healow mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• MANA Family Medicine: Family medicine clinics providing compassionate, comprehensive primary care to patients in Northwest Arkansas.
• MANA Urgent Care
• MANA Imaging
• MANA Physical Therapy
• myMANA Health Portal

Products and services

• myMANA Health Portal
• TeleVisits
• Healow Mobile App
• MANA Family Medicine Family medicine primary care service delivered across eight independent clinic locations in the Fayetteville-Rogers Metro area of Northwest Arkansas.
• MANA Urgent Care Walk-in urgent care service for acute healthcare needs, open seven days a week including holidays.
• Fayetteville Diagnostic Clinic Multi-specialty diagnostic clinic service offering internal medicine, endocrinology, pulmonary medicine, and sleep medicine.
• MANA Imaging Medical imaging service including bone density scans, lung cancer screening CT, and general imaging.
• MANA 3T MRI Advanced 3T MRI imaging service for detailed diagnostic imaging.
• MANA Physical Therapy Physical therapy and rehabilitation service for recovery and functional improvement.
• Millennium Chiropractic Chiropractic care and rehabilitation service.
• MANA Foot & Ankle Specialty podiatry service focused on foot and ankle conditions and treatment.
• Northwest Arkansas Psychiatry Mental health and psychiatric care service including counseling, evaluation, and medication management.
• Northwest Arkansas Pediatrics Pediatric healthcare service for children and adolescents, including checkups, immunizations, and treatment of childhood illness.
• Renaissance Women's Health Women's health service including gynecology, prenatal care, and gynecological care.
• The Breast Center Specialized breast health service including 3D mammograms and breast cancer screening.

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Privia Health: Multi-specialty physician group and medical practice enabler serving independent practices across multiple U.S. regions. Highly comparable to MANA's physician-owned, multi-specialty model with shared technology infrastructure across practice locations.
• One Medical (Amazon): Membership-based primary care group offering comprehensive family medicine with integrated digital tools (portal, telehealth). Comparable to MANA in primary care focus, multi-specialty support, and digital patient engagement via an app.
• VillageMD: Primary care platform delivering value-based care across multiple states, often co-located with Walgreens. Comparable to MANA in multi-specialty primary care orientation and growth through clinic expansion within defined geographies.
• Atrius Health: Non-profit multi-specialty physician group serving Eastern Massachusetts with shared EHR and integrated primary, specialty, and ancillary services. Closely comparable to MANA in independent group model, multi-specialty breadth, and unified technology infrastructure.
• Oak Street Health (CVS Health): Value-based primary care group focused on senior patients through owned clinics. Comparable to MANA in operating owned primary care clinics at scale with integrated specialty and ancillary services within a defined care model.
• ChenMed: Physician-owned, multi-specialty primary care group serving seniors through dedicated clinics in multiple U.S. regions. Comparable to MANA in physician-ownership model, clinic-based primary care delivery, and integrated specialty services.

Broad incumbents

• Healthcare Partners (Optum): Multi-specialty medical group (now part of Optum) operating owned clinics across multiple states. Comparable to MANA in multi-specialty group practice model, but operates at significantly larger scale as part of a national care delivery portfolio.
• Steward Health Care: Large integrated physician- and hospital-owned care network operating across multiple U.S. states. Comparable to MANA in physician-aligned care model and multi-specialty service breadth, though operates at meaningfully larger scale with hospital infrastructure.
• Cleveland Clinic: Multi-specialty physician-led health system with owned primary care and specialty clinics across multiple regions. Comparable to MANA in physician-led, multi-specialty care delivery model, though at significantly larger scale and geographic scope.

Regional players

• Westmed Medical Group: Multi-specialty physician group serving the New York metro area with shared EHR, primary care, and specialty practices. Comparable to MANA in regional multi-specialty physician-owned model with integrated service lines and unified infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MANA_Clinics
• Facebookfacebook.com/MANAClinics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mana