National Citizen Bank

What National Citizen Bank does

National Citizen Bank (NCB) is a Vietnamese commercial joint stock bank headquartered in Hanoi that provides comprehensive retail and corporate banking services. Originally established on September 18, 1995 as Song Kien Bank, the institution was transformed from a rural bank into an urban commercial bank under the name Navibank and was officially renamed Ngân hàng TMCP Quốc Dân (NCB) in 2014. The bank operates through a nationwide network of 28 branch and transaction offices alongside digital channels including the NCB iziMobile mobile banking application, Internet Banking, SMS Banking, and the Corp360 corporate platform. It serves retail individuals (savings accounts, personal loans, credit cards, insurance products, digital banking) and corporate clients (credit facilities, trade finance, international payments, payroll services, customs tax payment), with a flagship strategic partnership with Sun Group that yields co-branded credit cards (NCB Visa Sun Signature, NCB Visa Sun Paradise Land) and integrated financial services across Vietnam's largest tourism, hospitality, and entertainment conglomerate.

NCB's technology stack centers on a digital banking platform with a mobile-first design, featuring cloud-based core banking infrastructure, biometric authentication (fingerprint/FaceID), eKYC for remote account opening, and the VietQR Global cross-border QR payment solution enabling international travelers from China, South Korea, Thailand, Laos, and Cambodia to pay in Vietnam using home-country banking apps and e-wallets. The bank generates revenue primarily through interest income from lending (housing loans up to 35 years, consumer loans, business loans, trade financing), fee and commission income from banking services (account management, transfers, L/C, guarantees, cards), subscription revenue from tiered digital banking packages (Standard at 6,600 VND/month and Premium at 9,900 VND/month), and transaction-based income from cross-border QR payments and Western Union remittances.

The bank's go-to-market is a hybrid model combining a physical branch and ATM network with self-serve digital onboarding via the iziMobile app and online account opening through eKYC, supplemented by ecosystem partnerships (Sun Group, Bao Viet Insurance) and cross-border payment integrations (Alipay, UnionPay, Naver Pay, Hana Financial Group, GLN, VNpay). Customer segmentation spans retail individuals, corporate/business customers (including SMEs in automotive distribution, wood export, and construction), priority/premium banking clients, and international tourists. As of June 2026, NCB completed its largest-ever capital increase through a private placement, alongside two new Deputy CEO appointments, indicating an active growth and recapitalization phase.

Name

National Citizen Bank

Legal name

National Citizen Commercial Joint Stock Bank

Website

http://ncb-bank.vn

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

National Citizen Bank (NCB) is a Vietnamese commercial bank providing retail and corporate banking services including savings, lending, credit cards, trade finance, and digital banking. The bank serves individuals and businesses through a 28-branch network and mobile platforms, with strategic ties to the Sun Group hospitality ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income from Lending: Core revenue from interest earned on loans including housing loans, consumer loans, business loans, and trade financing. The bank offers various credit products across retail and corporate segments with interest rates varying by product type and customer segment.
2. Fee and Commission Income: Fees from banking services including account management, transfers, international payments, L/C services, guarantee services, and card transactions. Also includes insurance product distribution fees from partnerships.
3. Digital Banking Services: Revenue from digital banking subscriptions and transaction fees from mobile and internet banking platforms, including SMS banking maintenance fees.
4. Cross-border Payment Services: Transaction fees and exchange margins from cross-border QR payment services (VietQR Global) and international money transfers including Western Union services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

National Citizen Bank (NCB) operates a full-service commercial bank in Vietnam delivering savings accounts, personal and corporate loans, international credit cards, trade finance, international payment services, foreign exchange, payroll, insurance distribution, and digital banking through NCB iziMobile, Internet Banking, Corp360, and VietQR Global. It serves retail individuals, SMEs, large corporates, priority/premium customers, and inbound international travelers across 28 branches/transaction offices with nationwide ATM and digital reach.

Product overview

National Citizen Bank (NCB) offers a comprehensive portfolio of banking products and services structured as a multi-channel banking platform. The core offering includes traditional and digital banking channels through NCB iziMobile (mobile app), Internet Banking, and SMS Banking. For personal banking, NCB provides savings products (Traditional Savings, An Phat Savings, Mama Loves You Savings, Flexible Principal Withdrawal), personal loans (housing, car, consumer loans), international credit cards including co-branded cards with Sun Group ecosystem (NCB Visa Sun Signature, Sun Paradise Land, Tự Hào, Classic/Gold, Platinum), and insurance products (NCB Care, NCB Health Plus). Corporate banking includes term deposits, commercial credit products, international payment services (L/C, collections, T/T), trade finance solutions (UPAS L/C, pre-shipment export financing), and specialized services like 24/7 customs tax payment. Digital payment innovations include VietQR Global for cross-border QR payments and Corp360 platform for corporate digital banking. The bank also offers foreign exchange products and money transfer services including Western Union.

Differentiator

Problem solved

Functional benefit

Products and services

• NCB iziMobile Mobile Banking Application Mobile banking application for individuals and businesses providing account management, fund transfers, savings management, bill payments, QR payments, card management, and eKYC-based remote account opening with fingerprint/FaceID biometric authentication. Available on iOS and Android.
• Internet Banking Web-based banking platform enabling customers to manage accounts, perform transfers, savings transactions, and bill payments 24/7 from any location with internet connectivity.
• SMS Banking Banking service delivering account notifications, balance updates, and promotional information via mobile messaging for individual customers.
• NCB Visa Sun Signature Credit Card Premium international co-branded credit card offering privileges across the NCB and Sun Group ecosystem, including a preferential foreign currency conversion fee of 1.1% for travel and resort experiences.
• NCB Visa Sun Paradise Land Credit Card International co-branded credit card providing spending privileges and entertainment benefits at Sun World destinations across Vietnam.
• NCB Visa Credit Classic and Visa Credit Gold International credit cards offering up to 45 interest-free days with spending benefits across shopping, dining, entertainment, and travel.
• NCB Visa Credit Platinum Premium international credit card offering VIP services including complimentary business lounge access and up to 55 interest-free days with credit limits up to 2 billion VND.
• Tiết kiệm truyền thống (Traditional Savings) Savings deposit product with flexible terms and interest payment schedules ranging from 1 week to 60 months, available in VND or USD, with minimum deposit from 1,000,000 VND.
• Tiết kiệm An Phát (An Phat Savings) Savings product with competitive tier-up interest rates that increase based on deposit amount, featuring automatic renewal at maturity.
• Tiết kiệm Mẹ yêu con (Mama Loves You Savings) Savings product designed for parents to build funds for their children's future with flexible deposit options.
• TK rút gốc linh hoạt (Flexible Principal Withdrawal Deposit) Savings deposit allowing flexible principal withdrawal where the withdrawn portion earns demand deposit rate while the remaining balance retains the original term rate.
• Cho vay mua nhà ở (Housing Loan) Personal loan product for purchasing houses, residential land, construction, and home renovation with terms up to 35 years and collateral options including real estate or NCB savings accounts.
• Cho vay mua xe ô tô mới (New Car Loan) Personal loan product for individual customers to finance purchases of new cars for personal travel or business purposes.
• Vay tiêu dùng nhanh (Quick Consumer Loans) Quick consumer loan for existing NCB customers financing real estate projects or car purchases, offering up to 200 million VND with terms up to 48 months.
• Dịch vụ chuyển tiền quốc tế (International Money Transfer Service) International money transfer service supporting multiple foreign currencies with fast processing, simple procedures, and competitive fees.
• Dịch vụ Western Union International money transfer service operated as a Western Union agent, enabling receipt and payment of remittances from abroad without fees for recipients.
• Thanh toán quốc tế (International Payment Services) International payment services for corporate clients including letters of credit (L/C), documentary collections (D/P, D/A), and telegraphic transfers (T/T) for import and export transactions.
• Tài trợ thương mại (Trade Finance) Trade finance solutions for corporate clients including UPAS L/C, pre-shipment export financing, and bill discounting under L/C and collection payment methods.
• Gói sản phẩm trả lương Payroll (Payroll Service Package) Payroll service package enabling businesses to disburse salaries to employees through NCB accounts and card services with various benefits.
• Dịch vụ Nộp thuế Hải Quan 24/7 (24/7 Customs Tax Payment Service) Electronic customs tax payment service operational 24/7, allowing businesses to fulfill state budget payment obligations for import/export goods at any time.
• Corp360 Digital Platform Digital finance platform for corporate customers enabling guarantee processing, disbursement, financial transactions, and credit management on a single integrated platform.
• VietQR Global Cross-Border QR Payment Cross-border QR payment solution enabling international travelers to make instant, secure payments in Vietnam using home-country banking apps or e-wallets, currently supporting visitors from China, South Korea, Thailand, Laos, and Cambodia.
• Tài khoản trực tuyến eKYC (Online eKYC Account Opening) Online payment account opening service using electronic Know Your Customer verification, allowing instant account activation via mobile app with facial recognition and ID document scanning without branch visit.
• Bảo hiểm sức khỏe NCB Care (NCB Care Health Insurance) Health insurance product offering 5 programs (Silver, Titan, Gold, Platinum, Diamond) covering unexpected health risks including hospitalization and surgery, distributed through NCB's partnership with Bao Viet Insurance.

Quantifiable outcome

• Up to 55 days interest-free on credit cards
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Sun GroupflagshipStrategic or Co-development Partner · 15 July 2026Strategic partnership with Sun Group, Vietnam's leading conglomerate in tourism, hospitality, and entertainment. Deep collaboration includes co-branded credit cards (NCB Visa Sun Signature, NCB Visa Sun Paradise Land), cross-border payment services at Sun World destinations and Sun Group hotels, and integrated financial ecosystem for Sun Signature members.
• Sun PhuQuoc AirwayscoreGTM or Marketing PartnerPartnership with Sun PhuQuoc Airways (SPA) airline offering cashback promotions and exclusive benefits for flight passengers using NCB payment services.
• AlipaycoreTechnology or IntegrationIntegration partner for VietQR Global cross-border QR payment service, enabling Chinese tourists to pay using Alipay at participating merchants in Vietnam.
• UnionPaycoreTechnology or IntegrationIntegration partner for VietQR Global cross-border QR payment service, enabling Chinese tourists with UnionPay cards to make payments in Vietnam.
• GLN (Global Location Network)coreTechnology or IntegrationTechnology partner for cross-border QR payment services enabling Korean tourists to pay using GLN-enabled apps.
• Hana Financial GroupcoreTechnology or IntegrationKorean financial institution partner enabling cross-border payments for South Korean tourists through the VietQR Global platform.
• Naver PaycoreTechnology or IntegrationKorean digital wallet partner enabling Naver Pay users from South Korea to make QR payments at merchants in Vietnam.
• Western UnioncoreChannel Partner/ Reseller/ DistributorNCB serves as an agent for Western Union international money transfer services, enabling customers to receive and send international remittances with competitive fees.
• Bao Viet InsuranceminorChannel Partner/ Reseller/ DistributorInsurance product distribution partnership offering health insurance (Bao Viet Intercare) and motor vehicle insurance products to NCB customers.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bac A Bank: Vietnamese joint stock commercial bank of similar mid-tier scale, serving both retail and corporate customers with nationwide branches. Comparable to NCB in size, product breadth, and market positioning as a non-top-tier Vietnamese bank.
• Saigonbank (Saigon Bank for Industry and Trade): Long-established Vietnamese joint stock commercial bank with similar mid-tier scale and full-service retail and corporate banking. Directly comparable to NCB as a smaller publicly listed Vietnamese bank competing against larger incumbents.
• PGBank (PetroVietnam Finance Joint Stock Commercial Bank): Vietnamese joint stock commercial bank of comparable mid-tier scale offering retail and corporate banking services. Similar to NCB in operating model and competitive positioning within Vietnam's banking landscape.
• Saigon-Hanoi Commercial Joint Stock Bank (SHB): Vietnamese joint stock commercial bank with nationwide branch network serving retail and corporate customers. Comparable to NCB in product mix and listed status, though slightly larger in scale.
• Asia Commercial Joint Stock Bank (ACB): Major Vietnamese joint stock commercial bank with strong retail and digital banking franchise. Comparable to NCB in operating model and customer segments, though larger in scale and more digitally mature.
• Ho Chi Minh City Development Joint Stock Commercial Bank (HDBank): Vietnamese joint stock commercial bank focused on retail and SME banking with strong digital capabilities. Comparable to NCB in customer segments and product offerings, though larger in scale.
• Vietnam International Commercial Joint Stock Bank (VIB): Vietnamese joint stock commercial bank with strong retail and digital banking focus, including credit cards. Comparable to NCB in card products, digital strategy, and Vietnamese retail banking positioning.
• LienVietPostBank (LPB): Vietnamese joint stock commercial bank with nationwide network leveraging postal and retail partnerships. Comparable to NCB in scale and in the use of partnership-driven distribution for retail banking.

Broad incumbents

• Vietnam Technological and Commercial Joint Stock Bank (Techcombank): One of Vietnam's largest joint stock commercial banks with leading retail and digital banking franchise. A broader incumbent competing with NCB in retail and corporate segments but at materially larger scale and with greater technology investment.
• Vietnam Prosperity Bank (VPBank): Major Vietnamese joint stock commercial bank with strong retail, SME, and consumer finance operations. A broader incumbent in the same market as NCB but with significantly larger scale and more diversified product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NCB.Official
• Facebookfacebook.com/NCBVietNam
• LinkedInlinkedin.com/in/nganhangquocdan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Citizen Bank