PROM

What PROM does

PROM Profesyonel Tesis Yönetimi ve Otelcilik Hizmetleri is a privately held Turkish facility management and hospitality services company headquartered in the Güneşli Bağcılar district of Istanbul. It provides integrated facility management services — including cleaning, security, gardening and landscape care, valet, pest control, technical maintenance, social facility management, concierge, housekeeping, and energy management — to residential complexes, hotels, and commercial properties. The company also offers real estate brokerage (tenant and buyer sourcing, sales/leasing management, legal and financial follow-up) and consulting services covering security risk analysis, emergency planning, housekeeping consulting, facility needs assessment, and management plan preparation.

The company's service delivery is differentiated through a portfolio of third-party technology integrations rather than proprietary R&D: BioShield nano-technology antimicrobial coatings, Ecolab Vario flexx hygiene cart systems, and UgMO Senlink wireless underground soil-moisture sensor networks for irrigation control. PROM additionally acts as the authorized Turkish distributor of HOMI computerized mini-bar systems for hotels and operates the PROMCard loyalty program for residents of properties under its management.

PROM generates revenue primarily through managed-services contracts with property developers, homeowner associations, hotel operators, and commercial property owners, with services priced on a customized quote basis rather than published rates. Its go-to-market is sales-led and direct, targeting enterprise B2B clients in the Istanbul region, with project-anchored relationships — most prominently with developer Mar Yapı (Güneşli Konutlar and G Plus developments) — forming the disclosed core of its client base. No revenue, headcount, funding, or ownership figures are publicly disclosed, and operations are confined to Turkey.

Name

PROM

Legal name

PROM Profesyonel Tesis Yönetimi ve Otelcilik Hizmetleri

Website

https://promyonetim.com.tr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PROM is a privately held Istanbul-based facility management and hospitality services company serving residential complexes, hotels, and commercial properties in Turkey, offering integrated cleaning, security, maintenance, and consulting bundled with third-party technology integrations.

Ownership category

akta.pro rank

Product category

Facility Management Services

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Reception, Front Desk & Visitor Management (IMAIALAB)

akta.pro secondary industries

Guest Management (Invitations, RSVPs, Seating, Check-in) (HSACAAAJ), Luxury Villa Property Management & Concierge Services (THAMAEAJ)

Keywords

• Facility management services
• Professional cleaning services
• Building maintenance
• Property management consulting
• Commercial cleaning services

Headquarters

HQ city

Bagcilar

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Facility Management Services: Comprehensive facility management services including cleaning, security, maintenance, energy management, and more provided to residential complexes, hotels, and commercial properties. Revenue generated through service contracts with property developers and management companies.
2. Real Estate Services: Second-hand property rental and sales services. Assists clients in finding suitable tenants/buyers, manages financial, legal, and official processes, monitors tenant relations, and handles transactions.
3. Consulting Services: Professional consulting for hotels, residences, and complexes including security risk analysis, emergency plans, housekeeping consulting, management plans, facility needs assessment, budget creation, specifications, documentation, and general management consulting.
4. HOMI Mini Bar Sales and Operations: Authorized Turkish distributor of HOMI computerized mini bars. Offers three models: Full Outsource Program (no investment from hotel, all expenses from PROM), Revenue Share Program (hotel covers product and labor costs), and Direct Sales. Monthly audits and maintenance support included.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

PROM provides integrated facility management services to residential complexes, hotels, and commercial properties in Turkey, covering cleaning, security, gardening, technical maintenance, pest control, concierge, valet, housekeeping, energy management, and social facility operations. It also delivers real estate brokerage services (rental and sales) and professional consulting (security risk analysis, emergency planning, housekeeping consulting, facility needs assessment) under customized contracts. The company additionally operates the authorized Turkish distribution of HOMI computerized mini-bars for hotels and a resident loyalty program (PROMCard).

Product overview

PROM is a facility management and hospitality services company offering an integrated portfolio of technology-powered services. The core offering includes facility management services (cleaning, security, gardening, valet, pest control, technical maintenance, social facility management, concierge, housekeeping, and energy management), complemented by real estate services and consulting. Technology solutions include BioShield (nano technology antimicrobial protection), Ecolab Vario flexx Hygiene (cleaning systems), and UgMO Senlink (smart irrigation). The company also distributes HOMI computerized mini-bars and operates the PROMCard loyalty program for residents of managed properties.

Differentiator

Problem solved

Functional benefit

Brands

• PROMCard: A loyalty card offered to residents of projects served by PROM, allowing users to earn reward points for services which can be redeemed at partner stores or for maintenance fee payments.
• HOMI

Products and services

• Cleaning Services (Temizlik Hizmetleri)

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Mar YapıcoreStrategic or Co-development PartnerMar Yapı is a construction company that values teamwork and combines experience with innovative, perfectionist work approach. They create modern residential living spaces incorporating technological requirements while maintaining natural living areas. Mar Yapı's mission is to create living spaces that prioritize human quality of life, keep pace with technology, and prioritize aesthetic values while living in harmony with nature. Mar Yapı is a primary client and strategic partner for PROM, commissioning facility management services for their residential projects including Güneşli Konutlar and G Plus.
• HOMIminorOEM/ Whitelabel/ Licensing PartnerPROM is the authorized Turkish distributor of HOMI computerized mini bars. HOMI mini bars provide ease of use and high profitability without investment risk. PROM offers three program options: Full Outsource (no hotel investment, all expenses from PROM), Revenue Share (hotel covers product and labor costs), and Direct Sales. Monthly audits and maintenance support included.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• CBRE Group: World's largest commercial real estate services firm with property management, facilities, valuation, and consulting. Comparable on the real estate services and consulting side that PROM bundles around its core FM offering.
• JLL (Jones Lang LaSalle): Global real estate services and investment management firm providing property management, facilities, and consulting. Competes with PROM's real estate services and consulting arms and increasingly offers integrated FM.
• Cushman & Wakefield: Global real estate services firm offering property management, facilities, and consulting to commercial and residential portfolios. Overlaps with PROM's real estate services (leasing, valuation) and consulting practices, and competes for property management mandates.

Broad incumbents

• Mitie Group: UK-based facilities management and professional services company delivering cleaning, security, maintenance, and energy services. Direct functional overlap with PROM's facility management portfolio.
• Sodexo: Global facility management and food/services company operating across residential, commercial, and hospitality segments. Comparable in service breadth (cleaning, maintenance, concierge, energy management) and B2B contract model.
• ISS A/S: Global facility services company with full cleaning, security, property, and workplace solutions across 30+ countries including Turkey. Directly comparable service portfolio to PROM but at much larger scale and broader geographic reach.
• Compass Group: Global support services group with significant facility management and food services exposure, including in hospitality. Less direct in residential FM but competes for contract catering/food programs that overlap with PROM's hospitality clients.
• ABM Industries: US-listed facility services provider delivering janitorial, parking, security, and building maintenance to commercial and residential properties. Same core service model and B2B contract structure as PROM, though larger scale.
• Atalian Global Services: International facility services group with cleaning, security, technical maintenance, and energy management across Europe, Turkey, and beyond. Competes head-to-head with PROM in residential complexes and commercial properties.
• GDI Integrated Facility Services: Canadian facility services company with cleaning, maintenance, and related services for commercial and residential properties. Comparable mid-sized FM operator with similar integrated service mix to PROM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROM