What Enterprise Car Sales does

Enterprise Car Sales is the used vehicle retail division of Enterprise Holdings, Inc. (operating as Enterprise Mobility), founded in 1962 by Jack Taylor in St. Louis, Missouri. The company sells certified pre-owned cars, trucks, vans, and SUVs sourced primarily from the Enterprise rental fleet, supplemented by lease fleet returns, auto auctions, and customer trade-ins. It operates a hybrid retail model combining a physical dealership network across 35+ U.S. states with a full e-commerce platform supporting nationwide inventory browsing, trade-in valuation, financing applications, and test drive scheduling.

Each vehicle undergoes the proprietary Enterprise Certified® inspection, performed by ASE-certified technicians across nine categories covering mechanical, cosmetic, and safety systems. Every purchase includes a 12-month/12,000-mile limited powertrain warranty, a 7-day buyback guarantee, and one year of unlimited-mileage roadside assistance. The company offers a transparent no-haggle pricing model, with the company stating that 75% of vehicles are priced below the Kelley Blue Book typical listing price, and supports purchases through a ten-lender financing partner network.

Enterprise Car Sales generates revenue through one-time used vehicle sales, finance income on originated loans, and attach-rate protection products including extended mechanical repair coverage, tire and wheel protection, windshield coverage, GAP insurance (in partnership with Allstate), and LoJack stolen vehicle recovery. The company is privately held, with no external funding rounds or public ticker, and is wholly owned and operated under the Enterprise Mobility umbrella, which reported FY2025 revenue exceeding $39 billion across its broader portfolio of brands.

Name

Enterprise Car Sales

Legal name

Enterprise Holdings, Inc.

Website

https://enterprisecarsales.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Enterprise Car Sales is the certified used vehicle retail division of Enterprise Holdings, selling inspected pre-owned cars sourced largely from the Enterprise rental fleet through 35+ U.S. dealerships and an e-commerce platform to individual consumers nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Used Vehicle Sales: Enterprise Car Sales generates revenue through the sale of certified used vehicles to consumers. Vehicles are sourced primarily from the Enterprise rental fleet, as well as from lease fleets, auto auctions, customer trade-ins, and other sources. The company sells cars, trucks, vans, and SUVs through physical dealership locations and online channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Enterprise Car Sales sells certified pre-owned cars, trucks, vans, and SUVs to individual consumers through a hybrid network of physical dealerships in 35+ U.S. states and a nationwide online sales platform. Vehicles are primarily sourced from the Enterprise rental fleet (with additional supply from lease fleets, auto auctions, and customer trade-ins) and undergo the proprietary Enterprise Certified inspection by ASE-certified technicians before resale. The company also facilitates financing through partner lenders and offers trade-in, warranty, roadside assistance, and optional protection products.

Product overview

Enterprise Car Sales operates as a used car sales platform offering vehicles for sale both online and through physical dealership locations nationwide. The core product includes Enterprise Certified vehicles that have passed rigorous 150+ point inspections by ASE-certified technicians. The platform is complemented by financing services through partner lenders, trade-in valuation tools using Kelley Blue Book data, and a suite of protection products including the standard 12-month/12,000-mile limited powertrain warranty, 7-day buyback guarantee, and 1-year roadside assistance. Optional extended protection includes eMRP mechanical repair coverage, tire and wheel protection, windshield protection, GAP coverage (via Allstate partnership), and LoJack theft recovery. The company leverages its connection to the Enterprise rental fleet as a primary source of quality used vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Enterprise Certified®: The vehicle certification program at Enterprise Car Sales, under which every vehicle passes rigorous inspection by ASE-certified technicians and is backed by a 12-month/12,000-mile limited powertrain warranty, 7-day buyback guarantee, and 12 months of roadside assistance.

Products and services

• Enterprise Car Sales (Used Vehicle Sales)

Quantifiable outcome

• 75% of vehicles priced below Kelley Blue Book typical listing price
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights4 records

Customer concentration

• Xx.com/EnterpriseCS
• Facebookfacebook.com/enterprisecarsales
• LinkedInlinkedin.com/company/enterprise-car-sales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Car Sales