Whitewater Designs
Whitewater Designs is a privately held Oregon manufacturer that designs and produces paddling and whitewater accessories, boat rescue equipment, and related supplies in Eugene, OR, selling exclusively wholesale to a network of paddle sports dealers across the United States.
- Company typePrivate
- Founded1987
- HeadquartersEugene, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Whitewater Designs does
Whitewater Designs, Inc. is a privately held Oregon corporation that designs and manufactures paddling and whitewater accessories, boat rescue equipment, and supplies for rafts, canoes, kayaks, and stand up paddleboards. The company's product portfolio spans more than 15 categories and over 100 SKUs, including Pro Flap and standard rescue throw bags, cam and oar straps, gear totes and bags, boat covers, boat transportation tie-down kits, foam blocks, EZ raft pumps, camping accessories, and repair materials. Core technical differentiators include the proprietary PROflap rescue bag design developed with swiftwater rescue experts, featuring an integrated flap and roll-top mechanism, specialized mesh for grip and drying, and high-visibility rope tips. Products are constructed from performance materials including 1000d Cordura, nylon mesh, vinyl-coated polyester, DuPont Tyvek, Spectra rope, and polypro rope.
All manufacturing is conducted at the company's Eugene, Oregon facility, with the company emphasizing vertical integration: 'we use it, we improve it, and then we make it for you.' Whitewater Designs sells exclusively through a wholesale dealer network and does not transact directly with consumers; dealers are onboarded via credit application, access pricing and ordering through a dealer login portal, and qualify for volume (5% at $500+), preseason (3%), and early-pay (2%) discounts. The company serves paddle sports retailers and outfitters in the United States, with consumer reach facilitated through a Find a Dealer locator and an affiliated retail store (Oregon Paddle Sports) in Eugene. The business model is one-time wholesale sale of physical goods with Net 30 credit terms, custom order capability, and rapid stock-item fulfillment within 24 hours from Eugene.
Whitewater Designs firmographics
Firmographics- Name
- Whitewater Designs
- Legal name
- Whitewater Designs, Inc.
- Website
- https://whitewaterdesigns.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Whitewater Designs is a privately held Oregon manufacturer that designs and produces paddling and whitewater accessories, boat rescue equipment, and related supplies in Eugene, OR, selling exclusively wholesale to a network of paddle sports dealers across the United States.
- Ownership category
- akta.pro rank
Whitewater Designs industry classification
Industry- Product category
- Paddling & Whitewater Accessories
- akta.pro primary industry
- Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)
- akta.pro secondary industries
- Water Sports & Marine Recreation Gear Distribution (CRAOAJAD), Whitewater Rafting, Kayaking & River Adventures (THAJABAB)
Keywords
Where Whitewater Designs is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Whitewater Designs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wholesale B2B Sales: Whitewater Designs manufactures and sells paddling accessories, boat rescue equipment, and supplies exclusively through wholesale distribution to dealers. Products include throw bags, cam straps, oar straps, boat covers, gear bags, and camping accessories. The company does not sell directly to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume Discount - 5% off orders of $500+ |
| Unit Pricing | Multi-year contract | Preseason Order Discount - 3% off |
| Unit Pricing | Pay-as-you-go | Early Pay Discount - 2% off |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Whitewater Designs product offering
Product offeringCore offering
Whitewater Designs locally manufactures paddling and whitewater accessories, boat rescue equipment, and supplies for rafts, canoes, kayaks, and stand up paddleboards. Its products include throw bags, rescue bags, boat covers, gear totes, straps, pumps, and camping accessories, all produced at its Eugene, Oregon facility and sold exclusively through a wholesale dealer network.
Product overview
Whitewater Designs is a manufacturer of paddling and whitewater accessories offering a comprehensive portfolio of products for rafts, canoes, kayaks, and stand up paddleboards. The core product line centers on Pro Flap Throw Bags (premium rescue bags with McKenzie, Rogue, and Willamette models) and Rescue Throw Bags in three tiers (Standard, Outfitter, Reverse Taper). The accessory portfolio spans Gear Totes and Bags & Storage solutions (Pacific River Bags, mesh drop boxes, cargo covers), Boat Covers (raft and canoe storage covers), Boat Transportation Tie Down Kits, the Cascade Series of Camping Accessories, plus straps, pumps, foam blocks, and repair materials. All products are manufactured locally in Eugene, Oregon.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Flap Throw Bags Premium rescue throw bags designed with swiftwater rescue experts, featuring a flap design for easy stuffing and integrated roll top. Available in McKenzie, Rogue, and Willamette models with poly rope or Spectra rope options in various lengths, targeted at swiftwater rescue professionals and paddlers.
- PROflap Quick Release Harness Waist-mounted harness for conveniently carrying PROflap Rescue Bags around the waist for quick access and deployment, featuring leverlock buckles for easy release, designed for swiftwater rescue and paddling professionals.
- Rescue Throw Bags Emergency rescue throw bags available in three tiers: Standard Rescue Bags (Basic), Outfitter Rescue Bag (Better), and Reverse Taper Rescue Bag (Best). Available with braided buoyant polypro rope or Spectra rope with high-visibility yellow/red coloring, for use by paddlers and outfitters.
- Boat Rescue Equipment Swiftwater rescue equipment including Z-Drag crib sheets and River Tow Tethers in 3ft and 6ft lengths, for paddling rescue operations.
- Gear Totes Ventilated gear totes made of 1000d Cordura with heavyweight nylon mesh, including mesh duffles in multiple sizes (Medium 24L, Large 32L, XL 36L), rucksacks, life jacket totes, and CRG Duffle Dividers, for paddlers needing gear transport and storage.
- Bags & Storage Storage solutions for rafting including cargo boxes, paddle bags, cooler compartments, thwart bags, river bags (Pacific River Bag series in XS to XL), mesh drop boxes, cargo covers, and floor totes.
- Boat Covers Protective covers for boats including Inflated Raft Storage/Travel Covers (sizes 12'-13' to 17'-19') made of 6.5 oz vinyl-coated polyester, and Canoe Storage Covers made of DuPont Tyvek, for rafts and canoe owners.
- Cascade Series of Camping Accessories Camping accessories including trash totes (medium and large), cooler slings, cooler pads (small to XXL), ground cloths, utensil organizers (small and large), fabric water buckets, air-flow dish dryers, and dish shelves, for paddling campers and river outfitters.
- Cam Buckle Straps Polypro, Nylon and Polyester straps with cam buckles for securing gear on boats and trailers.
- Cam Loop Straps Straps designed for securing coolers or dry boxes into raft frames.
- Oar Straps and Tethers Straps and tethers specifically designed for securing oars on rafts and drift boats.
- EZ Raft Pumps & Valves Pumps and valves for inflatable rafts, manufactured in Oregon, for raft owners and outfitters.
- Canoe Accessories Various accessories designed for canoe equipment and outfitting.
- Foam Blocks Foam blocks for canoe or kayak outfitting, also available in bulk for boat customization.
- Boat Transportation Tie Down Kits & Foam Block Kits Kits for transporting canoes and kayaks, including bow & stern tie-down kits, crossbar pads, hood loops, kayak block kits, canoe kits, dock bumpers, lift harnesses, tow winch straps, and inflatable kayak/raft wraps.
- Footcups Foot support accessories for paddling boats.
- Adhesives, Solvents, Repair & Canoe Kits Repair materials for Hypalon, PVC/Urethane and Vinyl materials.
- Tie-Downs / D-Rings Attachment points available in Hypalon and Vinyl/PVC materials for outfitting rafts and boats.
- Fido Floats Safety flotation devices designed for dogs accompanying paddlers.
Companies that use Whitewater Designs
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Whitewater Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Whitewater Designs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oregon Paddle SportsminorLocal retail store in Eugene, OR that is Eugene's premier paddle sports outfitter and boat rental. Carries Whitewater Designs gear along with numerous other paddling and outdoor brands including Eddyline, Current Designs, Hobie, Feelfree, Wenonah, AIRE, Hyside, Rocky Mountain Rafts, SOL, Pau Hana, NRS, Glide, Kokatat, Immersion Research, Astral Buoyancy, Sweet Protection, Level Six, WRSI, Yakima Racks, and others. Provides boat rentals and classes. Located at 520 Commercial St., West Eugene. Store hours: Weekdays 10 AM - 6 PM, Weekends 10 AM - 4 PM.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Whitewater Designs competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Whitewater Designs social profiles
Digital presenceWhitewater Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whitewater Designs leadership team
Management profileNumber of profiles
Whitewater Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whitewater Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whitewater Designs
What does Whitewater Designs do?
Whitewater Designs locally manufactures paddling and whitewater accessories, boat rescue equipment, and supplies for rafts, canoes, kayaks, and stand up paddleboards. Its products include throw bags, rescue bags, boat covers, gear totes, straps, pumps, and camping accessories, all produced at its Eugene, Oregon facility and sold exclusively through a wholesale dealer network.
Is Whitewater Designs a public or private company?
Whitewater Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whitewater Designs founded?
Whitewater Designs was founded in 1987. It employs 11 to 50 people.
Where is Whitewater Designs based?
Whitewater Designs is headquartered in Eugene, United States, in the North America region.
How does Whitewater Designs make money?
One revenue line is on record: wholesale B2B Sales.
Does Whitewater Designs have an API?
No public API is recorded for Whitewater Designs.
What industry is Whitewater Designs in?
Whitewater Designs's product category is Paddling & Whitewater Accessories. Its primary akta.pro industry code is CRAMAIAD, Paddle Sports Retail (Kayak, Canoe, SUP, Paddles), with a secondary code of CRAOAJAD, Water Sports & Marine Recreation Gear Distribution.