Wise Institute For Hair Restoration

What Wise Institute For Hair Restoration does

Wise Institute For Hair Restoration is a private, single-site medical practice headquartered in Wayne, New Jersey, operated by Dr. Jeffrey B. Wise, MD, FACS, a double board-certified facial plastic surgeon trained at Yale, Cornell, Penn, and NYU, with 7,000+ procedures and 5,000,000+ follicles transplanted across his career. The practice delivers surgical hair restoration — primarily Follicular Unit Extraction (FUE) and Follicular Unit Transplantation (FUT/strip method) — alongside complementary procedures including Facial Hair Transplant, Nano Fat Hair Restoration, Exosome Therapy, and Platelet Rich Plasma (PRP) therapy. Supporting offerings include Low Level Laser Light Therapy (in-clinic plus at-home LaserCap and iGrow devices), pharmaceutical products such as Propecia, and supplements including Nutrafol and Viviscal. The facility is Joint Commission Accredited for office-based surgery and HIPAA-compliant.

The business operates as a direct-pay, consumer-facing medical practice with a personalized consultation model: Dr. Wise and staff conduct in-person evaluations at the Wayne facility, develop individualized treatment plans, and execute procedures on-site. FUE procedures are priced at $12,000–$22,000+ depending on graft count and complexity. The practice extends its reach beyond the tri-state area (NJ, NY, CT) to continental US and international patients via a dedicated Patient Care Coordinator and partnerships with four hotels and a chauffeured transportation provider. Patient financing is enabled through Cherry Financing and CareCredit, lowering the upfront cost barrier. Marketing is content-led: educational blog posts, before/after galleries, video testimonials, SEO targeting hair restoration queries, and a third-party-validated RealSelf presence (4.9 stars across 498 reviews).

Revenue is generated through a mix of high-ticket one-time surgical procedures and recurring non-surgical services (PRP sessions, exosome therapy, light therapy, supplements, and topical products), creating both transactional and maintenance-revenue streams. The firm is independently owned by the operating physician with no identified parent company, external investors, or private equity backing, and operates with 11–50 employees.

Name

Wise Institute For Hair Restoration

Legal name

Wise Institute For Hair Restoration

Website

https://drwisehair.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wise Institute For Hair Restoration is a privately held, single-site medical practice in Wayne, New Jersey, led by Dr. Jeffrey B. Wise, delivering FUE and FUT hair transplants, PRP, exosome, and nano-fat therapies to male and female patients across the tri-state area, continental US, and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Surgical Hair Restoration Procedures: One-time surgical procedures including FUE (Follicular Unit Extraction) and FUT (Follicular Unit Transplantation/strip method) hair transplants. These are primary revenue drivers with costs ranging from $12,000 to $22,000 depending on graft count and complexity.
2. Non-Surgical Hair Restoration Treatments: Ongoing revenue from PRP therapy sessions (typically 3 sessions spaced 4-6 weeks apart), exosome therapy, low level light therapy, and topical/hair loss prevention products. Maintenance treatments generate recurring revenue.
3. Medical Financing Services: Partnership with Cherry Financing and CareCredit to provide point-of-sale financing, enabling patients to pay for procedures through manageable monthly payments. This expands the addressable market by making procedures accessible to patients who cannot pay upfront.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wise Institute For Hair Restoration is a medical practice that performs surgical hair transplantation (FUE and FUT/strip methods) and offers non-surgical hair restoration treatments including PRP therapy, exosome therapy, nano fat restoration, low-level laser light therapy, and pharmaceutical/supplement-based hair loss prevention for men and women. Procedures are priced from approximately $12,000 to $22,000+ per case, performed by Dr. Jeffrey B. Wise, MD, FACS, at a Joint Commission Accredited facility in Wayne, NJ.

Product overview

Wise Institute For Hair Restoration offers a comprehensive portfolio of hair restoration products and services centered around surgical hair transplantation (FUE and FUT/strip methods) and non-surgical treatments. The core offerings include FUE Hair Restoration, Strip Method (FUT), Facial Hair Transplant, and PRP Therapy. These are complemented by supportive therapies such as Low Level Laser Light Therapy (including LaserCap and iGrow devices), Exosome Therapy, and Nano Fat Hair Restoration. The practice also provides pharmaceutical and supplement products including Propecia, Viviscal, Nutrafol, and proprietary topical solutions. All services are delivered by Dr. Jeffrey B. Wise at their Joint Commission Accredited facility in Wayne, NJ, serving patients throughout New Jersey and the Tri-state area.

Differentiator

Problem solved

Functional benefit

Brands

• Wise Center for Hair Restoration: Hair restoration practice specializing in FUE, FUT, PRP, and other hair loss treatments

Products and services

• FUE Hair Restoration Minimally invasive surgical procedure that uses precision micro-punch instruments to individually extract follicular units from a donor area and transplant them to thinning or balding areas; eliminates linear scarring typical of strip methods and is typically priced at $12,000–$22,000+ depending on graft count.
• Strip Method Hair Restoration (FUT) Follicular Unit Transplantation procedure in which a narrow strip of donor tissue is removed from the back of the scalp, dissected into individual grafts under a microscope, and transplanted into thinning areas.
• Facial Hair Transplant FUE-based procedure that restores or enhances facial hair—including beard, mustache, and sideburns—for men with patchy or sparse facial hair growth, using individual follicular unit extraction.
• PRP Therapy (Platelet Rich Plasma) Non-surgical hair restoration treatment using the patient's own concentrated platelets, processed via the Arteriocyte Magellan TruPRP system, to stimulate dormant hair follicles and promote thicker hair growth; typically delivered as 3 sessions spaced 4–6 weeks apart and may be combined with ACell (MatriStem) for enhanced regenerative effect.
• Exosome Therapy for Hair Loss Stem cell regenerative treatment that promotes hair growth at the cellular level using exosome-based therapy for patients with thinning hair.
• Nano Fat Hair Restoration Advanced stem-cell-based hair restoration technique using nano-fat processing for enhanced hair regeneration, drawing on regenerative medicine principles.
• Female Hair Restoration Comprehensive hair restoration solutions specifically designed for women experiencing diffuse thinning or pattern hair loss, drawing on the full suite of surgical and non-surgical modalities available at the practice.
• Low Level Laser Light Therapy Non-invasive in-office treatment using specific wavelengths of light to stimulate cellular activity in hair follicles and promote growth, included as a complimentary add-on with every FUE procedure.
• LaserCap Home-use low-level light therapy device for ongoing hair growth stimulation and maintenance, sold or dispensed by the practice as an at-home complement to in-office treatments.
• iGrow Low-level light therapy helmet device sold or dispensed by the practice for at-home hair restoration treatment.
• Propecia (Finasteride) FDA-approved oral medication prescribed or dispensed by the practice that blocks DHT production to prevent further hair loss in men with androgenetic alopecia.
• Viviscal Hair growth supplement containing vitamins and minerals, dispensed by the practice to promote thicker, healthier hair as part of a comprehensive treatment plan.
• Nutrafol Hair Rejuvenation Nutritional supplement program dispensed by the practice, designed to support hair health and combat hair loss from within.
• Topical Hair Growth Products Customized topical solutions—including minoxidil-based formulations—dispensed by the practice for men and women to support and maintain hair growth.
• Wise Hair Growth Program Comprehensive multi-modal hair growth program that combines in-office treatments and at-home products for optimal results in men and women.

Quantifiable outcome

• Most patients return to light daily activities within few days post-procedure
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• MetroPro LimousineminorOthersProfessional chauffeured transportation service available for out-of-town patients traveling to the Wayne, NJ facility. Contact: 800-323-2050
• Residence Inn by Marriott WayneminorOthersPartner hotel located at 30 Nevins Road, Wayne, NJ 07470 with contact (973) 872-7100. Recommended accommodation for out-of-town patients requiring extended stays near the facility.
• Hilton Garden Inn WayneminorOthersPartner hotel at 15 Nevins Road, Wayne, NJ 07470 with contact (973) 878-1007. Convenient accommodation option near the Wise Institute facility.
• La Quinta Inn & Suites WayneminorOthersHotel partner at 1850 NJ-23, Wayne, NJ 07470. Budget-friendly accommodation option for out-of-town patients. Contact: (973) 696-8050
• Baymont by Wyndham Pompton Plains/WayneminorOthersHotel partner at 140 NJ-23, Pompton Plains, NJ 07444. Additional accommodation option for patients. Contact: (973) 696-0900
• RealSelfcoreGTM or Marketing PartnerThird-party review platform where Wise Institute maintains 4.9 stars from 498 reviews. Serves as social proof and patient verification platform for prospective patients researching hair restoration providers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pensler Hair Restoration: Plastic surgeon-led hair restoration practice in the Chicago area offering FUE and FUT. Similar boutique, surgeon-anchored model with premium pricing and strong before/after patient galleries.
• Bernstein Medical – Center for Hair Restoration: NYC-based, physician-led hair restoration practice specializing in FUE and FUT, founded by Dr. Robert Bernstein, a pioneer in follicular unit transplantation. Direct competitor for tri-state area hair transplant patients seeking premium, credentialed surgeons.
• Arocha Hair Restoration: Surgeon-led hair restoration practice with locations in Houston and other cities, offering FUE, FUT, and regenerative therapies. Comparable in clinical model and premium positioning to Wise Institute.
• Ziering Medical: Premium, surgeon-led hair restoration practice with multiple locations including NYC, offering FUE, FUT, and regenerative therapies. Targets the same high-end, credential-conscious patient segment as Wise Institute.
• Dr. Robert Leonard Hair Restoration: New England-based hair restoration practice (MA, RI, CT) led by a board-certified surgeon with a similar premium positioning and FUE/FUT/PRP offering. Competes for the same tri-state and New England patient pool.
• MAXIM Hair Restoration: Multi-location hair restoration practice offering FUE, FUT, and PRP with surgeons across the US. Competes for similar middle-to-upper tier patients, with a slightly more distributed model than Wise Institute.
• Natural Transplants: Physician-led hair restoration practice featuring FUE procedures with an emphasis on natural-looking results and 'no-shave' techniques. Competes for the same elective, cosmetic-focused patient demographic.
• Feller Medical: Long Island / NYC-based hair restoration practice specializing in FUE and FUT, with a strong reputation among regional patients. Direct competitor in the greater New York metropolitan market.

Broad incumbents

• HairClub: Established national chain offering both surgical restoration and non-surgical hair replacement solutions (including hair systems). Covers a broader hair loss market segment than Wise Institute and competes for price-sensitive patients.
• Bosley: Largest US hair restoration chain with national footprint, offering FUE and FUT across multiple cities. Competes on brand recognition and accessibility but at a more standardized, less boutique positioning than Wise Institute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=_78MfG2hzTc
• Facebookfacebook.com/WiseCenterForPlasticSurgery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wise Institute For Hair Restoration