Wilson Cables

What Wilson Cables does

Wilson Cables is the trade name under which PT. Willson Surya Unggul manufactures and sells electrical cables in Indonesia. Founded in 1989 and headquartered in the Curug district of Tangerang (Banten), approximately one hour from Jakarta, the company operates a 26,000 m² manufacturing facility and reports 150-180+ employees across its production lines. Its product portfolio spans eight broad categories: building cables (NYA, NYM, NYAF, NYMHY, NYY, NYYHY), automotive cables, audio cables, telecommunication cables, fire-resistance cables, control cables, specialty cables (solar H1Z2Z2-K, blasting, submersible pump, welding), and custom cables. Products are built using PVC insulation and 99.9% pure copper conductors, and the company highlights proprietary lab-proven fire-resistance testing as a differentiator.

The business sells through a three-channel model. The primary channel is a nationwide network of electrical cable distributors across Indonesia. The second is direct-to-consumer via official storefronts on the Tokopedia, Shopee, and Blibli marketplaces, which broadens reach to small contractors and individual buyers. The third is a B2B inquiry-based sales funnel through the company website, used for bulk orders, custom cable specifications, and enterprise projects. Manufacturing is accredited to ISO 9001:2015, and all products meet the Indonesian National Standard (SNI) certification required for electrical cables sold domestically.

Customers include Indonesian construction and infrastructure firms, multinational companies operating in Indonesia, automotive applications, mining and quarrying operators, water-management installers, welding-equipment users, and solar PV installers. Pricing is not publicly disclosed; the company publishes a downloadable product catalog and routes enterprise inquiries through a contact form. Wilson Cables maintains a brand presence on Facebook, Instagram, YouTube, LinkedIn, and TikTok, alongside a bilingual (Indonesian/English) website with educational content on cable selection, installation, and electrical safety.

Name

Wilson Cables

Legal name

PT. Willson Surya Unggul

Website

https://wilsoncables.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Wilson Cables (PT. Willson Surya Unggul) is an Indonesian manufacturer of electrical cables founded in 1989, producing SNI-certified building, automotive, specialty, and custom cables in Tangerang for distributors, contractors, and end users nationwide.

Ownership category

akta.pro rank

Product category

Electrical Cable Manufacturing

NAICS

Communication and Energy Wire and Cable Manufacturing (33592)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Building Wire & Cable (Residential/Commercial) (IMADAMAA)

akta.pro secondary industries

Control, Instrumentation & Automation Cable (IMADAMAC), Hazardous-Location, Marine & Harsh-Environment Cable (IMADAMAO), Coaxial, RF & Specialty Signal Cable (IMADAMAE)

Keywords

• Electrical cable manufacturing
• Building wire cables
• Automotive wire products
• Fire resistance cables
• Specialty industrial cables

Headquarters

HQ city

Curug

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cable and Wire Product Sales: Manufacture and sale of electrical cables including building cables, automotive cables, audio cables, telecommunication cables, fire resistance cables, control cables, special cables, and custom cables. Products sold through distributor network across Indonesia and directly through online marketplaces.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Wilson Cables manufactures electrical cables using PVC insulation and 99.9% pure copper conductors at a 26,000 m² ISO 9001:2015 accredited facility in Tangerang, Indonesia. The company produces a comprehensive range including building cables (NYA, NYM, NYY, NYAF, NYMHY, NYYHY), automotive, audio, telecommunication, fire resistance, control, and custom cables, alongside specialty cables for solar, blasting, welding, and submersible pump applications.

Product overview

Wilson Cables is a comprehensive electrical cable manufacturer offering a diverse portfolio of cable products under its parent company PT. Willson Surya Unggul. The product line spans multiple categories including building cables (NYA, NYM, NYAF, NYMHY, NYY, NYYHY), automotive cables, audio cables, telecommunication cables, fire resistance cables, control cables, and custom cables. Additionally, the company produces specialty cables including solar H1Z2Z2-K cables for photovoltaic systems, blasting cables for mining and construction, welding cables for industrial welding machines, and submersible pump cables for water pump applications. All products are manufactured with pure copper conductors (99.9%) and PVC insulation materials, meeting Indonesian National Standards (SNI) and ISO 9001:2015 quality certification. The company operates a 26,000 m² manufacturing facility in Tangerang, Indonesia with over 180 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Kabel NYA (Single-Core Building Cable) Single-core copper cable with PVC insulation for residential electrical installations and distribution panels; must be installed inside conduit pipes.
• Kabel NYM (Multi-Core Building Cable) Multi-core copper cable with double insulation (individual cores plus outer PVC sheath) for permanent electrical installations inside and outside walls in dry and humid areas.
• Kabel NYAF (Flexible Stranded Cable) Flexible stranded copper cable for applications requiring high flexibility, commonly used in electrical panels, control panels, and automation systems.
• Kabel NYMHY (Flexible Multi-Core Cable) Flexible multi-core cable with thin PVC outer sheath, designed for portable electrical equipment and non-permanent installations.
• Kabel NYY (Heavy-Duty Underground Cable) Heavy-duty cable with thick PVC insulation and sheath, designed for outdoor and direct underground burial installations, resistant to weather, water, and mechanical pressure.
• Kabel NYYHY (Flexible Heavy-Duty Cable) Flexible heavy-duty cable combining NYY's strength with stranded conductor flexibility, suitable for industrial machinery, high-vibration installations, and harsh environments.
• Kabel Otomotif (Automotive Cables) Electrical cables designed for automotive applications, supporting vehicle electrical systems including lighting, ignition, wiring harnesses, brake lights, and auxiliary systems.
• Kabel Audio (Audio Cables)

Quantifiable outcome

• Manufacturing facility spanning 26,000 m² with over 150 employees
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TokopediacoreChannel Partner/ Reseller/ DistributorWilson Cables maintains an official store on Tokopedia, one of Indonesia's largest e-commerce platforms, enabling direct-to-consumer sales alongside the distributor network.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PT Supreme Cable Manufacturing & Commerce: One of Indonesia's largest cable producers with a broad range of power, control, and instrumentation cables. Competes head-to-head with Wilson on building wire and specialty cables across the same Indonesian B2B and B2C channels.
• PT Kabelindo Murni: Indonesian cable manufacturer offering building wire, power cable, and specialty cables for domestic and export markets. Closest direct competitor to Wilson given overlapping product portfolio, similar SNI-grade manufacturing footprint, and shared Indonesian distribution channels.
• PT Eterna Jayatama Industries: Indonesian manufacturer of cables, conductors, and related products serving construction, utilities, and industrial customers. Directly comparable mid-tier domestic player competing for the same contractor and distributor relationships as Wilson.
• PT Jembo Cable Company: Indonesian cable manufacturer producing building wire, power cable, and specialty cables. Overlaps with Wilson across nearly the entire product taxonomy and shares the same domestic Indonesian market focus.

Broad incumbents

• Furukawa Electric: Japanese cable and electronics manufacturer with significant telecom and specialty cable operations in Southeast Asia. Overlaps with Wilson on telecommunication and specialty cables for industrial customers.
• Nexans: French multinational cable manufacturer with broad energy, telecom, and specialty cable portfolio. Comparable in product categories where Wilson competes in specialty and industrial cables, especially for export-grade customers.
• Belden Inc. US-based specialty cable manufacturer focusing on industrial, audio, and networking cables. Comparable to Wilson's audio and specialty cable lines for industrial and professional customers.
• Sumitomo Electric Industries: Japanese global cable and wire manufacturer with strong utility and industrial cable presence across Asia. Competes with Wilson in higher-grade power, control, and specialty cable categories.
• LS Cable & System: Korean cable manufacturer with strong ASEAN presence (acquired Voksel Electric in Indonesia). Directly competes with Wilson for Indonesian utility, construction, and specialty cable contracts.
• Prysmian Group: Global leader in energy and telecom cable, with extensive presence across Asia-Pacific. Competes with Wilson in specialty and higher-voltage cable segments and serves many of the same multinational infrastructure customers.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyTyb2FpQtBeqvb8DT5ZbbA
• Facebookfacebook.com/wilsoncableofficial
• LinkedInlinkedin.com/company/pt-willson-surya-unggul
• Instagraminstagram.com/wilsoncables
• TikToktiktok.com/@wilsoncables?
• Xx.com/WilsonCable

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Cables