Waste Management Review

What Waste Management Review does

Waste Management Review is an Australian B2B trade publication launched by Prime Creative Media in August 2015, serving the country's waste, recycling and resource recovery sectors. It operates as a digital-first media platform distributing a magazine to 6000+ verified subscribers, complemented by a website with daily news, features, leader interviews and a searchable archive, plus an email newsletter, the 'Beyond the Bin' podcast, and an equipment marketplace for waste-sector suppliers.

The business generates revenue primarily through recurring magazine subscriptions, advertising and sponsorship, and marketplace listings for equipment. Its offering is anchored by a portfolio of owned industry events and awards programs — WIRA (Waste Innovation and Recycling Awards), Women in Industry Awards, and Foundation Awards — which double as content engines and monetization channels. The headcount of 1-10 employees and the absence of disclosed external investment indicate a lean operating model that relies on content production, community engagement, and sponsor relationships across a niche vertical rather than scale.

The publication serves three primary segments: waste management and resource recovery professionals, equipment suppliers and service providers, and local government/council waste teams. Coverage spans domestic and international innovations, regulatory updates, best-practice guidance, and new equipment/practitioner partnerships, positioning the platform as a sector-specific information network rather than a general business title.

Name

Waste Management Review

Legal name

Prime Creative Media

Website

https://wastemanagementreview.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Waste Management Review is an Australian B2B digital trade publication serving the waste, recycling and resource recovery sectors with a magazine, daily website content, podcast, equipment marketplace, and awards programs reaching 6000+ verified subscribers.

Ownership category

akta.pro rank

Headquarters

HQ city

Docklands

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscription: The magazine is sent to more than 6000 verified subscribers who lead, work within, innovate for or supply to the waste management, recycling and resource recovery sector.
2. Advertising and Sponsorship: The publication offers advertising opportunities and marketplace listings for equipment sales to industry operators, suppliers and service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Waste Management Review is a specialist B2B digital magazine and media platform covering Australia's waste, recycling and resource recovery sectors. The publication is distributed to more than 6000 verified subscribers who lead, work within, innovate for, or supply to the waste management sector, and is supported by a website with daily news, features and interviews, an email newsletter, a podcast series, an equipment marketplace, and industry awards programs.

Product overview

Waste Management Review is a B2B digital publication launched by Prime Creative Media in August 2015, serving as the specialist magazine for Australia's waste, recycling and resource recovery sectors. The offering consists of a core digital magazine distributed to over 6000 verified subscribers, supported by a comprehensive website featuring daily news articles, industry features, interviews with leaders, and in-depth coverage of domestic and international innovations. Additional products include the 'Beyond the Bin' podcast, a marketplace for equipment listings, industry awards programs (WIRA and Women in Industry), event coverage, and white papers.

Differentiator

Problem solved

Functional benefit

Brands

• WIRA - Waste Innovation and Recycling Awards: Australia's premier waste management and resource recovery industry awards recognizing people, projects, and facilities driving technological and strategic advancements
• Women in Industry Awards
• Foundation Awards
• Beyond the Bin Podcast

Products and services

• Waste Management Review Magazine A specialist digital magazine for the waste, recycling and resource recovery sectors in Australia, distributed to more than 6000 verified subscribers who lead, work within, innovate for or supply to the waste management sector.
• Beyond the Bin Podcast

Quantifiable outcome

• 6000+ verified subscribers in the waste management, recycling and resource recovery sector

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Inside Waste: Australian trade publication covering the waste and recycling sector; sits inside the same Prime Creative Media portfolio as Waste Management Review and serves an overlapping industry audience.
• Resource Recycling: North American B2B magazine focused on recycling and materials recovery, serving municipalities, MRFs and processors — directly comparable niche trade publication.
• Waste360: Leading North American B2B media brand for the solid waste and recycling industry, providing news, events and resources to waste professionals — strong direct peer in vertical and format.
• Waste Management World: Global B2B trade publication covering waste collection, treatment and recycling — the most direct international counterpart in terms of editorial scope and target audience.
• Recycling International: International trade publication covering the recycling industry globally with editorial, news and events — comparable B2B media model serving the same upstream audience.

Regional players

• ISWA Magazine: Publication of the International Solid Waste Association, covering global waste management topics for a professional membership audience — comparable trade association publishing model.
• ENDS Report: UK-based environmental compliance and waste sector intelligence publication serving a regulated audience — comparable B2B trade intelligence model in a different geography.
• CIWM Journal (Chartered Institution of Wastes Management): Official publication of the UK's chartered body for waste management professionals, covering industry news, regulation and best practice — analogous member/audience model in a different region.

Broad incumbents

• Environmental Leader: Established B2B media brand covering environmental, sustainability and ESG topics across industries; broader scope than WMR but overlapping audience on waste, recycling and circular economy.

Emerging players

• Sustainability Magazine: B2B publication focused on corporate sustainability and ESG, with adjacent coverage of waste and circular economy — emerging digital-first media brand with thematic overlap to WMR's audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WasteMR
• LinkedInlinkedin.com/company/waste-management-review

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waste Management Review