Jay Mart

What Jay Mart does

Jaymart Group Holdings Public Company Limited (SET: JMART) is a Thai Technology Investment Holding Company founded in 1988 and headquartered in Bangkok. The group operates across three pillars: Commerce, Finance, and Technology. The Commerce pillar centers on Jaymart Mobile, a distribution network of more than 200 retail shops selling mobile phones, accessories, and gadgets nationwide, supplemented by Singer Thailand's grassroots direct-sales network and JAS Asset's IT Junction and community mall real estate (8 mall projects, ~100,000 sqm). The Finance pillar spans JMT Network Services, which manages a 500 billion THB portfolio of non-performing loans acquired from financial institutions; KB J Capital and SG Capital, which originate consumer loans, mobile-phone financing (Samsung Finance+, SG Finance+), installment loans (Kashjoy), car title loans, and lease purchase; Jaymart Insurance (InsurTech integration); and J Asset Management for non-performing asset management. The Technology pillar, led by J Ventures, develops the J Point loyalty system, the Decentralized Digital Lending Platform (DDLP) with its JFIN token, and Avantis Laboratory's Web3 real estate exchange platform.

The holding company generated 15,403 million THB of revenue from sales and services in FY2025 (with a net loss of 162 million THB) and 8,037 million THB for 6M/2026 (+1.9% YoY) with net profit of 375.68 million THB (+49.5% YoY). BTS Group Holdings became a major shareholder in 2021, anchoring the "Super Synergy" strategy that cross-sells retail, finance, and technology services through a shared customer base and J Point loyalty system. The group has expanded its ecosystem through minority investments in Vega Creator (Commerce-Tech, 2024), JGS Synergy Power (renewable energy, 2022), and holdings in Buriram Sugar, PRTR Group, Bangkok Dec-Con, BNN Restaurant Group (Suki Teenoi), and Avantis Laboratory. Diversified revenue streams include hardware sales (mobile distribution), subscription/recurring finance income, debt management professional services, property rental, and technology services.

Name

Jay Mart

Legal name

Jaymart Group Holdings Public Company Limited

Website

https://jaymart.co.th

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Jaymart Group Holdings (SET: JMART) is a Thai holding company operating Jaymart Mobile retail (200+ shops), consumer finance (JMT debt management, KB J Capital, SG Capital), and technology platforms (J Ventures, J Point loyalty, JFIN token) under a Super Synergy ecosystem strategy backed by BTS Group Holdings.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Mobile Phone Distribution: Core retail business distributing mobile phones, accessories, and gadgets through owned Jaymart Mobile shops (200+) and wholesale channels. Revenue from product sales with margins supported by financing arrangements within the group ecosystem.
2. Debt Collection and Management: JMT Network Services operates debt collection and management, acquiring non-performing loans from financial institutions. Currently manages over 500 billion baht in outstanding debt portfolio. Recognized as a leader in debt management, particularly unsecured NPL management.
3. Consumer Lending: KB J Capital and SG Capital provide consumer loans including revolving cash loans, personal loans, mobile loans (Samsung Finance+, SG Finance+), installment loans (Kashjoy brand), car title loans, and lease purchase financing.
4. Property Rental: JAS Asset operates rental spaces for IT and mobile retailers under IT Junction brand, and community malls under The Jas, The Jas Urban, and Jas Village brands. Over 30 rental spaces with approximately 100,000 square meters.
5. Specialty Coffee and Restaurant: Brewing Happiness (formerly Beans and Brown) operates Casa Lapin specialty coffee shops and restaurants with over 25 branches nationwide. Also includes BNN Restaurant Group operating Suki Teenoi restaurants.
6. Insurance Services: Jaymart Insurance (JMI) operates in the insurance sector with InsurTech integration, developing modern insurance products aligned with contemporary lifestyles.
7. Technology Services: J Ventures provides technology development including J Point loyalty system, fintech applications, and blockchain-based platforms. Revenue from technology services and platform development.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Jaymart Group Holdings is a Thai technology investment holding company operating across three pillars: Commerce (mobile phone and gadget retail through Jaymart Mobile's 200+ shops nationwide), Finance (non-performing loan management via JMT Network Services, consumer lending through KB J Capital, insurance brokerage, asset management), and Technology (digital platforms including J Point loyalty, JFIN cryptocurrency, and Avantis Web3 solutions). Founded in 1988 and listed on the Stock Exchange of Thailand (ticker: JMART), the group generated 15,403 million THB in revenue and pursues strategic investments in real estate (JAS Asset), F&B (Casa Lapin coffee), and lifestyle brands.

Product overview

Jaymart Group Holdings Public Company Limited is a diversified Technology Investment Holding Company (T-IHC) operating through multiple subsidiaries and associated companies across three core business pillars: Commerce, Finance, and Technology. The Commerce segment centers on Jaymart Mobile, a mobile phone and gadget retail operation with over 200 shops nationwide, supported by JAS Asset for real estate/rental spaces and Singer Thailand for consumer goods distribution. The Finance pillar includes JMT Network Services (debt collection and management), KBJ Capital (consumer lending), Jaymart Insurance, J Asset Management, and SG Capital (lease purchase financing). The Technology division, operated through J Ventures and J Elite, develops digital platforms including the J Point rewards/loyalty system, Web3 services via Avantis Laboratory, and the JFIN cryptocurrency token. Additional investments span specialty coffee (Brewing Happiness/Casa Lapin), renewable energy (JGS Synergy Power), and MCN services (Vega Creator). The group also holds stakes in BNN Restaurant Group (Suki Teenoi restaurants), PRTR Group, and Bangkok Dec-Con.

Differentiator

Problem solved

Functional benefit

Brands

• J Point: Centralized CRM loyalty rewards system for Jaymart Group customers to accumulate points from purchases across the group
• J Ventures
• IT Junction
• The Jas
• Casa Lapin
• Samsung Finance+
• Kashjoy
• SG Finance+
• Car for Cash

Quantifiable outcome

• 35X value growth in 11 years since listing on SET
• +3 more outcomes

Named customers3 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• GunkulminorStrategic or Co-development Partner · 1 January 2022Jaymart-Singer and Gunkul joined forces in 2022 to establish JGS Synergy Power Company Limited (JGS), operating in the field of distributing renewable energy products (Solar Rooftop Solutions and Private PPAs) to retail customers and households.
• KB Kookmin Card Co., Ltd.coreStrategic or Co-development Partner · 1 January 2020Jaymart, JMT, and KB Kookmin Card signed a Joint Venture agreement in J Fintech Co., Ltd. in 2020 to expand personal loan business in Thailand. KB Kookmin Card brings advanced technology and expertise from South Korea's leading financial institution to enhance consumer lending operations.
• J Ventures (Decentralized Digital Lending Platform)coreTechnology or Integration · 1 January 2018J Ventures Co., Ltd. raised funds through Initial Coin Offering (ICO) in 2018 to develop the Decentralized Digital Lending Platform (DDLP) using blockchain technology for digital lending services.
• Shinsei Financial GroupminorStrategic or Co-development Partner · 1 January 2015JMT Plus, a subsidiary of JMT, collaborated with Shinsei Financial Group in 2015 to develop systems and enhance debt collection and management capabilities.
• AIS (Advanced Info Service)coreChannel Partner/ Reseller/ DistributorKey partnership with AIS in the mobile sector. AIS is a major telecommunications provider in Thailand and Jaymart serves as a key distribution channel for mobile phones and services.
• Singer ThailandcoreChannel Partner/ Reseller/ DistributorJaymart acquired 24.99% stake in Singer Thailand in 2015 (increased to 32.6% as of January 2021). Singer Thailand is a distributor of consumer goods with hire purchase financing, operating a grassroots sales network that complements Jaymart's retail distribution.

Scale indicators11 records

Recent moves13 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/embed/iPmPzDQE_Co
• Xx.com/jaymartthailand

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jay Mart