What Heilan Group does

Heilan Group (海澜集团) is a privately-held Chinese modern holding group founded in 1988 in Jiangyin, Jiangsu Province, and currently led by Chairman Zhou Lichen. Originally established as a woolen fabric factory, the group pivoted to worsted fabrics in 1991 and transitioned to a branded retail model in 2002 with the launch of the HLA (海澜之家) menswear brand, becoming the first clothing partner in the history of the CCTV Spring Festival Gala in 2021 and the first Asian company to be designated as a Global Official Clothing Supplier for the Fédération Equestre Internationale (FEI) in May 2025. The group operates four business segments — Clothing Retail, Cultural Tourism, Commercial Management, and Intelligent Energy — supported by 60,000+ employees and 5,000+ retail stores across China plus approximately 50 international stores in Malaysia, Singapore, Thailand, Japan, and Vietnam.

The group's multi-brand apparel portfolio includes HLA (China's #1 menswear brand by revenue for six consecutive years with 4.7% market share), HLAJEANS (youth denim), OVV (premium womenswear), YeeHoO (infant and children's clothing), HEAD (sportswear, operated in China), and HLAF2C (corporate uniforms and group purchasing). The Cultural Tourism segment is anchored by Heilan Pegasus Aqua City (海澜飞马水城), a horse-culture themed resort opened in June 2018 that holds four Guinness World Records. The Commercial Management segment includes Mambat Plaza shopping center and an international luxury brand agency business. The Intelligent Energy segment is operated through Heilan Smart Cloud (海澜智云), an AI-powered industrial internet platform that connects 6,132 enterprise users, 109,104 collection devices, and 1,515,450 monitoring points across eight manufacturing sectors.

Heilan generates revenue through a diversified multi-stream model: apparel retail across owned and franchised stores and e-commerce platforms; B2B smart energy services via the Heilan Smart Cloud industrial internet platform; cultural tourism ticket and hospitality revenue from Heilan Pegasus Aqua City; and commercial management fees from Mambat Plaza and luxury brand agency services. The group reported total operating revenue of 145.8 billion CNY on its primary Chinese homepage and was ranked 58th in the 2025 China Private Enterprise 500强, having appeared on the China Enterprise 500强 list for 22 consecutive years. Go-to-market combines direct-to-consumer retail, enterprise field sales for industrial energy services, and channel partnerships for international luxury brand agency operations.

Name

Heilan Group

Legal name

Heilan Group Co., Ltd.

Website

https://heilan.com.cn

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Heilan Group is a privately-held Chinese holding group operating across four segments: multi-brand apparel retail (flagship HLA), horse-culture tourism (Heilan Pegasus Aqua City), commercial real estate management, and industrial AI-powered smart energy services (Heilan Smart Cloud), serving Chinese consumers and enterprises via 5,000+ stores.

Ownership category

akta.pro rank

Product category

Apparel Retail

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

SCADA/HMI Platforms (IMAGABAB)

Keywords

• Apparel retail
• Multi-brand fashion
• Cultural tourism
• Industrial energy services
• Smart manufacturing platform

Headquarters

HQ city

Jiangyin

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clothing Retail: Revenue from multi-brand apparel retail operations including menswear, womenswear, childrenswear, professional uniforms, sportswear, and home textiles. Core brands include HLA (海澜之家), OVV, YeeHoO (英氏), HLAJEANS (黑鲸), HEAD (海德), and HLAF2C (海澜团购定制). The segment covers over 5000 stores across China and international markets.
2. Smart Energy Services (海澜智云): B2B industrial internet platform services providing digital transformation, smart energy management, and intelligent factory solutions to enterprise clients in manufacturing sectors. Revenue from project implementation, platform subscriptions, and consulting services. Connected to 6000+ enterprise users across 8 industries.
3. Cultural Tourism: Revenue from Heilan Pegasus Aqua City (海澜飞马水城), a horse culture-themed tourist destination featuring equestrian training, performances, events, museums, hotels, and entertainment facilities. Opened June 28, 2018.
4. Commercial Management: Mall management and operational services including Mambat Plaza (曼巴特购物广场) and Heilian Fortune Center, as well as international luxury brand agency services for foreign brands entering the China market.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Heilan Group is a modern Chinese holding group operating four segments: (1) Clothing Retail through flagship brand HLA (海澜之家) and sub-brands OVV, YeeHoO, HLAJEANS, HEAD, and HLAF2C; (2) Cultural Tourism via Heilan Pegasus Aqua City, a horse-culture themed resort; (3) Commercial Management including Mambat Plaza shopping center and international luxury brand agency services for foreign brands entering China; and (4) Intelligent Energy through Heilan Smart Cloud, an AI-powered industrial internet platform providing smart energy and digital transformation solutions to manufacturing enterprises.

Product overview

Heilan Group is a modern holding group with four main industrial segments: Clothing Retail, Cultural Tourism, Commercial Management, and Intelligent Energy. In Clothing Retail, the group operates the flagship brand 海澜之家 (HLA) alongside sub-brands 英氏YeeHoO (infant/children's wear), OVV (women's wear targeting independent professional women), 海德HEAD (international sports), 黑鲸HLAJEANS (youth casual), and 海澜团购定制HLAF2C (corporate custom). Cultural Tourism is anchored by 海澜飞马水城 (Heilan Pegasus Aqua City), a horse-culture themed resort. Commercial Management encompasses 曼巴特购物广场 (Mambat Plaza) shopping centers and luxury brand agency services. The Intelligent Energy segment is powered by the 海澜智云 (Heilan Smart Cloud) industrial internet platform, which uses AI, IoT, big data, cloud computing, blockchain, and mechanism models to deliver green digital transformation for industrial enterprises, complemented by 海澜电力 and 海澜智云科技 subsidiaries.

Differentiator

Problem solved

Functional benefit

Brands

• HLA (海澜之家): Mainstay men's clothing brand, China's leading fashion retailer covering men's, women's, children's clothing, professional wear, sportswear. Known as 'Men's Wardrobe' with 5000+ stores nationwide.
• HLAJEANS (黑鲸)
• OVV
• YeeHoO (英氏)
• HEAD (海德)
• HLAF2C (海澜团购定制)
• Heilan Pegasus Aqua City (海澜飞马水城)
• Mambat Plaza (曼巴特)
• Heilan Smart Cloud (海澜智云)
• Heilan Electric Power (海澜电力)

Products and services

• HLA (海澜之家) Flagship menswear brand and China market leader in casual and formal menswear; expanded to women's, children's, professional, and sportswear. Operates 5,000+ stores across China plus international presence. Ranked #1 in China menswear market share for 6 consecutive years at 4.7%.
• YeeHoO (英氏) Premium infant and children's clothing brand under Heilan Group, offering high-quality garments for babies and young children.
• OVV Premium women's clothing brand serving urban independent women aged 25-45, using natural high-quality fabrics such as cashmere, worsted wool, and silk. Gained national visibility through its partnership with the TV drama 'Nothing But Thirty.'
• HEAD (海德) International sports brand represented and operated in China by Heilan Group, offering sportswear and sports equipment.
• HLAJEANS (黑鲸) Jeans and casual wear sub-brand targeting younger consumers under the Heilan Group portfolio.
• HLAF2C (海澜团购定制)

Quantifiable outcome

• 25-40% energy saving rate for enterprise clients served by Heilan Smart Cloud
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

16 partnerships are on record, tiered minor, flagship and core.

• AdidasminorGTM or Marketing Partner · 1 December 2025HLA and Adidas entered a 'Sports+' ecosystem partnership in late 2025, combining HLA's retail network and national brand reach with Adidas's sports product expertise for joint running and fitness events, including the Wuxi Marathon.
• Fédération Equestre Internationale (FEI)flagshipGTM or Marketing Partner · 1 May 2025Heilan Group signed an international strategic cooperation agreement with the FEI (International Equestrian Federation) in May 2025, elevating to the position of Global Official Clothing Supplier — the first Asian company to hold this designation.
• National Sports Administration Social Sports Center (国家体育总局社会体育指导中心)coreStrategic or Co-development Partner · 1 December 2023Heilan Group became the Chief Strategic Partner of the National Sports Administration Social Sports Center in December 2024, supporting mass sports development programs nationwide including martial arts, equestrian sports, and community fitness initiatives.
• Industrial Internet Platform Innovation Cooperation Center (工业互联网平台创新合作中心)coreStrategic or Co-development Partner · 1 July 2022Heilan Smart Cloud selected as a director member unit of the Industrial Internet Platform Innovation Cooperation Center, recognized by the Ministry of Industry and Information Technology for its contributions to industrial internet platform innovation.
• China Social Welfare Foundation 'Warm Current' Program (中国社会福利基金会暖流计划)coreGTM or Marketing Partner · 1 October 2021Charitable partnership since 2014 for the 'More Warm' (多一克温暖) program, distributing custom-sized down jackets to impoverished teachers and students in remote mountainous areas across 23 Chinese provinces.
• Ministry of Science and Technology / Ministry of Finance (国家百城百园行动)coreStrategic or Co-development Partner · 1 August 2021Heilan Smart Cloud's 'HailanZhiyun Industrial Internet Platform' project was approved under the national '100 Innovative Cities and 100 High-Tech Zones' (百城百园) action, the only selected project in Jiangyin city.
• Chinese Men's National Football Team (中国国家男子足球队)flagshipGTM or Marketing Partner · 17 May 2021HLA designated as the exclusive formal wear partner of the Chinese Men's National Football Team starting May 2021. Heilan designed and produced custom suits for players and staff, featuring 300+ processes, premium fabrics, and ergonomic tailoring suited for athletes.
• China Aerospace (中国航天·太空创想)flagshipGTM or Marketing Partner · 15 May 2021Co-branded clothing collaboration launched with China's aerospace program. HLA and China Aerospace (太空创想) jointly designed astronaut, Mars mission, and space exploration-themed apparel collections using premium technical fabrics, released in 2021.
• Shanghai DaoCloud Network Technology Co., Ltd. (上海道客网络科技有限公司)coreTechnology or Integration · 7 May 2021Strategic cooperation agreement signed on May 7, 2021 for cloud platform horizontal expansion. The partnership leverages DaoCloud's enterprise container cloud platform technology to advance Heilan Smart Cloud's containerization and productization capabilities for its industrial internet platform.
• CCTV (China Central Television)flagshipGTM or Marketing Partner · 15 January 2021Heilan Group's HLA became the first and only clothing brand to serve as exclusive clothing partner of the CCTV Spring Festival Gala in 2021, providing costumes for hosts, performers, and production crew of China's most-watched annual TV event.
• Henan Jinmei Tianqing Coal Chemical Co., Ltd. (河南晋煤天庆煤化工有限责任公司)coreStrategic or Co-development Partner · 29 November 20205G+ Smart Factory project cooperation launched November 29, 2020. Heilan Smart Cloud provides digital twin technology, AI-powered process optimization, energy management, equipment remote monitoring, and safety systems for Jinmei Tianqing's coal chemical production facility in Henan Province.
• China National Football Team / Beijing Guoan, Shanghai Haigang, Shandong Taishan (Football Clubs)minorGTM or Marketing Partner · 1 January 2020HLA partnered with three major Chinese Super League clubs (Beijing Guoan, Shanghai Haigang, Shandong Taishan) in 2019, and signed Wu Lei (武磊) as brand ambassador when he joined La Liga's RCD Espanyol.
• TV Drama 'Nothing But Thirty' (《三十而已》)minorGTM or Marketing Partner · 1 January 2020OVV (Heilan Group's women's brand) served as the official exclusive women's clothing partner for the hit 2020 TV drama 'Nothing But Thirty' (三十而已), which achieved massive cultural impact and propelled OVV to national brand recognition.
• Rico Lee (中国设计师)coreStrategic or Co-development PartnerRico Lee, the first Chinese designer to win the ISPO Munich 'BRAND NEW' award and pioneer of 'Beautiful Technology,' served as lead designer for the HLA x China Aerospace co-branded collection, integrating space-tech fabrics and astronautic aesthetics into civilian apparel.
• Jiangsu Provincial Sports Bureau / Jiangsu Martial Arts AssociationminorStrategic or Co-development PartnerHost venue partner for the Jiangsu Province Traditional Martial Arts Competition at Heilan Pegasus Aqua City. The venue also serves as training base for Jiangsu Equestrian Team, Jiangsu Wrestling and Judo Team, and Dongwu Taiji Academy.
• China Red Cross Society (中国红十字会)minorGTM or Marketing PartnerHeilan Group coordinated COVID-19 relief donations through the Red Cross system, including 1500万元 in down jackets and medical supplies to Wuhan in 2020 and 1129万元 to Wuxi medical workers in 2022.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heilan-group-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heilan Group