BAF

What BAF does

BAF operates under the legal entity OZOS vzw and trades as Apotheia, a Belgian non-profit association (vereniging zonder winstoogmerk) founded in 2005 that serves pharmacy teams across the Limburg, Mechelen, and Vlaams-Brabant regions. Its core product is the Apotheia community platform, which bundles operational support services for member pharmacies including ApotheiaTarif (a pricing tool), Voordeelacties (member benefits and discount programs), Ondernemersloket (business support desk), Personeelsondersteuning (staffing support), quality management tooling, multidisciplinary collaboration, and an on-call secretariat (Wachtdienstsecretariaat). The association reaches members through a staffed helpdesk operating weekdays 8:30-18:00, two physical offices (Hasselt headquarters at Ilgatlaan 5, Leuven regional office at Koning Leopold I straat 24), a Dutch-language website (apotheia.be) carrying news, an agenda, thematic dossiers, and a job/transfer marketplace, plus in-person events and webinars such as Jong Apotheia and interdisciplinary evenings.

Apotheia's monetization is subscription-based, drawing membership fees from pharmacy teams and supplementing with partnership-sourced programming revenue. The revenue model is community-led: members join, pay recurring dues, and receive access to support tooling, training, advocacy representation, and curated benefits arranged through partners such as Bank van Breda (banking), Curalia, Febelco (pharmaceutical wholesale), Digital Pharma, and Meditech Pharma. The customer base is single-segment — vertical, regional pharmacy practices and their staff — and the association explicitly pursues three strategic missions framed as "Ondersteunen" (support), "Verenigen" (unite), "Verdedigen" (defend), and "Innoveren" (innovate).

Innovation activities include the Barometer data initiative, the HARTstad 2026 cardiovascular prevention program, and the multi-stakeholder HPV-vrij Genk elimination project (launched 17 June 2026 with Stad Genk, Huisartsenkring Prometheus, Solidaris Limburg, and MSD Belgium). In June 2026 Apotheia also entered a cardiometabolic-health collaboration with Novo Nordisk covering obesity, diabetes, blood pressure, cholesterol, and kidney function risk factors. The organization is privately held as a non-profit, has no parent company, has raised no external funding, and operates with 11-50 employees across its two Belgian offices.

Name

BAF

Legal name

OZOS vzw

Website

https://baf.be

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

BAF (operating as Apotheia, legal entity OZOS vzw) is a Belgian non-profit membership association serving pharmacy teams across Limburg, Mechelen, and Vlaams-Brabant with support services, advocacy, training, and community programming.

Ownership category

akta.pro rank

Product category

Pharmacy Association Services

NAICS

Business Associations (813910), Professional Organizations (81392), Business Associations (81391)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Training & Competency Programs for GxP Compliance (HLAGAKAM)

Keywords

• Pharmacy association services
• Membership association
• Professional pharmacy support
• Pharmacy advocacy
• Healthcare community organization

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership fees: Apotheia operates as OZOS vzw (non-profit association) and generates revenue through membership fees from pharmacy teams. Members pay to join and receive access to support services, training, discounts, and advocacy representation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BAF, operating as Apotheia under the legal entity OZOS vzw, is a non-profit membership association that delivers professional support, training, advocacy, benefits programs, and innovation projects to pharmacy teams across the Limburg, Mechelen, and Vlaams-Brabant regions of Belgium. Its core offering is a bundled membership package including tools such as ApotheiaTarif, Voordeelacties, Ondernemersloket, Personeelsondersteuning, Kwaliteit in de apotheek, Multidisciplinaire samenwerking, and Wachtdienstsecretariaat, supplemented by innovation initiatives such as Barometer, HARTstad, HPV-vrij Genk, and themed dossiers covering vaccination, palliative care, and benzodiazepine tapering. Members also gain access to a telephone helpdesk (weekdays 8:30-18:00), regional offices in Hasselt and Leuven, events/webinars, and collective representation with regulators and government bodies.

Product overview

Apotheia is a community organization for pharmacy teams, offering a unified platform that combines member support services, professional development, advocacy, and innovation initiatives. The core offering is the Apotheia community platform which encompasses services like ApotheiaTarif (pricing tool), Voordeelacties (benefits), Ondernemersloket (business service desk), Personeelsondersteuning (staff support), quality management tools, multidisciplinary collaboration, and on-call secretariat services. Innovation projects include Barometer, HARTstad, HPV-vrij Genk, and various prevention programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Apotheia membership (pharmacy team community membership) Annual membership package for pharmacy teams that bundles professional support, training, advocacy representation, benefits programs, and access to innovation projects across the Limburg, Mechelen, and Vlaams-Brabant regions of Belgium.
• ApotheiaTarif (pricing/tariff reference tool) Tariff and pricing reference tool for member pharmacies to navigate pharmaceutical tariff structures and reimbursement.
• Voordeelacties (member benefits program) Discounts and benefits program delivering exclusive offers to member pharmacies through Apotheia's partner network (e.g., Bank van Breda, Curalia, Febelco, Jacobs interieur, others).
• Ondernemersloket (pharmacy business service desk) Business advisory and service desk for pharmacy owners/operators covering commercial, operational, and regulatory questions.
• Personeelsondersteuning (pharmacy staff support) Human resources and personnel support service for pharmacy teams, including staffing matters, training, and employment-related guidance.
• Wachtdienstsecretariaat (on-call/after-hours service secretariat) Coordination and administration of pharmacy after-hours (wachtdienst) duty service schedules and secretariat support for member pharmacies.
• Apotheia job classifieds (Zoekertjes) Online classifieds platform for pharmacy job vacancies (adjunct, titularis, full-time and part-time roles) and pharmacy businesses for sale or acquisition, serving pharmacists and pharmacy owners across Belgium.
• Themadossiers (pharmacy theme dossiers and training library) Curated themed dossiers and reference documents on professional pharmacy topics, including vaccination, palliative care, benzodiazepine tapering, heart failure, and quality audits, used by pharmacy teams for continuing education and reference.
• HPV-vrij Genk (regional HPV elimination project) Regional pioneering health project aimed at eliminating HPV in the Genk region of Belgium, delivered in partnership with Stad Genk, Huisartsenkring Prometheus, Solidaris Limburg, and MSD Belgium, with active pharmacy participation.
• HARTstad (cardiometabolic health initiative) Innovation initiative on cardiometabolic health focusing on early detection of cardiovascular and metabolic risk factors (obesity, diabetes, blood pressure, cholesterol, kidney function), delivered in collaboration with Novo Nordisk.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Novo NordiskcoreStrategic or Co-development Partner · 17 June 2026Apotheia and Novo Nordisk entered a collaboration focused on cardiometabolic health, addressing cardiovascular and metabolic risk factors including obesity, diabetes, blood pressure, cholesterol, and kidney function. The partnership aims for early risk detection and awareness raising.
• Stad GenkcoreStrategic or Co-development Partner · 17 June 2026Stad Genk partnered with Apotheia on the HPV-vrij Genk pioneering health project, aimed at eliminating HPV in the Genk region.
• Huisartsenkring PrometheuscoreStrategic or Co-development Partner · 17 June 2026Partnership in the HPV-vrij Genk project, collaborating on healthcare initiative with pharmacies and other healthcare providers.
• Solidaris LimburgcoreStrategic or Co-development Partner · 17 June 2026Partnership in the HPV-vrij Genk project, contributing to the regional health initiative.
• MSD BelgiumcoreStrategic or Co-development Partner · 17 June 2026Partnership in the HPV-vrij Genk project, providing pharmaceutical industry support for HPV elimination.
• Bank van BredaminorOthersFinancial services partner offering banking services to pharmacy members.
• CuraliaminorOthersPartner providing services to Apotheia members.
• FebelcominorOthersPharmaceutical wholesale partner supplying member pharmacies.
• FoedererminorOthersPartner providing services to pharmacy members.
• Jacobs interieurminorOthersInterior design partner potentially serving pharmacy member needs.
• Bldwt ReyndersminorOthersTax advisory partner providing services to members.
• Studio ClementminorOthersMarketing/design partner providing services to Apotheia.
• Bakala Athletic Performance FacilityminorOthersHost venue for Jong Apotheia (young pharmacists) exclusive visit event in Leuven.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Others

• Pharma.be: The Belgian trade association for the innovative pharmaceutical industry. Adjacent comparable as a Belgium-based health-sector membership organization, but represents pharmaceutical companies rather than pharmacists.

Regional players

• NPA (National Pharmacy Association): UK trade association for community pharmacies providing representation, training, and member services. Comparable as a membership-based community pharmacy organization, but serving the UK rather than Belgium.
• ABDA (Bundesvereinigung Deutscher Apothekerverbände): The German Federal Union of German Pharmacists' Associations, the umbrella body representing pharmacists in Germany. Comparable as a national federation of regional pharmacy associations, but serving Germany rather than Belgium.
• APhA (American Pharmacists Association): The largest US professional association of pharmacists, offering advocacy, education, and member services. Comparable in organizational mission and member-service model, but serving the US market.
• KNMP (Koninklijke Nederlandse Maatschappij ter bevordering der Pharmacie): The Royal Dutch Pharmacists' Association, the national professional body for pharmacists in the Netherlands. Comparable in mission, member services, and advocacy role, but serves the Dutch market rather than Belgium.

Emerging players

• Farmaka: Belgian independent drug information center providing evidence-based information on medications to healthcare professionals including pharmacists. Comparable as a pharmacist-facing support service in Belgium, but focused on drug information rather than broad association services.

Broad incumbents

• APB (Algemene Pharmaceutische Bond): The national professional association for community pharmacists in Belgium, providing advocacy, services, and representation at federal level. Directly comparable as a pharmacist membership organization, but operating at national scope with broader remit than Apotheia's regional focus.
• FIP (International Pharmaceutical Federation): The global federation of national pharmacy associations and pharmacists. Comparable as an umbrella membership organization representing the pharmacy profession, but operating at global rather than regional level.
• Ordre des Pharmaciens - Conseil national: The federal regulatory body for the pharmacy profession in Belgium. Comparable in that it organizes the profession and interacts with member pharmacists, but functions as a regulatory/deontological authority rather than a member-services association.

Direct peers

• KAVA (Koninklijke Apothekersvereniging van Antwerpen): Royal Pharmacists' Association of Antwerp, a regional Belgian pharmacy association serving the Antwerp province. Directly comparable to Apotheia in mission, structure, and service mix, but operating in an adjacent Flemish region rather than Limburg/Mechelen/Vlaams-Brabant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/baf_tweets
• Facebookfacebook.com/BrabantsApothekersForum
• LinkedInlinkedin.com/company/baf---brabants-apothekers-forum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAF