What Station de Travail does

Station de Travail (legal entity Station De Travail SARL) is a Casablanca-based Moroccan e-commerce retailer of professional IT hardware, founded in 2010 and operating as part of the DESTOCK INFO Group, a fusion of DESTOCK INFO and STATION DE TRAVAIL. The company sells both new and refurbished/reconditioned equipment across a catalog of more than 826 SKUs, spanning workstations (HP ZBook, Dell Precision, Lenovo ThinkStation), enterprise servers (Dell PowerEdge, Cisco UCS), desktop PCs, business laptops, monitors, gaming hardware, components, networking equipment (Cisco switches, Fortinet firewalls), tablets, and printing solutions. Its distinguishing capability is in-house importation, testing, verification, and reconditioning of second-hand enterprise IT equipment, allowing it to offer rare refurbished hardware at materially lower price points than new equivalents within the Moroccan market.

The business runs on an Odoo-based e-commerce platform (stationdetravail.ma) with CMI-integrated card payment processing, 7-day free returns, and warranty coverage of up to three years on gaming products and a minimum of six months on all other items. Revenue is generated primarily through one-time hardware sales across three distribution channels: direct-to-consumer e-commerce at DH TTC retail prices, a B2B reseller/dealer channel with dedicated "DH Revendeur" wholesale pricing supported by a commercial team of 8+ people, and a free quote-request mechanism for enterprise customers seeking customized workstation and server procurements. The customer base is segmented across professional businesses, individual gaming consumers, and IT resellers in Morocco, with rapid delivery (~48 hours) covering the entire country. The company employs approximately 35 staff across administration, commercial, technical service, warehouse, and logistics functions, and operates from a Casablanca headquarters with a secondary office in Rabat.

Name

Station de Travail

Legal name

Station De Travail SARL

Website

https://stationdetravail.ma

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Station de Travail is a Casablanca-based Moroccan e-commerce retailer (Station De Travail SARL, part of DESTOCK INFO Group) selling new and refurbished professional IT hardware — workstations, servers, laptops, gaming, and networking equipment — to businesses, consumers, and IT resellers across Morocco.

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales (New): One-time sale of new professional IT hardware including workstations, servers, desktops, laptops, monitors, components, gaming equipment, and accessories. Revenue is generated per transaction at listed prices in Moroccan Dirham (DH).
2. Hardware Sales (Refurbished/Reconditioned): Sale of refurbished and reconditioned IT equipment including workstations, servers, networking switches, and professional laptops. The group imports, tests, verifies, and refurbishes all products before resale.
3. Repair and Diagnostic Services: Technical services including repair and diagnostic services for IT equipment, covered under warranty (minimum 6 months to 1 year on all products).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Station de Travail is a Moroccan e-commerce retailer that sells new and refurbished professional IT hardware including workstations, servers, laptops, desktops, gaming PCs, monitors, networking equipment, components, and accessories. The company specializes in importing, testing, and reconditioning second-hand IT equipment for resale across Morocco via its own online store and reseller channel, and offers repair and diagnostic services backed by warranty coverage.

Product overview

Station de Travail is an e-commerce retailer of professional computer hardware operating in Morocco. The company offers a comprehensive portfolio of computer equipment including workstations (HP ZBook, Dell Precision, Lenovo ThinkStation), enterprise servers (Dell PowerEdge), desktop PCs (Dell OptiPlex, HP ProDesk), laptops (MacBook Pro, ASUS ROG, HP EliteBook), monitors, and components (SSDs, RAM, processors, graphics cards). The company specializes in both new and refurbished/reconditioned equipment, with gaming products (gaming PCs, graphics cards, peripherals, chairs) forming a significant category. Additional offerings include networking equipment (Cisco switches, firewalls, VoIP phones), accessories (UPS, headsets, cables), tablets, and printing solutions. The product range spans from entry-level business equipment to high-end professional workstations and gaming systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Workstations (Stations de Travail) Professional workstations including HP ZBook, Dell Precision, and Lenovo ThinkStation models designed for CAD, engineering, and professional graphics workloads, targeting business buyers.
• Servers (Serveurs) Enterprise servers including Dell PowerEdge R740xd, Cisco UCS, and other rackmount/tower servers for business infrastructure, targeting professional businesses.
• Desktop PCs (PC Bureau) Desktop computers and all-in-one systems including Dell OptiPlex, HP ProDesk, and custom-built units for business use, targeting professional businesses.
• Laptops (PORTABLE) Laptop computers including MacBook Pro with Apple M3 Pro, ASUS ROG gaming laptops, HP EliteBook business laptops, and Dell Precision mobile workstations, for both business and consumer buyers.
• Monitors (Écrans Moniteurs) Computer monitors and displays including Acer, Dell, Samsung, and HP monitors in various sizes and resolutions, for business and consumer buyers.
• Gaming Hardware (GAMING and PC Gamer) Gaming hardware including ASUS ROG laptops and desktops, NVIDIA RTX and AMD Radeon graphics cards, gaming cases, cooling systems, RAM, power supplies, keyboards, mice, headsets, gaming chairs, and pre-built PC Gamer systems, targeting individual gaming consumers.
• Computer Components (COMPOSANTS) Computer components including SSDs, HDDs, RAM modules, processors (Intel Xeon, Core i series, AMD Ryzen), graphics cards (NVIDIA Quadro, GeForce, AMD Radeon), motherboards, and power supplies.
• Network Equipment (Matériels Réseaux) Networking hardware including Cisco switches (Catalyst 2960, 3750 series), firewalls (Fortinet FortiGate, SonicWall), routers, VoIP phones (Cisco Linksys SPA series), and network cables.
• Computer Accessories (Accessoires) Computer accessories including cables, adapters, UPS/uninterruptible power supplies (Eaton, APC), headsets (Jabra, Sennheiser, Plantronics), chargers, mice, keyboards, and USB hubs.
• Tablets (TABLETTE) Tablet computers and accessories for professional use.
• Printing (IMPRISSION) Printers, copiers, and printing consumables including Canon, HP, and Lexmark devices.
• Refurbished and Reconditioned IT Equipment Second-hand and refurbished professional IT hardware including workstations, servers, networking switches, and business laptops, with in-house testing, verification, and reconditioning by the DESTOCK INFO Group. Sold with warranty coverage of minimum 6 months.
• Repair and Diagnostic Services Repair and diagnostic services for IT equipment, covered under warranty and supported by the in-house technical service team of 1 IT engineer and 11 technicians.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PC Mega Maroc: A leading Moroccan e-commerce retailer of computers, laptops, components, and IT accessories serving both B2B and B2C customers. Directly comparable to Station de Travail in geography, customer segments, and product mix.
• Microchoix: Moroccan IT retailer offering new and refurbished laptops, desktops, and professional hardware with Morocco-wide delivery. Closely comparable to Station de Travail's refurbished-and-new IT model in the same geography.
• Maroc Hightech: Moroccan IT retailer offering laptops, desktops, and accessories for business and consumer buyers. Comparable product categories and target customer base to Station de Travail.
• Setup Game: Moroccan gaming-focused retailer of gaming PCs, laptops, peripherals, and components. Overlaps with Station de Travail's gaming category and shares the Moroccan DTC e-commerce model.

Regional players

• Rue du Commerce: French e-commerce retailer of IT, consumer electronics, and household appliances with both new and refurbished offerings. Comparable multi-category IT retail model but geographically focused on France rather than Morocco.

Broad incumbents

• Cybertek: France-based IT retailer historically specialized in refurbished and second-hand IT hardware for consumers and resellers. Highly comparable business model — refurbishment-led IT retail — though operating primarily in France rather than Morocco.
• Materiel.net: Established French e-commerce IT retailer offering PCs, components, peripherals, and gaming hardware. Comparable in product breadth and category mix, though larger scale and new-product focused rather than refurbished.
• LDLC: Leading French IT e-commerce retailer (now LDLC Group) selling PCs, components, servers, and peripherals to consumers, businesses, and resellers. Comparable in product breadth, B2B/B2C/reseller segmentation, and direct-to-consumer model.
• Back Market: Global marketplace for refurbished electronics including IT hardware, with warranty-backed offerings. Comparable refurbished-first value proposition, though operating as a marketplace rather than direct retailer and at significantly larger scale.
• Amazon Renewed: Amazon's refurbished and certified pre-owned program covering laptops, desktops, and IT equipment. Comparable refurbished IT retail concept with warranty backing, and a major competitive threat as Amazon expands in Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ST_France1
• Facebookfacebook.com/stationmaroc
• LinkedInlinkedin.com/company/station-de-travail

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Station de Travail