Hemp it Up
Hemp it Up is a Scottish family-farm business that grows and cold-presses industrial hemp into oils, protein powders, hemp hearts, teas, and soaps, selling direct-to-consumer via its UK e-commerce site and wholesale through independent Scottish farm shops and delis.
- Company typePrivate
- Founded2022
- HeadquartersKirriemuir, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hemp it Up does
Hemp it Up is a Scottish family-farm business, operated as a sole proprietorship by Alison Easson with husband John Easson, growing and processing industrial hemp at Barns Of Airlie Farm in Angus, Scotland. The company began trading in July 2022 when it launched a cold-pressed extra virgin hemp seed oil at local farmers markets, and has since extended its range to hemp hearts, two hemp protein powders (50% and a fibre-rich 40% variant), infused oils (garlic, chilli, basil & thyme, and a limited-edition black garlic), herbal hemp tea, wood-treatment oil, and a 2025 handcrafted soap range (Revive, Soothe, Unwind). Core processing relies on cold pressing for oils and on-farm milling for protein powders, with early batches currently processed through contract partner Norvite and a planned move to full on-farm processing in 2026/27. The business sells direct to UK consumers through its own e-commerce website (with farm collection and free delivery over £20) and through wholesale to independent farm shops, delis, health food stores, coffee shops, and garden centres across Angus, Perthshire, Inverness, Aberdeenshire, Highland, and Stirlingshire, targeting health-conscious, vegan, fitness, and natural-skincare consumers. The firm has no external funding, operates as a sole proprietorship under Scottish law, and supports R&D through partnerships with InnovateUK (DOSH) and the Rowett Institute at the University of Aberdeen.
Hemp it Up firmographics
Firmographics- Name
- Hemp it Up
- Legal name
- Alison Easson trading as Hemp It Up
- Website
- https://hempitup.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Hemp it Up is a Scottish family-farm business that grows and cold-presses industrial hemp into oils, protein powders, hemp hearts, teas, and soaps, selling direct-to-consumer via its UK e-commerce site and wholesale through independent Scottish farm shops and delis.
- Ownership category
- akta.pro rank
Hemp it Up industry classification
Industry- Product category
- Hemp Seed Food and Natural Skincare Products
- NAICS
- Oilseed (except Soybean) Farming (11112)
- SIC
- Fats & Oils (2070)
- akta.pro primary industry
- Industrial Hemp Farming (Fiber-Grade) (AFAGAFAC)
- akta.pro secondary industries
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
Keywords
Where Hemp it Up is headquartered
LocationHeadquarters
- HQ city
- Kirriemuir
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hemp it Up business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of hemp seed oils, protein powders, hemp hearts, soaps, and bundle packages. One-time purchase model with occasional seasonal/limited edition products.
- Wholesale to Stockists: Supplying independent retailers, farm shops, delis, and health food stores across Scotland with wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Extra Virgin Hemp Seed Oil - 250ml/500ml |
| Unit Pricing | Pay-as-you-go | Hemp Protein 50% - 250g/500g |
| Unit Pricing | Pay-as-you-go | Hemp Protein 40% (Fibre Rich) - 250g/500g |
| Unit Pricing | Pay-as-you-go | Hemp Hearts (30% Protein) - 250g/500g |
| Unit Pricing | Pay-as-you-go | Infused Hemp Seed Oils - 250ml |
| Unit Pricing | Pay-as-you-go | Soap Bars |
| Unit Pricing | Pay-as-you-go | Bundle Packages |
| Unit Pricing | Pay-as-you-go | Wood Oil - 1L |
| Unit Pricing | Pay-as-you-go | Gift Vouchers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hemp it Up product offering
Product offeringCore offering
Hemp it Up is a family-run hemp farm in Angus, Scotland that grows industrial hemp under a UK Home Office licence and cold-presses the seeds on-site to produce extra virgin hemp seed oil, hemp protein powders (50% and 40% fibre-rich), hemp hearts, herbal hemp tea, handcrafted soap bars (Revive, Soothe, Unwind) and wood treatment oil. The business was started by Alison Easson in July 2022 and now sells direct to consumers online and through Scottish independent retailers, with all primary processing (cold pressing and milling) carried out on the farm.
Product overview
Hemp it Up is a Scottish family farm-based e-commerce business offering a diverse portfolio of hemp seed products. The core offerings include cold-pressed extra virgin hemp seed oils (plain and infused with flavors like garlic, chilli, basil & thyme, and black garlic), hemp protein powders (50% and 40% fibre-rich variants), hemp hearts, herbal hemp tea, and handcrafted soap bars (Revive, Soothe, Unwind). The company also produces a wood treatment oil and bundles products together for convenience. All products are grown and produced on the company's family farm in Angus, Scotland using sustainable farming practices without pesticides or fungicides. The products are sold directly through their e-commerce website with UK delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Cold Pressed Extra Virgin Hemp Seed Oil Signature cold-pressed extra virgin hemp seed oil in 250ml and 500ml sizes, suitable for use as a finishing oil or for cooking up to 190°C, marketed to home cooks and home bakers who want a nutty, nutritious alternative to olive oil.
- Infused Hemp Seed Oils (Garlic, Chilli, Basil & Thyme) Range of cold-pressed extra virgin hemp seed oil infused with natural garlic, chilli, or basil & thyme flavours, sold as a finishing or drizzling oil for salads, breads and pasta.
- Black Garlic Infused Hemp Seed Oil (Limited Edition) Limited-edition cold-pressed hemp seed oil infused with black garlic, intended as a gourmet finishing oil for savoury dishes, sold only while stocks last.
- Wood Oil 1-litre hemp-seed-based wood treatment oil for use as a natural wood finish, aimed at customers wanting a plant-derived alternative to conventional wood oils.
- Hemp Protein 50% Cold-milled hemp protein powder containing 50% protein, sold in 250g and 500g pouches for use in smoothies, baking and shakes by fitness and plant-based consumers.
- Hemp Protein 40% Rich in Fibre Cold-milled hemp protein powder containing 40% protein and higher fibre content, sold in 250g and 500g pouches as a fibre-rich plant protein for shakes and baking.
- Hemp Hearts Hulled hemp seeds sold as 'hemp hearts' with 30% protein content, marketed as a ready-to-eat topping for salads, porridge, smoothies and baking.
- Herbal Hemp Tea Caffeine-free herbal tea blend containing hemp leaf, sold loose for brewing as a herbal infusion.
- Revive Soap Bar Handcrafted soap bar from the 2025 Hemp Soap Range, made with hemp seed oil and grapefruit, lemongrass and cedarwood essential oils for users seeking natural skincare.
- Soothe Soap Bar Handcrafted soap bar from the 2025 Hemp Soap Range, made with hemp seed oil and lavender and ylang ylang essential oils for natural skincare routines.
- Unwind Soap Bar Handcrafted soap bar from the 2025 Hemp Soap Range, made with hemp seed oil and sweet orange, patchouli and ylang ylang essential oils for users seeking natural skincare.
- Trio of Handcrafted Soaps Bundle containing one of each of the Revive, Soothe and Unwind hemp soap bars, sold as a complete handcrafted soap set.
- Trio of Infused Hemp Seed Oils Bundle combining the three standard infused hemp seed oils (Garlic, Chilli, Basil & Thyme) into a single gift pack.
- Hemp It Up Starter Bundle Starter bundle combining a cold-pressed extra virgin hemp seed oil with Hemp Protein 50% and Hemp Protein 40% Fibre Rich, intended as an introduction to the core food range.
- Small Hemp Bundle Extra Virgin 50% Small bundle containing a 250ml extra virgin hemp seed oil together with Hemp Protein 50% (250g), positioned as a trial-size food bundle.
- Small Hemp Bundle Extra Virgin 40% Small bundle containing a 250ml extra virgin hemp seed oil together with Hemp Protein 40% Fibre Rich (250g), positioned as a trial-size food bundle.
- Large Hemp Bundle Extra Virgin 40% Large bundle containing a 500ml extra virgin hemp seed oil together with Hemp Protein 40% Fibre Rich (500g), positioned as a value food bundle.
- Garlic Hemp Bundle 50% Bundle combining a Garlic-infused hemp seed oil with Hemp Protein 50%, sold in two size variants (250ml + 250g, and 500ml + 500g).
- Chilli Hemp Bundle 50% Bundle combining a Chilli-infused hemp seed oil with Hemp Protein 50%, sold in two size variants (250ml + 250g, and 500ml + 500g).
- Basil & Thyme Hemp Bundle 50% Bundle combining a Basil & Thyme-infused hemp seed oil with Hemp Protein 50%, sold in two size variants (250ml + 250g, and 500ml + 500g).
- Gift Voucher Digital gift voucher redeemable against any product on the Hemp It Up online shop, used by customers buying presents for hemp-product users.
Quantifiable outcome
- Hemp oil has highest essential fatty acid profile of any plant oil with 88% Omega 3, 6 & 9
- +2 more outcomes
Companies that use Hemp it Up
Customer profileSegments4 records
Ideal customer profiles5 records
Hemp it Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hemp it Up partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Scottish Hemp GrowerscoreCollective of farmers interested in growing hemp. Hemp it Up founders John and Ali Easson are members, collaborating on hemp cultivation expertise and sharing best practices.
- InnovateUK (DOSH)coreGovernment innovation funding body. Hemp it Up is partnered with InnovateUK towards R&D projects aiming to add reliable seed varieties to Home Office growing list.
- Rowett Institute (University of Aberdeen)coreResearch partnership for hemp project. University research inspired first Scottish commercial cold pressed hemp oil production. Ongoing research into hemp health benefits.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hemp it Up competitors and assessment
Company assessmentRegional players
- Highland Hemp Co: Highland Hemp Co is a Scotland-based hemp brand producing hemp-derived products for UK customers. It overlaps with Hemp it Up on category, geography, and farm-to-product narrative, and is the closest regional peer in the Scottish market.
- Sativa (hemp foods): Sativa is a European hemp food brand producing hemp seeds, protein, and oil. It is comparable on product format and category, but primarily serves continental European markets rather than competing directly with Hemp it Up in the UK.
Direct peers
- HempWell: HempWell is a UK-based hemp wellness and food brand selling hemp seed oil, protein, capsules, and CBD products. It competes directly with Hemp it Up across hemp oil, hemp protein, and hemp hearts, targeting similar health-conscious and vegan consumers via DTC e-commerce.
- The Original Hemp: The Original Hemp is a UK hemp brand selling hemp seed oil, hemp protein, and hemp food products. It competes head-to-head with Hemp it Up in the UK hemp food and wellness category, with overlapping SKUs and a similar DTC-led go-to-market.
- Hempen: Hempen is a UK organic hemp cooperative producing cold-pressed hemp seed oil, protein, and related products. It overlaps with Hemp it Up on hemp oil and protein SKUs, sustainable/small-farm positioning, and DTC plus wholesale distribution to UK independents.
- Good Hemp: Good Hemp is the leading UK hemp food brand offering hemp milk, hemp protein, hemp seed oil, and hemp hearts. It is the most direct competitor to Hemp it Up in the UK hemp food category, with overlapping product formats, similar target customers (health-conscious, plant-based consumers), and DTC plus retail distribution.
- Cotswold Hemp: Cotswold Hemp is a UK farm-to-bottle hemp brand growing and cold-pressing its own hemp on a Cotswolds farm. It mirrors Hemp it Up's integrated farm + cold-pressing model, sells similar SKUs (oils, protein, hearts), and targets comparable customers via DTC and independent retailers.
Others
- Nature's Best: Nature's Best is a UK health food distributor and wholesaler supplying independent retailers. It is comparable as a route-to-market for hemp food brands like Hemp it Up, and as an indirect competitor via the protein and wellness categories it serves.
Broad incumbents
- Holland & Barrett: Holland & Barrett is the UK's largest health and wellness retailer and stocks multiple hemp seed oil, hemp protein, and CBD brands. It is comparable as the dominant distribution channel for the same end customers, and a potential wholesale partner for Hemp it Up at scale.
Emerging players
- Braham & Murray: Braham & Murray is a smaller UK hemp seed oil brand focused on premium cold-pressed hemp oil. It overlaps with Hemp it Up on the core hemp seed oil SKU and premium positioning, but has a narrower product range and is earlier-stage.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hemp it Up social profiles
Digital presenceHemp it Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hemp it Up leadership team
Management profileNumber of profiles
Profiles2 records
Hemp it Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hemp it Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hemp it Up
What does Hemp it Up do?
Hemp it Up is a family-run hemp farm in Angus, Scotland that grows industrial hemp under a UK Home Office licence and cold-presses the seeds on-site to produce extra virgin hemp seed oil, hemp protein powders (50% and 40% fibre-rich), hemp hearts, herbal hemp tea, handcrafted soap bars (Revive, Soothe, Unwind) and wood treatment oil. The business was started by Alison Easson in July 2022 and now sells direct to consumers online and through Scottish independent retailers, with all primary processing (cold pressing and milling) carried out on the farm.
Is Hemp it Up a public or private company?
Hemp it Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hemp it Up founded?
Hemp it Up was founded in 2022.
Where is Hemp it Up based?
Hemp it Up is headquartered in Kirriemuir, United Kingdom, in the Europe region.
How does Hemp it Up make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are wholesale to Stockists.
Who are Hemp it Up's main competitors?
Regional players on record are Highland Hemp Co and Sativa (hemp foods). Direct peers are HempWell, The Original Hemp, Hempen, Good Hemp and Cotswold Hemp. Nature's Best is listed as an others. Holland & Barrett is listed as a broad incumbent. Braham & Murray is listed as an emerging player.
Does Hemp it Up have an API?
No public API is recorded for Hemp it Up.
What industry is Hemp it Up in?
Hemp it Up's product category is Hemp Seed Food and Natural Skincare Products. Its primary akta.pro industry code is AFAGAFAC, Industrial Hemp Farming (Fiber-Grade), with a secondary code of CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles). Its NAICS code is 11112 and its SIC code is 2070.