Wing Of St Mawes

What Wing Of St Mawes does

Wing of St Mawes is a family-run wholesale fish and seafood merchant founded in 1985 by Rob Wing and headquartered in Indian Queens, Cornwall, United Kingdom. The company supplies fresh fish, shellfish, smoked fish, frozen fish, and seafood delicatessen items to hotels, restaurants, pubs, schools, retail shops, farm shops, delicatessens, and fishmongers across the UK, drawing primarily on Cornish day boats and local fish markets. Operational differentiators include in-house multi-award winning oak-smoking capability (operating since 1985 with no additives), tightly controlled shellfish depuration purification, and a specialist team of Cornish fishmongers providing restaurant-quality filleting and preparation services for chefs.

Name

Wing Of St Mawes

Legal name

Wing of St Mawes Ltd

Website

https://www.wingofstmawes.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wing of St Mawes is a family-run Cornish wholesale fish merchant supplying fresh fish, shellfish, and smoked seafood to UK hotels, restaurants, pubs, and retailers, with restaurant-quality preparation and a sister DTC home delivery brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Truro

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Fish Sales: Supplying fresh fish, shellfish and smoked fish to hotels, restaurants, pubs, schools, retail shops, farm shops, delicatessens, and fishmongers nationwide. 40 years of B2B trade.
2. Trade Accounts: Wholesale and trade account holders receive fresh seafood deliveries. Customers can open wholesale/trade accounts via website.
3. Home Delivery: Next-day home delivery service for families through sister company The Cornish Fishmonger.
4. Fish Deli Products: Range of seafood delicatessen items with long shelf life or preserved for busy caterers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wing of St Mawes is a wholesale fish merchant that buys and supplies fresh fish, shellfish and smoked fish to the UK hotel and catering trade, complemented by restaurant-quality filleting and preparation services and a consumer home-delivery arm via sister company The Cornish Fishmonger. The company sources primarily from Cornish waters and local day-boat fishermen, runs in-house natural oak smoking and flash-freezing operations, and delivers nationwide.

Product overview

Wing of St Mawes is a wholesale fish and seafood supplier offering a portfolio of fresh fish, shellfish, smoked fish, fish deli items, and frozen fish products. The company operates state-of-the-art production facilities and provides specialist storage and preparation services including shellfish, live lobster, and crab handling. Alongside their wholesale and trade business, they operate a sister brand called The Cornish Fishmonger for retail home delivery. Products are sourced primarily from Cornish waters and local fishermen, with in-house smoking capabilities and flash-freezing for frozen offerings.

Differentiator

Problem solved

Functional benefit

Brands

• The Cornish Fishmonger: Retail home delivery side of the business, offering next-day online home delivery service for families to purchase top quality Cornish seafood for home cooking.

Products and services

• Fresh Fish Fresh fish sourced from local Cornish markets and fishermen, offered in a wide variety of locally caught species and prepared to customer specifications for hotels, restaurants, pubs, schools and specialist retailers.
• Shellfish Live and fresh shellfish, predominantly from sustainable Cornish waters, delivered daily after a tightly controlled depuration purification process to ensure food safety and quality for hospitality and retail customers.
• Smoked Fish Multi-award winning in-house smoked fish and shellfish, slowly smoked over pure natural oak chippings with no additives or preservatives, supplied to wholesale and retail customers.
• Fish Deli Seafood delicatessen items with long shelf life or preserved, offered to busy caterers as a complementary wholesale range alongside fresh and smoked fish.
• Frozen Fish Frozen seafood caught fresh and immediately flash-frozen to preserve natural flavour and texture, supplied to trade customers as a convenient off-season alternative.
• Shellfish Storage and Preparation Specialist storage and preparation services for shellfish, supporting wholesale customers who require ready-to-cook product.
• Live Lobster Storage and Preparation Specialist storage and preparation services for live lobsters, supplied to wholesale customers needing ready-to-cook live lobster product.
• Crab Storage and Preparation Specialist storage and preparation services for crabs, supplied to wholesale customers who need prepared crab product.
• The Cornish Fishmonger (Home Delivery) Sister-brand consumer offering providing next-day online home delivery of top quality Cornish seafood to families for home cooking.

Quantifiable outcome

• 50 kilowatts solar panel installation providing approximately 95% of on-site power consumption
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Cornish FishmongercoreOthersSister company operating the retail/home delivery side of the business (thecornishfishmonger.co.uk). Wing of St Mawes handles wholesale and trade while The Cornish Fishmonger serves individual consumers through next-day home delivery. Same management and operations team.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Direct Seafoods: UK-based wholesale seafood supplier serving restaurants, hotels, and caterers nationwide. Closely comparable in terms of target customer base (hospitality trade), product range (fresh fish, shellfish), and direct-sourcing model.
• Wright Brothers: UK seafood restaurant operator and wholesaler with strong sustainability and provenance credentials. Comparable as a UK seafood specialist serving premium hospitality with restaurant-quality preparation.
• The Fish Society: UK online seafood retailer offering next-day home delivery of fresh and frozen fish and shellfish nationwide. Closely comparable to Wing of St Mawes' sister brand The Cornish Fishmonger and an emerging alternative to its DTC channel.

Broad incumbents

• M&J Seafood: Established UK seafood distributor (part of Bidvest Foodservice) supplying restaurants and caterers nationwide. Comparable product range and customer base, but operates as part of a much larger foodservice group with broader scale.
• New England Seafood International: UK-based seafood processor and supplier (part of Thai Union Group) serving retail and foodservice with prepared and value-added seafood. Comparable product category but operates at a much larger industrial scale.
• Brakes Group: One of the UK's largest foodservice wholesalers, supplying fresh fish and seafood alongside a broad multi-category range to hospitality and public-sector customers. A scaled competitor in the same trade channel.
• Bidvest Foodservice: Major UK foodservice distributor supplying restaurants, pubs, schools, and caterers nationwide with a broad range including fresh seafood. Competes in the same trade-customer segment but with significantly broader portfolio and scale.
• JJ Foodservice: UK foodservice wholesaler serving independent restaurants, takeaways, and caterers with multi-category product including fresh and frozen seafood. Competes for the same SME hospitality accounts from a multi-category platform.
• Compass Group UK & Ireland: Largest UK contract foodservice provider operating across workplaces, education, and healthcare. Relevant comparator for the schools and institutional catering side of Wing of St Mawes' customer base, though not a direct seafood specialist.

Regional players

• Cornish Crab & Lobster: Cornwall-based seafood supplier focused on Cornish crab and lobster to UK chefs and consumers. Closely comparable in terms of regional Cornish provenance, product specialty, and small-scale fishmonger positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wing Of St Mawes