Romain Financial

Name

Romain Financial

Legal name

Romain Financial, Inc.

Website

https://romainfinancial.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Life Insurance (6311)

akta.pro primary industry

Investment Management Advisory (RIA) (FSAEAAAB)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Financial advisory services
• Wealth management
• Estate planning
• Retirement planning
• Insurance brokerage

Headquarters

HQ city

Lake Orion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory Services: Romain Financial provides customized financial strategies and advisory services to help clients reach their financial goals. Rob Romain is a registered representative of CoreCap Investments, LLC (Member FINRA/SIPC) and provides advisory services through CoreCap Advisors, LLC.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Romain Financial provides personalized financial advisory services to individuals and families, covering retirement planning, estate planning, wealth preservation, and investing. The firm also brokers insurance products including annuities, life insurance, long-term care insurance, health insurance, and disability income insurance, with securities offered through CoreCap Investments, LLC (FINRA/SIPC) and advisory services through CoreCap Advisors, LLC.

Product overview

Romain Financial is a financial advisory firm offering a suite of client-facing digital tools and educational resources rather than a unified software platform. The core offering consists of interactive financial calculators (retirement, tax, savings, insurance needs), a comprehensive Learning Center with articles and research content, a video library with animated financial education, a Tax Library (forms, rates, publications), Flipbooks covering major financial topics, Market Watch tools (quotes, charts, portfolios), and a Quote Request System for insurance products. These tools work together to support personalized financial planning, retirement strategy, estate planning, and insurance needs assessment for individual clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management & Financial Advisory Services Customized financial strategies for individuals and families covering retirement planning, wealth preservation, and investment advisory, delivered through personalized client communication. Advisory services are provided through CoreCap Advisors, LLC.
• Estate Planning Services Guidance on wealth transfer and estate preservation strategies to help clients pass assets to the next generation.
• Retirement Planning Services Customized retirement strategies designed to help individuals reach their retirement goals and maintain financial stability into their retirement years.
• Brokerage / Securities Services Securities transactions conducted through CoreCap Investments, LLC (Member FINRA/SIPC). Securities products are limited to residents of FL, IL, TX, and MI.
• Life Insurance Life insurance products available to individuals and families through online quote request forms and in-person advisory.
• Annuities Annuity products available to individual clients, offered through the firm's quote request system.
• Long-Term Care Insurance Long-term care insurance products offered to clients seeking coverage for extended care needs.
• Health Insurance Both group health and individual health insurance products offered to clients through the firm's quote request system.
• Disability Income Insurance Disability income insurance products offered to protect clients against loss of income due to disability.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• LPL Financial: Largest independent broker-dealer in the U.S., providing compliance, technology, and product infrastructure to thousands of independent RIAs and financial advisors like Romain Financial. Comparable as the broader ecosystem in which firms of Romain's size operate.

Direct peers

• New York Life: Mutual life insurance company with a large career-agent channel that also offers annuities, long-term care, and wealth management services. Comparable in combining life/insurance products with retirement and estate planning for individuals.
• Raymond James: Diversified financial services firm with a large independent advisor channel delivering investment advisory, financial planning, insurance, and banking products to retail clients. Comparable retail-individual focus with a multi-product platform.
• Edward Jones: Large retail-focused broker-dealer and RIA serving individual investors and families with personalized financial planning, investment advisory, and insurance products. Highly comparable to Romain Financial's retail-individual, multi-product, relationship-led model.
• Cambridge Investment Research: Independent broker-dealer and RIA platform serving independent financial advisors who deliver investment advisory, retirement, and insurance services to individuals. Comparable model of a small retail practice operating under a larger IBD umbrella.
• Ameriprise Financial: Diversified financial services company with a large independent advisor channel providing investment advisory, retirement planning, and insurance solutions to retail clients. Comparable target customer (mass-affluent individuals) and bundled product offering.
• Waddell & Reed Financial: Retail wealth management and investment advisory firm serving individual investors with financial planning, mutual funds, and insurance solutions. Comparable target customer and bundled retail product/service approach.
• Cetera Financial Group: Independent broker-dealer supporting thousands of financial advisors with investment advisory, insurance, and retirement products for retail clients. Directly comparable operating model of a small advisory practice working through an IBD/RIA platform.
• MassMutual: Insurance and financial services firm offering life, disability, annuities, retirement plans, and investment advisory to individuals and families. Comparable because of the integrated insurance + wealth advisory structure aimed at retail clients.
• Northwestern Mutual: Mutual company combining life insurance, disability income, annuities, and wealth management/advisory services for individuals and business owners. The integrated insurance-plus-wealth model closely mirrors Romain Financial's bundled offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nesteggplanning
• LinkedInlinkedin.com/company/romainfinancial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romain Financial