Boufford Insurance Agency

What Boufford Insurance Agency does

Boufford Insurance Agency is an independent insurance agency headquartered in Bedford, New Hampshire, serving individuals and businesses across all six New England states. The firm distributes commercial and personal insurance products on behalf of multiple carriers rather than underwriting risk itself; its revenue is generated through commissions paid by carriers on bound and renewed policies. Under principal Jeff Boufford, who assumed sole ownership in 2008 after eight years in a prior partnership, the agency has built a multi-line book spanning general liability, professional liability, workers' compensation, commercial vehicles, umbrella, and flood on the commercial side, and home, auto, motorcycle, recreational vehicles, life, umbrella, high net-worth, and classic car coverage on the personal side.

The agency's product portfolio has been progressively extended into adjacent risk categories, including cyber liability, employment practices liability, and classic car coverage, indicating a strategy of broadening share-of-wallet within existing customer households and business clients. Vertical specialization is emphasized through dedicated commercial programs for trades, retail, hospitality, and commercial real estate operators.

On the technology side, the firm operates no proprietary platform. Customer-facing digital capabilities are delivered through a white-label portal built on GloveBox (instant quotes, digital ID cards, policy changes, claims reporting, certificate tracking) and a third-party payment processor, SepPay. Distribution remains predominantly sales-led, with licensed agents handling personalized consultations by phone and email, supported by content marketing across the agency website and a 41-page blog aimed at top-of-funnel education. A September 2025 strategic partnership with Pittsfield Insurance Agency broadens geographic reach across New Hampshire and Massachusetts and signals potential consolidation activity.

Name

Boufford Insurance Agency

Legal name

Boufford Insurance Agency

Website

https://bouffordins.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Boufford Insurance Agency is an independent insurance agency in Bedford, New Hampshire, distributing commercial and personal insurance products via licensed agents and multiple carriers across all six New England states. Founded by Jeff Boufford, it serves SMBs, individuals, and specialized verticals such as trades, retail, and hospitality.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency (Commercial and Personal Lines)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

Keywords

• Commercial insurance brokerage
• Personal insurance coverage
• Independent insurance agency
• Business liability insurance
• Home and auto insurance

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Boufford Insurance generates revenue through commissions paid by insurance carriers when policies are sold or renewed. The agency works with multiple carriers to match customers with appropriate coverage options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Boufford Insurance Agency is an independent insurance agency that brokers and distributes commercial and personal insurance policies on behalf of multiple insurance carriers. The agency matches customers with coverage across nearly all lines — commercial (general liability, professional liability, workers' compensation, commercial vehicles, umbrella, flood) and personal (home, auto, motorcycle, recreational vehicles, umbrella, life, high net-worth, classic car) — and adds specialty products such as Cyber Security Insurance and Employment Practices Liability Insurance (EPLI). Policy service is delivered via licensed agents and a 24/7 customer portal (GloveBox).

Product overview

Boufford Insurance Agency is an independent insurance agency offering a comprehensive portfolio of commercial and personal insurance products. The agency provides Commercial Insurance products including General Liability, Professional Liability, Workers' Compensation, Commercial Vehicles, Commercial Umbrella, Flood Insurance, and industry-specific coverage for Real Estate, Hospitality, Retail, and Trades businesses. Personal Insurance offerings include Home, Auto, Motorcycle, Recreational Vehicles, Personal Umbrella, Life Insurance, and High Net-Worth Coverage, plus specialized Classic Car Insurance. The agency also offers Cyber Security Insurance and Employment Practices Liability Insurance (EPLI). All products are delivered through a 24/7 Customer Portal platform for digital access to quotes, policy management, claims, and documents.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Comprehensive commercial insurance solutions for businesses of all sizes and industries, combining general liability, professional liability, workers' compensation, commercial vehicles, commercial umbrella, and flood coverage into tailored programs.
• Personal Insurance Affordable personal insurance for individuals and families covering home, auto, motorcycle, recreational vehicles, umbrella, life, and high net-worth exposures, packaged to fit lifestyle and budget.
• General Liability Insurance Protects businesses from potential lawsuits by covering bodily injury, property damage, and advertising injury claims.
• Professional Liability Insurance Coverage protecting businesses against claims of negligence, misrepresentation, and errors in professional services.
• Workers' Compensation Insurance Provides medical benefits and lost wages for employees in the event of work-related injury or illness.
• Commercial Vehicles Insurance Covers business vehicles against accidents, theft, and damage with liability, collision, and comprehensive coverage.
• Commercial Umbrella Insurance Extends liability coverage limits to provide additional protection beyond existing policies, safeguarding business assets.
• Flood Insurance Safeguards business and personal assets against flood-related losses through NFIP and private insurers.
• Home Insurance Homeowners insurance covering the structure, personal belongings, liability protection, and additional living expenses.
• Auto Insurance Coverage for vehicles including liability, collision, comprehensive, uninsured/underinsured motorist, and medical payments.
• Motorcycle Insurance Protection for motorcycles covering liability, collision, comprehensive, and medical payments.
• Recreational Vehicles Insurance Coverage for boats, Jet Skis, and other recreational watercraft and vehicles.
• Personal Umbrella Insurance Additional liability protection layer beyond standard home and auto coverage for personal assets.
• Life Insurance Financial protection for loved ones including term life, whole life, and universal life policies.
• High Net-Worth Coverage Specialized coverage for high-net-worth individuals including tailored asset protection, comprehensive liability, fine arts and jewelry protection, and worldwide coverage.
• Classic Car Insurance Specialized coverage for classic and vintage automobiles including agreed value coverage, specialized restoration coverage, and coverage for car shows and events.
• Cyber Security Insurance Financial protection against losses from cyber incidents including data breaches, ransomware, and phishing attacks, covering data breach costs, cyber extortion, and business interruption.
• Employment Practices Liability Insurance (EPLI) Protection for businesses against lawsuits brought by employees over discrimination, wrongful termination, sexual harassment, and other employment practices.
• Commercial Insurance for Trades Specialized insurance for trades businesses including contractors, electricians, plumbers, and carpenters covering general liability, professional liability, commercial auto, workers' comp, and equipment/tools coverage.
• Commercial Insurance for Retail Retail-specific coverage including general liability, product liability, property insurance, business interruption, and cyber liability for coffee shops, convenience stores, and retail businesses.
• Commercial Insurance for Hospitality Coverage for hotels, restaurants, entertainment venues, and caterers including general liability, professional liability, liquor liability, commercial property, and cyber liability.
• Commercial Real Estate Insurance Insurance for storage facilities, office buildings, and strip malls covering property, general liability, professional liability, business interruption, and umbrella coverage.
• 24/7 Customer Portal White-label digital self-service platform (powered by GloveBox) enabling customers to obtain instant quotes, manage policies, download digital ID cards, submit and track claims, and access insurance documents 24/7.

Quantifiable outcome

• 24/7 customer access via online portal for policy changes, ID card printing, claims reporting, and certificate tracking

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Pittsfield Insurance AgencycoreStrategic or Co-development Partner · 2 September 2025Strategic partnership announced September 2, 2025, allowing both agencies to deliver high-quality, personalized insurance solutions to individuals and businesses across New Hampshire and Massachusetts. Pittsfield Insurance clients gain access to Boufford's expanded offerings and specialized support while continuing to work with their existing trusted team.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Acrisure, LLC: Acrisure is one of the largest insurance brokerages in the world, with a roll-up strategy that has acquired hundreds of independent agencies. Its acquisition appetite and product breadth make it both a direct competitor and a potential acquirer of independent agencies of Boufford's profile.
• Hub International Limited: Hub International is a large North American insurance brokerage offering personal, commercial, and specialty lines. It is a broad incumbent competitor — overlapping capabilities, but operating at national scale with a wide portfolio rather than a small independent agency focus.
• OneDigital: OneDigital is a national insurance, financial services, and HR consulting firm with personal and commercial lines brokerage capabilities. It overlaps with Boufford on personal and small commercial lines, but operates at much larger scale with employer-benefit cross-sell.
• World Insurance Associates: World Insurance Associates is a fast-growing national insurance brokerage built through acquisition of independent agencies. Its product and customer overlap with Boufford is high, and its roll-up model makes it a direct comparable in agency-consolidation economics.
• USI Insurance Services: USI is a large national insurance brokerage and consulting firm offering property/casualty, employee benefits, and personal lines. It competes in the same end markets as Boufford but at enterprise scale and with proprietary risk analytics capabilities.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management services firm serving commercial and personal lines customers. It is a broad incumbent with overlapping capabilities in commercial and personal insurance placement, though focused on larger accounts.
• Risk Strategies Company: Risk Strategies is a national specialty insurance brokerage that has grown through acquisition of independent agencies. It competes with Boufford for personal and commercial accounts, and its roll-up strategy is a relevant comp for Boufford's potential growth paths.
• Brown & Brown, Inc. Brown & Brown is a publicly traded national insurance brokerage and risk management firm. It competes in the same commercial and personal lines space as Boufford, but at vastly greater scale and through a decentralized retail branch model.

Direct peers

• Pittsfield Insurance Agency: Pittsfield Insurance Agency is a New Hampshire independent insurance agency that entered a strategic partnership with Boufford in September 2025. It is the most directly comparable peer — same multi-line independent model, same NH/MA footprint, similar sub-10-person scale, and now structurally linked to Boufford.

Regional players

• Cross Insurance: Cross Insurance is a New England-headquartered (Bangor, ME) independent insurance agency and brokerage operating across personal, commercial, and employee benefits lines. It is comparable as a New England multi-line independent with similar customer types, though meaningfully larger and with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boufford Insurance Agency