Grocery Gateway
Grocery Gateway is the online grocery platform of Longo's, a family-owned Ontario retailer founded in 1956 serving households across 40+ stores in the GTA and Southern Ontario with fresh groceries, bakery, deli, private-label lines, online ordering, in-store pickup, and home delivery via Voilà.
- Company typePrivate
- Founded1956
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Grocery Gateway does
Grocery Gateway is the online grocery platform of Longo's Grocery Stores (Longo Brothers Fruit Markets Inc.), a family-owned Ontario retailer founded in 1956. It serves households across 40+ locations in the GTA and Southern Ontario with fresh groceries, bakery, deli, prepared foods, and private-label lines, offering online ordering with in-store pickup or home delivery via the Voilà partnership.
Grocery Gateway firmographics
Firmographics- Name
- Grocery Gateway
- Legal name
- Longo Brothers Fruit Markets Inc.
- Website
- https://grocerygateway.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grocery Gateway is the online grocery platform of Longo's, a family-owned Ontario retailer founded in 1956 serving households across 40+ stores in the GTA and Southern Ontario with fresh groceries, bakery, deli, private-label lines, online ordering, in-store pickup, and home delivery via Voilà.
- Ownership category
- akta.pro rank
Grocery Gateway industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
Keywords
Where Grocery Gateway is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices44 records
Markets served
Grocery Gateway business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail Grocery Sales: In-store sales of fresh food, groceries, bakery, deli, meat & seafood, and prepared foods across 40+ Ontario locations.
- Online Shopping and Delivery: E-commerce platform for online grocery orders with home delivery through Voilà partnership.
- In-Store Pickup: Preorder for in-store pickup service allowing customers to order online and collect at selected locations.
- Catering Services: Catering menu including appetizers, salads, deli platters, sandwiches, pizza, sushi, and desserts for events and parties.
- Cooking Classes: Loft cooking classes for adults and children, including in-person and virtual options. Prices range from $45-$70 per class.
- Thank You Rewards Program: Loyalty program allowing customers to earn points on purchases and redeem for discounts at checkout.
- Gift Cards and eGift Cards: Sale of physical and digital gift cards redeemable online or in-store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult Cooking Classes - In-Store (Interactive) |
| Unit Pricing | Pay-as-you-go | Adult Cooking Classes - In-Store (Demonstration) |
| Unit Pricing | Pay-as-you-go | Birthday Party Cooking Classes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Grocery Gateway product offering
Product offeringCore offering
Grocery Gateway is the online grocery shopping and home delivery service of Longo's Grocery Stores (Longo Brothers Fruit Markets Inc.), enabling customers to order groceries, beer, and wine for one flat delivery fee to homes or offices. It complements Longo's 40+ physical retail locations across Ontario, offering in-store pickup, home delivery via the Voilà partnership, and access to fresh produce, bakery, deli, meat and seafood, prepared foods, and private-label product lines.
Product overview
Longo's Grocery Stores operates as a Canadian grocery retail chain offering both physical store locations and online shopping services through Grocery Gateway. The core offering consists of fresh grocery products across produce, meat, seafood, bakery, and deli categories, supported by in-store specialty services including bakery, deli, pizza, meat & seafood, and wine/beer bars. Online services include eGift Cards, a delivery partnership with Voilà, and the Thank You Rewards loyalty program. Additional services encompass catering for events, preorder for in-store pickup of specialty items (olives, roasted peppers, turkeys, panettone, caviar), cooking classes and kids camps, and a recipe/editorial platform through Experience Magazine. The private label portfolio includes Longo's Essentials (everyday items), Longo's Curato (premium/specialty), and local sourcing programs (Can't Beat Local, Farmer Partnerships). The company operates over 35 store locations across Ontario, with a focus on fresh food and family-owned values since 1956.
Differentiator
Problem solved
Functional benefit
Brands
- Longo's Essentials: Private label product line offering essential grocery items.
- Longo's Curato
Products and services
- Shop Delivery with Voilà Same-day delivery service powered by Voilà that lets customers shop Longo's full grocery range online and receive items at their doorstep for a flat delivery fee.
- Preorder for In-Store Pickup Online preorder service allowing customers to reserve fresh specialty items such as olives, roasted peppers, tomato bushels, fresh turkeys, panettone, gift baskets, and caviar for in-store pickup.
- Catering Service Full-service catering offering appetizers, salads, deli platters, cheese trays, sandwiches, wraps, entrées, sides, pizza, pinsa, pasta, sushi, cakes, desserts, fruits, and vegetables for events and gatherings.
- Cooking Classes In-store and virtual cooking instruction for adults and children, priced between $45 and $70 per class, covering themed classes such as grilling, brunch, and plant-based cooking.
- Longo's eGift Cards Digital gift cards redeemable online or in-store for purchasing groceries and products at Longo's locations.
- Thank You Rewards Loyalty Program Free loyalty program that lets customers earn points on grocery purchases and redeem rewards for discounts at checkout, with an optional digital card and in-store card activation.
- Longo's Curato Private Label Premium curated private-label product line offering artisanal and gourmet food items sold in Longo's stores and online.
- Longo's Essentials Private Label Store-brand product line offering everyday essential grocery items at competitive prices across Longo's locations and online.
Companies that use Grocery Gateway
Customer profileSegments1 record
Ideal customer profiles1 record
Grocery Gateway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Grocery Gateway partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- VoilàcorePartnership with Voilà for home delivery of online grocery orders. Longo's leverages Voilà's delivery infrastructure to offer same-day and scheduled delivery to customers who prefer shopping remotely. The partnership extends Longo's reach beyond its physical store footprint.
- Local Farmers and ProducerscoreLongo's Can't Beat Local initiative partners with regional farmers and food producers to source local products. This includes dedicated farmer partnerships for fresh produce, meat, and specialty items, supporting the company's commitment to local sourcing and freshness.
- SMEGminorCo-marketing partnership for the SMEG & Longo's Summer Contest. Customers can win a SMEG bar fridge by purchasing sparkling water products and scanning their rewards card.
- SobeyscoreLongo's is part of the Sobeys network, providing strategic backing and synergies within Canada's major grocery retail landscape. This relationship enables supply chain efficiencies and shared best practices.
Scale indicators3 records
Grocery Gateway competitors and assessment
Company assessmentDirect peers
- Summerhill Market: Toronto independent premium grocer with strong prepared-foods, fresh, and private-label offering. Closely comparable to Longo's on in-store experience, premium positioning, and omnichannel ordering in the GTA.
- Farm Boy: Ontario-based fresh-focused specialty grocer now owned by Sobeys/Empire. Closest direct peer to Longo's on premium fresh positioning, local sourcing, in-store specialty departments, and GTA footprint.
- Pusateri's Fine Foods: Toronto-based premium independent grocer specializing in fresh, prepared foods, and gourmet items. Comparable to Longo's on premium positioning, prepared-food service, and specialty departments in the GTA.
Broad incumbents
- Loblaw Companies: Canada's largest grocery retailer operating banners including Loblaws, No Frills, and T&T. Direct overlap with Longo's in Ontario grocery and fresh-food categories, but at national scale and with much larger private-label and digital infrastructure.
- Walmart Canada: Mass-market retailer with a substantial grocery assortment across Canada. Competes with Longo's on price-sensitive categories while increasingly competing in pickup and delivery.
- Metro Inc. Major Canadian grocery and pharmacy retailer with strong Quebec and Ontario presence. Competes directly with Longo's in the GTA fresh/premium grocery segment, with overlapping private-label and online offerings.
- Whole Foods Market (Amazon): Premium natural and organic grocery banner operating in Canada. Comparable to Longo's on premium fresh positioning, prepared foods, and curated assortment, though currently with a smaller Ontario footprint.
- Sobeys (Empire Company): National Canadian grocery chain and Longo's strategic network partner. Operates Sobeys, Safeway, FreshCo, and Farm Boy banners; directly comparable grocery retail model with similar in-store fresh-service orientation.
- Costco Canada: Membership warehouse club offering groceries in bulk at competitive prices. Provides a comparable alternative for Ontario grocery shoppers, with strong private-label (Kirkland) and fresh categories.
Others
- Instacart: Third-party online grocery delivery platform operating in Canada. Comparable to the Voilà partnership layer that powers Longo's online delivery, representing the broader e-commerce grocery ecosystem Longo's competes within.
Market position
Strengths4 records
Weaknesses4 records
Key risks4 records
Key highlights6 records
Customer concentration
Grocery Gateway social profiles
Digital presenceGrocery Gateway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grocery Gateway leadership team
Management profileNumber of profiles
Profiles1 record
Grocery Gateway subsidiaries and ownership
Company hierarchySubsidiaries1 record
Grocery Gateway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grocery Gateway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grocery Gateway
What does Grocery Gateway do?
Grocery Gateway is the online grocery shopping and home delivery service of Longo's Grocery Stores (Longo Brothers Fruit Markets Inc.), enabling customers to order groceries, beer, and wine for one flat delivery fee to homes or offices. It complements Longo's 40+ physical retail locations across Ontario, offering in-store pickup, home delivery via the Voilà partnership, and access to fresh produce, bakery, deli, meat and seafood, prepared foods, and private-label product lines.
Is Grocery Gateway a public or private company?
Grocery Gateway is a private company. It is classified as family owned and is currently operating.
When was Grocery Gateway founded?
Grocery Gateway was founded in 1956. It employs 101 to 250 people.
Where is Grocery Gateway based?
Grocery Gateway is headquartered in Toronto, Canada, in the North America region.
How does Grocery Gateway make money?
Seven revenue lines are on record. Retail Grocery Sales are the primary driver. The others are online Shopping and Delivery, in-Store Pickup, catering Services, cooking Classes, thank You Rewards Program and gift Cards and eGift Cards.
Who are Grocery Gateway's main competitors?
Direct peers on record are Summerhill Market, Farm Boy and Pusateri's Fine Foods. Broad incumbents are Loblaw Companies, Walmart Canada, Metro Inc., Whole Foods Market (Amazon), Sobeys (Empire Company) and Costco Canada. Instacart is listed as an others.
Does Grocery Gateway have an API?
No public API is recorded for Grocery Gateway.
What industry is Grocery Gateway in?
Grocery Gateway's product category is Online Grocery Retail. Its primary akta.pro industry code is CRAHAAAA, Full-Line Supermarkets (National/Regional Chains). Its NAICS code is 445110 and its SIC code is 5411.