Zeiler
Zeiler is a sole proprietorship that provides subscription-based mat rental, custom logo mats, washroom hygiene dispensers, and industrial hygiene supplies to 1,100+ businesses across the Nuremberg metropolitan region, operating from a 3,800 m² logistics hub in Ottensoos since 1988.
- Company typePrivate
- Founded1988
- HeadquartersOttensoos, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
Zeiler firmographics
Firmographics- Name
- Zeiler
- Legal name
- Hygiene Service Zeiler e.K.
- Website
- https://zeiler-matten.de
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zeiler is a sole proprietorship that provides subscription-based mat rental, custom logo mats, washroom hygiene dispensers, and industrial hygiene supplies to 1,100+ businesses across the Nuremberg metropolitan region, operating from a 3,800 m² logistics hub in Ottensoos since 1988.
- Ownership category
- akta.pro rank
Zeiler industry classification
Industry- Product category
- Commercial Cleaning & Hygiene Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro industry
- Restroom Hygiene & Odor Control DistributionConsumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) DistributionCleaning Chemicals & Disinfectants DistributionConsumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) DistributionPaper, Tissue, Wipers & Dispensers DistributionConsumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution
Keywords
Where Zeiler is headquartered
LocationHeadquarters
- HQ city
- Ottensoos
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Zeiler business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Mat Rental Service: Recurring rental service for dirt-trapping mats delivered and collected on regular schedules. Customers pay an all-inclusive price per agreed exchange cycle with no additional fees for delivery or service.
- Washroom & Industrial Hygiene Products: Sale of consumables (soap, paper towels, toilet paper, cleaning agents, gloves, masks) and dispensers for washroom hygiene. Also refills for existing dispenser systems.
- Custom Logo Mat Sales: Custom-printed logo mats with individual designs for brand-building, sold as part of rental service or as standalone custom-made mats up to 400cm length.
- Dispenser Installation & Service: Mounting service for washroom dispensers including positioning, installation, commissioning, initial filling, and brief training on use and refilling.
- Disinfection Products: Sale of hand disinfection (liquid, gel, foam), surface disinfection (spray, wipes, cleaners), and AIRsteril air purification devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Rental Mats - 6 colors, 13 standard sizes |
| Subscription | Monthly | Exchange frequency options |
| Unit Pricing | Pay-as-you-go | Industrial Hygiene Supplies - No minimum order |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Zeiler product offering
Product offeringCore offering
Zeiler rents and exchanges dirt-trapping, custom logo, and specialty mats on recurring schedules with professional washing, and sells washroom hygiene dispensers and consumables, disinfection products, and industrial hygiene supplies. Service is delivered by Zeiler's own fleet of 9 vehicles throughout the Nuremberg metropolitan region from a 3,800 m² central logistics hub in Ottensoos, with all-inclusive subscription pricing and no minimum order on hygiene articles. The company serves over 1,100 commercial, healthcare, government, hotel and retail customers regionally.
Product overview
Zeiler is a mat rental and washroom hygiene service provider operating in the Nuremberg metropolitan region since 1988. The company's core offering consists of Mietmatten (rental dirt-trapping mats) and Logomatten (custom logo mats) with professional washing and exchange services. These are complemented by Spezialmatten (specialty mats) including anti-fatigue mats, outdoor mats, information mats, wet-area hygiene mats, promotional mats, and recessed floor mats. The washroom hygiene division offers five dispenser lines (Zeiler Standard, Elevation, and Edelstahl in various colors) covering soap dispensers, paper towel dispensers, toilet paper dispensers, hand disinfection, and air fresheners. The industrial hygiene category includes cleaning agents, cleaning equipment, skin protection products, gloves, respiratory masks, and waste containers. The disinfection line covers hand/skin disinfection, surface disinfection, and AIRsteril air purification devices. All products are supported by installation, delivery, and maintenance services.
Differentiator
Problem solved
Functional benefit
Products and services
- Mietmatten (Rental Mats) Standard dirt-trapping rental mats available in 6 standard colors and 13 standard sizes, supplied on a recurring exchange and professional washing subscription for commercial and public building entrances.
- Logomatten (Logo Mats) Custom-designed logo mats with high-resolution digital printing in over 100 colors and custom sizes up to 400 cm length, used for brand-building entrances and offered with regular washing and exchange service.
- Spezialmatten (Specialty Mats) Specialized mats including anti-fatigue mats, outdoor mats, information/notice mats, wet-area hygiene mats, promotional mats, and recessed-floor mats, designed for specific commercial applications.
- Waschraum-Spenderlinien (Washroom Dispenser Lines) Five dispenser lines (Zeiler Standard and Elevation in plastic, and Edelstahl in brushed stainless steel) covering soap, paper towel, toilet paper, hand disinfection, and air-freshener applications for commercial washrooms.
- Desinfektionsmittel (Disinfectants) Hand and skin disinfection (liquid, gel, foam), surface disinfection (sprays, wipes, cleaners), and air decontamination via AIRsteril devices for odor neutralization and virus load reduction.
- Betriebshygiene Sortiment (Industrial Hygiene Products) Full range of industrial hygiene supplies including cleaning agents, cleaning trolleys and mops, dishwashing and laundry detergents, microfiber cloths, telescopic poles, skin protection, gloves, respiratory masks, waste bags and waste containers.
- Spendermontage (Dispenser Installation Service) Professional installation of washroom dispensers including positioning, mounting, commissioning, initial filling, and brief training on operation and refilling.
- Waschraum Nachfüllware (Washroom Refill Consumables) Consumables for washroom dispensers including soap, hand cleaners, paper hand towels, kitchen towels, and toilet paper, sold and delivered without minimum order quantity.
- AIRsteril Luftreinigung (AIRsteril Air Purification) Air purification devices that neutralize odors and reduce viral load through air decontamination, suitable for offices, meeting rooms, restrooms and sensitive areas.
Quantifiable outcome
- 98% of first deliveries completed within three business days
- +4 more outcomes
Companies that use Zeiler
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Zeiler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Zeiler partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Layer Chemie, Buzil, Kiehl, Werner & Mertz (Tana Sanet), Ecolab, Ophardt, Dr. Schuhmacher, Hartmann Bode, Tork (Essity), Werra (Papernet), Kimberly Clark, Metsä (Katrin), Wepa, SC Johnson (Deb-Stoko), Unger, Haug, Deiss, Rubbermaid, Kennedy, Vermop, Floorstar, Vileda ProfessionalminorThese are suppliers of industrial hygiene products that Zeiler stocks and resells, including cleaning agents, dispenser systems, paper products, and hygiene consumables. Zeiler acts as a specialty wholesale distributor for these brands in the Nuremberg region.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
Zeiler competitors and assessment
Company assessmentDirect peers
- Rentokil Initial: Global hygiene services group with a substantial Initial-branded mat, washroom hygiene, and consumables business in Europe. Highly comparable to Zeiler on product mix and recurring service model, with a much broader geographic footprint.
- Alsco: Global linen and uniform rental group with mat rental services as part of its facility hygiene portfolio. Operates on the same rental/swap service model with comparable B2B commercial customer segments.
- Bardusch: German textile rental and hygiene service provider with overlapping mat rental, workwear, and washroom hygiene product lines. A direct domestic peer sharing the same regional B2B service orientation as Zeiler.
- Lindström: Finnish-origin textile services group operating across Europe with mat rental, workwear, and washroom hygiene offerings. Directly comparable to Zeiler on rental subscription mechanics and B2B customer focus.
- CWS International (CWS-boco): European leader in washroom hygiene, mat rental, and workwear services with direct overlap on Zeiler's dispenser, consumables, and mat rental lines. Comparable across both product catalog and recurring rental subscription model.
- MEWA Textil-Service: Germany's largest textile and mat rental service, offering an almost identical combination of rental mats, washroom hygiene, and industrial workwear. Directly comparable on service model, customer base, and product breadth, though at national rather than regional scale.
- Elis SA: Pan-European textile and hygiene services group operating flat-linen, workwear, mat, and washroom hygiene rentals. Closely comparable to Zeiler on the rental subscription model and end-customer segments, though at significantly larger scale.
Broad incumbents
- Ecolab: Global leader in water, hygiene, and infection-prevention solutions supplying cleaning chemicals, sanitizers, and dispenser systems to commercial customers. Overlaps with Zeiler on the cleaning chemical and dispenser distribution side as a major upstream supplier.
- Hagleitner Hygiene: Austrian manufacturer and direct distributor of washroom hygiene, disinfection, and cleaning products. Comparable to Zeiler's wholesale hygiene distribution arm though operating as a vertically integrated manufacturer-distributor at greater scale.
Regional players
- DBL Group: Danish-headquartered hygiene and textile rental group serving Northern Europe with mat, workwear, and washroom hygiene offerings. Highly comparable on product model but operates in a different primary geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Zeiler social profiles
Digital presenceZeiler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zeiler leadership team
Management profileNumber of profiles
Profiles1 record
Zeiler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zeiler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zeiler
What does Zeiler do?
Zeiler rents and exchanges dirt-trapping, custom logo, and specialty mats on recurring schedules with professional washing, and sells washroom hygiene dispensers and consumables, disinfection products, and industrial hygiene supplies. Service is delivered by Zeiler's own fleet of 9 vehicles throughout the Nuremberg metropolitan region from a 3,800 m² central logistics hub in Ottensoos, with all-inclusive subscription pricing and no minimum order on hygiene articles. The company serves over 1,100 commercial, healthcare, government, hotel and retail customers regionally.
Is Zeiler a public or private company?
Zeiler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zeiler founded?
Zeiler was founded in 1988. It employs 1 to 10 people.
Where is Zeiler based?
Zeiler is headquartered in Ottensoos, Germany, in the Europe region.
How does Zeiler make money?
Five revenue lines are on record. Mat Rental Service is the primary driver. The others are washroom & Industrial Hygiene Products, custom Logo Mat Sales, dispenser Installation & Service and disinfection Products.
Who are Zeiler's main competitors?
Direct peers on record are Rentokil Initial, Alsco, Bardusch, Lindström, CWS International (CWS-boco), MEWA Textil-Service and Elis SA. Broad incumbents are Ecolab and Hagleitner Hygiene. DBL Group is listed as a regional player.
Does Zeiler have an API?
No public API is recorded for Zeiler.
What industry is Zeiler in?
Zeiler's product category is Commercial Cleaning & Hygiene Services. Its primary akta.pro industry code is CRAOAGAF, Restroom Hygiene & Odor Control Distribution, with a secondary code of CRAOAGAB, Cleaning Chemicals & Disinfectants Distribution. Its NAICS code is 812320 and its SIC code is 5040.