PaletteCAD

What PaletteCAD does

Palette CAD AG is a German family-owned software company headquartered in Stuttgart that develops 3D CAD planning software for interior fitting and construction trades. Its core product, Palette CAD, supports the end-to-end workflow from initial concept to final manufacturing, complemented by a modular suite of add-ons: Palette CAM (CNC machine programming), Palette Rooms (virtual space design), Palette Home (residential planning), Palette Showroom (immersive presentation), Palette Move (design transfer), and a Palette Cloud platform with Palette Cloud Computing for resource-intensive processing. The software includes AI capabilities branded as 'Palette AI' and integrates comprehensive manufacturer object and material catalogs — including pCon.catalog data from over 700 providers — directly into the planning process.

The company targets a vertical mix of SMB customers across six primary trades: carpenters and joiners, sanitary and tile installers, interior designers, stove and fireplace builders, shop fitters, and industrial/trade businesses. It serves over 12,000 craftsmen, specialized dealers, and planners across at least eight countries (Germany, Switzerland, Poland, Netherlands, France, Italy, India, Bosnia), supported by localized websites and a self-serve Live-Demo booking model. Strategic partnerships with ERP providers, CNC machine manufacturers, online shops, measurement solutions, and trade associations (notably Tischler Schreiner Deutschland) reinforce its distribution and ecosystem position.

The business model is primarily subscription-based recurring revenue from software licenses, augmented by professional services such as training, e-learning, and remote maintenance. Pricing is not publicly disclosed, but student licenses and government funding consultation are offered to lower adoption barriers. Palette CAD AG is a privately held company with over 120 employees, no external investors disclosed, and is structured as a German Aktiengesellschaft (AG).

Name

PaletteCAD

Legal name

Palette CAD AG

Website

https://palettecadv3d.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Palette CAD AG is a German family-owned software company that develops 3D CAD planning software for interior fitting, serving over 12,000 craftsmen, specialized dealers, and planners across carpentry, sanitary, tile, interior design, and shop fitting trades in 8+ countries.

Ownership category

akta.pro rank

Product category

Interior Construction CAD/CAM Software

NAICS

Industrial Design Services (541420)

akta.pro primary industry

3D Design & CAD for Additive Manufacturing (IMAAACAA)

Keywords

• 3D CAD software
• Interior design software
• CNC programming software
• Furniture planning software
• CAD for craftsmen

Headquarters

HQ city

Wilwerdange

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses (Palette CAD and related products): The company generates revenue primarily through software licenses for its 3D CAD products including Palette CAD, Palette CAM, Palette Rooms, Palette Home, Palette Showroom, and Palette Move. Additional revenue streams include cloud computing services (Palette Cloud Computing) and professional services such as training, e-learning, and remote maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Palette CAD AG develops and sells 3D CAD planning software specifically for interior construction and finishing trades. Its product suite covers 2D/3D design, photorealistic rendering, CNC/CAM machine programming, and cloud-based collaboration, and is used by carpenters, plumbers, tile setters, interior designers, stove builders, shop fitters, and industrial manufacturers to plan, visualize, and produce interior construction projects.

Product overview

Palette CAD AG offers a modular platform-plus-products architecture for digital interior construction planning. The core product, Palette CAD, is a powerful 3D planning software for furniture and interior construction. This core platform is complemented by specialized modules: Palette CAM (CNC machine programming), Palette Rooms (virtual space design), Palette Home (residential planning), Palette Showroom (immersive presentation), and Palette Move (design transfer). Palette Cloud Computing provides cloud-based processing power for resource-intensive tasks, while Palette Cloud serves as the overall cloud infrastructure platform. Over 12,000 craftsmen, specialist retailers, and planners use the software, which is developed in Germany by a family-owned company with over 120 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Palette CAM: CAM software for manufacturing
• Palette Rooms
• Palette Home
• Palette Cloud Computing
• Palette Showroom
• Palette Move
• Palette Cloud

Quantifiable outcome

• Time, cost, and resource savings through streamlined digital workflows

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Tischler Schreiner DeutschlandcoreGTM or Marketing Partner · 1 July 2026Palette CAD is a funding partner (Förderpartner) of Tischler Schreiner Deutschland, supporting the important work of the carpentry and joinery trade association. This partnership provides promotional and marketing support to members.
• ERP System ProviderscoreTechnology or IntegrationInterfaces to ERP systems enabling seamless data flow between Palette CAD planning and business management systems.
• CNC Machine Manufacturers and DealerscoreTechnology or IntegrationPartnership with machine manufacturers and dealers in the wood sector enables direct transfer of planning data to manufacturing equipment for efficient production workflows.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Microvellum: Provides CAD/CAM software tailored to cabinet, millwork, and furniture manufacturers — a near-identical target customer and end-to-end design-to-CNC workflow to PaletteCAD's CAM module.
• imos AG: German-based developer of iX CAD software for furniture and interior construction, the most direct head-to-head competitor to PaletteCAD in the European carpenter and interior fit-out CAD market.
• KCD Software: Cabinet and closet design software with CNC output capability, serving the same kitchen, bath, and custom millwork trade customers as PaletteCAD.
• Cabinet Vision (Hexagon): Cabinet Vision by Hexagon is a CAD/CAM platform for cabinet makers and woodworking shops, competing directly for the same carpenter/joinery and shop-fitting customers PaletteCAD serves.
• Chief Architect: Residential and light commercial design CAD platform popular with kitchen/bath designers and remodelers, addressing a similar interior planning and visualization use case to PaletteCAD Home/Rooms.
• Winner Design (Compusoft Group): Compusoft's Winner Design offers furniture and interior CAD/CAM workflows with CNC integration, overlapping with PaletteCAD across European furniture manufacturers and kitchen/bath dealers.
• 2020 Design (2020 Spaces): Specialized interior space planning and kitchen/bath design software widely used by European and North American trade dealers — a direct competitor in residential and commercial interior fit-out.

Broad incumbents

• SketchUp (Trimble): Trimble's 3D modeling platform used widely in interior design and woodworking; competes indirectly via its massive user base, ecosystem, and Trimble construction-tech integration.
• Autodesk: AutoCAD and Fusion 360 dominate general-purpose CAD/CAM; while not trade-specialized, Autodesk's scale, AI investment, and AEC ecosystem form the broadest competitive backdrop to PaletteCAD's niche.
• Vectorworks (Nemetschek Group): Nemetschek-owned architecture and design platform with interior design and 3D modeling capabilities; broader than PaletteCAD but a credible alternative for interior architects and shop fitters in the same DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9sIFiUKNFMrqDd9cUXrskw
• Facebookfacebook.com/palettecad
• LinkedInlinkedin.com/company/palettecad-visualisation-3d
• Instagraminstagram.com/palette_cad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PaletteCAD