Grans Bryggeri
Grans Bryggeri AS is a privately held Norwegian brewery founded in 1899, producing 36 beer and soft drink SKUs across 1,006 Norwegian retail outlets from its Sandefjord facility, with 68 employees.
- Company typePrivate
- Founded1899
- HeadquartersSandefjord, Norway
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grans Bryggeri does
Grans Bryggeri AS is a privately held Norwegian brewery founded in 1899 and headquartered at Hegnasletta 4 in Sandefjord, Norway (org. no. 983 575 048). The company manufactures and sells beer and soft drinks across a portfolio of 36 products distributed through approximately 1,006 retail outlets and HORECA channels throughout Norway. Its brand family includes the legacy beer brands Champ and Taffel, the Tropo and Cola X soft drink lines, Grans Iste iced tea, and more recent additions such as the 0.0% Helt Fri IPA and sugar-free Tropo variant.
The business operates a single modern brewery facility described as 'supermoderne bryggeri' with 68 employees, and generates revenue primarily through one-time unit sales of packaged beverages at consumer retail price points. Its stated value proposition centers on 'high foam and low prices' combined with 127 years of brewing heritage, positioned against both premium craft entrants and larger multinational brewers active in Norway. The company is GDPR-compliant, family-owned historically, and markets itself through its grans.no website and a TikTok channel (@gransbryggeri).
In 2025, Grans Bryggeri is expanding into experience-based revenue through construction of a new visitor center, brewery tour offering, and corporate event/function venue inside the original 1899 brewery building, adding B2B event hosting, seminars, and locally sourced food and beverage service to its traditional CPG revenue base. No AI/ML capabilities, external funding, M&A activity, or geographic expansion beyond Norway are evident in the available data.
Grans Bryggeri firmographics
Firmographics- Name
- Grans Bryggeri
- Legal name
- Grans Bryggeri AS
- Website
- https://grans.no
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grans Bryggeri AS is a privately held Norwegian brewery founded in 1899, producing 36 beer and soft drink SKUs across 1,006 Norwegian retail outlets from its Sandefjord facility, with 68 employees.
- Ownership category
- akta.pro rank
Grans Bryggeri industry classification
Industry- Product category
- Craft Brewing / Beverage Manufacturing
- NAICS
- Breweries (31212), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industry
- Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Grans Bryggeri is headquartered
LocationHeadquarters
- HQ city
- Sandefjord
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Grans Bryggeri business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Beer and Soft Drink Sales: Traditional beverage manufacturing and sales of beer and carbonated drinks through retail and hospitality channels across Norway
- Visitor Center and Events: Corporate events, seminars, and brewery tours at the visitor center, offering locally sourced food and beverages
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Grans Bryggeri product offering
Product offeringCore offering
Grans Bryggeri manufactures and sells beer (including lagers such as Champ and Taffel naturell, and the non-alcoholic Helt Fri IPA at 0.0%) and soft drinks (including Tropo, Taffel Lime, Cola X, and Grans Iste Fersken) through approximately 1006 retail outlets and HORECA channels across Norway. The company also operates a visitor center hosting brewery tours, tastings, and corporate events, with a new visitor center and event venue being built in the original 1899 brewery building in 2025.
Product overview
Grans Bryggeri is a Norwegian brewery producing beer and soft drinks. The product portfolio includes beer brands (Champ, Taffel naturell, Helt Fri IPA) and soft drinks/brus (Tropo, Taffel, Cola X, Grans Iste Fersken). The company operates as a traditional beverage manufacturer with a focus on both alcoholic and non-alcoholic products. The company has 36 products across its portfolio and serves 1006 retail outlets. Notable brand families include Taffel (beer and soft drinks), Tropo (soft drinks), and various beer products under the Grans name.
Differentiator
Problem solved
Functional benefit
Brands
- Champ: Beer brand produced by Grans Bryggeri
- Taffel
- Tropo
- Cola X
- Helt Fri IPA
- Grans Iste
- Siesta
- Singo
- Lade
Products and services
- Champ Beer product offered by Grans Bryggeri under the Champ brand; sold through Norwegian retail outlets and HORECA channels.
- Taffel naturell Natural/plain beer variant under the Taffel sub-brand produced by Grans Bryggeri; available through Norwegian retail and HORECA.
- Tropo uten sukker Sugar-free soft drink under the Tropo brand produced by Grans Bryggeri as part of its tropical carbonated soft drink range.
- Taffel Lime Lime-flavored carbonated soft drink variant under the Taffel sub-brand produced by Grans Bryggeri.
- Cola X Cola-flavored soft drink product from Grans Bryggeri, sold through Norwegian retail and HORECA channels.
- Helt Fri IPA (0,0%) Non-alcoholic India Pale Ale beer with 0.0% alcohol content, produced by Grans Bryggeri as part of its alcohol-free range.
- Grans Iste Fersken Peach-flavored iced tea beverage from Grans Bryggeri, sold through Norwegian retail and HORECA channels.
- Visitor center, brewery tours and corporate events Brewery visitor center experience offering brewery tours, tastings, and bookable event spaces for corporate events and seminars, with locally sourced food and beverages. Construction of the new visitor center in the original 1899 building is scheduled for 2025.
Companies that use Grans Bryggeri
Customer profileSegments2 records
Ideal customer profiles2 records
Grans Bryggeri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grans Bryggeri partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Grans Bryggeri competitors and assessment
Company assessmentDirect peers
- Aass Bryggeri: Drammen-based Norwegian brewery founded in 1834 with a heritage positioning and broad product portfolio of beer and soft drinks, structurally similar to Grans' traditional Norwegian regional brewery model.
- Macks Ølbryggeri: Founded in 1877 in Tromsø, Macks is a Norwegian regional brewery producing beer and soft drinks with national distribution — directly comparable to Grans in heritage, scale, and product mix.
Regional players
- E. C. Dahls Bryggeri: Trondheim-based traditional Norwegian brewery owned by Carlsberg with heritage positioning and soft drink portfolio — operates in similar product categories and traditional regional brewery format.
Emerging players
- Haandbryggeriet: Drammen-based microbrewery producing craft beers with broad distribution in Norway — comparable in scale and craft orientation, competing for similar retail and HORECA shelf space.
- Nøgne Ø: Grimstad-based Norwegian craft brewery focused on premium and specialty beers with international export — an emerging player that overlaps with Grans in beer category and Norwegian craft positioning.
Broad incumbents
- Royal Unibrew: Danish-based multinational beverage group that owns Hansa Borg in Norway — operates in beer and soft drinks across Scandinavia, representing a major competitor and an indirect comparable for scale.
- Hansa Borg Bryggerier: One of Norway's largest brewery groups (owned by Royal Unibrew), producing Hansa and Borg beer plus soft drinks at national scale — a larger incumbent operating in the same product categories as Grans.
- Ringnes: Norway's largest brewer, owned by Carlsberg Group, with dominant market share in beer. Operates in identical categories as Grans and represents the leading competitive benchmark.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Grans Bryggeri social profiles
Digital presenceGrans Bryggeri compliance and trust
Trust signalCompliance1 record
Grans Bryggeri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grans Bryggeri leadership team
Management profileNumber of profiles
Profiles1 record
Grans Bryggeri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grans Bryggeri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grans Bryggeri
What does Grans Bryggeri do?
Grans Bryggeri manufactures and sells beer (including lagers such as Champ and Taffel naturell, and the non-alcoholic Helt Fri IPA at 0.0%) and soft drinks (including Tropo, Taffel Lime, Cola X, and Grans Iste Fersken) through approximately 1006 retail outlets and HORECA channels across Norway. The company also operates a visitor center hosting brewery tours, tastings, and corporate events, with a new visitor center and event venue being built in the original 1899 brewery building in 2025.
Is Grans Bryggeri a public or private company?
Grans Bryggeri is a private company. It is classified as family owned and is currently operating.
When was Grans Bryggeri founded?
Grans Bryggeri was founded in 1899. It employs 51 to 100 people.
Where is Grans Bryggeri based?
Grans Bryggeri is headquartered in Sandefjord, Norway, in the Europe region.
How does Grans Bryggeri make money?
Two revenue lines are on record. Beer and Soft Drink Sales are the primary driver. The others are visitor Center and Events.
Who are Grans Bryggeri's main competitors?
Direct peers on record are Aass Bryggeri and Macks Ølbryggeri. E. C. Dahls Bryggeri is listed as a regional player. Emerging players are Haandbryggeriet and Nøgne Ø. Broad incumbents are Royal Unibrew, Hansa Borg Bryggerier and Ringnes.
Does Grans Bryggeri have an API?
No public API is recorded for Grans Bryggeri.
What industry is Grans Bryggeri in?
Grans Bryggeri's product category is Craft Brewing / Beverage Manufacturing. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of THAJAGAE, Beer, Brewery & Craft Beverage Tastings. Its NAICS code is 31212 and its SIC code is 2082.