Team Brooks

What Team Brooks does

Team Brooks is a privately held, family-run real estate brokerage founded in 1993 in Oklahoma City, Oklahoma, operated by Paul Brooks and his mother as a "son and mom team" under the RE/MAX Preferred franchise. The firm provides full-service residential, multi-family, investment, and commercial listing and sales services across more than 40 communities in the Oklahoma City metropolitan area, including Edmond, Yukon, Norman, Moore, and Midwest City. Team Brooks participates in the RE/MAX Luxury Collection for high-value transactions, extending the firm's reach into the premium residential segment.

The brokerage's technology stack centers on the BoldTrail platform by Inside Real Estate, which powers its website (callteambrooks.com), IDX search, CRM, lead generation, and property listing infrastructure. Listings are refreshed every 15 minutes via integration with the MLSOK system under the OKC Metropolitan Association of REALTORS. The product surface includes a property search platform (Single Family, Condos, Townhouse, Multi-Family, Commercial), instant listing alerts, saved listings/favorites, market reports, a home valuation tool, virtual tour integrations (Nested Tours, Tour Factory), and mortgage pre-approval services through partner lenders. Integrations include Google Maps, Facebook Messenger, X (Twitter), Facebook sharing, and Rental Beast for rental applications.

Team Brooks generates revenue exclusively through real estate transaction commissions on completed buy-side and sell-side deals across residential, multi-family, investment, commercial, and luxury properties. Commission rates are typically 5-6% per transaction, split between buyer's and seller's agents, and are negotiated case by case. The go-to-motion is sales-led, agent-driven, and supported by digital marketing (website, MLS, social media, email newsletters) and the RE/MAX brand network. Customer segments are primarily individual SMB home buyers and sellers, with secondary segments in commercial investors and luxury home buyers. The firm is founder-owned with no disclosed institutional investment, parent company, or external funding.

Name

Team Brooks

Legal name

Team Brooks

Website

https://www.callteambrooks.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Team Brooks is a family-run Oklahoma City real estate brokerage under the RE/MAX Preferred franchise, founded in 1993 by Paul Brooks and his mother, serving residential, multi-family, investment, and commercial buyers and sellers across 40+ Oklahoma communities.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYBPAJAAAL

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Commercial property sales
• Luxury home search
• MLS property search
• Real estate investment

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission: Team Brooks earns commissions on completed real estate transactions (buying and selling). Commission rates are typically negotiated between agents and clients. The team handles residential, multi-family, investment, and commercial properties. Also earns commissions on luxury home transactions through RE/MAX Luxury Collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Team Brooks is a family-run real estate brokerage operating under the RE/MAX Preferred franchise, providing buying and selling services for residential, multi-family, investment, and commercial properties across the Oklahoma City metro area. Services include residential home representation, commercial property transactions, luxury home representation via the RE/MAX Luxury Collection, multi-family investment property deals, complimentary home valuations, market reports, and mortgage pre-approval coordination through partner lenders.

Product overview

Team Brooks operates as a real estate brokerage affiliated with RE/MAX Preferred, offering a unified platform built on the BoldTrail website system that provides residential and commercial listing and sales services across the Oklahoma City Metro area. The core product is a property search platform (MLS-based, updated every 15 minutes) supplemented by a suite of add-on tools: Instant Listing Alerts for automated new-listing notifications, Saved Listings for favorite-property tracking with notes, Market Reports for local area statistics and trends, and a Home Valuation Tool combining automated price modeling with agent expertise. The brokerage also provides a dedicated Agent Directory, Virtual Tours integration, and Mortgage Pre-Approval Services through partner lenders. Property types covered include Single Family, Condos, Townhouse, Multi-Family, and Commercial, with specialized luxury search through the RE/MAX Luxury Collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service buyer and seller representation for single-family homes, condos, and townhouses across the Oklahoma City metro area, including pricing guidance, MLS marketing exposure, negotiation, and transaction management.
• Commercial Real Estate Brokerage Services Buyer and seller representation for commercial properties including shopping centers, office buildings, and multi-unit residential investment properties in the Oklahoma City metro, with investment analysis and lease negotiation support.
• Luxury Home Representation Specialized buyer and seller representation for high-value residential properties in the Oklahoma City metro through the RE/MAX Luxury Collection, with MLS listings updated every 15 minutes.
• Multi-Family Investment Property Services Buyer and seller representation specifically for multi-family investment properties in the Oklahoma City metro, including investment analysis such as cap rate evaluation for investor clients.
• Complimentary Home Valuation In-depth property valuation service for homeowners considering selling, combining automated statistical pricing models with agent expertise and market analysis.
• Local Market Reports Detailed local area market statistics reports showing historical trends and activity, available by subscription with monthly updates for buyers and sellers researching Oklahoma City metro neighborhoods.
• Mortgage Pre-Approval Coordination Financing assistance connecting buyers with partner lenders for mortgage loan applications and pre-approval guidance as part of the home buying process.

Quantifiable outcome

• Properties listed and sold across Oklahoma City metro including luxury homes, commercial properties, and multi-unit investments
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• RE/MAX PreferredcoreChannel Partner/ Reseller/ DistributorTeam Brooks operates as an agent under the RE/MAX Preferred brokerage franchise in Oklahoma City. RE/MAX provides brand recognition, global network, technology platform, and support services. Team Brooks pays franchise fees and operates under the RE/MAX brand name and Luxury Collection program.
• Inside Real Estate (BoldTrail)coreTechnology or IntegrationWebsite powered by InsideRE, LLC using BoldTrail technology platform. Provides the IDX search functionality, CRM, lead generation tools, and website infrastructure for Team Brooks operations.
• OKC Metropolitan Association of REALTORS (OKMAR)coreOthersTeam Brooks operates under MLSOK Inc. listing data provided by OKC Metro Association of REALTORS. All listings are subject to OKMAR rules and regulations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RE/MAX Preferred: RE/MAX Preferred is the host brokerage franchise under which Team Brooks operates in Oklahoma City. While Team Brooks is a team agent within RE/MAX Preferred, the broader brokerage offers the same residential and commercial services across the OKC metro, making it the closest direct operating analog in scale and geography.

Direct peers

• Keller Williams Realty: Keller Williams is a national team-based residential brokerage franchise with strong presence in Oklahoma. Like Team Brooks, KW teams operate under the parent brand, share commissions, and serve residential buyers and sellers with similar agent-led, tech-enabled models.
• Coldwell Banker: Coldwell Banker is a long-established national residential brokerage franchise with team structures and a luxury division, directly comparable to Team Brooks' RE/MAX Luxury Collection exposure and residential/multi-family service mix.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage franchise with team-based agent models and a luxury brand (BHHS Luxury Collection), directly analogous to Team Brooks' RE/MAX affiliation and luxury segment activity.
• Century 21 Real Estate: Century 21 is a global residential real estate franchise offering team-based agent services with comparable buyer/seller representation and luxury (Century 21 Fine Homes & Estates) programs that mirror Team Brooks' offering.
• Compass: Compass is a tech-enabled national residential brokerage competing for the same agent talent and luxury/residential transactions as Team Brooks in mid-tier metros, with proprietary platform investment that contrasts with Team Brooks' reliance on third-party BoldTrail tools.
• eXp Realty: eXp Realty is a cloud-based, commission-split residential brokerage with a similar agent-team economics model and no physical-office model, competing for the same residential agent talent pool as Team Brooks nationally.
• Redfin: Redfin is a tech-enabled residential brokerage with its own agent teams and a consumer-facing search platform, competing for the same OKC-area buyers and sellers that Team Brooks serves while leveraging proprietary technology.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-focused residential brokerage franchise with team structures and high-end property specialization, directly comparable to Team Brooks' RE/MAX Luxury Collection exposure and high-value transaction activity.

Regional players

• Howard Hanna Real Estate: Howard Hanna is a large regional residential brokerage with strong midwest presence and team-based service models; while not primarily Oklahoma-based, it serves similar residential and luxury buyer/seller segments and offers a comparable full-service, multi-segment approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Brooks