ASAPROSAR

What ASAPROSAR does

ASAPROSAR is a Salvadoran non-profit organization founded by Dr. Vicky Guzmán de Luna that has operated community development programs in El Salvador for over 45 years. The organization serves the country's poorest families, particularly in western departments, through five core programs: Visual Health (mobile optometry units, ophthalmology consultations, eye surgeries, and recurring international medical campaigns running since 1987); Children and Youth (sub-programs covering early childhood development through Sprouts of Hope, trauma-informed psychosocial care through Ángeles Descalzos/Barefoot Angels, girls' leadership, gender-based violence legal support through Strengthening Rights in alliance with International Justice Mission, and the Sustainable Lives rural business incubator for youth aged 14–29); Environment (exclusive stewardship of the La Magdalena Protected Natural Area under a 2006 agreement with the Ministry of Environment, plus Eco-Communities and Creating Opportunities food security projects); Community Microcredit (rural Solidarity Group lending averaging five women per group with six-month cycles and biweekly payments, plus individual credit lines, with 95% of beneficiaries being women and 1,505 rural credits disbursed in 2023); and Volunteers.

The organization's underlying "technology" is programmatic rather than software-based. Core proprietary methodologies include the Solidarity Group mutual-guarantee microcredit model with progressive loan scaling across cycles, the Eco-Communities chain-based agricultural model (pass-on-the-gift for hens and goats), trauma-informed psychosocial care protocols for children affected by violence, and El Salvador's only rural business incubator targeting youth including deportees. Mobile optometry and ophthalmology units provide the hardware layer for the visual health program, supported by international volunteer doctors performing cataract, pterygium, oculoplastica, and retina surgeries.

The revenue model is a hybrid non-profit structure combining individual donations collected online via a PayPal donate button (including the "Give Hope, Donate Now" / "4 More Hope" campaigns supporting the Ángeles Descalzos program), institutional grants from international partners (Plan International for the Central America Network Project on child rights; INTERVIDA for the school visual health program), modest interest income from rural microcredit, and affordable fees from visual health services. No pricing is publicly disclosed. The customer base is segmented by vulnerability: poor rural families, rural women (primary microcredit segment), children and adolescents affected by violence (psychosocial care), school-age children in four departments (visual health), and families in the La Magdalena buffer zone (environment). The go-to-market combines three physical offices (Santa Ana, Sonsonate, San Miguel) as field delivery nodes, mobile units traveling to underserved areas, volunteer mobilization, and trained community-leader networks. No revenue figure is publicly disclosed.

Name

ASAPROSAR

Legal name

ASAPROSAR

Website

https://asaprosar.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

ASAPROSAR is a 45+ year-old Salvadoran non-profit founded by Dr. Vicky Guzmán de Luna that delivers visual health, children-and-youth, environment, and women-focused microcredit programs to poor families across western El Salvador from offices in Santa Ana, Sonsonate, and San Miguel.

Ownership category

akta.pro rank

Product category

Non-profit Community Development Services

NAICS

Individual and Family Services (6241), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industry

Minority, Indigenous & Disability Rights (BPADAGAH)

Keywords

• Community health programs
• Rural microfinance services
• Youth empowerment programs
• Psychosocial support services
• Environmental conservation programs

Headquarters

HQ city

Haverhill

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: Donations accepted online via PayPal donate button, supporting programs such as the Ángeles Descalzos (Barefoot Angels) psychosocial care initiative.
2. Community Microcredit Interest Income: Revenue from rural and individual microcredit loans disbursed primarily to women (95% of beneficiaries); 1,505 rural credits issued annually in 2023 across Solidarity Groups (biweekly repayment cycles) and individual credit lines.
3. Institutional Grants and Project Financing: Financing from institutional partners including Plan International (via the Network for Children and Adolescents of El Salvador) and INTERVIDA for school visual health and child rights programming.
4. Affordable Visual Health Services: Revenue from affordable optometry, ophthalmology consultations, eye surgeries, and reading glasses distributed through mobile units and international campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

ASAPROSAR is a non-profit organization that delivers integrated health, education, environmental, and economic development programs to vulnerable families in western El Salvador. Its offerings span mobile optometry and ophthalmology services, early childhood and youth development programs, trauma-informed psychosocial care, a rural business incubator, environmental stewardship of a protected natural area, and solidarity-group microcredit for rural women. Programs are delivered through three physical offices, mobile units, community leader networks, and a volunteer base.

Product overview

ASAPROSAR delivers its offering as a unified non-profit program portfolio rather than a single product, organized around five core programs — Visual Health, Children and Youth, Environment, Community Microcredit, and Volunteers — each with sub-programs that share the institution's community-based empowerment approach. The Children and Youth program bundles sub-programs such as Sprouts of Hope, Ángeles Descalzos (Barefoot Angels), the Academy for Empowerment of Girls, Strengthening Rights, and Sustainable Lives. The Environment program includes the La Magdalena Protected Natural Area stewardship alongside the Promoting Eco-Communities and Creating Opportunities sub-programs. The Community Microcredit program combines Rural Credit and Individual Credit lines. These programs collectively address the United Nations Sustainable Development Goals and operate from offices in Santa Ana, Sonsonate, and San Miguel in western El Salvador.

Differentiator

Problem solved

Functional benefit

Brands

• Ángeles Descalzos (Barefoot Angels): A program under the Children and Youth portfolio providing psychosocial care and safe spaces for children, adolescents, and youth aged 7 to 18 affected by violence.
• Sprouts of Hope
• Academy for Empowerment of Girls
• Sustainable Lives
• Strengthening Rights
• Promoting Eco-Communities
• Creating Opportunities

Products and services

• Visual Health Program ASAPROSAR's first program, offering ophthalmology and optometry consultations, eye surgeries, eyeglasses, international campaigns, mobile optical units, and distribution of corrective lenses, with a focus on cataract care.
• Children and Youth Program Program improving quality of life for children, adolescents, and youth in vulnerable Salvadoran communities by developing leadership skills and creating mechanisms for participation in their communities, schools, and homes.
• Environment Program Program confronting socioeconomic and environmental needs of the poorest families through appropriate technology, climate-change preparedness, food insecurity mitigation, and conservation of natural resources in the La Magdalena Protected Natural Area.
• Community Microcredit Program Program offering financial and specialized help for existing and planned businesses, principally for women in rural areas, including rural solidarity-group credit and individual credit components.
• Volunteers Program Program engaging volunteers in solidarity and commitment activities, offering workshops, community initiatives, and personal and professional growth opportunities.
• Sprouts of Hope

Quantifiable outcome

• 86.36% of adolescents expressed an active interest in seeking opportunities to escape challenging circumstances after psychosocial care.
• +12 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• INTERVIDAcoreStrategic or Co-development PartnerSigned an agreement (2000-2010 period) with INTERVIDA to develop the school visual health program, providing care to 6,000 girls and boys aged 6-15 from schools in the departments of La Libertad, San Vicente, La Paz, and Morazán.
• International Justice MissioncoreStrategic or Co-development PartnerStrategic alliance enabling ASAPROSAR's Strengthening Rights program, which provides psychological support, social worker assistance, and legal help to prosecute gender-based violence crimes against women.
• Ministry of the Environment and Natural Resources of El Salvador (MARN)flagshipStrategic or Co-development PartnerThrough an agreement signed in 2006, ASAPROSAR manages the Natural Protected Area La Magdalena, protecting natural resources as an ecosystem that creates environmental benefits, especially water conservation.
• PayPalminorOthersHosts ASAPROSAR's hosted donate button used for online fundraising, including the "4 More Hope" / "Give Hope, Donate Now" campaign supporting the Ángeles Descalzos (Barefoot Angels) psychosocial care program.
• Mount Union College (Ohio, USA)minorImplementation/ SI/ Consulting PartnerGroup of students from Mount Union College, Ohio, co-financed the construction of beneficiary Guadalupe's house (two bedrooms, living room, kitchen, porch), alongside ASAPROSAR's contribution of a latrine and ecological kitchen.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TechnoServe: INGO focused on business solutions to rural poverty in Latin America and Africa, with rural entrepreneurship incubators that closely mirror ASAPROSAR's Sustainable Lives program (the only rural business incubator in El Salvador).
• Heifer International: INGO focused on livestock-based food security and pass-on-the-chain animal husbandry, mirroring ASAPROSAR's Eco-Communities model where families receive hens and goats and pass on offspring.

Broad incumbents

• FINCA International: Large global microfinance NGO operating village banking / solidarity group lending across Latin America; directly comparable to ASAPROSAR's Rural Solidarity Group microcredit model targeting women in poverty.
• CARE International: Major humanitarian NGO with extensive Latin America programming on women's economic empowerment, health, and food security; closely aligned with ASAPROSAR's women-led microcredit and gender-based-violence response work.
• BRAC: Pioneer of ultra-poor graduation programs combining cash transfers, microcredit, and livelihood training for rural women; relevant peer to ASAPROSAR's microcredit and Eco-Communities layering.
• World Vision: Large faith-based INGO running integrated child sponsorship, health, education, and microeconomic programs in El Salvador and Central America, overlapping heavily with ASAPROSAR's Children and Youth portfolio.
• Habitat for Humanity: Global housing-focused NGO with deep Latin American field presence; comparable to ASAPROSAR in its multi-program community-development model and volunteer mobilization in vulnerable geographies.
• Mercy Corps: INGO with strong Central American presence addressing youth violence, migration, food security, and microeconomic opportunity; highly comparable to ASAPROSAR's psychosocial care, youth migration prevention, and microcredit offerings.

Regional players

• Fundación para la Educación Integral Salvadoreña (FEDISAL): El Salvador-focused education and community development NGO; regional peer overlapping with ASAPROSAR's Children and Youth and rural empowerment programming in western El Salvador.

Emerging players

• OneSight EssilorLuxottica Foundation: Global foundation providing affordable vision care and mobile optometry services to underserved communities; directly comparable to ASAPROSAR's mobile optometry units, ophthalmology campaigns, and corrective-lens distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/7gieQu3JSC0
• Xx.com/ASAPROSAR
• Facebookfacebook.com/ASAPROSAR
• LinkedInlinkedin.com/company/asaprosar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAPROSAR