Vincent Farms Natural Foods
Vincent Farms Natural Foods, a DBA of Vmartdiscount, Inc., is a family-operated direct-to-consumer e-commerce company that produces and sells organic herbal teas, cold herbal drinks, and ready-to-eat West African foods sourced from its organic farms in Sierra Leone and packaged in Medford, USA.
- Company typePrivate
- Founded1989
- HeadquartersMedford, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vincent Farms Natural Foods does
Vincent Farms Natural Foods, operating under the legal entity Vmartdiscount, Inc. and incorporated in New York, is a direct-to-consumer producer and online retailer of organic herbal teas, cold herbal drinks, and ready-to-eat West African prepared foods. The company was founded by Dr. Henry Vincent, a physicist and former insurance auditing executive, and is family-operated with his daughter Nemahun Vincent (NYU) and son H-Soba Vincent (Boston University, mechanical engineering) involved in product creation and web development respectively. Headquarters and packaging operations are based in Medford, USA (179 Country Road, LL), with leaf and herb sourcing from organic farms in Sierra Leone.
The core technology is agricultural and process-based rather than software-based: the company uses natural, low-temperature drying to manufacture its leaf and herbal products in order to retain nutrients, and emphasizes hand harvesting and immediate post-harvest drying. The product line spans roughly 30 SKUs including single-herb teas (ginger, hibiscus, lemongrass, moringa, papaya, dandelion, ginkgo biloba, cinnamon), blended teas, loose-leaf and bagged formats, granulated/powdered forms, three cold herbal drinks, and four ready-to-eat dishes (Jollof Rice with Stew Gravy, Okra Stew, Cassava Leaf Sauce, and Hibiscus/Moringa Leaf Rice with Stew). All products are positioned as 100% pure, organic, preservative-free, and colorant-free.
The business model is pure direct-to-consumer e-commerce with a one-time-purchase, pay-as-you-go pricing structure: teas priced between $10.99 and $13.00, ready-to-eat foods at $10-$12, and cold drinks starting at $5, with free U.S. shipping on orders over $30 and a 30-day satisfaction guarantee. Sales flow through the company's own vincentfarmsnaturalfoods.com Shopify storefront as the primary channel and a secondary marketplace listing on vmartdiscount.com, with brand-building content on Facebook, Instagram, YouTube, and a recipe blog. The company is bootstrapped, founder-owned, and has not raised external capital, patents, or disclosed any certifications.
Vincent Farms Natural Foods firmographics
Firmographics- Name
- Vincent Farms Natural Foods
- Legal name
- Vmartdiscount, Inc.
- Website
- https://vmartdiscount.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vincent Farms Natural Foods, a DBA of Vmartdiscount, Inc., is a family-operated direct-to-consumer e-commerce company that produces and sells organic herbal teas, cold herbal drinks, and ready-to-eat West African foods sourced from its organic farms in Sierra Leone and packaged in Medford, USA.
- Ownership category
- akta.pro rank
Vincent Farms Natural Foods industry classification
Industry- Product category
- Organic Herbal Tea and Natural Foods
- NAICS
- Coffee and Tea Manufacturing (311920), Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)
Keywords
Where Vincent Farms Natural Foods is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vincent Farms Natural Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Herbal Teas: Direct sales of herbal tea products including bagged teas, loose leaf teas, and cold drink beverages. Products are sold as one-time purchases through their e-commerce platform.
- Product Sales - Ready-to-Eat Foods: Direct sales of ready-to-eat prepared foods including Jollof Rice with Stew Gravy, Okra Stew, and Cassava Leaf Sauce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at fixed prices |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Vincent Farms Natural Foods product offering
Product offeringCore offering
Vincent Farms Natural Foods grows, processes, and sells 100% pure and natural organic herbal teas (single-herb and blended), cold herbal drinks, and ready-to-eat ethnic African cuisine directly to U.S. consumers via its e-commerce storefront. The company operates organic farms in Sierra Leone and uses a proprietary low-temperature natural drying process to retain vital nutrients in leaf and herbal products. Products are free of preservatives, colorants, and artificial ingredients, with prices ranging from $5 for cold drinks to $13 for tea blends and $10-$12 for ready-to-eat meals.
Product overview
Vincent Farms Natural Foods is a direct-to-consumer e-commerce company operating under Vmartdiscount, Inc. that grows and sells natural food and tea products. The company offers an integrated portfolio of herbal tea products and ready-to-eat prepared foods. The herbal tea portfolio includes single-herb teas (Ginger Root, Hibiscus Flower, Lemongrass, Moringa, Papaya Leaf, Dandelion Leaf, Dandelion Root, Ginkgo Biloba) and blended teas (Hibiscus & Turmeric, Moringa & Cinnamon, Ginger & Cinnamon, Lemongrass & Cinnamon, Lemongrass & Ginger, Turmeric & Ginger, Hibiscus & Ginger, Hibiscus & Peppermint, Hibiscus & Spearmint, Moringa & Ginger, Moringa & Lemongrass), available in both bagged (30-bag) and loose-leaf formats, plus cold herbal drinks. The prepared foods category includes Jollof Rice with Stew Gravy, Cassava Leaf Sauce with Moringa or Hibiscus Leaf Rice, Hibiscus Leaf or Moringa Leaf Rice with Stew, and Okra Stew. All products are positioned as 100% pure, natural, and organic, using low-temperature drying processes and free of preservatives and colorants.
Differentiator
Problem solved
Functional benefit
Products and services
- Hibiscus Flower & Lemongrass Herbal Tea Herbal tea blend combining hibiscus flower and lemongrass, priced at $13.00, targeted at health-conscious consumers seeking organic tea blends.
- Moringa Herbal Tea Single-herb herbal tea made from Moringa leaves, priced at $10.99, targeted at consumers seeking organic single-herb teas for wellness.
- Lemongrass Herbal Tea Single-herb herbal tea made from lemongrass, priced at $10.99, identified as a best-selling product on the storefront.
- Hibiscus Flower & Turmeric Root Herbal Tea Herbal tea blend combining hibiscus flower and turmeric root, priced at $13.00, positioned for anti-inflammatory and wellness benefits.
- Moringa oleifera & Cinnamon Herbal Tea (30 Bags) Herbal tea blend of Moringa oleifera and cinnamon in 30-bag packaging, priced at $13.00, for consumers preferring bagged tea format.
- Ginger Root & Cinnamon Herbal Tea (30 Bags) Herbal tea blend of ginger root and cinnamon in 30-bag packaging, priced at $13.00, for digestive and immune wellness.
- Cassava Leaf Sauce with Moringa or Hibiscus Leaf Rice Ready-to-eat cassava leaf sauce served with either Moringa or Hibiscus leaf rice, priced at $10, a convenient organic African-cuisine meal.
- Ginger Cold Herbal Drink Ready-to-drink cold herbal beverage made with ginger, priced at $5, for refreshment and digestive support.
- Ginger Root Herbal Tea Single-herb herbal tea made from ginger root, priced at $10.99, for digestive and cold-prevention wellness.
- Ginkgo Biloba Leaf & Cinnamon Herbal Tea (30 Bags) Herbal tea blend of ginkgo biloba leaf and cinnamon in 30-bag packaging, positioned for cognitive and circulation wellness.
- Ginkgo Biloba Leaf Herbal Tea (30 Bags) Single-herb herbal tea made from ginkgo biloba leaf in 30-bag packaging, targeted at cognitive wellness consumers.
- Hibiscus Flower & Ginger Root Herbal Tea Herbal tea blend combining hibiscus flower and ginger root, targeted at consumers seeking blood-pressure and digestion support.
- Hibiscus Flower & Peppermint Herbal Tea (30 Bags) Herbal tea blend of hibiscus flower and peppermint in 30-bag packaging, for refreshment and digestion.
- Hibiscus Flower & Spearmint Herbal Tea (30 Bags) Herbal tea blend of hibiscus flower and spearmint in 30-bag packaging, a refreshing mint-forward blend.
- Hibiscus Flower Cold Herbal Drink Ready-to-drink cold herbal beverage made with hibiscus flower, positioned as a refreshing antioxidant beverage.
- Hibiscus Leaf or Moringa Leaf Rice with Stew Ready-to-eat rice dish featuring hibiscus or moringa leaf rice served with stew gravy.
- Jollof Rice with Stew Gravy Traditional West African jollof rice dish served with stew gravy, priced at $12, a ready-to-eat organic ethnic meal.
- Lemongrass & Cinnamon Herbal Tea (30 Bags) Herbal tea blend of lemongrass and cinnamon in 30-bag packaging, a digestion-supporting blend.
- Lemongrass & Ginger Root Herbal Tea Herbal tea blend combining lemongrass and ginger root, targeted at consumers seeking anti-inflammatory and digestive benefits.
- Lemongrass Cold Herbal Drink Ready-to-drink cold herbal beverage made with lemongrass, a refreshing daily wellness drink.
- Moringa & Ginger Root Herbal Tea Herbal tea blend combining moringa and ginger root, for immune and energy support.
- Moringa Cold Herbal Drink Ready-to-drink cold herbal beverage made with moringa, positioned for nutrient and antioxidant intake.
- Organic Hibiscus Flower & Cinnamon Herbal Tea Organic herbal tea blend of hibiscus flower and cinnamon, positioned for blood-pressure and heart-health support.
- Organic Dandelion Leaf Herbal Tea Organic herbal tea made from dandelion leaf, positioned for detox and liver cleanse benefits.
- Turmeric & Ginger Root Herbal Tea (30 Bags) Herbal tea blend of turmeric and ginger root in 30-bag packaging, for anti-inflammatory wellness.
- Organic Hibiscus Flower Herbal Tea Organic single-herb herbal tea made from hibiscus flower, for blood-pressure and antioxidant support.
- Turmeric & Lemongrass Herbal Tea Herbal tea blend combining turmeric and lemongrass, for anti-inflammatory and calming benefits.
- Organic Cinnamon Herbal Tea (30 Bags) Organic single-herb herbal tea made from cinnamon in 30-bag packaging, priced at $11, for blood-sugar and metabolic support.
- Organic Roasted Dandelion Root Herbal Tea Organic herbal tea made from roasted dandelion root, identified as a best-selling product and positioned for liver and digestive support.
- Moringa Oleifera & Lemongrass Herbal Tea Herbal tea blend of Moringa oleifera and lemongrass, for nutrient intake and calm wellness.
- Organic Papaya Leaf Herbal Tea Organic herbal tea made from papaya leaf in 30-bag packaging, caffeine-free, positioned for digestion and immunity.
Quantifiable outcome
- Products free of artificial ingredients, preservatives, or coloring agents with organic farming practices
Companies that use Vincent Farms Natural Foods
Customer profileSegments2 records
Ideal customer profiles2 records
Vincent Farms Natural Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vincent Farms Natural Foods partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Vincent Farms Natural Foods competitors and assessment
Company assessmentBroad incumbents
- Celestial Seasonings: Established herbal and specialty tea brand owned by Hain Celestial. Directly comparable product category with much broader retail distribution and brand awareness.
- Twinings: Global heritage tea brand with broad herbal tea portfolio. Comparable as an incumbent in the herbal tea category with deep distribution and brand recognition.
Direct peers
- Traditional Medicinals: Leading US herbal tea brand offering single-herb and blended wellness teas through grocery and natural retail. Directly comparable as a DTC and retail herbal tea brand targeting health-conscious consumers.
- Yogi Tea: Mass-market herbal tea brand with functional benefit positioning (e.g., detox, immunity, calm). Same customer segment and product category as Vincent Farms' herbal tea line.
- Rishi Tea & Botanicals: Specialty tea company focusing on organic, single-origin, and botanical teas with direct-to-consumer emphasis. Closely comparable on product premiumization, organic sourcing, and DTC channel.
- Tiesta Tea: DTC-focused loose-leaf herbal tea brand with functional benefit positioning. Comparable on e-commerce-first model, herbal category focus, and small-batch sourcing narrative.
- Republic of Tea: Specialty tea brand offering premium herbal, black, and green teas through DTC and retail. Comparable on curated single-herb and blended tea positioning for health-oriented consumers.
- Harney & Sons: Premium specialty tea company with broad herbal and botanical blends sold DTC and through specialty retail. Comparable on premium pricing, herbal blends, and curated tea portfolio.
Emerging players
- The Tea Spot: Specialty tea company focused on handcrafted whole-leaf teas and herbal blends. Comparable on small-batch, premium herbal tea positioning and DTC sales.
- Kuli Kuli Foods: Moringa-focused CPG brand offering moringa-based teas, powders, and supplements. Closely comparable on the moringa ingredient angle and herbal botanical supplements positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vincent Farms Natural Foods social profiles
Digital presenceVincent Farms Natural Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vincent Farms Natural Foods leadership team
Management profileNumber of profiles
Profiles3 records
Vincent Farms Natural Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vincent Farms Natural Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vincent Farms Natural Foods
What does Vincent Farms Natural Foods do?
Vincent Farms Natural Foods grows, processes, and sells 100% pure and natural organic herbal teas (single-herb and blended), cold herbal drinks, and ready-to-eat ethnic African cuisine directly to U.S. consumers via its e-commerce storefront. The company operates organic farms in Sierra Leone and uses a proprietary low-temperature natural drying process to retain vital nutrients in leaf and herbal products. Products are free of preservatives, colorants, and artificial ingredients, with prices ranging from $5 for cold drinks to $13 for tea blends and $10-$12 for ready-to-eat meals.
Is Vincent Farms Natural Foods a public or private company?
Vincent Farms Natural Foods is a private company. It is classified as family owned and is currently operating.
When was Vincent Farms Natural Foods founded?
Vincent Farms Natural Foods was founded in 1989. It employs 11 to 50 people.
Where is Vincent Farms Natural Foods based?
Vincent Farms Natural Foods is headquartered in Medford, United States, in the North America region.
How does Vincent Farms Natural Foods make money?
Two revenue lines are on record. Product Sales - Herbal Teas are the primary driver. The others are product Sales - Ready-to-Eat Foods.
Who are Vincent Farms Natural Foods's main competitors?
Broad incumbents on record are Celestial Seasonings and Twinings. Direct peers are Traditional Medicinals, Yogi Tea, Rishi Tea & Botanicals, Tiesta Tea, Republic of Tea and Harney & Sons. Emerging players are The Tea Spot and Kuli Kuli Foods.
Does Vincent Farms Natural Foods have an API?
No public API is recorded for Vincent Farms Natural Foods.
What industry is Vincent Farms Natural Foods in?
Vincent Farms Natural Foods's product category is Organic Herbal Tea and Natural Foods. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAGAKAE, Organic Herb, Spice & Medicinal/Aromatic Plant Farming. Its NAICS code is 311920 and its SIC code is 2833.