Norges Optikerforbund

What Norges Optikerforbund does

Norges Optikerforbund (NOF), founded in 1945 and headquartered at Øvre Slottsgt. 18/20 in Oslo, is a private non-profit professional membership association serving licensed optometrists and optical professionals in Norway. The organization is structured as a member-governed body (with a published Styret and Vedtekter) and represents the profession in political advocacy, including submissions to public consultations and direct influence on national health workforce policy (notably referenced in the government's Helsepersonellplan 2040 on optometrist referral rights). NOF is the Norwegian member of the European Council of Optometry and Optics (ECOO) and collaborates with the University of South-Eastern Norway, which hosts the National Center for Optics, Vision and Eye Health.

NOF's product surface consists of membership services (clinical guidelines, continuing education, member portal), the Fagtidsskriftet Optikeren professional journal (six issues per year), the NOF Kalender event calendar, a fee-based job board (Stillingsannonser), the youth wing NOF Ung, and — launched in June 2026 — the NOF Partner professional network connecting optical clinics, suppliers, and allied health professionals. Underlying technology is limited to a content/SEO-driven website (optikerne.no with 545+ indexed news pages) and email/newsletter distribution via Mynewsdesk; there are no proprietary AI, data, or software systems described.

Revenue is generated through four streams: recurring membership subscriptions from Norwegian optometrists; advertising in the Optikeren journal (full-page NOK 14,100, half-page NOK 10,300, cover/back-cover NOK 17,200, insert up to NOK 32,500, all per insertion excluding VAT); banner and carousel advertising on optikerne.no; and fee-based job postings on the website (NOK 1,000 per position, unlimited duration). Annual revenue is not publicly disclosed.

Name

Norges Optikerforbund

Legal name

Norges Optikerforbund

Website

https://optikerne.no

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Norges Optikerforbund is the official Norwegian non-profit professional membership association for optometrists, providing clinical guidelines, advocacy, the Optikeren journal, a job board, and the NOF Partner clinic network.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership subscriptions: Annual membership dues from Norwegian optometrists and optical professionals
2. Journal advertising: Advertising revenue from Fagtidsskriftet Optikeren professional journal, including full-page, half-page, quarter-page ads, classifieds, cover placements, and inserts. Six issues published annually with published rate card in NOK.
3. Website advertising: Banner advertisements on optikerne.no website including carousel banners and calendar advertisements
4. Job postings: Fee-based job advertisements (stillingsannonser) published on the organization's website

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Norges Optikerforbund operates as a professional membership association for Norwegian optometrists, providing membership services including the printed professional journal Fagtidsskriftet Optikeren, clinical practice guidelines (Kliniske retningslinjer), the NOF Partner professional network, an events calendar (NOF Kalender), and a fee-based job posting board (Stillingsannonser). The organization also engages in political advocacy, continuing professional development coordination, and collaboration with European optometry bodies such as ECOO.

Product overview

Norges Optikerforbund operates as a professional membership organization for optometrists in Norway. The organization provides a unified platform consisting of membership services, professional development resources (including the Fagtidsskriftet Optikeren journal), clinical guidelines, an event calendar (NOF Kalender), job posting services, and the NOF Partner professional network. These offerings work together to support optometrists throughout their careers and strengthen the profession's visibility in healthcare.

Differentiator

Problem solved

Functional benefit

Brands

• NOF Partner: A professional network that gathers actors with common interest in vision and eye health, strengthening the optometrist in collaboration with other health professionals.
• Optikeren

Products and services

• Fagtidsskriftet Optikeren A professional journal (Fagtidsskriftet) published six times per year by Norges Optikerforbund, providing clinical updates, industry news, research summaries, and conference coverage to Norwegian optometrists and the optical industry. Sold separately and distributed to members.
• NOF Partner A professional network that gathers optical clinics, industry partners, and stakeholders with common interests in vision and eye health, strengthening the optometry profession in collaboration with other health professionals.
• Kliniske retningslinjer Clinical guidelines and protocols governing optometric practice in Norway, provided to members as a professional reference resource.
• NOF Kalender A public events calendar listing professional events, conferences, and meetings for Norwegian optometrists, including international events such as Optometridagarne Göteborg, Silmo Paris, and the American Academy of Optometry.
• Stillingsannonser (Job postings) A fee-based job posting service for the Norwegian optometry industry, with advertisements published on the optikerne.no website and in newsletters at NOK 1,000 excluding VAT per position for unlimited duration.
• NOF Medlemskap (Membership) Annual membership subscription for Norwegian optometrists and optical professionals, granting access to clinical guidelines, the Optikeren journal, member resources, advocacy representation, NOF Partner network participation, and reduced advertising rates.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ECOO (European Council of Optometry and Optics)coreStrategic or Co-development PartnerEuropean umbrella organization for optometry associations. NOF participates in ECOO activities and represents Norwegian optometry at European level.
• Norges Blindeforbund (Norwegian Association for the Blind)coreStrategic or Co-development PartnerCollaboration on vision-related issues affecting blind and partially sighted individuals in Norway.
• Universitet i Sørøst-Norge (University of South-Eastern Norway)coreStrategic or Co-development PartnerThe university hosts the National Center for Optics, Vision and Eye Health (Nasjonalt senter for optikk, syn og øyehelse) and provides optometry education. NOF collaborates on education and research.
• SpecsaverscoreStrategic or Co-development PartnerSpecsavers Norway organizes annual Clinical Conference in Oslo, open to all optometrists. NOF promotes this professional development event.
• Optikerbransjen (Optician Industry)coreChannel Partner/ Reseller/ DistributorIndustry organization for optical businesses in Norway. Collaboration on industry standards and development.
• NorVISminorStrategic or Co-development PartnerNetwork for vision training and vision rehabilitation services in Norway.
• SJOVSminorStrategic or Co-development PartnerNordic organization for visual sciences collaboration.
• Gjør kloke valg (Choosing Wisely Norway)minorStrategic or Co-development PartnerMedical professionalism initiative promoting evidence-based healthcare choices. NOF participates in 'Choosing Wisely' campaign.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Den norske legeforening (Norwegian Medical Association): The main professional association for Norwegian physicians. Highly comparable as a larger Norwegian professional membership association providing advocacy, journals, clinical guidelines, and continuing education under a similar governance and revenue model.
• Specsavers: Major optical retailer operating in Norway that organizes its own Clinical Conference and partners with NOF. Comparable as an industry stakeholder that increasingly delivers professional development, representing both a partner and a competitive force for member engagement.

Direct peers

• European Council of Optometry and Optics (ECOO): European umbrella organization for optometry and optics associations, of which NOF is a member. Directly comparable as a coordinating body for national optometry associations with overlapping mandate around standards and advocacy.
• American Optometric Association (AOA): The official US professional association for optometrists, providing advocacy, clinical guidelines, continuing education, publications, and member services. Directly comparable to NOF as the national optometry membership body, but at much larger scale (40,000+ members).
• College of Optometrists (UK): UK professional body for optometrists, combining membership, professional development, clinical standards, and advocacy functions. Closely mirrors NOF's mandate of representing optometrists and setting clinical guidelines at a national level.

Others

• Norges Blindeforbund: Norwegian Association of the Blind, a strategic partner of NOF addressing vision impairment and rehabilitation. Comparable as a vision-sector stakeholder with overlapping advocacy interests and member engagement in Norway.
• University of South-Eastern Norway (USN): Hosts the National Center for Optics, Vision and Eye Health and collaborates with NOF on optometry education and research. Comparable as the principal academic and clinical research partner in Norwegian optometry.

Regional players

• Dansk Optikerforening: The Danish professional association for optometrists, providing membership services, advocacy, and continuing education in Denmark. Highly comparable Nordic peer at similar scale and with similar scope of activity to NOF.
• Optikbranschen (Swedish Optometry Industry Association): Swedish optical industry and optometry association. Comparable Nordic peer operating in the same professional association category with overlapping membership, advocacy, and education functions.

Emerging players

• World Council of Optometry (WCO): Global optometry body promoting optometric development and clinical standards worldwide. Comparable as a higher-level umbrella organization focused on advocacy and clinical scope expansion, intersecting with NOF's mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/norges-optikerforbund
• Xx.com/optikerforbund
• Facebookfacebook.com/optikeren

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norges Optikerforbund