M-Vector
M-Vector is a Central Asian market research and consulting firm operating owned offices across Kyrgyzstan, Tajikistan, Uzbekistan, Kazakhstan, and Canada, delivering CATI/TAPI/CAPI fieldwork, qualitative research, omnibus studies, and consulting services to international donors (USAID, World Bank, GIZ), governments, and corporates across 18 countries.
- Company typePrivate
- Founded1997
- HeadquartersBishkek, Kyrgyzstan
- Headcount—
- GTM typeB2B
- OfferingServices
What M-Vector does
M-Vector is a Central Asian market research and consulting firm founded in 1997 (with the M-Vector brand formally registered in 2000) and headquartered in Bishkek, Kyrgyzstan. The company operates owned offices in Bishkek, Dushanbe and Khujand (Tajikistan), Tashkent (Uzbekistan, opened 2021), Almaty (Kazakhstan, re-established 2023), and an Information Center in Canada, with project delivery across 18 countries in Central Asia, the Caucasus, and broader Eurasia. It has completed more than 1,800 projects over 26 years for clients including USAID, the World Bank Group, GIZ, IFC, JICA, IOM, Internews, Coca-Cola, Danone, UniCredit, Deloitte, Gazprom, and various government ministries.
The company's core offering is a multi-method data collection and analytics platform built around CATI studios (40+ workstations), TAPI tablet-based face-to-face interviewing (130+ devices with GPS verification), CAPI field operations, online surveys, focus groups, in-depth interviews, and mystery shopping, all supported by proprietary survey software, 100% audio recording, and real-time quality monitoring. It also delivers consulting services spanning business planning, strategic, operational, and marketing consulting, plus recurring products such as the Central Asia Barometer (bi-annual, 5-country, 7,500 interviews, 594 settlements) and annual Media Research waves, alongside a per-question omnibus survey product priced at $100-$350 per question.
Revenue is generated primarily through bespoke, tender-driven project contracts with international donor organizations, governments, and large corporates (professional services model), supplemented by recurring revenue from omnibus subscriptions and consulting retainers. Distribution is direct enterprise sales via competitive tenders and long-standing client relationships, supported by ESOMAR, AmCham, Gallup International Association, and academic partnerships (notably AUCA in Bishkek). The company is privately held, with no disclosed institutional funding.
M-Vector firmographics
Firmographics- Name
- M-Vector
- Legal name
- ОсОО «М-Вектор»
- Website
- https://m-vector.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- M-Vector is a Central Asian market research and consulting firm operating owned offices across Kyrgyzstan, Tajikistan, Uzbekistan, Kazakhstan, and Canada, delivering CATI/TAPI/CAPI fieldwork, qualitative research, omnibus studies, and consulting services to international donors (USAID, World Bank, GIZ), governments, and corporates across 18 countries.
- Ownership category
- akta.pro rank
M-Vector industry classification
Industry- Product category
- Market Research and Consulting Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where M-Vector is headquartered
LocationHeadquarters
- HQ city
- Bishkek
- HQ country
- Kyrgyzstan
- HQ region
- Asia
Offices5 records
Markets served
M-Vector business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Research Projects: M-Vector earns revenue through bespoke research and consulting projects commissioned by clients. Projects are scoped individually, priced per deliverable, and cover quantitative (CATI, TAPI, CAPI, omnibus) and qualitative (focus groups, in-depth interviews, mystery shopping) research methodologies. Revenue is project-based and non-recurring, though the company maintains long-standing client relationships generating repeat engagements.
- Omnibus Studies: M-Vector conducts shared-cost omnibus surveys where multiple clients fund separate questions on a common national representative sample. Each client pays only for their portion of the questionnaire, generating revenue per question added. This provides a recurring revenue mechanism with regular survey cycles (e.g., annual CATI omnibus in Kyrgyzstan).
- Consulting Services: The company offers a broad range of consulting services including business planning, strategic consulting, operational consulting, marketing consulting, and sector-specific advisory. These are billed as discrete consulting engagements or retainer arrangements with clients.
- International Organization Project Contracts: M-Vector secures funded research contracts from international organizations including World Bank, USAID, GIZ, IFC, JICA, Internews, and others. These contracts are typically awarded through competitive tenders and constitute a significant revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Omnibus survey participation — per question rate for inclusion in shared national representative survey |
| Other | Multi-year contract | Custom project-based research and consulting engagements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
M-Vector product offering
Product offeringCore offering
M-Vector provides custom market and social research, omnibus surveys, and management consulting services across Central Asia. Its offerings include quantitative fieldwork (CATI, TAPI, CAPI, online surveys), qualitative research (focus groups, in-depth interviews, mystery shopping), media audience measurement, and consulting in business planning, strategy, operations, and marketing for governments, international donors, financial institutions, and large corporates.
Product overview
M-Vector is a research and consulting company operating across Central Asia with a multi-method data collection platform. The core offering consists of quantitative and qualitative research methodologies: CATI (telephone surveys with over 40 workstations), TAPI (tablet-based face-to-face surveys with 250+ devices), CAPI (computer-assisted personal interviews), online surveys, focus group discussions (both offline and online formats), and in-depth interviews. The company also provides specialized consulting services organized by function: business planning, management, strategic, operational, and marketing consulting, plus sector-specific expertise in agriculture, industry, HoReCa, and environmental management. Research services span media research, desk research, and omnibus multi-client studies. Solutions are organized into three verticals: for research companies, for international organizations, and for business clients. The company operates across five countries (Kyrgyzstan, Tajikistan, Uzbekistan, Kazakhstan, Canada) with 26 years of market experience and 1,800 completed projects.
Differentiator
Problem solved
Functional benefit
Products and services
- CATI (Computer-Assisted Telephone Interviewing)
- TAPI (Tablet-Assisted Personal Interviewing)
- CAPI (Computer-Assisted Personal Interviewing)
- Online Surveys
- Focus Group Discussions
- In-Depth Interviews
- Mystery Shopper
- Media Research
- Desk Research
- Omnibus Research
- Business Planning Consulting
- Management Consulting
- Strategic Consulting
- Operational Consulting
- Marketing Consulting
- Sector-Specific Consulting
- Solutions for International Organizations
- Solutions for Business
- Solutions for Research Companies
Quantifiable outcome
- M-Vector's CEO participated in a Germany GIZ management training program, after which the company achieved 20% headcount growth, expanded client base, 15% revenue increase, 30% labor efficiency improvement, and 70,000 EUR in savings
- +4 more outcomes
Companies that use M-Vector
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles5 records
M-Vector technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
M-Vector partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- American Chamber of Commerce (AmCham) in TajikistanminorM-Vector Tajikistan joined AmCham Tajikistan in October 2022, expanding its network in the Tajik market.
- American Chamber of Commerce (AmCham) in KyrgyzstancoreM-Vector became a member of AmCham Kyrgyzstan in October 2022. The company won two nominations at the AmCham Awards 2023 and regularly participates in AmCham business events, forums, and networking sessions.
- Chamber of Commerce and Industry of UzbekistanminorM-Vector Uzbekistan joined the Chamber of Commerce and Industry of Uzbekistan, enabling local business networking and tender opportunities.
- Gallup International Association (Voice of the People)coreM-Vector is the exclusive member representing Kyrgyzstan in the Gallup International Association, participating annually in the 'Voice of the People' global survey. This partnership positions M-Vector as the authoritative source for Kyrgyz public opinion data in global benchmarking studies and provides access to comparative datasets from 40+ countries.
- Университет прикладных наук Люцерна (Lucerne University of Applied Sciences)minorM-Vector partnered with Lucerne University of Applied Sciences and Helvetas Swiss Intercooperation Kyrgyzstan on a joint study exploring winter tourism development opportunities in Kyrgyzstan.
- Institute for Economic Policy Research (IEPR) — Ministry of Economy of KyrgyzstancoreM-Vector and the Institute for Economic Policy Research at Kyrgyzstan's Ministry of Economy signed a Memorandum of Understanding for cooperation in economic research. Currently implementing a joint study on socio-economic impact of COVID-19 on vulnerable populations, under UNDP technical assistance.
- CSR Central AsiaminorM-Vector collaborated with CSR Central Asia and AUCA to organize 'Consulting Day' — an event introducing consulting careers to senior students and MBA participants.
- Russian-Kyrgyz Development FundcoreM-Vector's consulting department received accreditation from the Russian-Kyrgyz Development Fund and was entered into the registry of approved consulting service providers. This accreditation enables the company to bid on or provide consulting services related to fund-supported SME development projects.
- ESOMARcoreOfficial corporate member of ESOMAR (European Society of Marketing Research Professionals) since 2018. M-Vector adheres to the ICC/ESOMAR Code of ethics, guaranteeing international quality standards in all research projects. Membership provides access to a global archive of 10,000+ research projects, professional networking, and expert guidance on ethical and legal issues.
- American University in Central Asia (AUCA) — SEBA SchoolcoreMOU signed between AUCA's School of Entrepreneurship and Business Administration (SEBA) and M-Vector for mutual academic-industry cooperation. Joint activities include student internships, thesis supervision, career fair participation, collaborative research projects, and joint conferences and seminars.
- Chamber of Commerce and Industry of the Kyrgyz RepubliccoreOfficial member of the Chamber of Commerce and Industry of the Kyrgyz Republic since December 2017. Membership facilitates access to B2B networking events, government contacts, and domestic business clients.
- Центрально-Азиатский Барометр (Central Asian Barometer)coreM-Vector jointly conducts the Central Asia Barometer survey with the Central Asian Barometer public foundation. The study covers 5 Central Asian countries, 7,500 interviews, and 594 settlements, conducted twice yearly. This is the most comprehensive cross-border public opinion dataset in the region.
- Pamir EnergyminorM-Vector Tajikistan partnered with Pamir Energy to conduct an unprecedented household energy consumption survey in Afghan Badakhshan. Pamir Energy facilitated visa arrangements and on-the-ground support for M-Vector field teams.
Scale indicators9 records
Recent moves13 records
Expansion highlights6 records
M-Vector competitors and assessment
Company assessmentBroad incumbents
- Bureau Veritas: Global testing, inspection and certification group that also runs consumer research, surveys and advisory services in emerging markets including Central Asia. Larger incumbent with broader service portfolio that sometimes outbids specialised firms like M-Vector on integrated programmes.
- GfK (now part of NielsenIQ): Global research firm with consumer, retail and media research portfolios; the consumer business merged into NielsenIQ. Operates in Central Asia through partners and competes for the same multinational brand and media research budgets that M-Vector targets.
Direct peers
- NielsenIQ: Global consumer intelligence firm (incorporating former GfK) operating in Central Asia across retail measurement, consumer panels, and brand tracking. Directly comparable on quantitative methodologies and enterprise client relationships (FMCG clients such as Coca-Cola and Danone).
- Ipsos: One of the world's largest market research and consulting firms with operations across Central Asia. Directly competes with M-Vector for donor tenders and enterprise research engagements, offering global analytics and syndicated datasets that M-Vector matches only through its Barometer partnership.
- Gallup: Global analytics and public opinion firm that is also a strategic partner of M-Vector through the Gallup International Association. Provides the same public-opinion polling and consulting services globally and frames M-Vector's role in the Kyrgyz market for 'Voice of the People' studies.
- Rebublica Research: Kazakhstan-based market and social research firm providing quantitative and qualitative services comparable to M-Vector's methodology stack. Overlaps on audience measurement, polling, and consumer research engagements for Kazakh and Central Asian clients.
- BRIF Research Group: Central Asian research firm with offices in Kazakhstan and neighbouring markets offering similar CATI/face-to-face field capabilities. Competes with M-Vector in Kazakh commercial and donor research, particularly for multi-country studies spanning both firms' footprints.
- SIAR Research: Almaty-based market research firm operating across Kazakhstan and Central Asia with similar quantitative, qualitative, and consulting offerings. Closest regional competitor to M-Vector for Kazakh and multi-country enterprise and donor research engagements.
- Kantar: Global market research leader (incorporating former TNS) with strong media and consumer research offerings in CIS and Central Asia. Overlaps with M-Vector's media research and quantitative survey work, competing for the same audience measurement and brand-tracking RFPs.
Emerging players
- PMC Research Center: Caucasus-focused policy and social research centre running cross-country surveys and donor-funded studies in Armenia, Georgia and adjacent post-Soviet contexts. Operates in an adjacent (Caucasus) geography with similar public-opinion and donor-funded research model, indicating a comparable growth playbook to Central Asia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
M-Vector social profiles
Digital presenceM-Vector compliance and trust
Trust signalCompliance1 record
M-Vector financial estimates
Financial estimateRevenue estimate
Valuation estimate
M-Vector leadership team
Management profileNumber of profiles
Profiles14 records
M-Vector funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M-Vector M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M-Vector
What does M-Vector do?
M-Vector provides custom market and social research, omnibus surveys, and management consulting services across Central Asia. Its offerings include quantitative fieldwork (CATI, TAPI, CAPI, online surveys), qualitative research (focus groups, in-depth interviews, mystery shopping), media audience measurement, and consulting in business planning, strategy, operations, and marketing for governments, international donors, financial institutions, and large corporates.
Is M-Vector a public or private company?
M-Vector is a private company. It is classified as management employee owned and is currently operating.
When was M-Vector founded?
M-Vector was founded in 1997.
Where is M-Vector based?
M-Vector is headquartered in Bishkek, Kyrgyzstan, in the Asia region.
How does M-Vector make money?
Four revenue lines are on record. Custom Research Projects are the primary driver. The others are omnibus Studies, consulting Services and international Organization Project Contracts.
Who are M-Vector's main competitors?
Broad incumbents on record are Bureau Veritas and GfK (now part of NielsenIQ). Direct peers are NielsenIQ, Ipsos, Gallup, Rebublica Research, BRIF Research Group, SIAR Research and Kantar. PMC Research Center is listed as an emerging player.
Does M-Vector have an API?
No public API is recorded for M-Vector.
What industry is M-Vector in?
M-Vector's product category is Market Research and Consulting Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 541910 and its SIC code is 8742.