SnorgTees
SnorgTees is a US-based, privately held direct-to-consumer e-commerce apparel retailer founded in 2004 that sells original humorous t-shirts, hoodies, and accessories through its owned Shopify storefront to individual consumers worldwide.
- Company typePrivate
- Founded2004
- HeadquartersRoswell, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SnorgTees does
SnorgTees is a privately held, US-domiciled direct-to-consumer e-commerce apparel retailer founded in 2004, operating exclusively through its owned Shopify storefront at snorgtees.com. The company sells original humorous t-shirts, tank tops, hoodies, long-sleeve tees, and complementary accessories (mugs, stickers, greeting cards, coasters, tote bags) organized around deeply themed collections spanning pop culture, science, literature, math, fantasy, TV, movies, animals, and other niche interest verticals. The catalog currently lists over 25,000 unique SKUs, each design typically available across multiple fabric tiers (Classic, Signature, Relaxed Fit, Tri-Blend), garment types, and color variations, with men's, women's, kids', toddler, and baby sizing.
The underlying technology stack is a standard Shopify-powered storefront with no disclosed proprietary platform features, APIs, SDKs, or integrations beyond mainstream payment options (Shop Pay, PayPal, Venmo, major credit cards). The brand maintains organic social media presence on Facebook, Pinterest, Instagram, and TikTok, plus an email newsletter channel, with no evidence of paid acquisition infrastructure, wholesale partnerships, or third-party marketplace listings. Pricing is unit-based and ranges from $5 (stickers) to $48 (hoodies), with classic tees at $14 sale / $22 regular and tri-blend tees at $32.
Revenue is generated solely through one-time direct-to-consumer unit sales to individual consumers globally, with no B2B, licensing, or subscription revenue streams disclosed. The company has not raised outside funding, has no disclosed parent company or institutional investors, and has no management team, partnership, acquisition, or restructuring information available in the source data, consistent with a founder-owned bootstrapped operation that has sustained itself for two decades through organic demand.
SnorgTees firmographics
Firmographics- Name
- SnorgTees
- Legal name
- SnorgTees
- Website
- https://snorgtees.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SnorgTees is a US-based, privately held direct-to-consumer e-commerce apparel retailer founded in 2004 that sells original humorous t-shirts, hoodies, and accessories through its owned Shopify storefront to individual consumers worldwide.
- Ownership category
- akta.pro rank
SnorgTees industry classification
Industry- Product category
- Novelty Graphic Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Apparel & Accessory Stores (5600), Greeting Cards (2771)
- akta.pro primary industry
- Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)
- akta.pro secondary industry
- Stationery, Gifts & Greeting Value Stores (CRAEAGAI)
Keywords
Where SnorgTees is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Markets served
SnorgTees business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Apparel Sales: SnorgTees generates revenue through direct-to-consumer sales of funny t-shirts, tank tops, hoodies, and related apparel. The company sells its own branded merchandise across multiple product categories including men's, women's, and children's apparel. Each design is typically available across multiple apparel types (classic tees, relaxed fit, tri-blend, etc.) and color variations.
- Accessories Sales: Secondary revenue stream from branded accessories including mugs, stickers, greeting cards, coasters, and tote bags featuring the company's humorous designs and catchphrases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Tees - Entry level pricing |
| Unit Pricing | Pay-as-you-go | Signature and Relaxed Fit Tees - Mid-tier |
| Unit Pricing | Pay-as-you-go | Tri-Blend Tees - Premium pricing |
| Unit Pricing | Pay-as-you-go | Hoodies - Outerwear |
| Unit Pricing | Pay-as-you-go | Accessories - Lower price point items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
SnorgTees product offering
Product offeringCore offering
SnorgTees designs, brands, and sells a broad assortment of original, humor-driven graphic apparel and accessories directly to consumers through its own online store. The catalog includes t-shirts, hoodies, long sleeves, crop tops, tanks, kids' and toddler tees, baby onesies, plus gift items such as mugs, stickers, greeting cards, coasters, and tote bags. Production and decoration are handled in-house across multiple printing methods, with capacity to decorate thousands of items per day.
Product overview
SnorgTees is an e-commerce apparel company established in 2004 specializing in original, funny t-shirts and accessories. The product portfolio consists of a core offering of t-shirts and apparel across multiple fit styles (Classic, Signature, Relaxed Fit, Tri-Blend), garment types (tees, long sleeves, hoodies), and gender segments (Men's, Women's, Kids), along with complementary accessories (mugs, stickers, greeting cards, coasters, tote bags). Designs are organized by theme categories including Best Sellers, Pop Culture, Geek-Nerd, Science, Books-Grammar, Movies, TV, Animals, and more, featuring humorous phrases and pop culture references.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Classic Tees
Companies that use SnorgTees
Customer profileSegments2 records
Ideal customer profiles1 record
SnorgTees technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SnorgTees partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights5 records
SnorgTees competitors and assessment
Company assessmentBroad incumbents
- Custom Ink: Large custom apparel printing platform serving groups, events, and businesses. Operates in the same DTC apparel category as SnorgTees but focuses on custom/B2B group orders rather than humor-driven consumer retail.
Emerging players
- BreakingT: Sports- and pop-culture-licensed apparel brand producing timely, trend-driven graphic tees. Adjacent to SnorgTees in the licensed/pop-culture humor apparel space, but anchored in sports rather than broad humor.
Direct peers
- Design By Humans: Artist-driven apparel platform featuring community-submitted graphic designs across tees and hoodies. Overlaps SnorgTees on humor/pop-culture content, premium graphic tees, and direct-to-consumer distribution.
- TeePublic: Marketplace for independent artists selling humorous and pop-culture designs on apparel and accessories. Most direct competitor to SnorgTees' original-design DTC model, with a broader artist network but overlapping end-customer and product categories.
- Threadless: Artist-driven apparel brand selling community-submitted graphic tees, hoodies, and accessories with humor and pop-culture themes. Closely aligned with SnorgTees on product, customer, and content-led merchandising approach.
- Zazzle: Custom and novelty product marketplace covering apparel, mugs, greeting cards, and stickers. Comparable breadth and audience to SnorgTees' apparel-plus-accessory catalog, with similar gifting use cases.
- CafePress: Print-on-demand novelty and gift platform offering apparel, mugs, stickers, and greeting cards with humorous and personalized designs. Directly comparable to SnorgTees' apparel-plus-accessory gifting mix.
- Redbubble: Global print-on-demand marketplace for artist designs on apparel and lifestyle products. Operates at greater scale than SnorgTees with a much larger third-party artist base and overlapping accessory/t-shirt product mix.
- BustedTees: Humor-focused DTC apparel brand offering funny graphic tees and accessories. Direct competitor targeting the same pop-culture- and joke-driven apparel buyer with a similar Shopify-style DTC operation.
- Crazy Dog T-Shirts: Family-run DTC t-shirt brand specializing in funny, quirky, and pop-culture designs on tees and hoodies. Comparable to SnorgTees in catalog breadth, humor-led positioning, and Shopify-based DTC model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SnorgTees social profiles
Digital presenceSnorgTees financial estimates
Financial estimateRevenue estimate
Valuation estimate
SnorgTees leadership team
Management profileNumber of profiles
SnorgTees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SnorgTees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SnorgTees
What does SnorgTees do?
SnorgTees designs, brands, and sells a broad assortment of original, humor-driven graphic apparel and accessories directly to consumers through its own online store. The catalog includes t-shirts, hoodies, long sleeves, crop tops, tanks, kids' and toddler tees, baby onesies, plus gift items such as mugs, stickers, greeting cards, coasters, and tote bags. Production and decoration are handled in-house across multiple printing methods, with capacity to decorate thousands of items per day.
Is SnorgTees a public or private company?
SnorgTees is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SnorgTees founded?
SnorgTees was founded in 2004. It employs 11 to 50 people.
Where is SnorgTees based?
SnorgTees is headquartered in Roswell, United States, in the North America region.
How does SnorgTees make money?
Two revenue lines are on record. Apparel Sales are the primary driver. The others are accessories Sales.
Who are SnorgTees's main competitors?
Custom Ink is listed as a broad incumbent. BreakingT is listed as an emerging player. Direct peers are Design By Humans, TeePublic, Threadless, Zazzle, CafePress, Redbubble, BustedTees and Crazy Dog T-Shirts.
Does SnorgTees have an API?
No public API is recorded for SnorgTees.
What industry is SnorgTees in?
SnorgTees's product category is Novelty Graphic Apparel. Its primary akta.pro industry code is CRAGAJAG, Gift, Novelty & Souvenir Variety Stores, with a secondary code of CRAEAGAI, Stationery, Gifts & Greeting Value Stores. Its NAICS code is 458110 and its SIC code is 5600.