What Guangdong Songfa Ceramics does

Guangdong Songfa Ceramics Co., Ltd. (Chaozhou Songfa Ceramics Co., Ltd.; Shanghai Stock Exchange ticker 603268) is a publicly listed Chinese manufacturer of premium daily-use ceramics headquartered in Chaozhou, Guangdong — widely regarded as China's ceramic capital. The company operates four primary product lines: home porcelain (家瓷), hotel porcelain (酒店瓷), custom porcelain (定制瓷), and export porcelain (外销瓷), supplemented by sub-brands including Moonlight Porcelain (月光瓷), Jutu (居图), Creative Workshop (创意工坊), and the Super Wings IP collaboration line. Its technology base centers on proprietary material formulations — Yueguang porcelain (a patented double-fired bone-china-comparable ceramic using high-whiteness Longyan clay), nano-glaze Easy-clean technology, and decorative processes (enamel color, under-glaze color, in-glaze color) — supported by a Guangdong Provincial Enterprise Technology Center designation and patents including a China Patent Award – Design Excellence for the 'Guo Zhi Qi' square plate.

The business model combines multiple revenue streams. Retail and e-commerce channels (Tmall flagships, JD.com, Yunji social commerce, physical stores in airports, shopping malls, and the historic Paifang Street in Chaozhou) generate consumer sales of branded tableware and gift sets. B2B customization serves boutique and international hotel chains, corporate gifting clients, and government/state institutions — including verified supply of state banquet porcelain to Zhongnanhai and the Great Hall of the People, supporting the 'Modern Official Kiln' brand positioning. International export reaches 50+ countries via 20+ consecutive years of Canton Fair participation and dedicated export sales, targeting Europe, North America, Middle East, Southeast Asia, Africa, and Belt and Road markets. Pricing ranges from mass-market unit retail (e.g., ¥48 collectible cups) to premium gift sets (¥1,344–¥1,680 enamel color tea gifts) and quote-based B2B contracts.

The company employs 5,001–10,000 staff and maintains an extensive design network spanning Central Academy of Fine Arts, Tsinghua University, Guangdong Academy of Fine Arts, Jingdezhen Ceramic Institute, and European studios (Dorfel Germany, Spizes Netherlands, Designschneider Germany, Dutch designer Maarten Boer). Marketing blends trade fair participation, digital and social commerce (WeChat, Douyin, Xiaohongshu, Tmall Live with KOLs), CCTV and mainstream media PR, cross-brand cultural collaborations (Yongle Palace murals), IP partnerships (Super Wings), and industrial tourism at the Songfa National Porcelain Experience Center. Accumulated credentials include the Red Dot Award, China Patent Award, AQSIQ National Export Commodity Exemption Qualification, China Famous Brand Product, and National Torch Program Project recognition.

Name

Guangdong Songfa Ceramics

Legal name

潮州市松发陶瓷有限公司

Website

https://songfa.com

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Guangdong Songfa Ceramics is a publicly listed (Shanghai SE: 603268) Chinese manufacturer of premium daily-use ceramics — bone china, high-white porcelain, and reinforced ceramic — serving individual consumers, hotels, government institutions, and export markets across 50+ countries from its base in Chaozhou.

Ownership category

akta.pro rank

Headquarters

HQ city

Chaozhou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ceramic Tableware Sales: Songfa's primary revenue stream comes from manufacturing and selling premium daily-use ceramic tableware. Product categories include: home tableware (家瓷 — table settings, cups, mugs, tea sets), hotel/hospitality porcelain (酒店瓷 — custom tableware for hotels), high-end gift/customization porcelain (定制瓷), and export porcelain (外销瓷). Revenue is generated through both B2B (hotel contracts, commercial buyers, export) and B2C (retail stores, e-commerce) channels. The company is publicly listed on the Shanghai Stock Exchange (stock code: 603268).
2. B2B Customization and OEM: Songfa provides business-to-business customization services for hotels, government events (国宴用瓷), corporate gifting, and wedding/custom occasions. Customization options include family crests, business logos, wedding themes, and festival designs. This high-margin stream includes products sold as national gifts (国礼) and banquet porcelain for major state venues such as Zhongnanhai and the Great Hall of the People.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Guangdong Songfa Ceramics manufactures and sells premium daily-use ceramic tableware across four product lines: Home Porcelain (家瓷), Hotel Porcelain (酒店瓷), Custom Porcelain (定制瓷), and Export Porcelain (外销瓷). The company produces bone china, high-white porcelain, reinforced ceramic, and mid-temperature ceramic tableware using proprietary technologies including Yueguang Porcelain and Easy-Clean nano-glaze coatings. It serves both individual consumers (via retail stores, Tmall, JD.com) and business clients (hotels, government banquets, corporate gifting, international wholesale) in over 50 countries.

Product overview

Guangdong Songfa Ceramics is a manufacturer of premium daily-use ceramics offering a diversified product portfolio organized into four main categories: Home Porcelain (家瓷) for household consumers, Hotel Porcelain (酒店瓷) for hospitality businesses, Custom Porcelain (定制瓷) for personalized business/gift/wedding needs, and Export Porcelain (外销瓷) for international markets. The company operates several sub-brands including the flagship Moonlight Porcelain (月光瓷) line featuring bone china craftsmanship, the Super Wings IP collaboration series for children's products, and the Creative Workshop (创意工坊) sub-brand for personalized tableware. The product portfolio also includes specialized lines such as Easy-clean Series featuring nano-grade glaze technology, Golden Jade Series with gold-trimmed luxury designs, and Enamel Color Tea Gift sets inspired by palace craftsmanship. The company positions itself as a '专做好瓷器' (dedicated to making excellent porcelain) brand, serving both domestic and international markets through physical retail stores and e-commerce platforms including Tmall.

Differentiator

Problem solved

Functional benefit

Brands

• 月光瓷 (Moonlight Porcelain): Songfa's flagship premium ceramic line, featuring bone china-quality products made from high-grade Longyan clay, fired at high temperatures with a secondary firing process for translucency and brightness.
• 居图 (Jutu)
• 创意工坊 (Creative Workshop)
• MINIKO简瓷

Products and services

• Moonlight Porcelain (月光瓷) Premium flagship porcelain line featuring high-quality Longyan clay with natural mineral materials, bone china craftsmanship with 40% bone powder content, double-firing process (high-temperature sintering + low-temperature glaze firing), producing white, translucent, easy-to-clean ceramics that combine high-end bone china quality with reinforced ceramic strength.
• Home Porcelain (家瓷) Home-use ceramic dinnerware line including tableware sets, cup and saucer sets, and tea sets. Products feature various designs including Chinese traditional patterns, Western styles, and contemporary aesthetics targeting home consumers.
• Custom Porcelain (定制瓷) Personalized and customized ceramic products including family crest customization, business/corporate gifts, wedding customization, and festival/holiday commemorative items. Also includes custom ceramic wine bottles.
• Hotel Porcelain (酒店瓷) Professional hotel and restaurant porcelain line including upscale tableware collections for luxury hotels and dining establishments. Features designs like 'Xishiguanghua', 'Lantingxu', 'Ruihu', 'Sainahepan', 'Huafengshengjing' suitable for high-end hospitality venues.
• Export Porcelain (外销瓷) Export-oriented ceramic products designed for international markets including modern casserole dishes, checkered patterns, fashion floral designs, blue tulips, and French romantic styles targeting global buyers across 50+ countries.
• Super Wings IP Series (超级飞侠IP产品系列) IP collaboration products featuring cartoon character themes from the Super Wings (超级飞侠) animation series, including ceramic cups and tableware designed for children, combining cute cartoon imagery with quality porcelain craftsmanship.
• Creative Workshop (创意工坊) Sub-brand Sub-brand launched in 2018, focusing on creative matching and personalized tableware, forming a multi-brand matrix with Songfa and Jutu brands to capture different market segments through complementary advantages.
• Jutu (居图) Sub-brand Sub-brand targeting different market segments alongside Songfa brand, offering stylish home porcelain products through Tmall online store (jutujiaju.tmall.com).
• Songfa Ceramics x Yongle Palace Collection (松发瓷器 x 永乐宫 联名系列) Cross-brand collaboration porcelain products inspired by ancient Chinese mural art from Yongle Palace (永乐宫), showcasing 'Tianting aesthetics' (天庭美学) on ceramics including celestial deities, cranes, deer, and architecture motifs.

Quantifiable outcome

• Songfa captured over 50 international markets across Europe, North America, Middle East, Southeast Asia, and Africa through the Canton Fair alone
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• 永乐宫 (Yongle Palace)flagshipStrategic or Co-development Partner · 18 January 2021Songfa entered a cross-brand cultural collaboration with Yongle Palace in 2021, creating a co-branded porcelain collection inspired by Yongle Palace's ancient murals. The collaboration aims to preserve and promote Chinese cultural heritage through porcelain, applying Palace mural art (including celestial deities, cranes, deer, and architecture) onto Songfa's ceramic products. This partnership is a flagship cultural marketing initiative supporting Songfa's brand mission of '讲好中国故事，从陶瓷说起' (telling China's story through ceramics).
• 云集 (Yunji / YunJi)coreChannel Partner/ Reseller/ Distributor · 10 October 2018Songfa joined Yunji's 'Quality Life Home Furnishing Festival' (品质生活家居节) in October 2018, entering the social e-commerce channel through Yunji's S2B2C platform. The partnership enabled Songfa products to reach Yunji's network of store owners and social commerce customers. Songfa showcased products including Yueguang porcelain, B&W tableware, and Super IP children's products at the event.
• 奥飞动漫 (Alpha Animation / Aofei Animation)coreStrategic or Co-development Partner · 1 January 2018Songfa partnered with Alpha Animation (Oufei Animation) to integrate the Super Flying Man (超级飞侠) children's IP into ceramic products, creating a series of children's tableware featuring the cartoon characters. The collaboration targets the children's/parenting market segment and has been extended across multiple product lines including mugs and dinner sets. This IP collaboration has been recognized as a successful innovation in product personalization and youth market capture.
• 景德镇陶瓷学院 (Jingdezhen Ceramic Institute)coreStrategic or Co-development Partner · 20 October 2015Songfa and Jingdezhen Ceramic Institute co-organized the inaugural 'Songfa Cup' (松发杯) Ceramic Product Design Competition in October 2015. The partnership aims to discover design talent, promote ceramic design culture, and support talent recruitment. Songfa Chairman Lin Daofan participated in the launch ceremony, and the competition was open to students and faculty of the institute. Songfa also collaborates with the institute on talent development and industry-academia research.
• 中央美术学院 (Central Academy of Fine Arts)coreStrategic or Co-development PartnerSongfa collaborates with the Central Academy of Fine Arts (CAFA) through long-term consultancy arrangements with CAFA professors Chen Ruojuan (陈若菊, designer of the 3rd and 4th RMB banknote series) and Zhang Shouzhi (张守智, designer of the 1949 founding state banquet porcelain). CAFA serves as a key academic partner in Songfa's product design and cultural development initiatives.
• 清华大学美术学院 (Academy of Arts & Design, Tsinghua University)coreStrategic or Co-development PartnerSongfa has a long-term consulting relationship with Professor Yang Yongshan (杨永善, Vice Chairman of the Chinese Artists Association Ceramic Art Committee) from Tsinghua University's Academy of Arts & Design. Yang Yongshan is one of Songfa's key external design advisors who contributes to new product development. The collaboration is part of Songfa's broader academic design network.
• 广东省美术学院 (Guangdong Academy of Fine Arts)minorStrategic or Co-development PartnerSongfa collaborates with the Guangdong Academy of Fine Arts as part of its 'production-education-research' (产学研) initiative, working together on ceramic talent development and new product design projects.
• 德国Dorfel设计室 (Dorfel Design Studio, Germany)coreTechnology or IntegrationSongfa collaborates with German design studio Dorfel's Mikaela Dörfel on high-end daily-use ceramic product design. This international design partnership brings Western design sensibilities to Songfa's product lines, contributing to the company's premium positioning.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Lenox Corporation: American china, tableware, and giftware manufacturer with strong retail and B2B presence. Comparable to Songfa as a premium daily-use tableware brand sold through retail, department stores, and gift channels.
• Rosenthal: German premium porcelain manufacturer serving hotels, restaurants, and consumers globally. Comparable to Songfa's hotel porcelain and B2B hospitality customization business, especially in serving luxury hotel chains.
• Wedgwood: Iconic British fine china and tableware brand, now owned by Fiskars. Comparable to Songfa as a heritage premium tableware brand with strong cultural storytelling and B2B/hospitality sales channels.
• Noritake: Japanese tableware and ceramics manufacturer with global distribution across consumer, hospitality, and B2B channels. Comparable to Songfa as a premium Asian ceramics manufacturer exporting worldwide.
• Villeroy & Boch: German heritage tableware and ceramics company with a broad portfolio spanning bathroom, wellness, and dining. Comparable to Songfa as a premium European ceramic tableware manufacturer with strong design credentials and global distribution.
• Fiskars Group (parent of Wedgwood, Iittala, Arabia): Northern European consumer goods company owning multiple premium tableware brands. Comparable to Songfa's multi-brand and multi-channel strategy and serves as a potential acquisition/strategic benchmark for global ceramics consolidation.

Direct peers

• Guangdong Sitong Group: Chinese ceramics group with daily-use porcelain, hotel porcelain, and export operations. Comparable to Songfa in product mix, customer segments, and export orientation across the Guangdong ceramics cluster.
• Hunan Hualian Ceramics Industry Co. Chinese daily-use ceramics manufacturer listed on Shenzhen Stock Exchange. Comparable to Songfa as a direct domestic competitor in premium daily-use ceramic tableware, particularly in hotel/custom porcelain segments.
• Jingdezhen Ceramics Co. State-affiliated ceramics producer from China's historical porcelain capital (Jingdezhen). Comparable to Songfa as a premium ceramic tableware maker leveraging cultural heritage for B2B and government clientele.

Regional players

• Dehua ceramics manufacturers (collective): Cluster of ceramic manufacturers in Dehua, Fujian specializing in daily-use and artistic porcelain with strong export focus. Comparable to Songfa in product category and export orientation but competing primarily in lower-cost segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/guangdong-songfa-ceramics-co-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guangdong Songfa Ceramics