The Reserve at Red Run
The Reserve at Red Run, now Independence Village of Madison Heights, is an independent senior living community in Madison Heights, Michigan, operated by StoryPoint Group, serving active adults aged 65+ with maintenance-free apartments, chef-prepared dining, social programming, and transportation on a recurring monthly fee model.
- Company typePrivate
- Founded2022
- HeadquartersMadison Heights, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Reserve at Red Run does
The Reserve at Red Run, now operating as Independence Village of Madison Heights, is an independent senior living community located at 30031 Dequindre Road in Madison Heights, Michigan, approximately one mile from Ascension Macomb-Oakland Hospital within the Detroit metropolitan area. The community is owned and operated by StoryPoint Group, a private senior living company managing a multi-state portfolio of similar properties, and serves active adults aged 65+ who are seeking maintenance-free retirement living. The single-asset property is staffed at the 11-50 employee scale and is led on-site by Executive Director Sheri Emery.
The community delivers one core product: independent living apartments bundled with hospitality and lifestyle services. Residents occupy private apartments and receive chef-prepared daily dining, housekeeping, maintenance, utilities, scheduled transportation, and access to a programmed calendar of fitness classes, social events, game nights, and shared amenities including an on-site salon, barbershop, library, and business center. Higher-acuity care levels — assisted living, enhanced living, and memory care — are not offered at this Madison Heights location but are available at sister communities within the StoryPoint Group portfolio, creating an internal referral pathway for residents whose care needs escalate over time.
The business model is a recurring monthly subscription (residential fee) per occupied unit, with go-to-market executed sales-led through direct phone inquiries, scheduled tours, online brochure downloads, the community's website, and review-platform presence. Marketing and lead generation are centralized at the StoryPoint Group level, including a referral partnership with A Place for Mom, and the operator has positioned the property through third-party validated awards (A Place for Mom 2026 Best of Senior Living; Caring.com 2026 Caring Stars). Pricing is not publicly disclosed on the community website; comparable nearby StoryPoint properties start at approximately $3,750 per month.
The Reserve at Red Run firmographics
Firmographics- Name
- The Reserve at Red Run
- Legal name
- Independence Village of Madison Heights
- Website
- https://reserveatredrun.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Reserve at Red Run, now Independence Village of Madison Heights, is an independent senior living community in Madison Heights, Michigan, operated by StoryPoint Group, serving active adults aged 65+ with maintenance-free apartments, chef-prepared dining, social programming, and transportation on a recurring monthly fee model.
- Ownership category
- akta.pro rank
The Reserve at Red Run industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)
- akta.pro secondary industries
- Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)
Keywords
Where The Reserve at Red Run is headquartered
LocationHeadquarters
- HQ city
- Madison Heights
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Reserve at Red Run business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Residential Senior Living Fees: Monthly residential fees charged to seniors for independent living accommodations, dining services, housekeeping, maintenance-free living, and access to community amenities and activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - Monthly residential fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Reserve at Red Run product offering
Product offeringCore offering
Independence Village of Madison Heights (formerly The Reserve at Red Run) is a senior living community operated by StoryPoint Group that provides independent living and assisted living residences. Services include chef-prepared dining, a calendar of social activities, signature wellness and lifestyle programs, and on-site amenities such as a beauty salon/barbershop, all delivered in a maintenance-free residential setting in Madison Heights, Michigan.
Product overview
StoryPoint Group operates a portfolio of senior living communities, with Independence Village of Madison Heights (formerly The Reserve at Red Run) being one of their independent living properties. The community offers maintenance-free senior living with restaurant-style dining, personalized social activities, and comprehensive amenities including housekeeping, transportation services, and pet-friendly accommodations. The product portfolio centers on independent living lifestyle services with optional enhanced care levels available at sister communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Maintenance-free residential living for older adults seeking an active, social lifestyle with included dining, activities, and amenities at the Madison Heights, MI campus.
- Assisted Living Residential living with personal care assistance for older adults who need support with activities of daily living, delivered on the same Madison Heights, MI campus.
Quantifiable outcome
- Transportation service available for medical appointments (limited space requires advance scheduling)
- +1 more outcomes
Companies that use The Reserve at Red Run
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
The Reserve at Red Run technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Reserve at Red Run partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- A Place for MomcoreA Place for Mom is a senior living referral service that connects families with appropriate senior living communities. The partnership allows Independence Village of Madison Heights to receive referrals from families seeking senior care options. The community displays A Place for Mom reviews and awards on their website.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
The Reserve at Red Run competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Reserve at Red Run social profiles
Digital presenceThe Reserve at Red Run financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Reserve at Red Run leadership team
Management profileNumber of profiles
Profiles1 record
The Reserve at Red Run funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Reserve at Red Run M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Reserve at Red Run
What does The Reserve at Red Run do?
Independence Village of Madison Heights (formerly The Reserve at Red Run) is a senior living community operated by StoryPoint Group that provides independent living and assisted living residences. Services include chef-prepared dining, a calendar of social activities, signature wellness and lifestyle programs, and on-site amenities such as a beauty salon/barbershop, all delivered in a maintenance-free residential setting in Madison Heights, Michigan.
Is The Reserve at Red Run a public or private company?
The Reserve at Red Run is a private company. It is classified as corporate owned and is currently operating.
When was The Reserve at Red Run founded?
The Reserve at Red Run was founded in 2022. It employs 11 to 50 people.
Where is The Reserve at Red Run based?
The Reserve at Red Run is headquartered in Madison Heights, United States, in the North America region.
How does The Reserve at Red Run make money?
One revenue line is on record: residential Senior Living Fees.
Does The Reserve at Red Run have an API?
No public API is recorded for The Reserve at Red Run.
What industry is The Reserve at Red Run in?
The Reserve at Red Run's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAA, Market-Rate Independent Living (Private Pay) Communities, with a secondary code of HLADAAAG, Independent Living Real Estate Owners/Operators (REITs & Management Companies). Its NAICS code is 62331 and its SIC code is 8050.