TDI APJ

What TDI APJ does

TDI APJ is a Singapore-anchored IT solutions provider and SAP implementation partner serving the Asia-Pacific and Japan region. It is a wholly-owned subsidiary of Japan's tdi Group, with operating entities in Singapore (regional HQ), Vietnam, Malaysia, and Japan. The company's core business is enterprise SAP consulting and implementation, anchored on SAP S/4HANA (across on-premise, private cloud, and public cloud deployment models) and SAP Business One for SMEs, supplemented by proprietary modules including RetailPlus and RetailPlus FrontOffice (built on RISE with SAP S/4HANA Cloud private edition), Conversion Plus for S/4HANA migrations, and Landscape Transformation services for complex SAP environment changes.

The company generates revenue primarily through professional services — consulting, implementation, and configuration engagements — supplemented by Application Management Services (AMS) for ongoing post-implementation support and SAP Authorized Education Partner training delivered through its SAP Academy in Ho Chi Minh City. TDI APJ targets enterprise customers across five core verticals: retail, manufacturing, pharmaceutical and healthcare, construction and real estate, and consumer products, with a vertical segmentation strategy and a sales motion that is consultative, relationship-driven, and supported by an active events program (GROW Together, SAP Innovation Day, Cloud Horizon, industry webinars). Disclosed enterprise customers include Yamaha Motor Parts Manufacturing Vietnam, Kajima Malaysia, Medochemie, Panasonic, Daikin, Raffles Medical Group, and Maxport, among others.

TDI APJ positions itself as a regional SAP specialist with 28 years of operating history, ~150 regional SAP specialists, and 300+ documented ASAP implementations across more than 10 APAC countries. Its go-to-market combines direct enterprise field sales with co-sell through the SAP partner ecosystem, and its AI offerings are limited to deployment and configuration of SAP's packaged AI capabilities (Joule, SAP Business AI, SAP Integrated Business Planning, SAP Analytics Cloud) rather than proprietary model development. The company remains wholly owned by tdi Group with no disclosed external funding.

Name

TDI APJ

Legal name

TDI APJ Pte. Ltd.

Website

https://tdiapj.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Enterprise SAP Implementation Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Enterprise Architecture & IT Operating Model (BPAHAEAB), Service Desk & Help Desk Services (BPAEAJAA)

Keywords

• SAP implementation services
• Enterprise IT consulting
• SAP S/4HANA migration
• Retail ERP solutions
• SAP Business One

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SAP Implementation Services: Core revenue stream from implementing SAP ERP solutions including SAP S/4HANA, SAP Business One, and industry-specific solutions. Services include consulting, system configuration, data migration, and project delivery.
2. SAP Training and Academy Services: Revenue from SAP Authorized Education Partner status, providing official SAP classroom-based/online curriculum, customized corporate training, and SAP adoption deployment services.
3. Application Management Services (AMS): Ongoing support and maintenance services for SAP systems post-implementation, ensuring stable operations and system optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TDI APJ is a Singapore-headquartered SAP implementation partner and subsidiary of tdi Group Japan that delivers SAP consulting, implementation, migration, and managed services across the Asia-Pacific Japan region. The company combines SAP S/4HANA and SAP Business One deployment services with its own proprietary add-on products — RetailPlus, RetailPlus FrontOffice, Conversion Plus, and Landscape Transformation — to serve retail, manufacturing, pharmaceutical, healthcare, consumer products, and construction/real estate clients. It also operates a SAP training academy and provides 24/7 support services.

Product overview

TDI APJ is a premier IT solutions provider and SAP implementation partner offering a portfolio of SAP-based ERP solutions and services. The core product portfolio centers on SAP S/4HANA (the next-generation ERP suite on SAP HANA) and SAP Business One (for SMEs), supplemented by proprietary add-on modules including RetailPlus (powered by RISE with SAP S/4HANA Cloud, private edition) and RetailPlus FrontOffice (an integrated POS solution). TDI APJ also provides Conversion Plus (migration to SAP S/4HANA) and Landscape Transformation services for managing complex SAP environment changes. The company operates as an authorized SAP Education Partner through its SAP Academy. As part of tdi Group, Japan, TDI APJ serves the Asia-Pacific and Japan region with consulting, implementation, and AMS services across Retail, Manufacturing, Construction and Real Estate, Pharmaceutical & Healthcare, and Consumer Products industries.

Differentiator

Problem solved

Functional benefit

Brands

• RetailPlus: TDI APJ's RetailPlus powered by RISE with SAP S/4HANA Cloud, private edition can transform a traditional retail organization into a real-time business.
• RetailPlus FrontOffice
• Conversion Plus
• Landscape Transformation

Products and services

• SAP S/4HANA Implementation Services End-to-end consulting, design, configuration, migration, and deployment of SAP S/4HANA for mid-market and enterprise organizations across retail, manufacturing, pharmaceutical, healthcare, consumer products, and construction/real estate.
• SAP Business One Implementation Services Deployment, customization, and rollout services for SAP Business One, typically aimed at small and mid-sized businesses seeking an integrated ERP backbone.
• RetailPlus Proprietary add-on solution developed by TDI APJ that extends SAP S/4HANA and SAP Business One with retail-industry-specific functionality for retail and consumer-products clients.
• RetailPlus FrontOffice Proprietary front-office retail application that works alongside RetailPlus to provide point-of-sale and store-operations capabilities integrated with SAP environments.
• Conversion Plus Proprietary toolkit used by TDI APJ to accelerate data and system conversion activities within SAP landscape transformation and migration projects.
• Landscape Transformation Proprietary SAP system landscape transformation offering that combines tooling (including Conversion Plus) and consulting services to help clients consolidate, split, or migrate SAP environments.
• Managed Services and 24/7 Support Ongoing application management, maintenance, and 24/7 support services for SAP environments and TDI APJ's proprietary add-on products, delivered across the APJ region.
• SAP Academy / Training Services Structured SAP training, enablement, and certification program delivered by TDI APJ to client teams and partners across the APJ region.

Quantifiable outcome

• 300+ successful SAP ASAP implementations across Southeast Asia
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TDI Group JapancoreStrategic or Co-development PartnerTDI APJ is a subsidiary of TDI Group Japan. As part of TDI Group, the company aims to shape an intelligent future, revolutionizing the way businesses operate and making a lasting impact across the Asia-Pacific, Japan region. The parent company provides strategic direction and brand identity (TDI).
• SAPcoreStrategic or Co-development PartnerSAP partnership including SAP Partner in South East Asia status, SAP Authorized Education Partner designation, and Gold Partner status in Vietnam. TDI APJ implements SAP solutions including S/4HANA, SAP Business One, and industry-specific solutions. Partnership involves consulting, implementation, training, and ongoing support services.
• SAP Labs VietnamminorStrategic or Co-development PartnerSAP Labs Vietnam is SAP's regional R&D center. TDI APJ collaborates with SAP Vietnam and SAP Labs Vietnam on events and customer initiatives, including hosting the 'GROW Together' event at SAP Labs Vietnam facilities.
• Hanoi University of Science and TechnologyminorStrategic or Co-development PartnerAcademic partnership for talent development and university recruitment. TDI APJ participated in 'The Future Of SAP – Navigating Your Career Path' event at the university, engaging with over 120 students about SAP career opportunities.
• Abeo AcademyminorChannel Partner/ Reseller/ DistributorTraining academy partnership for SAP education and certification preparation. Abeo Academy collaborated with TDI APJ on student events to promote SAP career paths and training opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yash Technologies: Boutique, SAP-focused global system integrator with deep S/4HANA, BTP, and industry-specific expertise; comparable in size, specialization, and delivery model to TDI APJ, serving enterprise SAP customers with similar mid-tier implementation and AMS capabilities.
• NTT Data: Japan-headquartered global system integrator and one of SAP's largest global partners; overlaps directly with TDI APJ across SAP S/4HANA, BTP, and industry solutions for manufacturing, retail, and public sector in Japan and APAC.

Broad incumbents

• EY: Big 4 firm with a sizeable SAP-enabled transformation practice under EY-Parthenon and EY Tech Consulting; overlaps with TDI APJ in finance transformation, S/4HANA advisory, and managed services for enterprise clients in APAC.
• Infosys: Indian-headquartered global SI with a large SAP practice (Infosys SAP Cobalt) and growing APAC presence; competes with TDI APJ on cross-region SAP S/4HANA implementation, application management, and migration programs.
• Accenture: Global professional services leader with the largest independent SAP practice worldwide; competes against TDI APJ for enterprise S/4HANA and RISE deals across APAC and Japan as part of a much broader digital, cloud, and consulting portfolio.
• Deloitte: Big 4 firm with a substantial SAP-enabled enterprise transformation practice and strong APAC presence (including Deloitte Tohmatsu in Japan); competes for the same SAP S/4HANA and finance transformation deals TDI APJ pursues in retail, manufacturing, and pharma.
• IBM Consulting: Long-standing SAP partner (and prior owner of SAP-related assets via Cognos/Bluewolf) with deep RISE with SAP and hybrid cloud capabilities; competes with TDI APJ for enterprise SAP deals across ASEAN and Japan within a much wider transformation portfolio.
• Capgemini: Global SI with a dedicated SAP Center of Excellence and significant APAC delivery footprint; competes with TDI APJ on enterprise S/4HANA, RISE, and industry-specific implementations across manufacturing, retail, and consumer products.
• Wipro: Global SI with a dedicated SAP business and substantial APAC delivery capability in Malaysia, Vietnam, and Singapore; directly relevant peer for retail, manufacturing, and consumer products SAP implementations TDI APJ targets.
• Tata Consultancy Services (TCS): India-headquartered global SI with extensive SAP capabilities, including industry-specific retail, manufacturing, and consumer goods offerings; competes with TDI APJ on large multi-country APAC SAP deals via regional delivery hubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TDIAPJ
• LinkedInlinkedin.com/company/tdiapj

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TDI APJ