Five Nine Whiskey

What Five Nine Whiskey does

Five Nine Whiskey is a private, founder-led American spirits brand founded in 2022 by two oil field workers, operating as a Limited Company under the legal name Five Nine Whiskey Limited Company. The company produces a single flagship SKU — Five Nine Kentucky Straight Bourbon — at 90 proof (45% ABV) in 750ml format, contract-distilled at Owensboro Distilling Co. (DSP-KY-10) in Daviess County, Kentucky. The bourbon is made using a 70% corn, 21% winter rye, and 9% malted 2 and 6-row barley mash bill, Kentucky limestone-filtered water, and is aged in new No. 4 char American oak barrels. The brand emphasizes a 'made by blue collar, for blue collar' positioning targeting trades, construction, oil field, and manufacturing workers, with secondary segments in corporate gifting and military/veteran customers.

The company's distribution is primarily direct-to-consumer via a Shopify storefront at fiveninewhiskey.com, with single bottles at $49.99, 3-bottle bundles at $149, and 6-bottle bundles at $270. Fulfillment is handled through AccelPay's network of licensed third-party retailers, with shipping to most US states except AK, HI, MA, MI, NH, TN, and UT. Adjacent revenue streams include a merchandise line (apparel, bar accessories, stickers), a Subscribe & Save subscription program, a corporate gifting service, and a military discount program. Marketing is conducted through organic social channels (Facebook, Instagram, LinkedIn, TikTok, Spotify), a hashtag campaign (#fiveninewhiskey), and earned media including a March 2023 Forbes feature. The product has received a 90-point rating from the Beverage Tasting Institute.

The business model is asset-light and contract-based, with no disclosed funding rounds, no public revenue figures, and a small team (1-10 employees). Headquarters is registered in Lloydminster, Canada, while primary commercial operations target US consumers. The company is positioned as a niche, blue-collar-oriented craft bourbon competing on brand identity, heritage distillery provenance, and accessibility rather than scale or cost advantage.

Name

Five Nine Whiskey

Legal name

Five Nine Whiskey Limited Company

Website

https://www.fiveninewhiskey.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Five Nine Whiskey is a 2022-founded US craft bourbon brand selling a single high-rye Kentucky Straight Bourbon (90 proof) directly to consumers via Shopify, targeting blue-collar workers with bundled pricing, merchandise, subscriptions, and corporate gifting through Owensboro Distilling Co.'s contract manufacturing.

Ownership category

akta.pro rank

Product category

Kentucky Straight Bourbon Whiskey

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Kentucky straight bourbon
• Small batch whiskey
• Bourbon distillery products
• Branded whiskey merchandise
• Blue collar bourbon

Headquarters

HQ city

Lloydminster

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Whiskey Sales: Direct-to-consumer sales of Five Nine Kentucky Straight Bourbon at $49.99 per 750ml bottle (45% ABV / 90 Proof). Bundle options include 3-bottle ($149.00) and 6-bottle ($270.00) packages. Revenue is one-time per transaction with free shipping incentives on bundles.
2. Merchandise Sales: Branded merchandise including hats, t-shirts, bar accessories, whiskey stones, shot glasses, license plates, and stickers sold through the e-commerce platform.
3. Subscription Service: Subscribe & Save program allowing customers to set up recurring orders with management through customer portal. Includes ability to pause, skip, cancel, change frequency, and swap products.
4. Corporate Gifting: Bulk corporate gifting orders for teams and events, with direct-to-recipient delivery or single-location shipping. Revenue generated through wholesale pricing on larger orders.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Five Nine Whiskey produces and sells a single high-rye Kentucky Straight Bourbon (90 proof / 45% ABV, 750ml) made from 100% Kentucky-grown corn and aged in new No. 4 char American oak barrels at the historic Owensboro Distilling Co. (DSP-KY-10). The bourbon is sold directly to consumers via a Shopify e-commerce store with 3- and 6-bottle bundles, complemented by a branded merchandise line (apparel and bar accessories), a Subscribe & Save subscription program, a Corporate Gifting service, and a Military Discount program.

Product overview

Five Nine Whiskey is a blue-collar bourbon company offering a single core product—their Five Nine Kentucky Straight Bourbon—alongside bundled multi-bottle options and a branded merchandise line. The flagship bourbon is distilled at Owensboro Distilling Co. (DSP-KY-10) in Owensboro, Kentucky, using 100% Kentucky-grown corn, limestone water, and aged in No. 4 char American oak barrels. The product portfolio comprises: (1) the flagship Five Nine Kentucky Straight Bourbon at $49.99/750ml; (2) 3-bottle and 6-bottle bundles offering volume discounts; (3) branded merchandise including apparel (t-shirts, hats, trucker caps), bar accessories (whiskey stones, shot glass, bar mat, bar rail, license plate), and stickers; and (4) subscription, corporate gifting, and military discount services.

Differentiator

Problem solved

Functional benefit

Brands

• Five Nine Kentucky Straight Bourbon: The company's primary bourbon whiskey product made with 100% Kentucky-grown corn, limestone water, aged in No. 4 char American oak barrels. Mash bill is 70% corn, 21% winter rye, and 9% malted 2 and 6-row barley. Available at 45% ABV / 90 Proof / 750 ml. Received 90 points from Beverage Tasting Institute.

Products and services

• Five Nine Kentucky Straight Bourbon Flagship 750ml bourbon bottled at 90 proof (45% ABV), made from 100% Kentucky-grown corn with a high-rye mash bill (70% corn, 21% winter rye, 9% malted barley), limestone-filtered Kentucky water, and aged in new No. 4 char American oak barrels. Contract-distilled at Owensboro Distilling Co. (DSP-KY-10, established 1885). Sold for $49.99 USD per bottle.
• 5/9 Whiskey Stones

Quantifiable outcome

• 90 Points from Beverage Tasting Institute - described as 'nicely concentrated high rye bourbon, with big, bold caramelly flavors'

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Owensboro Distilling Co.coreStrategic or Co-development PartnerContract distilling partner at Owensboro Distilling Co. (DSP-KY-10), located in Daviess County, Kentucky. The 10th oldest distillery in Kentucky, operating since 1885. Several storied Kentucky Bourbon brands have been distilled on this historic site. Westernmost location on the Kentucky Bourbon Trail. The distillery has been producing bourbon for 130+ years.
• AccelPaycoreTechnology or IntegrationThird-party fulfillment partner using AccelPay's retailer network. Licensed third-party retailers fulfill orders and ship via carriers including GLS and UPS. Handles alcohol compliance and age verification for direct-to-consumer shipments. Retailers fulfill within 1-3 business days.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• New Riff Distilling: Kentucky craft distillery selling bourbon and rye through DTC, retail, and whiskey club channels. Comparable craft Kentucky bourbon positioning and multi-channel GTM.
• Smooth Ambler: West Virginia craft bourbon brand offering sourced and distilled bourbons. Comparable craft, small-batch positioning with bourbon-led portfolio.
• Wilderness Trail Distillery: Kentucky craft bourbon and rye producer selling DTC and through distributors. Comparable craft Kentucky bourbon with similar aged-in-Kentucky positioning.
• WhistlePig: Vermont-based craft rye/bourbon brand built on a strong founder/identity story with premium DTC and limited wholesale distribution. Closely comparable in brand-led, DTC-anchored positioning to a craft bourbon.
• Bardstown Bourbon Company: Kentucky operator that combines contract distillation for other brands with its own portfolio of bourbons and ryes. Highly comparable to Five Nine's brand-led model leveraging Kentucky contract distillation.

Emerging players

• Rabbit Hole Distillery: Louisville craft bourbon brand with a strong design-forward identity and DTC plus selective retail distribution. Comparable as a newer craft bourbon building national awareness.
• Castle & Key Distillery: Kentucky craft distillery with a heritage site and bourbon/rye/gin portfolio. Comparable heritage-anchored craft spirits brand with tourism positioning.

Others

• MGP Ingredients: Major contract distiller supplying bourbon, rye, and other spirits to many craft and premium brands. Comparable to the Owensboro Distilling Co. relationship as a contract-manufacturing counterpart for bourbon brands.

Broad incumbents

• Maker's Mark: Mass-premium Kentucky bourbon with broad national and international distribution. Comparable category leadership and Kentucky heritage positioning at much larger scale.
• Bulleit Bourbon: Established high-rye bourbon brand with national distribution. Comparable high-rye mash bill narrative and bourbon category leadership, though at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FiveNineWhiskey
• LinkedInlinkedin.com/company/five-nine-whiskey
• Instagraminstagram.com/fiveninewhiskey
• TikToktiktok.com/@fiveninewhiskey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Nine Whiskey