Varisol

What Varisol does

Varisol is the premium awning and sun-protection brand of Rödelbronn GmbH, a German family-owned manufacturer founded in 1965 and headquartered in Mönchengladbach, North Rhine-Westphalia. The company operates an integrated, in-house production footprint of approximately 15,000 square meters across three halls, covering metalworking (including CNC machining and welding robots), an automated powder-coating line, pre-assembly, and final assembly. Varisol manufactures made-to-order motorized awnings across eight core product categories — articulated-arm awnings (Gelenkarmmarkisen), cassette awnings (Kassettenmarkisen), conservatory blinds (Wintergartenmarkisen), pergola awnings (Pergolamarkisen), patio-roof blinds (Terrassendachmarkisen), external window/vertical blinds (Fenstermarkisen), Dutch/basket awnings (Korbmarkisen), and the Q.bus freestanding shading system — complemented by a fabric library of more than 200 designs in acrylic, polyester, and screen materials, plus accessories such as LED light strips, infrared heaters, and Somfy radio motors.

Products are equipped with Somfy radio motors and certified "Smart Home Ready by Somfy," enabling integration with the Somfy Tahoma Switch hub and sensor-based automation (sun, wind, rain, temperature), as well as voice control via Alexa, Google Assistant, and Siri. All products are configured by end customers through an online Markisenkonfigurator and then routed to a network of more than 800 qualified specialist dealers (Fachpartner) who provide sales consultation, on-site measuring, and installation. Varisol does not sell directly to end users and does not publicly disclose prices; revenue is generated per project via quote-based orders through dealers. The company serves primarily residential homeowners with sun-protection needs for terraces, gardens, balconies, and conservatories, with a secondary segment covering hospitality, gastronomy, and retail (basket awnings used for branding and outdoor shading). Products reach 18 countries via the Fachpartner channel, supported by a tri-lingual website (German, English, Dutch). Current leadership consists of Karl Rödelbronn (second generation) and Andreas Rödelbronn (third generation), both managing directors since 2018.

Name

Varisol

Legal name

Rödelbronn GmbH

Website

https://varisol.de

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Varisol is a German family-owned manufacturer of premium, made-to-order awnings and sun-protection systems, founded in 1965. It produces at its Mönchengladbach facility and distributes exclusively through a network of more than 800 specialist dealers across 18 countries, serving residential and commercial customers.

Ownership category

akta.pro rank

Product category

Awnings and Sun Protection Systems

NAICS

Blind and Shade Manufacturing (33792), Blind and Shade Manufacturing (337920)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH), Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

Keywords

• Retractable awnings
• Outdoor sun protection
• Cassette awning systems
• Pergola shading systems
• Awning manufacturing

Headquarters

HQ city

Mönchengladbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Awning Product Sales: Varisol manufactures and sells premium awnings and sun protection systems through a network of specialist dealers. Products include various awning types (retractable, cassette, conservatory, pergola, terrace roof, window, basket awnings) and complementary products (fabrics, accessories, replacement parts). Revenue is generated from one-time product sales at various price points depending on model, size, and customization options. The company does not sell directly to end customers but through qualified Fachpartner who handle sales, consultation, and installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Varisol manufactures made-in-Germany premium awnings and sun protection systems, including articulated arm awnings, cassette awnings, conservatory blinds, pergola awnings, patio roof blinds, window/vertical blinds, basket awnings, and the freestanding Q.bus shading system. All products are configured to customer specifications with a choice of over 200 fabric designs and integrated Somfy motor and Smart Home controls, and are distributed exclusively through a network of 800+ specialist dealers that provide consultation, measurement, and installation.

Product overview

Varisol is a German manufacturer of premium awnings and sun protection systems, founded in 1965 as a family business in Mönchengladbach. The company operates from in-house production facilities and distributes exclusively through a specialist dealer network. The product portfolio centres on eight core awning categories — Gelenkarmmarkisen (articulating arm awnings), Kassettenmarkisen (cassette awnings), Wintergartenmarkisen (conservatory blinds), Pergolamarkisen (pergola awnings), Terrassendachmarkisen (patio roof blinds), Fenstermarkisen (window/vertical blinds), Korbmarkisen (basket/curved awnings), and the freestanding Q.bus shading system. Within these categories are named sub-models (e.g., G100/G250/G350, K100/K200/K270/K350/K450/K500, W350/W370/W450/W550, P350/P370/P550, T90/T200/T350/T370, F100/F213/F411/F413/F420/F431/F513/F613, B300, Q.bus). The offering is complemented by fabric collections (Acryl, Polyester, Screens with over 200 designs), accessories (sun/wind sensors, LED strips, infrared heaters, Somfy radio motors, remotes), and an online awning configurator. All products are made in Germany at the company's Mönchengladbach facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Gelenkarmmarkisen (Articulated Arm Awnings) Awnings with articulated folding arms that extend to provide shade for terraces and balconies; mountable to wall, ceiling, or rafters. Includes sub-models G100 Komfort, G250 Halbkassette, and G350 Einbaumarkise for varied budgets and installation requirements. Sold to residential and commercial customers via specialist dealers.
• Kassettenmarkisen (Cassette Awnings) Awnings with a fully enclosed aluminum cassette housing that protects the fabric and mechanism from weather when retracted. Includes sub-models K100, K200 Slimline, K270 Kubische, K350 Softline, K450 Puristische, and K500 Premium for terraces and balconies. Sold to residential and commercial customers via specialist dealers.
• Wintergartenmarkisen (Conservatory Blinds) Awnings designed to mount on glass roofs of conservatories and winter gardens, absorbing solar radiation before it enters the building. Includes sub-models W350, W370 Kubische mit Zip, W450 Variable, and W550 Große for shading up to 66 sqm. Sold via specialist dealers.
• Pergolamarkisen (Pergola Awnings) Free-standing awnings with their own support posts for shading large outdoor areas; can serve as rain protection with sufficient inclination. Includes sub-models P350 Kleine, P370 Kubische mit Zip, and P550 Große for residential and commercial terraces. Sold via specialist dealers.
• Terrassendachmarkisen (Patio Roof Blinds) Under-glass awnings for patio roofs, mounted beneath the glass roof to provide cooling shade; fully protected from environmental elements by the roof above. Includes sub-models T90 Manuelle, T200, T350 Große, and T370 Kubische mit Zip with widths up to 10,000 mm when coupled. Sold via specialist dealers.
• Fenstermarkisen (Window/Vertical Awnings) Vertical window awnings for sun protection, glare reduction, privacy, and energy efficiency in homes and workplaces. Includes sub-models F100 Schlanke Senkrechtmarkise, F213, F411, F413 mit Zip, F420 Fallarmmarkisen, F431 Markisolette, F513 Kubische mit Zip, and F613 Kubische XL. Sold via specialist dealers.
• Korbmarkisen B300 (Basket/Curved Awnings) Curved and basket awnings for commercial and residential use; provide sun protection, weather shielding, and serve as a canvas for custom signage and branding. Primarily used by retail shops, cafes, and restaurants. Sold via specialist dealers.
• Q.bus Freestanding Shading System Freestanding or wall-mounted modular shade system for large terraces; features a lowerable roof for rain protection and can be combined with vertical blinds to create a largely weather-independent outdoor living space. Sold via specialist dealers.
• Markisentücher (Awning Fabrics Collection) Fabric collection including solution-dyed acrylic (approximately 300 g/m², weather-resistant, UV-resistant, dirt-repellent, anti-fungal), polyester (Tempotest Starlight Blue from recycled GRS-certified PET bottles and Starlight Resinato at approximately 290 g/m²), and semi-transparent screens (Tempotest Starscreen, Soltis 86/92, Soltis Veozip, Varisol fibreglass collection at 220–600 g/m²) with over 200 designs. Used across all awning types; ordered as part of awning configuration.
• Zubehör & Ersatzteile (Awning Accessories & Spare Parts) Range of accessories including sun and wind monitors, LED light strips, infrared heaters, Somfy radio motors, remote controls, and Somfy wall transmitters for smart and manual operation of awnings; plus replacement parts. Sold via specialist dealers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• SomfycoreTechnology or IntegrationSomfy provides the radio motors used in Varisol awnings. Products are 'Smart Home Ready by Somfy' certified, enabling integration with Somfy smart home systems including Tahoma Switch. This partnership enables automated weather-responsive control of awnings based on sun, wind, rain, and temperature sensors.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Roma KG: German manufacturer of external sun protection including roller shutters, external venetian blinds, and awnings. Roma is a direct peer overlapping on awnings and external shading, with comparable European dealer-led distribution.
• Erhardt Markisenbau GmbH: German specialist manufacturer of articulated-arm, cassette and conservatory awnings distributed via a Fachpartner network. Erhardt is a direct competitor to Varisol with similar German mid-market premium positioning and dealer-led distribution.
• Glatz GmbH: Swiss family-owned manufacturer of premium parasols, awnings and shade solutions for residential and hospitality use. Glatz is a direct peer with overlapping product categories and similar premium niche positioning.
• Stobag AG: Swiss premium manufacturer of awnings, pergolas and external sun protection distributed via specialist dealers across Europe. Stobag is a direct peer with comparable product portfolio and dealer-led GTM, though regionally Swiss-rooted.
• Weinor GmbH & Co. KG: German premium awning and sun-protection manufacturer offering articulated-arm, cassette and pergola awnings through a specialist dealer network. Weinor is a direct peer in product category, distribution model, and target customer.
• Leiner GmbH: German awning manufacturer producing articulated-arm, cassette and terrace awnings distributed via specialist dealers. Leiner is a direct peer with similar product mix and dealer-led European GTM, though smaller in scale.
• Markilux GmbH: Premium German awning manufacturer with a comparable product range of cassette, articulated-arm, pergola and conservatory awnings distributed via specialist dealers. Markilux is a closely comparable direct peer to Varisol in positioning, customer base, and product breadth.

Broad incumbents

• Warema Renkhoff SE: Germany's largest sun-protection manufacturer, offering a broad portfolio of internal and external shading systems. Warema is a broad incumbent whose external awnings and terrace solutions directly compete with Varisol's premium product lines while also serving adjacent categories at greater scale.
• MHZ Hachtel GmbH & Co. KG: German manufacturer and distributor of internal and external window coverings (blinds, shutters, awnings, pleated shades). MHZ is a broader incumbent whose awnings and external shading portfolio overlaps with Varisol, but spans a wider category set.

Regional players

• Soliso Europe (Franciaflex Group): European manufacturer of exterior sun protection (pergolas, awnings, bioclimatic structures) serving primarily French and broader European markets. Soliso is a regional player with overlapping product categories but geographically differentiated core market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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• LinkedInlinkedin.com/company/varisol

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varisol