Venice Italy Travel

What Venice Italy Travel does

Venice Italy Travel SRL is a privately held Italian travel agency and tour operator founded in 2010 and headquartered at San Marco 5186 in Venice, with a secondary office in Florence. The company operates as a multi-service platform serving inbound tourists — particularly travelers from Japan and the broader international market — with a comprehensive catalog that includes airport and station transfers, guided tours of Venice and other Italian destinations, museum and rail tickets, hotel and apartment bookings (including the proprietary VIT Stay brand), gondola rides, technical/corporate visits, destination weddings, and Zoom-based webinars. Its platform supports three languages (English, Italian, and Japanese) and offers both a direct-to-consumer website (veniceitaly-travel.com) and a dedicated B2B portal (b2b.veniceitaly-travel.com) for travel agency partners.

The underlying technology is a standard web-based booking and content management system with multi-language and multi-currency support, deployed via a third-party website platform (licensed through Adalte). There is no evidence of proprietary AI, mobile applications, or API infrastructure; the platform is a booking and information site rather than a technology product in the venture-scale sense. Product breadth is the defining feature: the firm positions itself as a one-stop shop for Venice and Italy travel, with licensed local guides (the President, Tokuro Suzuki, is himself an authorized Venice tour guide resident since 1989) and integrated ground transportation.

The business model is transaction-based. Revenue is generated through commissions and markups on tour package sales, accommodation bookings, transfer services, museum and rail tickets, and wedding services, with a tiered deposit schedule (30%/50%/100% depending on booking lead time) and per-person tour pricing in the 26-64 EUR range for core guided experiences. GTM is hybrid: DTC via the multilingual website and email newsletter, plus a B2B channel serving travel agencies with commission structures and group booking management. Customer segments span individual leisure travelers, groups, travel agency partners, wedding couples, and corporate/technical visitors, with no disclosed anchor accounts and an 11-50 employee footprint consistent with a small, owner-operated business.

Name

Venice Italy Travel

Legal name

VENICE ITALY TRAVEL SRL

Website

https://veniceitaly-travel.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Venice Italy Travel SRL is a Venice-based inbound tour operator and travel agency (founded 2010, 11-50 employees) offering transfers, guided tours, accommodations, museum and rail tickets, weddings, and B2B booking services to international — particularly Japanese — tourists visiting Italy via a multilingual web platform.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation (487)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Tourist/Attraction Circulator Shuttles (Downtown/Theme Parks) (TLAFAJAL)

Keywords

• Guided tours
• Airport transfers
• Hotel reservations
• Museum tickets
• Wedding planning

Headquarters

HQ city

Venezia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tour Package Sales: Individual and group tours throughout Italy, including guided tours of Venice, day trips to destinations like Florence, Dolomites, and Ferrari Museum. Revenue generated from tour pricing, with payment split between deposit and final payment based on booking timing.
2. Accommodation Bookings: Hotel reservations in Italy and Europe, plus apartment and B&B bookings in Venice (including VIT Stay properties). Commission-based or markup-based revenue from hotel and accommodation partner bookings.
3. Transfer Services: Airport and station transfers between Venice Marco Polo Airport, Treviso Airport, Santa Lucia Station, and cruise port. Revenue from transportation service fees.
4. Ticket Bookings: Railway tickets (Trenitalia, Italo), museum tickets, concert and theater tickets, restaurant reservations. Revenue from booking fees and service charges.
5. Wedding Services: Wedding ceremony planning and honeymoon packages in Venice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Venice Italy Travel is a private Italian travel agency that sells and packages inbound tourism services focused on Venice and Italy, including airport and station transfers, organized walking and historical guided tours, multi-day round tours, day trips, museum and train ticket reservations, hotel bookings, apartment rentals (VIT Stay), wedding planning, and corporate/technical visits. The company operates a multi-language booking website (English, Italian, Japanese) and a dedicated B2B portal for travel agency partners, enabling both direct consumer bookings and agent-based reselling.

Product overview

Venice Italy Travel is a travel agency operating as a multi-service platform that facilitates bookings for travel services primarily focused on Venice and Italy. The core offering consists of transfer services (airport/shuttle transportation), organized tours throughout Italy, and activities/excursions. These are supplemented by add-on modules including museum ticket booking, train ticket reservations (Trenitalia and Italo), hotel bookings, technical/corporate visit arrangements, wedding planning, apartment rentals (VIT Stay), webinar services, and gondola rides. The platform also includes a B2B portal for travel agencies with registration, booking management, and multi-currency support. The company operates multilingual websites in English, Italian, and Japanese with a multilingual staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Transfer Services Airport and ground transportation services between Venice Marco Polo Airport, Treviso Canova Airport, Santa Lucia Railway Station, Venice Port, and various hotel locations, available for booking online by individual travelers and travel agency partners.
• Italy Round Tours Organized individual and group tours throughout Italy, including multi-day package tours covering destinations such as Venice, Florence, the Dolomites, and the Ferrari Museum.
• Activities and Excursions Optional tours and excursions including island visits (Murano, Burano, Torcello), walking tours, concerts, gondola rides, and cultural activities in Venice and surrounding regions.
• Walking Tour of Venice (T01) Outdoor 90-minute walking tour discovering Venice's most characteristic places with a qualified guide, priced at 26 euro per person. No monument entries are included.
• Ducal Venice Tour (T1+T2) 3-hour combined tour exploring the Venice of the Doges, including an outdoor historical walk and a guided visit to the Doge's Palace, priced at 64 euro per person. Available in English, French, German, and Spanish during peak season.
• Short Trips Day trip services to destinations including Dolomites/Cortina/Misurina, Bassano del Grappa, Florence, Cansiglio, and the Ferrari Museum.
• Gondola Rides Gondola ticket booking service for rides through Venetian canals, available to individuals and travel agency partners.
• Museum Tickets Advance booking service for museums in Rome, Florence, Venice, and Milan including Vatican Museums, Uffizi, Accademia, St. Mark's Basilica, and Milan Cenacolo.
• Train Ticket Booking (Trenitalia and Italo) Booking service for Italian railway tickets covering Trenitalia routes and Italo high-speed trains with Smart (2nd class), Prima (1st class), and Club (exclusive) categories.
• Hotel Booking Hotel reservation service for accommodations in Italy and Europe, available via online request and supported by a dedicated hotel booking email and phone line.
• VIT Stay Apartments Apartment rental services in Venice including San Lio 1 and San Lio 2 properties located between Piazza San Marco and Rialto Bridge, marketed under the VIT Stay brand.
• Weddings Wedding planning services in Venice including ceremony arrangements and honeymoon packages, with dedicated contact channel [email protected].
• Technical Visits

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Corte Vecchia B&BminorOthersRecommended B&B partner accommodation in Venice, featured on Venice Italy Travel's website for Venice stay bookings. Located in the historic center of Venice.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Viator: Global online marketplace for tours, activities and experiences including a deep Venice/Italy catalog — operates the same online booking model for tours and activities at much greater scale; competes for the same end-booking.
• GetYourGuide: Global tours and activities marketplace with significant Venice/Italy inventory — same online book-tour/activity category, vastly larger platform scale and marketing reach.

Direct peers

• Context Travel: Expert-led small-group and private walking tours across Italy and Europe with scholar/credentialed guides — comparable premium positioning and licensed-guide-led experience model in the same destinations.
• Italy With Us: Boutique Italy tour operator providing custom itineraries, escorted tours and self-drive packages across Italy — comparable tailor-made, mid-premium positioning and similar target customer profile.
• Walks of Italy: Small-group guided tour operator focused on Italy's major cities including Venice, Florence, and Rome with licensed local guides and curated experiences — directly comparable curated-tour business model and customer segment to Venice Italy Travel.
• Select Italy: Italy-specialist tour operator and DMC offering custom itineraries, accommodations and tours across Italy including Venice — directly comparable bespoke-trip planning and Italy-focused tour operating business.
• Avventure Bellissime: Venice-headquartered inbound tour operator offering walking tours, island excursions (Murano/Burano/Torcello) and private experiences — operates the same destination, product mix and customer segment as Venice Italy Travel.
• Adventures in Italy: Italy-focused tour operator offering guided day tours and multi-day itineraries including Venice, Florence, Dolomites and Cinque Terre — strong overlap in curated multi-city Italy tour product.
• LivItaly Tours: Boutique tour operator offering small-group Italy experiences with expert local guides in Venice, Florence, Rome and the Amalfi Coast — overlap in curated tour product and target traveler profile (cultural/independent visitors).

Regional players

• Venice Tours s.r.l. Venice-based local tour operator offering walking tours, gondola rides, and lagoon excursions — directly comparable Venice-specific product mix and licensing-guide-dependent model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venice Italy Travel