WESTconsin Realty

What WESTconsin Realty does

WESTconsin Realty is a privately held, full-service real estate brokerage operating as an affiliate of WESTconsin Credit Union, a member-owned financial cooperative. Founded in spring 2004 in Hudson, Wisconsin, the company assists buyers and sellers across Western Wisconsin and the Twin Cities metro with residential, commercial, multi-family, and land transactions. Its customer base is primarily individual homeowners and small-scale investors seeking local expertise in a regional market.

The company operates a website-based platform that exposes both proprietary "WESTconsin Listings" and full MLS property databases, segmented into residential, commercial, multi-family, and land categories, alongside consumer self-service tools including an interactive mortgage calculator, home buyer/seller checklists, moving checklists, home showing tips, and a complimentary "Price My Property" market analysis tool. The underlying technology is conventional: standard listing search, contact forms, and embedded educational content, with no disclosed mobile app, public API, or AI/ML components. Distribution is anchored by a network of staffed offices in at least seven Western Wisconsin communities (Hudson, Altoona, Barron, Baldwin, Menomonie, New Richmond, Prescott) staffed by full-time licensed REALTORS who serve as local market specialists.

WESTconsin Realty generates revenue primarily through transaction-based commissions on closed deals, with no disclosed pricing schedule and a stated emphasis on low residential commission rates and no administrative fees for buyers or sellers. Adjacent revenue flows include referrals to affiliated WESTconsin Credit Union mortgage lending and WESTconsin Title Services (title insurance, closing, escrow, construction disbursements), creating a bundled financial-services ecosystem rather than a discrete referral fee structure. Go-to-market is sales-led and relationship-driven: marketing relies on credit union member referrals, word-of-mouth testimonials, local agent presence in each community, and content resources on the website, rather than paid digital acquisition. The company is privately held with no reported external funding rounds, M&A activity, or institutional investors.

Name

WESTconsin Realty

Legal name

WESTconsin Realty LLC

Website

https://westconsinrealty.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

WESTconsin Realty is a privately held, full-service real estate brokerage affiliated with WESTconsin Credit Union, serving residential and commercial buyers and sellers across Western Wisconsin and the Twin Cities via local agent offices and an MLS-backed website platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate
• Commercial real estate
• Real estate brokerage
• Property listings
• Multi-family properties

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Real Estate Commissions: Commission-based revenue from residential property sales. Sellers receive a competitive residential commission rate on qualifying properties with first-rate service. No Administrative Fees for Buyer's and Seller's.
2. Commercial Real Estate: Commercial property sales and leasing services.
3. Land Sales: Land parcel sales including residential lots and land listings.
4. Multi-Family Sales: Multi-family property transactions.
5. Referrals to Related Services: Referrals to affiliated WESTconsin Credit Union for mortgage loans and WESTconsin Title Services for title/closing services, creating a full-service real estate experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WESTconsin Realty is a full-service real estate brokerage assisting individuals and businesses with buying and selling residential, commercial, multi-family, and land properties across Western Wisconsin and the Twin Cities area. The company pairs licensed REALTOR services with online property search tools and refers customers to affiliated entities for mortgage lending (WESTconsin Credit Union) and title/closing services (WESTconsin Title Services). Pricing is transaction-based through commission on closed deals.

Product overview

WESTconsin Realty is a full-service real estate company offering residential and commercial property buying and selling services. The company provides a platform of property listings (WESTconsin Listings and All MLS Listings) covering residential, commercial, multi-family, and land categories. As an affiliated entity of WESTconsin Credit Union, the company offers integrated mortgage lending and title services. The product portfolio also includes consumer-facing tools including a mortgage calculator, home buyer checklist, home showing tips, moving checklist, and home valuation tool to support the core real estate transaction services.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buy/Sell Services Full-service residential real estate brokerage offering buying and selling of homes, with licensed agents providing guidance through the entire transaction process from listing through closing.
• Commercial Real Estate Sales and Leasing Commercial property sales and leasing services for businesses and investors seeking commercial real estate in Western Wisconsin.
• Multi-Family Property Sales Multi-family property transactions including duplexes, triplexes, quads, and larger apartment complexes for investors.
• Land Sales Land parcel sales including residential lots and land listings for individuals and developers in Western Wisconsin.
• Mortgage Loans (via WESTconsin Credit Union) Mortgage lending services provided through affiliated WESTconsin Credit Union, offering various lending programs in Wisconsin and Minnesota for real estate transactions.
• Title Services (via WESTconsin Title Services) Full-service title agency providing title insurance, title reports, closing services, construction disbursements, and escrows through affiliated WESTconsin Title Services.

Quantifiable outcome

• Homes can sell within 24 hours of listing when properly priced using market analysis

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• WESTconsin Credit UnioncoreStrategic or Co-development Partner · 1 January 2004WESTconsin Credit Union created WESTconsin Realty in spring 2004. The company is developed out of a desire to assist members and the general public with low-cost, high-value real estate services. As a member-owned financial cooperative, WESTconsin Realty continues to treat the customer like the owner of the company. The partnership provides referral channels and brand credibility.
• WESTconsin Title ServicescoreStrategic or Co-development PartnerWESTconsin Title Services is a full service title agency established on the premise of exceptional customer service. Provides title insurance, title reports, closing services, construction disbursements, and escrows. This creates a seamless real estate transaction experience for customers.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with extensive agent network across Wisconsin. Comparable as a brokerage offering buy/sell services for residential and commercial properties with similar commission-based economics, though operating at vastly larger scale.
• Keller Williams Realty: Largest residential real estate franchise in North America by agent count. Comparable in core service (residential brokerage with associated mortgage/title referrals) and consumer-facing tools, though scaled nationally with agent-centric model.
• Coldwell Banker Realty: Large national residential brokerage franchise. Directly comparable product offering (residential buy/sell) and target customer base (home buyers and sellers), but with national brand recognition and greater technology investment than a regional boutique.
• Century 21 Real Estate: Global real estate franchise offering residential and commercial brokerage services. Comparable transaction-based revenue model and full-service agent-led approach, though typically affiliated with independent franchise owners rather than a credit union parent.
• Berkshire Hathaway HomeServices: National residential real estate franchise network. Comparable in core brokerage offerings (residential, multi-family, commercial) and consumer-facing resources, with a premium brand positioning versus the discount positioning of WESTconsin.

Emerging players

• Compass: Tech-forward national residential brokerage. Comparable product (residential buy/sell brokerage) and consumer tools, but Compass competes primarily on premium service and technology investment in larger metro markets rather than rural Western Wisconsin.
• Redfin: Tech-enabled residential brokerage offering lower commissions through an online platform. Comparable target customer (residential buyers/sellers) but differentiated business model—Redfin uses salaried agents and a digital-first experience versus WESTconsin's traditional local-agent approach.
• HomeSmart: Discount-fee residential real estate brokerage franchise. Comparable in price-conscious value proposition and lower commission positioning, though operating through a tech-enabled platform model versus a credit-union-affiliated traditional brokerage.

Regional players

• Shorewest Realtors: Wisconsin-based regional residential brokerage with deep local market presence. Direct competitor in the Wisconsin market with similar full-service residential brokerage focus, agent-led model, and local expertise positioning.
• Edina Realty: Long-established Midwest regional brokerage with strong presence in Minnesota and Wisconsin. Closest direct geographic peer—same residential buy/sell focus, same local expertise model, same Western Wisconsin / Twin Cities market overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WESTconsinRealty
• LinkedInlinkedin.com/company/westconsin-realty-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WESTconsin Realty