American Society of Appraisers

What American Society of Appraisers does

The American Society of Appraisers (ASA), founded in 1931 and headquartered in Herndon, Virginia, is the oldest multi-discipline, non-profit, international organization of professional appraisers. ASA confers the AM, ASA, and FASA designations across six appraisal disciplines — Business Valuation (BV), Machinery & Technical Specialties (MTS), Personal Property (PP), Gems & Jewelry (GJ), Real Property (RP), and Appraisal Review & Management (ARM) — and operates the only professional body that accredits appraisers across all six disciplines. Membership reaccreditation is mandatory every five years, with 100 credit hours required per cycle and a minimum 40% from continuing education, binding credential holders to ongoing participation in ASA programs.

ASA delivers education and credentialing through a Learning Management System (learn.appraisers.org), a member portal (myaccount.appraisers.org), and a public-facing website. The product portfolio spans the Principles of Valuation (POV) course series, USPAP courses (7-hour update and 15-hour foundational), specialty certifications (CEMP, CEIV, Master Gemologist Appraiser), conferences (International Conference, Equipment Valuation Conference, Fair Value Conference, ESOP Conference, V20 Summit), publications (Valuing a Business, Valuing Machinery and Equipment, jewelry handbooks), and the consumer-facing Find-an-Appraiser directory. Recent additions include the Artnet Price Database partnership for art and collectibles data and an ESG guidance joint publication.

ASA generates revenue through five primary streams: annual membership dues; education course fees ranging from $335 to $1,995 with member and non-member tiers; conference registration; publications and journal subscriptions (BV Journal, ARM E-Journal, MTS Journal); and reaccreditation fees at $275 per five-year cycle. The organization sells the majority of its services through self-serve online channels and operates an affiliated 501(c)(3), the ASA Educational Foundation (ASAEF), established in 1967 to support educational, research, and charitable activities.

Name

American Society of Appraisers

Legal name

American Society of Appraisers

Website

https://appraisers.org

Company type

Private

Founded year

1931

Operating status

Operating

Short description

The American Society of Appraisers is a 1931-founded non-profit professional membership organization that accredits appraisers (AM, ASA, FASA) across six disciplines — Business Valuation, Machinery & Technical Specialties, Personal Property, Gems & Jewelry, Real Property, and Appraisal Review & Management — delivering credentialing, continuing education, conferences, and publications through an LMS, member portal, and Find-an-Appraiser directory.

Ownership category

akta.pro rank

Product category

Professional Credentialing and Valuation Association

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

Keywords

• Professional appraiser credentials
• Valuation education
• Appraisal certification
• Business valuation
• Personal property appraisal

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: ASA generates revenue through annual membership dues from professional appraisers seeking ASA credentials and designations (AM, ASA, FASA) across six appraisal disciplines.
2. Education Programs: Revenue from course fees including BV courses ($1,095-$1,995), USPAP courses ($335-$625), and other discipline-specific education. Includes member and non-member pricing tiers.
3. Conferences and Events: Registration fees for annual conferences including ASAIC26, V20 Summit, Equipment Valuation Conference, ESOP Conference, Fair Value Conference, and specialty conferences.
4. Publications and Shop: Sales of books including Valuing a Business, Valuing Machinery and Equipment, Jewelry Appraisal Handbook, and subscriptions to discipline journals (ARM E-Journal, BV Journal, MTS Journal).
5. Reaccreditation Fees: Reaccreditation application fee of $275 for maintaining AM and ASA designations every five years.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ASA is a non-profit professional membership association that grants and maintains appraiser credentials (AM, ASA, FASA) across six valuation disciplines and provides the supporting education, ethics standards (USPAP), publications, conferences, and reaccreditation services needed to qualify and remain credentialed. Members are individual professional appraisers and valuation specialists; the organization also publishes discipline-specific journals and directories.

Product overview

ASA is the oldest multi-discipline, non-profit, international professional appraisal organization. The organization operates a unified platform combining education, credentials, and member services. Its core offerings include discipline-based education programs across six appraisal disciplines (BV, MTS, PP, GJ, RP, ARM) delivered through an LMS, professional credentialing (AM, ASA, FASA designations), and a Find an Appraiser directory. Supporting products include publications, conferences, USPAP education, specialty certifications (CEMP, CEIV, Master Gemologist Appraiser), and a bridge program (PEECP) for professionals with equivalent designations from other organizations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100 credit hours required per 5-year reaccreditation cycle to maintain designation
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ArtnetminorGTM or Marketing Partner · 4 December 2025ASA partnered with Artnet to offer exclusive discounted access to the Artnet Price Database for ASA Appraisers, providing members with enhanced valuation data for art and collectibles appraisals.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asaappraisers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Society of Appraisers