The Octopus Movement

What The Octopus Movement does

The Octopus Movement is a global non-profit consortium (Stichting the Octopus Movement, registered in Lieshout, Netherlands) that builds and curates a network of 'nonlinear thinkers' for collaborative problem-solving, awareness, and creative exploration. Founded and led by Perry Knoppert (Dr. Octopus), the organization reports 170+ Founding Members across 42+ countries, an 11,000+ mind Think Tank Institute pool across 130+ countries, and Science Members in 135+ countries, and operates offices or recurring activity in the Netherlands (Lieshout HQ, Eindhoven), New York City, and Porto/Lisbon.

The movement runs an interconnected product ecosystem. Core assets include TellTOM (iOS and Android app for capturing and categorizing user frustrations), Human Score (an LBVC-licensed A-to-E rating framework for community human-centricity), tOM University (events and workshops via Disco.co), the Octopus Think Tank Institute (facilitated collaborative sessions for corporates, NGOs, governments, and academic institutions), Science Membership (researcher network with monthly salons and think tanks), Founding Membership (capped lifetime tier), OptiMatch (proprietary cognitive-profile matching), the Human Mycelium (community connection initiative), Kids Council (youth program with TaleTree), the Weird Octopus and Curious Octopus podcasts, Octopus Leadership book/merchandise, and a forthcoming The Octopus Fund. Marketing and distribution rely on Forbes coverage, podcasts on YouTube and Spotify, WhatsApp circles, Patreon, an Airtable membership platform, Stripe-processed subscriptions, and a four-track Partner Program.

Revenue is generated through one-time Founding Member donations ($500 standard, $29,000 Elite, capped at 250), tiered Science Member subscriptions ($450-$14,500), custom-quoted Think Tank Institute engagements, Patreon monthly donations, and merchandise sales. Pricing is publicly disclosed for membership and Science Member tiers; corporate services are bespoke.

Name

The Octopus Movement

Legal name

Stichting the Octopus Movement

Website

https://theoctopusmovement.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

The Octopus Movement is a Dutch-registered non-profit consortium, founded by Perry Knoppert, that curates a global network of 11,000+ nonlinear thinkers across 130+ countries to run facilitated think tanks, science memberships, a frustration-capture app, and community membership tiers for individuals, researchers, and organizations.

Ownership category

akta.pro rank

Product category

Nonprofit Community & Collaborative Problem-Solving Services

NAICS

Business Associations (813910), Business Associations (81391), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industries

Speaker, Session & Content Management (Abstracts, Scheduling, Speaker Portals) (THAHAOAH), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)

Keywords

• Nonlinear thinking community
• Collaborative think tank services
• Neurodiversity consulting
• Research community platform
• Human-centricity assessment

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Founding Membership: One-time donation model for lifetime membership. Standard Founding Members pay $500 one-time, gaining access to monthly brainstorms with the founder, special connections, and core movement access. Elite Founding Members pay $29,000 one-time for exclusive access to the most extraordinary members of the movement.
2. Science Member Subscriptions: Annual subscription tiers for researchers: Science Member at $1,250/year for employed researchers, professors, PhD candidates, and clinicians. Open Access at $450/year for students and independent researchers. University/Lab Partner at $4,900/year includes 5 seats plus sponsored grant membership. Strategic University Partner at $14,500/year includes 15 seats plus dedicated white paper co-creation.
3. Donations via Patreon: Monthly recurring donations through Patreon platform supporting the movement's operations and mission.
4. Think Tank Institute Corporate Sessions: Custom think tank sessions for corporations, NGOs, governments, and academic institutions with real complexity requiring diverse thinking. Pricing not publicly disclosed.
5. Octopus Leadership Store: Sale of Octopus Leadership merchandise and books through the online store.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels10 records

Core offering

The Octopus Movement is a non-profit foundation that runs a global ecosystem of programs, products, and services centered on nonlinear thinking. Its commercial offerings include a facilitated Think Tank service for corporations, NGOs, governments, and academic institutions; tiered Science Membership subscriptions for researchers and universities; paid Founding Memberships; a free TellTOM mobile app for voicing frustrations; the Human Score organizational assessment framework; tOM University events; Octopus Leadership merchandise/book sales; and the OptiMatch cognitive matching technology that underpins member connections.

Product overview

The Octopus Movement is a global non-profit consortium that operates as a multi-product ecosystem centered on nonlinear thinking and human intelligence. The core offerings include TellTOM (a mobile app for voice and complaint analytics), Human Score (an organizational human-centricity assessment), tOM University (education and events platform), the Octopus Think Tank Institute (collaborative problem-solving service), Science Membership (research network), and The Human Mycelium (community connection initiative). Additional offerings include OptiMatch (cognitive matching technology), Founding Membership (elite membership), The Octopus Fund (upcoming), The Weird Octopus Podcast, Octopus Leadership (book/products), and the Kids Council (youth program). These products work together as an interconnected ecosystem where the movement connects diverse thinkers, facilitates collaboration across 130+ countries, and channels collective intelligence toward solving global crises.

Differentiator

Problem solved

Functional benefit

Brands

• TellTOM: A safe, simple, and fun app to voice frustrations and spark solutions for global change.
• Human Score
• The Octopus Think Tank Institute
• tOM University
• The Human Mycelium
• Octopus Leadership
• The Octopus Fund

Products and services

• TellTOM Free mobile app (iOS and Android) that serves as a global frustration channel where users share complaints, which are captured, categorized, and turned into insights for innovation and social change.
• Octopus Think Tank Institute Facilitated collaborative think tank service that brings together 11,000+ nonlinear thinkers across 130+ countries to solve complex organizational and societal problems, producing white papers and actionable insights for enterprise, NGO, government, and academic clients.
• Science Membership Tiered annual subscription program connecting researchers (employed, independent, PhD candidates, clinicians) and university/lab partners to a global network of lived intelligence across 135+ countries; includes monthly salons, the Curious Octopus podcast, structured community feedback, research circles, and think tank access.
• Founding Membership Lifetime membership tier funded by a one-time donation ($500 Standard; $29,000 Elite) granting access to monthly brainstorms with the founder, special connections, and core participation in the movement; capped at 250 Standard members.
• Human Score Science-based A-to-E rating framework (powered by LBVC) that measures how human-centric an organization or community is across participation, structure & culture, fairness, and decision-making; the Octopus Movement itself holds an A-level rating.
• tOM University Educational platform (powered by Disco.co) offering events, workshops, brain lunches, weekly live podcasts, and learning programs for nonlinear thinkers, also serving as registration and invitation hub for Think Tank events.
• Octopus Leadership (book & store) Perry Knoppert's book and related branded merchandise sold through the octopusleadership.store online storefront.

Quantifiable outcome

• 42+ Think Tanks held addressing global crises
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Octopus Partnership Programme MemberscoreChannel Partner/ Reseller/ DistributorFormalized partner program with four tracks: Root Partners (Founding Members referrals with 10-15% commission), Complexity Partners (Think Tank Institute referrals with 10% monthly commission), Room Partners (dr. Octopus speaking engagements with 15% commission), and Builder Partners (iBUILD referrals with 10-20% monthly commission). Partners receive recognition, access, co-creation opportunities, and personal value including private sessions with dr. Octopus.
• LBVC (Human Score)coreStrategic or Co-development PartnerLicensor of the Human Score framework. LBVC provides the science-based People Science platform that powers the Human Score rating system used by The Octopus Movement.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TED: A non-profit media organization spreading ideas through conferences (TED/TEDx) and digital content; directly comparable in the convergence of curated events, podcasts/video, and a global community of "idea-spreaders."
• IDEO: A design and innovation consultancy famous for human-centered, creative problem-solving; comparable as a provider of facilitated innovation sessions to enterprises seeking unconventional approaches to complex problems.
• Singularity University: A global learning and innovation community focused on exponential technologies and futures thinking; directly comparable as a membership-driven global network that convenes thinkers and runs corporate/executive programs around forward-looking ideas.
• Aspen Institute: A non-profit think tank and forum convening leaders across sectors around complex societal challenges; comparable as a values-driven, non-profit convener that runs dialogue-based programs producing ideas and white papers.

Emerging players

• XPRIZE Foundation: A non-profit that designs and operates large-scale incentive competitions to solve grand challenges; comparable in operating non-profit challenge/incentive structures around humanity's biggest problems and documenting impact.
• Forte Labs: A community and content platform for knowledge workers and "polymaths" run by Tiago Forte; comparable as a paid membership community for cognitively diverse, self-directed learners seeking alternative productivity and thinking frameworks.
• Conscious Leadership Group: A leadership development community promoting conscious, human-centered leadership; comparable in focus on leadership reinvention and human-centricity that aligns with the Octopus Movement's "6 Crises: Leadership" pillar.

Broad incumbents

• World Economic Forum: The international non-profit best known for the Davos Annual Meeting that convenes global leaders around systemic challenges; comparable as a large-scale convener producing thought leadership, though with a much broader political/economic remit.
• McKinsey & Company (Reinvent / QuantumBlack): Global management consultancy with practice areas in organization reinvention and innovation; comparable as a competing supplier of enterprise strategy and innovation facilitation, though operating at vastly larger scale.

Regional players

• Singularity Group / SingularityU Netherlands: Regional chapter of the Singularity network focused on the Netherlands and Europe; comparable as a regional community-and-events organization targeting the same geography where The Octopus Movement is headquartered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OctopusMovement
• Facebookfacebook.com/theoctopusmovement
• LinkedInlinkedin.com/company/the-octopus-movement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Octopus Movement