Astoria Hotels and Resorts

What Astoria Hotels and Resorts does

Astoria Hotels and Resorts is a privately held Philippine hospitality chain founded in 2001 and headquartered at 15 J. Escriva Drive in the Ortigas Business District, Pasig City. The legal operating entity is Millennium Properties and Brokerage Incorporated (MPBI). The company operates a portfolio of six owned and managed properties across the Philippines: two city hotels (Astoria Plaza, a 35-storey, 131-suite deluxe hotel in Ortigas opened 2001; and Astoria Greenbelt, a boutique hotel in Makati opened 2015) and four beachfront resorts (Astoria Boracay in Station 1 opened 2010, Astoria Current in Station 3 opened 2015, Astoria Palawan, an eight-hectare eco-resort in Puerto Princesa opened 2014, and Astoria Bohol in Baclayon opened 2012). Each property runs on dedicated booking websites supported by a hospitality management system, a centralized reservations center, and direct phone lines; corporate/MICE inquiries are handled by a dedicated sales motion.

Revenue is generated across four streams: accommodation (rooms and suites ranging from Standard to Suite categories), food and beverage (eight on-site restaurants/lounges including Caf\u00e9 Astoria, Minami Saki, Tableau, Parasol, White Caf\u00e9, The Reserve, Aqua Cena, and Pamana, plus the Astoria Gourmet Take-Aways e-commerce platform for delivery and gifting), meetings and events (Mangrove Conference & Convention Center at Astoria Palawan with a 450-pax main hall; Chardonnay Events Hall in Pasig with sub-rooms ranging from 30 to 500 guests), and ancillary leisure (Palawan Waterpark by Astoria and the Astoria Vacation and Leisure Club Inc. membership program). Customer segments span corporate business travelers in Makati and Ortigas, domestic and international leisure tourists in Boracay, Palawan, and Bohol, staycation enthusiasts, MICE groups, and social-event celebrants.

The company is family-led, with Jeffrey T. Ng as CEO and Vivian S. Ng as COO of The Astoria Group, supported by a CTO & Consultant (Ryan Labrador). Go-to-market is direct-to-consumer through brand and property websites, phone reservations, walk-ins, corporate/MICE sales, and bank card promotion partnerships with PNB, Security Bank, Metrobank, EastWest Bank, and Parasol. Pricing is quote-based and varies by property, room type, season, and availability. Distribution is exclusively domestic (Philippines), with no disclosed international footprint. Recent recognitions include TripAdvisor Travelers' Choice (2021), Kayak Best Resort (2019), Philippine Tatler Best Restaurants (2019), Kohler Bold Design Award (2018), and a TRA Digital Award (2024).

Name

Astoria Hotels and Resorts

Legal name

Millennium Properties and Brokerage Incorporated

Website

https://astoriahotelsandresorts.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Astoria Hotels and Resorts is a homegrown Philippine hospitality chain operating six properties across Ortigas, Makati, Boracay, Palawan, and Bohol. It serves leisure tourists, business travelers, MICE groups, and social-event celebrants through hotels, resorts, F&B outlets, and meeting venues.

Ownership category

akta.pro rank

Product category

Hotels and Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Business & Corporate Full-Service Hotels (THAGAAAE), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodations
• Beachfront resorts
• Meetings and events
• Food and beverage
• Hospitality services

Headquarters

HQ city

Pasig

HQ country

Philippines

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Accommodation/Rooms: Primary revenue from hotel rooms and resort suites across six properties. Rooms range from Standard to Suite categories with varying amenities and sizes. Revenue generated through nightly rates, extended stays, and packages.
2. Food & Beverage: On-site restaurants and bars including Café Astoria, Minami Saki, White Café, The Reserve, Parasol, Tableau, and others. Revenue from dine-in, take-away, and catering services. Astoria also operates gourmet take-away e-commerce platform.
3. Meetings & Events: Convention halls, event spaces, and function rooms for corporate events, weddings, conferences. Venues include Mangrove Conference & Convention Center (Palawan), Chardonnay Events Hall (Pasig), and various function rooms across properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Astoria Hotels and Resorts is a Filipino-owned hospitality company operating six hotel and resort properties across the Philippines. The portfolio comprises two city hotels in Metro Manila (Astoria Plaza, Astoria Greenbelt) and four beachfront resorts in Boracay, Palawan, and Bohol, providing guest accommodation, on-site food and beverage outlets, and event/conference venues. Additional services include a packaged gourmet take-away e-commerce offering and a branded waterpark attraction.

Product overview

Astoria Hotels and Resorts is a homegrown Philippine hospitality chain operating a portfolio of six properties: four beachfront resorts and two city hotels. The core properties include Astoria Plaza (35-storey deluxe hotel in Ortigas with 131 suites), Astoria Greenbelt (boutique hotel in Makati), Astoria Boracay (beachfront resort in Station 1), Astoria Current (resort in Station 3), Astoria Palawan (8-hectare eco-resort in Puerto Princesa), and Astoria Bohol (private retreat in Baclayon). Supporting the properties are multiple food and beverage outlets including Café Astoria, Minami Saki (Japanese), Tableau, Parasol, White Café, The Reserve, Aqua Cena, and Pamana. Event and meeting facilities include Mangrove Conference & Convention Center (439 sqm) and Chardonnay Events Hall. Additional offerings include the Palawan Waterpark and Astoria Gourmet Take-Aways delivery service. The brand also operates a CSR initiative called #SikapPinoy focused on community education.

Differentiator

Problem solved

Functional benefit

Brands

• Astoria Vacation and Leisure Club, Inc. (AVLCI): Vacation club membership program offering exclusive deals and perks to members.
• Astoria Gourmet Take-aways
• Palawan Waterpark By Astoria
• Mangrove Conference & Convention Center By Astoria
• Chardonnay Events Hall By Astoria

Products and services

• Astoria Plaza A city hotel in the Ortigas Central Business District in Pasig City, Metro Manila, offering rooms and suites with kitchenettes and on-site dining for business and leisure travelers.
• Astoria Greenbelt A boutique city hotel located in the Makati Greenbelt district of Metro Manila, providing accommodation and dining for business and leisure guests.
• Astoria Boracay A beachfront resort on Boracay island offering accommodation, dining, and leisure amenities for tourists and vacationers.
• Astoria Current A beachfront resort located at Station 3, Boracay, featuring accommodation, the Chardonnay Events Hall, and on-site dining for leisure and event guests.
• Astoria Palawan A beachfront resort in Puerto Princesa City, Palawan, offering accommodation, the Mangrove Conference and Convention Center, dining, and the Palawan Waterpark attraction.
• Astoria Bohol A beachfront resort located in Panglao, Bohol, offering accommodation and on-site dining for leisure guests and tourists.
• Mangrove Conference and Convention Center By Astoria A conference and convention venue located within Astoria Palawan, available for meetings, conferences, weddings, and other corporate and social events.
• Chardonnay Events Hall By Astoria An events hall located within Astoria Current in Boracay, designed for weddings, celebrations, and private functions.
• Palawan Waterpark By Astoria A branded waterpark attraction located at Astoria Palawan, open to resort guests and outside visitors for leisure and entertainment.
• Astoria Gourmet Take-Aways An online e-commerce platform offering ready-to-eat gourmet food packs and food items delivered from Astoria's kitchens to customers outside the hotels.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered minor.

• Philippine National BankminorGTM or Marketing Partner · 6 April 2026PNB cardholder promotions offering special room rates and discounts at Astoria Plaza and other Astoria properties. Booking period April 6, 2026 to March 31, 2027 with stay period through April 30, 2027.
• Security BankminorGTM or Marketing PartnerCredit card promotion partnerships offering special rates and discounts for Security Bank cardholders at various Astoria properties.
• MetrobankminorGTM or Marketing PartnerCredit card promotion partnerships offering special rates and discounts for Metrobank cardholders at Astoria Current, Astoria Boracay, and other properties.
• EastWest BankminorGTM or Marketing PartnerCredit card promotion partnerships offering special rates and discounts for EastWest Bank cardholders at Astoria Current and Astoria Boracay.
• ParasolminorGTM or Marketing PartnerPartnership for exclusive credit card promos and dining promotions at Astoria Current, offering special deals for cardholders.

Scale indicators6 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Crimson Resort & Spa Boracay: Crimson Resort & Spa Boracay is a destination resort competing for leisure and MICE demand in the same Boracay market. Its integrated resort (rooms, F&B, spa, events) model mirrors Astoria's multi-revenue approach, and it targets the same mid-to-upper domestic and Korean/Chinese leisure segments.
• The Lind Boracay: The Lind Boracay is a lifestyle/luxury resort in Station 1, directly competing with Astoria Boracay for upscale domestic and international leisure demand. Its position at the top of Station 1 makes it one of the closest location-level competitors.
• Two Seasons Coron Island Resort & Spa: Two Seasons operates a boutique beachfront resort in Coron, Palawan, overlapping with Astoria Palawan for destination-leisure demand in the Palawan corridor. Comparable mid-luxury positioning and similar guest profile (domestic leisure, international eco-tourists).
• Acacia Hotel Manila: Acacia Hotel is a mid-to-upper scale hotel in Alabang, Muntinlupa, competing with Astoria Plaza and Astoria Greenbelt for corporate and MICE demand in Metro Manila. Its function rooms and event facilities position it similarly to Astoria's MICE offering.
• Discovery Shores Boracay: Discovery Shores is a beachfront resort in Boracay Station 1 with similar room counts and luxury positioning to Astoria Boracay. It is a direct competitor for the same Station 1 leisure segment and serves overlapping international and domestic leisure travelers.
• Microtel by Wyndham (Philippines): Microtel by Wyndham operates select-service hotels in multiple Philippine destinations (Boracay, Puerto Princesa, Batangas, etc.), competing with Astoria for the mid-market domestic traveler. Its Wyndham-backed loyalty and distribution give it broader reach, but its product and target market are closely comparable.
• Belmont Hotels & Resorts: Belmont Hotels operates multiple city and resort properties in the Philippines (Manila, Boracay, Mactan, etc.), directly competing with Astoria Plaza and Astoria Greenbelt in the business-district segment and with Astoria Boracay in leisure. Megaworld-affiliated, it overlaps on both segments Astoria serves.
• Savoy Hotel Manila (Nouveau Hospitality Group): Savoy Hotel Manila is a recently opened upscale hotel near NAIA airport targeting business travelers and airline crew, competing with Astoria's city hotels for the corporate and event segment in Metro Manila.
• Henann Group (Henann Hotels & Resorts): Henann is a Philippine hospitality group operating multiple resorts in Boracay (Henann Regency, Henann Garden, Henann Lagoon, Henann Palm Beach, Henann Crystal Sands) plus properties in Bohol, Panglao, Cebu, and Palawan. It is the most direct domestic competitor to Astoria, with overlapping Boracay and Bohol presence and a comparable mid-market resort positioning.

Broad incumbents

• Shangri-La Boracay: Shangri-La Boracay is a luxury international-brand resort also located in Boracay. It competes for the upper end of leisure and MICE demand that Astoria Palawan, Astoria Bohol, and Astoria Boracay also target, though at a higher price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/astoriahotelsandresorts
• LinkedInlinkedin.com/company/astoria-hotels-and-resorts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astoria Hotels and Resorts