Emax
- Company typePrivate
- Founded2015
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Emax firmographics
Firmographics- Name
- Emax
- Website
- https://emaxoutlet.co.uk
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Emax industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Consumer Electronics & Appliances Online Retailers (CRAFADAD)
- akta.pro secondary industry
- Closeout Electronics & Appliances Retail (CRAEAFAK)
Keywords
Where Emax is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Emax business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Emax product offering
Product offeringCore offering
Emax sells consumer electronics and home appliances directly to end users, including televisions, computers, refrigerators, laundry machines, and kitchen appliances. The company operates as an online retailer based in Manchester, United Kingdom.
Differentiator
Problem solved
Functional benefit
Products and services
- Televisions Consumer televisions sold through Emax's online outlet to UK households.
- Computers Consumer computers sold via the Emax online outlet to UK customers.
- Refrigerators Refrigeration appliances sold to UK households through the Emax online outlet.
- Laundry Machines Washing machines and laundry equipment sold to UK consumers via the Emax online outlet.
- Kitchen Appliances General kitchen appliances sold to UK households through the Emax online outlet.
Companies that use Emax
Customer profileIdeal customer profiles1 record
Emax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emax competitors and assessment
Company assessmentBroad incumbents
- Argos: A UK general merchandise retailer (part of Sainsbury's) carrying a wide selection of electronics, appliances, and home goods via online and click-and-collect channels. Overlaps directly with Emax's category set but serves a much broader basket.
- Amazon UK: The dominant UK e-commerce platform offering essentially every TV, computer, appliance, and kitchen device Emax sells, with aggressive pricing and Prime delivery. It is the structural competitive floor on price and selection.
- John Lewis & Partners: A premium UK department store with a substantial electricals division offering TVs, computing, and major appliances. Sets the service-led benchmark against which Emax's value positioning must compete.
Direct peers
- Sonic Direct: A smaller UK online retailer of electronics, appliances, and home goods offering competitive pricing. Directly comparable to Emax in scale, channel, and category mix.
- Currys: The UK's largest specialist retailer of consumer electronics and appliances, offering the same core categories (TVs, computing, major and small appliances) both online and in-store. Currys is the dominant direct competitor and benchmark for Emax's assortment.
- Laptops Direct: A UK online retailer (part of the Buy It Direct group) selling computing, electronics, and small appliances. Similar size, channel, and assortment discipline to Emax.
- AO.com: A leading UK online-only retailer of major domestic appliances and consumer electronics, with a strong value-led proposition. AO.com directly competes with Emax in the online appliance and electronics space and represents the most aspirational comparable business model.
- Appliances Direct: A UK-based online retailer specializing in domestic appliances and consumer electronics, owned by the same group as AO.com. Closely comparable in model and category focus to Emax.
Regional players
- Richer Sounds: A UK specialist retailer focused on TVs, audio, and home entertainment with a strong independent brand. Comparable as a smaller specialist electronics retailer competing against national chains.
- Hughes: A long-established UK independent electrical retailer with both online and regional store presence, carrying consumer electronics and domestic appliances. Comparable in independent-retailer positioning to Emax.
Market position
Customer concentration
Emax social profiles
Digital presenceEmax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emax leadership team
Management profileNumber of profiles
Emax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emax
What does Emax do?
Emax sells consumer electronics and home appliances directly to end users, including televisions, computers, refrigerators, laundry machines, and kitchen appliances. The company operates as an online retailer based in Manchester, United Kingdom.
When was Emax founded?
Emax was founded in 2015. It employs 11 to 50 people.
Where is Emax based?
Emax is headquartered in Manchester, United Kingdom, in the Europe region.
Who are Emax's main competitors?
Broad incumbents on record are Argos, Amazon UK and John Lewis & Partners. Direct peers are Sonic Direct, Currys, Laptops Direct, AO.com and Appliances Direct. Regional players are Richer Sounds and Hughes.
Does Emax have an API?
No public API is recorded for Emax.
What industry is Emax in?
Emax's product category is Consumer Electronics. Its primary akta.pro industry code is CRAFADAD, Consumer Electronics & Appliances Online Retailers, with a secondary code of CRAEAFAK, Closeout Electronics & Appliances Retail. Its NAICS code is 44921 and its SIC code is 5731.