King's School

What King's School does

King's School is a leading independent boys' preparatory school in Auckland, New Zealand, founded in 1922 when it separated from King's College and approaching its second century of operation (centenary celebrated in 2022). It serves approximately 700 boys across an Early Learning Centre (age 4), a Transition programme, and Years 1–8, delivered from a single Remuera campus at 258 Remuera Road on a 'Longer Day' structure running 7:50am to 3:40pm. Core instruction follows the New Zealand national curriculum with specialist teaching in French, Science, Music, Art, Drama, PE, Religious Education, and Digital/Design subjects, and a stated 1:11 staff-to-student ratio.

The school's product portfolio is dominated by tuition but extends well beyond it: a Treetops after-school care service (Transition to Year 8, 3pm–6pm), a Swimming New Zealand 'Pool Safe' Swim School open to the wider community, an online uniform shop (shop.kings.school.nz), private music/speech/drama tuition, Extra-curricular Academies in football, tennis, hockey, badminton, karate, and performing arts, outdoor education camps progressing through Year 8, a holiday programme, and a Chapel/pastoral programme. Supporting infrastructure includes a 5,000 sq metre Centennial Building opened in 2018, a dedicated school app, an Old Boys' online community platform (Potentiality), and Kiwi Coaches bus service covering eight Auckland corridors.

Revenue mechanics run on term-billed tuition paid in nine monthly installments (ELC–Year 3 at $25,902/year; Years 4–6 at $27,468/year; Years 7–8 at $31,608/year) plus ancillary subscription and usage-based fees; a non-refundable $250 application fee and $1,500 acceptance fee front-load admissions friction. The school is privately held, not-for-profit, governed by a Board of Governors chaired by James Fletcher, with no external private equity or institutional investment. It is financially underwritten in part by the King's School Foundation (established 1984), which has granted over $12M cumulatively to the school from a 1,500+ member base, and operates alumni relations through the Old Boys' Association (established 1997). Scholarships (academic up to 75%, music up to 50%, Endeavour for Māori/Pacific Island students, Buchanan Charitable Trust) and Foundation grants partially offset tuition revenue but serve as admissions and mission-critical tools.

Name

King's School

Legal name

King's School

Website

https://kings.school.nz

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

101–250 employees

Short description

King's School is an Auckland-based independent boys' preparatory school (founded 1922, ~700 pupils, ELC to Year 8) operating a Longer Day programme from a single Remuera campus, with tuition as its primary revenue stream supplemented by Swim School, after-school care, uniform retail, and private music tuition.

Ownership category

akta.pro rank

Product category

Independent Preparatory Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Arts-Focused Private K–12 Schools (EDAJABAN)

akta.pro secondary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• Boys preparatory school
• Primary education services
• Independent school education
• After school childcare
• Swim school lessons

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition Fees: Primary revenue stream from tuition fees charged monthly (9 installments from January to September) or annually. Fees vary by year level: ELC to Year 3 at $25,902/year, Years 4-6 at $27,468/year, Years 7-8 at $31,608/year.
2. After School Care (Treetops): After school care services for boys from Transition to Year 8, operating 3pm-6pm on weekdays. Fees range from $7.50-$30 per day depending on duration and year level.
3. Swim School: World-class swim school facility open to King's School students, families, and wider community. Lessons for toddlers (2+), preschool (3-5), and school age (5+) including squad training. Recognized by Swimming New Zealand as Pool Safe facility.
4. Uniform Sales: School uniform shop selling new and second-hand uniforms. Most items available for purchase online at shop.kings.school.nz. Second-hand uniform proceeds donated to Red Hill School in Papakura.
5. Private Music, Speech & Drama Tuition: Private and group tuition by specialist tutors for musical instruments, singing, and speech and drama. Booked through online shop system.
6. Scholarships: School offers academic, music, and all-round scholarships up to 75% of tuition fees for Years 7-8. Additional financial aid scholarships including Endeavour Scholarships for Maori/Pacific Island students and Buchanan Charitable Trust Scholarships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

King's School is a leading independent boys' preparatory school in Auckland, New Zealand, delivering education from the Early Learning Centre (age 4) through Year 8 (approximately age 14) with a Longer Day programme running 7:50am-3:40pm. The school provides specialist teaching across core and specialist subjects including French, Science, Music, Art, Drama, Physical Education and Religious Education, and offers ancillary fee-based services including a Swim School, Treetops After School Care, Extra-Curricular Academies, Music/Performing Arts tuition, Outdoor Education camps, Holiday Programme, and a School Shop.

Product overview

King's School is a leading independent boys' preparatory school in Auckland, New Zealand, offering a comprehensive educational programme from Early Learning Centre (age 4) through to Year 8. The school operates a 'Longer Day' structure from 7:50am to 3:40pm. Its product portfolio includes core academic programmes (Early Learning Centre, Transition, Years 1-8), specialist programmes (Swim School, Music School, Performing Arts, The Arts, Outdoor Education, Extra-Curricular Academies), childcare services (Treetops After School Care, Holiday Programme), and retail services (School Shop/Uniform Shop). The school follows the New Zealand national curriculum with specialist teaching in French, Science, Music, PE, Art, Drama, and Religious Education, complemented by extensive enrichment activities including sports, cultural groups, and academic extension programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Learning Centre Early Learning Centre for 4-year-old boys, providing a foundation for future learning, self-confidence and independence. Boys start from age 4 and participate in music, swimming, games, Chapel and outdoor activities.
• Transition Programme Transition class for boys whose fifth birthday falls after 1 March, combining with new entrants to form Year 1 classes.
• Years 1-8 Academic Programme Comprehensive primary school education from Years 1-8 with specialist teaching in Science, Music, Physical Education, Religious Education, French, Art, Craft Design Technology, Digital Design and Drama.
• King's Swim School World-class swim school facility offering lessons from toddlers (aged 2 years) through school age programmes, including squads for fitness. Open to King's School students, families and the wider community. Recognised as a Pool Safe facility by Swimming New Zealand.
• Treetops After School Care After school care programme for boys from Transition to Year 8, operating from 3:00pm to 6:00pm. Provides homework supervision, afternoon tea and supervised activities.
• Extra-Curricular Academies Wide range of indoor and outdoor activities including Football, Tennis, Basketball, Hockey, Badminton, Chess, Mini Polo, Water Polo, Archery, and Karate, run by experienced coaches and tutors including partner clubs.
• Music School / Performing Arts Music School offering private and group tuition on a wide variety of instruments, singing and speech and drama. Includes Jazz Band, Chapel Choir, All the King's Boys Choir, Honours Band, Symphony Orchestra, King's Chorus, String Group, and Production Band. Every boy from Year 2 learns a musical instrument and plays in a band.
• Outdoor Education Programme Extensive outdoor education programme with progressive camps from Years 1-8, including day camps, overnight camps at Mangawhai Heads, Finlay Park, Kawau Island, Kauaeranga Valley, Tongariro, and the Year 8 Northland Venture.
• Holiday Programme Holiday programme offering a range of fun activities for boys and their siblings, run by King's School staff during school holiday breaks.
• School Shop / Uniform Shop School uniform shop selling required uniform items, including new and second-hand options. Located behind the Chapel at Gate 1; online shopping is available with delivery to classroom or click-and-collect. Second-hand uniform proceeds are donated to Red Hill School in Papakura.
• Scholarships Programme Scholarships programme including Academic (up to 75% of tuition for Years 7-8), Music (up to 50%), All-Round, Endeavour (for Māori/Pacific Island students) and Buchanan Charitable Trust scholarships.

Quantifiable outcome

• Topped country in both Mathematics and Science in TIMSS assessment of Year 5 students
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Kiwi CoachescoreChannel Partner/ Reseller/ DistributorKiwi Coaches provides school bus services for over 90 King's School students traveling from Pt Chevalier, Herne Bay, St Mary's Bay, Ponsonby, Freeman's Bay, Mt Eden, Epsom, and North Shore. Drivers maintain familiarity with routes and students. Students use swipe cards connected to Kiwi Coach app for parent monitoring.
• Swimming New ZealandcoreStrategic or Co-development PartnerKing's Swim School recognized by Swimming New Zealand as a Pool Safe facility. Also member of Australian Swim School Association and International Swim School Association.
• Australian Swim School AssociationminorStrategic or Co-development PartnerInternational swim school association membership providing best practice standards and recognition for King's Swim School programmes.
• International Swim School AssociationminorStrategic or Co-development PartnerInternational swim school association membership for King's Swim School.
• Somerville Hockey ClubcoreStrategic or Co-development PartnerSomerville Hockey Club provides hockey skills coaching for King's School Extra-curricular Academies. Former Black Stick Simon Norton serves as club's Coaching Director.
• New Zealand Badminton AcademycoreStrategic or Co-development PartnerRun in conjunction with New Zealand Badminton Academy, offering skills training for all levels from social to advanced for King's School students.
• Pform.nzcoreStrategic or Co-development PartnerPform.nz provides world-class tutoring in dance and drama disciplines for King's School Performing Arts programme.
• Geoff Beech TenniscoreStrategic or Co-development PartnerGeoff Beech Tennis runs the King's School Tennis programme suited to all different levels.
• Potentiality Pty LtdcoreTechnology or IntegrationPotentiality provides the Online Community platform for King's School Old Boys' Association. Platform includes alumni database, event management, and community communication tools.
• Craigs Investment PartnersminorOthersInvestment advice provided to King's School Foundation by Craigs Investment Partners.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Scots College (Wellington): Scots College is an independent Presbyterian boys' school in Wellington with both preparatory and senior campuses. It is directly comparable to King's School as a NZ boys-only independent school with Christian foundations and academic excellence.
• Christ's College (Christchurch): Christ's College is an independent boys' school in Christchurch with a long-established preparatory school (Years 7-8) feeding into its senior school. It shares the boys-only, values-driven, high-academic-achievement positioning of King's School.
• King's College (Auckland): King's College is the sibling secondary school from which King's School split in 1922. It is the natural feeder school and shares governance history, brand identity, and 'We Understand Boys' philosophy with the subject company.
• Auckland Grammar School: Auckland Grammar is one of New Zealand's most prestigious boys' schools. While it is state-integrated and covers secondary years (Years 9-13), it competes for the same Auckland families seeking single-sex boys' education and academic rigour.
• Cranbrook School (Sydney): Cranbrook is an independent boys' school in Sydney with a preparatory campus and senior school. It competes for the same premium single-sex boys' education segment as King's School, including boys learning music from Year 2, specialist teaching, and Christian character formation.
• Knox Grammar School (Sydney): Knox Grammar is an independent Uniting Church boys' school on Sydney's North Shore with both preparatory and senior schools. Comparable to King's in Christian values foundation, single-sex model, and broad academic plus co-curricular offering.
• The King's School, Parramatta (Australia): One of Australia's oldest and most prestigious boys' schools, with a preparatory school and senior school. As a fellow 'King's School' serving boys in a similar tradition of single-sex education, character development and academic excellence, it is a clear international peer.
• Tudor House (Moss Vale): Tudor House is the preparatory boarding school associated with Shore School, serving boys from Preparatory to Year 6. It is closely comparable to King's School in age range, single-sex focus, and the prep-to-secondary pipeline model.
• Shore School (Sydney): Shore School is an independent Anglican boys' school in North Sydney with a preparatory school (Years K-6). Comparable to King's in single-sex model, Christian values, specialist teaching, and an extensive co-curricular programme.

Broad incumbents

• St Peter's College (Auckland): St Peter's College is a Catholic independent school in Auckland for boys from Year 7 to Year 13. While it serves a different age range and is co-educational at the primary level, it competes with King's as one of Auckland's premium independent boys' education providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Kings-School-194547900699254
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/kings_school_auckland
• Instagraminstagram.com/kings_school_nz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King's School