Ramirent

What Ramirent does

Ramirent is a Northern and Eastern European equipment rental operator founded in Finland in 1955, now operating as a wholly-owned subsidiary of Loxam S.A.S. following the December 2019 public tender offer that valued the company at approximately EUR 970 million. The company runs a fleet of roughly 250,000 construction machines and equipment distributed across approximately 300 customer centers in nine countries (Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Poland, Slovakia, and the Czech Republic), serving construction, industrial, infrastructure, public-sector, energy, and event customers. Its core offering comprises equipment rental, scaffolding, and weather protection, with the registered RamiGreen and Carbon Free Worksite sub-brands providing sustainability-attached services; it was the first equipment rental company to receive Science Based Targets initiative validation and holds EcoVadis Platinum status.

The business operates on a B2B subscription-style rental model, generating revenue from time-based rental agreements for equipment and machinery, complemented by professional services such as logistics planning, worksite traffic management, safety training, and risk protection. Pricing is not publicly disclosed and is provided through contact-based quoting that varies by equipment type, duration, and volume. Distribution is direct: equipment is rented and delivered from the owned customer-center network without intermediary channels, with go-to-market centered on local enterprise field-sales teams executing against named-account and project-based demand. Following the 2019 acquisition, Ramirent began a phased brand transition to the LOXAM identity in February 2026, with completion targeted for 2030, while retaining local operating teams and customer relationships. A phased integration under Loxam positions the business to leverage cross-border capabilities across 30 European countries while maintaining its Northern and Eastern European market leadership.

Name

Ramirent

Legal name

Ramirent

Website

https://ramirent.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ramirent is a Northern and Eastern European equipment rental operator, wholly-owned by Loxam since 2019, serving construction, industrial, infrastructure, and public-sector customers across nine countries with a 250,000-machine fleet from approximately 300 customer centers.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

akta.pro secondary industry

Specialty Access & Scaffolding Rental/Leasing (TLABAFAL)

Keywords

• Construction equipment rental
• Scaffolding services
• Weather protection
• Machinery leasing
• Worksite logistics

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Equipment Rental: Core revenue stream from renting construction equipment, machinery, and tools to construction companies, industrial clients, and public sector organizations. Revenue generated through time-based rental agreements with flexibility in duration.
2. Scaffolding Services: Scaffolding rental and related services provided as part of equipment rental offering
3. Weather Protection Services: Weather protection solutions including temporary spaces and weather covers for construction sites
4. Support and Risk Protection Services: Wide range of support services including logistics planning, worksite traffic management, safety training, and risk protection

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ramirent rents construction machines and equipment, scaffolding and weather protection to construction, industrial, infrastructure and public-sector customers across nine Nordic and Eastern European countries through approximately 300 owned customer centres. The offering is augmented with logistics planning, worksite risk management, the RamiGreen low-emission equipment programme and the Carbon Free Worksite sustainability roadmap.

Product overview

Ramirent is a leading equipment rental company operating across the Nordics and Eastern Europe, offering a comprehensive portfolio of rental equipment and services for construction, infrastructure, industrial, and event projects. The core offering consists of equipment rental (construction machines and equipment), scaffolding, and weather protection. These are supported by value-added services including RamiGreen (low-emission/sustainable equipment), Carbon Free Worksite solutions, logistics planning, and risk protection services. The company operates 250,000 construction machines and equipment across 300 customer centers in nine countries (Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Poland, Slovakia, Czech Republic) as part of Loxam Group, which provides equipment rental services in 30 countries worldwide. A phased brand transition to the LOXAM brand commenced from 2026.

Differentiator

Problem solved

Functional benefit

Brands

• RamiGreen: Environmental service and equipment offering to manage emissions during construction projects, part of Ramirent's sustainability initiatives.

Products and services

• Equipment Rental Time-based rental of construction machines and equipment for construction, infrastructure and industrial projects across nine countries in the Nordics and Eastern Europe.
• Scaffolding Services Scaffolding rental and related services provided to construction worksite customers as part of the equipment rental portfolio.
• Weather Protection Weather protection solutions including the Redi weather cover system for construction sites, providing temporary spaces and weather covers.
• RamiGreen Comprehensive environmental service and equipment offering for managing emissions during construction projects, supporting sustainable and low-emission equipment rental.
• Support and Risk Protection Services Wide range of support and risk protection services, including logistics planning, worksite traffic management, safety training and chemical management, delivered alongside equipment rental to construction projects.

Quantifiable outcome

• Zero accident culture achievable - five of nine countries recorded zero accidents in 2025
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Loxam GroupflagshipOthers · 20 December 2019Ramirent is a subsidiary of Loxam S.A.S., Europe's leading equipment rental group with operations in 30 countries. Loxam acquired Ramirent in 2019 through a voluntary recommended public cash tender offer at EUR 9.00 per share, valuing the company at approximately EUR 970 million. The acquisition created a pan-European equipment rental leader combining Ramirent's strong Nordic and Eastern European position with Loxam's Western and Southern European presence. Ramirent is undergoing a phased transition to the LOXAM brand from 2026 to 2030.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Cramo: Cramo was Ramirent's most direct Nordic competitor (Finland, Sweden, Baltics, Poland) before being acquired by Boels in 2020 — highly comparable rental fleet, geographic overlap, and customer verticals.
• Boels Rental: Boels Rental is the largest equipment rental company in the Netherlands and one of the top three in Europe, offering construction equipment, scaffolding, and tools across 17+ countries — directly competing with Ramirent in Nordic and Central European markets after absorbing Cramo.
• Riwal: Riwal is a European specialist in aerial work platforms and telehandlers rental operating in 18 countries — closely comparable to Ramirent's aerial and lifting equipment lines with similar industrial and construction customer base.

Regional players

• Avesco: Avesco is a Swiss-based equipment rental and construction machinery provider — a comparable regional player in the DACH region with similar fleet model, though operating in a different primary geography from Ramirent.
• Speedy Hire: Speedy Hire is a UK-listed equipment rental and services provider to construction, infrastructure, and industrial customers — comparable business model and customer verticals, serving UK rather than Nordics/Baltics.

Broad incumbents

• Ashtead Group / Sunbelt Rentals: Ashtead Group operates Sunbelt Rentals in the US and Sunbelt UK — one of the largest equipment rental groups globally with comparable construction/industrial equipment model, providing benchmark for fleet utilization and margin profile.
• Herc Rentals: Herc Rentals is a North American equipment rental company (formerly Hertz Equipment) serving industrial, infrastructure, and commercial customers with comparable fleet model and customer verticals.
• Loxam Group: Loxam Group is Ramirent's parent company and Europe's leading equipment rental group operating in 30 countries — same core business model with broader geographic and category coverage, providing a direct benchmark for Ramirent's operating profile.
• United Rentals: United Rentals is the world's largest equipment rental company (US-listed) with broad construction and industrial equipment offerings — benchmark for fleet management, scale economics, and capital intensity, with overlapping product categories though no Nordic overlap.

Emerging players

• Mateco: Mateco (part of Jandieu group) is a European aerial platform and forklift rental specialist operating across multiple countries — peer comparable to Ramirent on aerial/handling equipment categories and customer verticals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ramirent

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramirent