Crowe's Farm
Crowe's Farm is a family-run Irish artisan meat producer in Tipperary, selling outdoor-reared pork, bacon, dry-cure ham, puddings, and organic turkey via an online shop shipping across Ireland and Northern Ireland, and a physical farm shop in Dundrum.
- Company typePrivate
- Founded1981
- HeadquartersTipperary, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Crowe's Farm does
Crowe's Farm (legally Crowe Meats (Dundrum) Ltd.) is a family-run artisan meat producer established in 1981 by John Crowe in the Golden Vale region of Co. Tipperary, Ireland. The business produces 100% natural, outdoor-reared pork and bacon products alongside organic poultry, centered on traditional dry-curing methods using a proprietary salt-and-sugar blend (hams matured for 14 days) and Landrace pigs raised on the family farm; organic bronze turkeys are hand-reared outdoors by John Paul Crowe on 100% certified organic feed. Product range spans rashers (€5), sausages using 82% pork shoulder (€5), black and white puddings (€3–€6), pork cuts (€7.50–€25), and dry-cure hams up to 7kg (€75), with free-range and smoked turkey rashers extending the line. Operations are supported by a HACCP food safety management system and vacuum-pack-and-insulated-box logistics with ice sheets for temperature-controlled delivery.
The business operates a direct-to-consumer omnichannel model: a WooCommerce-powered online shop at crowefarm.ie delivers via DPD Couriers across the Republic of Ireland and Northern Ireland (free over €130, otherwise €15), with Stripe and Klarna buy-now-pay-later payment options at checkout, alongside a physical farm shop on the R505 outside Dundrum village that also stocks complementary artisan goods from other local Irish producers. The team is small (1–10 employees, ~4–5 core Crowe family members including TJ Crowe overseeing meat production, John Paul Crowe on turkeys, and Ned and Patrick assisting), with marketing executed via Facebook, Instagram, email, and direct phone. The company is privately held by the Crowe family with no external investment, operates only in Ireland and Northern Ireland, and reports no revenue figures publicly.
Crowe's Farm firmographics
Firmographics- Name
- Crowe's Farm
- Legal name
- Crowe Meats (Dundrum) Ltd.
- Website
- https://crowefarm.ie
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crowe's Farm is a family-run Irish artisan meat producer in Tipperary, selling outdoor-reared pork, bacon, dry-cure ham, puddings, and organic turkey via an online shop shipping across Ireland and Northern Ireland, and a physical farm shop in Dundrum.
- Ownership category
- akta.pro rank
Crowe's Farm industry classification
Industry- Product category
- Artisan Meat Products
- NAICS
- Poultry Processing (311615), Hog and Pig Farming (11221), Poultry and Egg Production (1123)
- SIC
- Sausages & Other Prepared Meat Products (2013), Poultry Slaughtering And Processing (2015)
- akta.pro primary industry
- Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)
- akta.pro secondary industries
- Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA), Sausage & Ground Pork Manufacturing (Fresh & Cooked) (AFANABAF), Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD)
Keywords
Where Crowe's Farm is headquartered
LocationHeadquarters
- HQ city
- Tipperary
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Crowe's Farm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales - Online Shop: E-commerce sales through WooCommerce online shop with direct-to-consumer delivery across Ireland and Northern Ireland. Products include outdoor reared pork, bacon, ham, sausages, puddings, and turkey products. Customers order online with DPD courier delivery.
- Farm Shop Retail Sales: Physical retail sales at farm shop location in Dundrum, Co. Tipperary. Customers visit the shop to purchase meat products and artisan products from other local suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Delivery |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Crowe's Farm product offering
Product offeringCore offering
Crowe's Farm produces and sells artisan outdoor-reared pork, dry-cure bacon and ham, sausages, black and white puddings, and organic free-range turkey products through a direct-to-consumer online shop delivering across Ireland and Northern Ireland, complemented by a physical farm shop in Dundrum, Co. Tipperary. Products are hand-prepared using traditional family curing methods passed down since the business was founded in 1981.
Product overview
Crowe's Farm is a family-run artisan meat producer based in Tipperary, Ireland, established in 1981. The company operates two sales channels: an online shop (WooCommerce e-commerce platform) and a physical farm shop in Dundrum. The product portfolio centers on outdoor-reared pork and bacon products, organic poultry, and traditional Irish breakfast items. Core bacon and ham products include Outdoor Reared Dry Cure Back Rashers, Outdoor Reared Dry Cure Streaky Rashers, Sliced Pancetta Rashers, Outdoor Reared Dry Cure Ham Fillet, Outdoor Reared Dry Cure Smoked Boneless Ham, Outdoor Reared Ham Hock, and Outdoor Reared Dry Cure Boneless Ham (priced €5.00-€75.00). Pork cuts include Outdoor Reared Bone in Pork Shoulder, Outdoor Reared Pork Loin Rack, Outdoor Reared Bone in Pork Chops, Outdoor Reared Pork Belly, Outdoor Reared Pork Fillet Steak, and Outdoor Reared Boneless Pork Loin (priced €7.50-€25.00). Breakfast products include Outdoor Reared Pork Sausage, Black Pudding, Black & White Pudding Roulade, White Pudding, Free Range Turkey Rashers, and Free Range Smoked Turkey Rashers (priced €3.00-€6.00). The company also offers a selection of artisan products from other Irish suppliers at the farm shop. Products are vacuum packaged, labelled, and shipped in insulated boxes with ice sheets for temperature control. The company maintains a HACCP Food Safety Management System.
Differentiator
Problem solved
Functional benefit
Products and services
- Outdoor Reared Dry Cure Back Rashers
Quantifiable outcome
- Hand cured for 14 days before being tied or netted for ham products
- +1 more outcomes
Companies that use Crowe's Farm
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Crowe's Farm technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Crowe's Farm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Artisan SuppliersminorCrowe's Farm farm shop offers products from other great local suppliers, including handmade pasta sauces, seasonal chutneys, speciality chilli sauces, organic porridge oats, traditional condiments, dressings, and Irish atlantic sea salt.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Crowe's Farm competitors and assessment
Company assessmentDirect peers
- Hannan Meats: Northern Ireland artisan butcher and meat producer known for premium cured bacon, hams, and dry-aged beef. Closely comparable to Crowe's for traditional curing craft and direct-to-consumer premium positioning.
- Donald Russell: Scottish direct-to-consumer artisan meat brand selling premium beef, lamb, and pork online across the UK. Comparable to Crowe's for its heritage DTC model, premium pricing, and focus on traceability and traditional butchery.
- Silver Hill Foods: Irish family-owned poultry producer specializing in premium duck and chicken products. Comparable as an Irish-origin, family-controlled poultry business with a focus on differentiated, higher-welfare bird production.
- Clonakilty Food Co. Iconic West Cork producer of artisan black pudding, bacon, and sausages under the Clonakilty brand. Comparable as an Irish heritage-driven cured-meat and breakfast-product brand with national distribution and DTC channels.
- Castlemine Farm: Family-run artisan meat producer in Roscommon, Ireland, selling outdoor-reared beef, lamb, pork, and poultry direct-to-consumer online and through farm shops. Closely comparable to Crowe's Farm in heritage-driven, farm-to-customer Irish meat production.
- Glenarm Organic: Northern Ireland-based organic beef and lamb producer selling premium meat direct-to-consumer. Comparable to Crowe's as a small-scale, organic/outdoor-reared meat brand serving the Ireland and UK premium segment.
Broad incumbents
- Moy Park: One of the largest poultry producers in the UK and Ireland, headquartered in Northern Ireland. Relevant as a much larger scale player operating in the same Irish/Northern Irish protein market, providing the mass-market benchmark Crowe's positions against.
- Foyle Food Group: Major UK and Irish pork processor supplying retail and food-service customers across Europe. Comparable as a large incumbent in the Irish/UK pork supply chain against which Crowe's niche, outdoor-reared pork competes for premium shelf space.
- Cranswick plc: Listed UK food producer with significant pork and prepared-meat operations serving major grocers. Comparable as a scaled, diversified meat platform against which Crowe's premium artisan proposition is benchmarked.
- Karro Food Group: Large UK pork processor and meat supplier owned by Pilgrim's Pride. Relevant as a broad incumbent pork player in the British Isles competing across retail, food-service, and export channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Crowe's Farm social profiles
Digital presenceCrowe's Farm compliance and trust
Trust signalCompliance1 record
Crowe's Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crowe's Farm leadership team
Management profileNumber of profiles
Crowe's Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crowe's Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crowe's Farm
What does Crowe's Farm do?
Crowe's Farm produces and sells artisan outdoor-reared pork, dry-cure bacon and ham, sausages, black and white puddings, and organic free-range turkey products through a direct-to-consumer online shop delivering across Ireland and Northern Ireland, complemented by a physical farm shop in Dundrum, Co. Tipperary. Products are hand-prepared using traditional family curing methods passed down since the business was founded in 1981.
Is Crowe's Farm a public or private company?
Crowe's Farm is a private company. It is currently operating.
When was Crowe's Farm founded?
Crowe's Farm was founded in 1981. It employs 1 to 10 people.
Where is Crowe's Farm based?
Crowe's Farm is headquartered in Tipperary, Ireland, in the Europe region.
How does Crowe's Farm make money?
Two revenue lines are on record. Direct Product Sales - Online Shop is the primary driver. The others are farm Shop Retail Sales.
Who are Crowe's Farm's main competitors?
Direct peers on record are Hannan Meats, Donald Russell, Silver Hill Foods, Clonakilty Food Co., Castlemine Farm and Glenarm Organic. Broad incumbents are Moy Park, Foyle Food Group, Cranswick plc and Karro Food Group.
Does Crowe's Farm have an API?
No public API is recorded for Crowe's Farm.
What industry is Crowe's Farm in?
Crowe's Farm's product category is Artisan Meat Products. Its primary akta.pro industry code is AFANABAE, Pork Further Processing (Cured, Smoked, Ham, Bacon), with a secondary code of AFANAEAA, Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon). Its NAICS code is 311615 and its SIC code is 2013.