Let's Do It, Romania
Let's Do It, Romania! is a Romanian non-profit that organizes the annual National Cleanup Day (Law 266/2024) and operates a mobile app for reporting illegal waste and ragweed, serving individual volunteers, corporate CSR partners, and 50+ schools through its Doers School program.
- Company typePrivate
- Founded2010
- HeadquartersTunari, Romania
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Let's Do It, Romania does
Let's Do It, Romania! (Asociația Let's Do It, Romania!) is a Romanian non-profit association founded in 2010 and headquartered in Tunari, Ilfov, that operates as the country's largest civic environmental mobilization platform. It organizes the annual Ziua de Curățenie Națională (National Cleanup Day), officially recognized under Law 266/2024 on the third Saturday of September, which in 2025 mobilized 270,542 volunteers across all 41 Romanian counties and Bucharest, collecting 427,101 bags of waste totaling 2,383,787 kg. Over 15 years, the organization has engaged approximately 2.94 million cumulative volunteers and removed over 32,220 tonnes of waste.
Its core technology is a free iOS and Android mobile application that enables citizens to photograph, geolocate, and submit reports of illegal waste dumps and ragweed (Ambrosia artemisiifolia), which the organization converts into formal complaints to local authorities and the National Environmental Guard. In 2025, the app processed 1,670 reports and achieved a 57.74% cleanup rate, removing 948,806 kg of waste. Complementary programs include Let's Do It Corporate (team-building and CSR activities for enterprise partners), Doers School (environmental education currently reaching 50 schools and ~8,000 students), Trash Art (national art competition from recyclables), and the Toolkit Ambrozia ragweed-awareness resource.
The organization's revenue model is donations and corporate sponsorship-based, with individual donations, corporate CSR partnerships, and Romania's 20% income tax redirection mechanism as income channels. Named enterprise partners include Ipsos, Cargus, Sarantis/FINO (FINO), DSV, Continental Hotels Romania, RisCo, PPC Energie, and RetuRO. The organization is part of the global Let's Do It World network coordinating World Cleanup Day across 190+ countries and operates under a board led by President Ștefan Buciuc and Executive Director Andrei Coșuleanu, with co-founder Anamaria Hâncu on the board.
Let's Do It, Romania firmographics
Firmographics- Name
- Let's Do It, Romania
- Legal name
- Asociația Let’s Do It, Romania!
- Website
- https://letsdoitromania.ro
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Let's Do It, Romania! is a Romanian non-profit that organizes the annual National Cleanup Day (Law 266/2024) and operates a mobile app for reporting illegal waste and ragweed, serving individual volunteers, corporate CSR partners, and 50+ schools through its Doers School program.
- Ownership category
- akta.pro rank
Let's Do It, Romania industry classification
Industry- Product category
- Environmental & Civic Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Sanitary Services (4950), Refuse Systems (4953)
- akta.pro primary industry
- Pollution Prevention & Toxics Reduction (BPAGAGAJ)
- akta.pro secondary industry
- Street & Public Space Litter Collection (Municipal Cleaning) (BPALAAAE)
Keywords
Where Let's Do It, Romania is headquartered
LocationHeadquarters
- HQ city
- Tunari
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Let's Do It, Romania business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: The organization operates primarily through donations from individuals and corporations. Users can donate to support projects, and companies can contribute through corporate social responsibility programs. Additionally, 20% of annual income tax can be redirected to support the organization's environmental projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free volunteer services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Let's Do It, Romania product offering
Product offeringCore offering
Let's Do It, Romania is a non-profit civic movement that organizes the annual National Cleanup Day (Ziua de Curățenie Națională), the largest environmental cleanup action in Romania, recognized officially by Law 266/2024. It operates a free iOS/Android mobile app that allows citizens to photograph, geolocate, and report illegal waste dumps and ragweed, which the organization converts into official complaints to local authorities and the National Environmental Guard. Complementary programs include Let's Do It Corporate (CSR team-building), Doers School (environmental education in schools), Trash Art (student art competition from recyclables), and the Toolkit Ambrozia (ragweed awareness).
Product overview
Let's Do It, Romania! operates as a single unified mobile application platform complemented by programs and events. The core product is the Aplicația Let's Do It, Romania! mobile app (iOS/Android) that enables citizens to report illegal waste and ragweed, which transforms reports into official complaints to authorities. This core platform is supported by flagship programs including Ziua de Curățenie Națională (annual nationwide cleanup on the third Saturday of September, officially recognized via Law 266/2024), Let's Do It Corporate (corporate team-building), Doers School (environmental education in schools), and Trash Art (art competition from recyclable materials). The organization has mobilized over 2.9 million volunteers in 15 years of activity.
Differentiator
Problem solved
Functional benefit
Brands
- Doers School: Educational program for sustainability and civic engagement targeting schools, students, and teachers. The program educates children about environmental protection, recycling, and responsible behavior toward nature.
- Ziua de Curățenie Națională
- Let's Do It Romania Mobile Application
- Let's Do It Corporate
Products and services
- Aplicația Let's Do It, Romania! (Mobile Reporting App) Free mobile application for iOS and Android that enables citizens across Romania to report illegal waste dumps and ragweed (Ambrosia) by taking photos, adding descriptions, and submitting exact locations; reports are converted into official complaints routed to local authorities and the National Environmental Guard for cleanup.
- Ziua de Curățenie Națională (National Cleanup Day) Annual nationwide environmental cleanup action held on the third Saturday of September across all 41 Romanian counties and Bucharest, mobilizing hundreds of thousands of volunteers to collect waste from nature, roadsides, parks, waters, and forests; officially recognized by Law 266/2024.
- Let's Do It Corporate Corporate team-building and CSR program for companies that want real environmental impact, engaging employees in waste collection actions and other sustainable activities in their communities.
- Doers School Educational program for sustainability and civic engagement in schools, delivering environmental education activities, mentoring, and concrete actions for children; reached 50 schools and approximately 8,000 students as of early 2026.
- Trash Art Competition National art competition within the Doers School program that encourages students to create artwork from recyclable materials, promoting environmental education through creativity.
- Toolkit Ambrozia (Ragweed Toolkit) Information toolkit to actively combat ragweed (Ambrosia), a harmful plant, providing educational content and engagement guidance so communities can protect public health and the environment through awareness and action.
Quantifiable outcome
- 270,542 volunteers mobilized in single day (2025 National Cleanup Day)
- +4 more outcomes
Companies that use Let's Do It, Romania
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Let's Do It, Romania technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Let's Do It, Romania partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- RisCominorPartnership announced November 2025 with Romanian business intelligence company. RisCo provides database access while employees participate in Doers School programs, corporate cleanup actions, and use the reporting app. RisCo aims to promote civic responsibility among employees.
- Continental Hotels RomaniaminorCorporate partner participating in National Cleanup Day 2025 with employee teams across Romania. Demonstrates commitment to environmental responsibility and social engagement as part of organizational culture.
- DSV (Schenker)minorCorporate partner reaffirming environmental commitment by participating in National Cleanup Day 2025. DSV employees joined cleanup actions demonstrating that global companies can have local impact through collective action.
- Let's Do It WorldcoreGlobal parent organization coordinating World Cleanup Day across 190+ countries. The Romanian organization is part of this international network, aligning National Cleanup Day with simultaneous actions worldwide.
- RetuROminorPartner in the “Ora Reciclării” (Recycling Hour) project. Organized training sessions and interactive ecological education workshops in 6 counties (Ilfov, Buzău, Vâlcea, Caraș-Severin, Maramureș, Neamț) reaching nearly 2,148 students on recycling benefits and the Deposit Return System (SGR).
- Ipsos Interactive Services RomaniacorePrincipal partner for National Cleanup Day for multiple years (2024-2025). Expanded partnership in 2025 to include support for mobile app development. Ipsos teams participated in cleanup activities in Brașov, București, Iași, Cluj-Napoca and Pucioasa. Ipsos supports CSR strategy guided by People, Planet, and Prosperity pillars.
- Ministry of Environment, Waters and Forests (Romania)corePrincipal partner providing governmental support for National Cleanup Day. Collaborated on legislative initiative (Law 266/2024) officially recognizing the third Saturday of September as National Cleanup Day.
- CarguscoreThree-year partner supporting National Cleanup Day. In 2025, Cargus advanced to support mobile app development. Provided logistics support and employee volunteers for cleanup actions. Cargus, a courier company, demonstrates sustainability leadership in the logistics industry.
- Sarantis Romania (FINO)coreMulti-year partner for third consecutive year in 2025. Provides essential waste collection bags for National Cleanup Day activities nationwide. FINO brand committed to sustainability, with bags made from recycled plastic materials.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Let's Do It, Romania competitors and assessment
Company assessmentDirect peers
- Let's Do It World: Global parent network coordinating World Cleanup Day across 190+ countries. Most directly comparable peer as it operates the same volunteer-cleanup model that Let's Do It, Romania is part of, sharing brand, methodology, and global event calendar.
- Trash Hero: Volunteer-driven community cleanup movement active across Southeast Asia, Europe and beyond. Closely mirrors Let's Do It, Romania's grassroots mobilization, citizen education and recurring cleanup event model, making it a near-direct functional peer.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Let's Do It, Romania social profiles
Digital presenceLet's Do It, Romania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Let's Do It, Romania leadership team
Management profileNumber of profiles
Profiles1 record
Let's Do It, Romania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Let's Do It, Romania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Let's Do It, Romania
What does Let's Do It, Romania do?
Let's Do It, Romania is a non-profit civic movement that organizes the annual National Cleanup Day (Ziua de Curățenie Națională), the largest environmental cleanup action in Romania, recognized officially by Law 266/2024. It operates a free iOS/Android mobile app that allows citizens to photograph, geolocate, and report illegal waste dumps and ragweed, which the organization converts into official complaints to local authorities and the National Environmental Guard. Complementary programs include Let's Do It Corporate (CSR team-building), Doers School (environmental education in schools), Trash Art (student art competition from recyclables), and the Toolkit Ambrozia (ragweed awareness).
Is Let's Do It, Romania a public or private company?
Let's Do It, Romania is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Let's Do It, Romania founded?
Let's Do It, Romania was founded in 2010. It employs 101 to 250 people.
Where is Let's Do It, Romania based?
Let's Do It, Romania is headquartered in Tunari, Romania, in the Europe region.
How does Let's Do It, Romania make money?
One revenue line is on record: donations and Fundraising.
Who are Let's Do It, Romania's main competitors?
Direct peers on record are Let's Do It World and Trash Hero. Keep America Beautiful is listed as a peer.
Does Let's Do It, Romania have an API?
No public API is recorded for Let's Do It, Romania.
What industry is Let's Do It, Romania in?
Let's Do It, Romania's product category is Environmental & Civic Services. Its primary akta.pro industry code is BPAGAGAJ, Pollution Prevention & Toxics Reduction, with a secondary code of BPALAAAE, Street & Public Space Litter Collection (Municipal Cleaning). Its NAICS code is 813312 and its SIC code is 4950.