What Bridge Street Town Centre does

Bridge Street Town Centre is an open-air lifestyle shopping center located in Huntsville, Alabama, founded in 2010 and wholly owned and operated by Tanger Inc. (NYSE: SKT), a publicly traded retail real estate investment trust (REIT) headquartered in Greensboro, North Carolina. The center aggregates more than 80 retail and dining tenants — including national premium brands such as Apple, Sephora, Lululemon, and ULTA — alongside a curated dining mix (Kona Grill, Fat Tuesday, The Chocolate Crocodile, Pretzel Twister, Great American Cookies, and the upcoming North Italia) in an integrated outdoor destination format.

The business operates on a commercial real estate leasing model: the primary revenue stream is recurring rental income from the 80+ retail and dining tenants occupying space in the center, supplemented by event- and promotion-driven foot traffic that supports tenant sales and lease economics. The platform offers no e-commerce or direct-to-consumer revenue; all commerce occurs through tenant-operated stores on the physical premises. Marketing is centered on a year-round event calendar (movies under the stars, Rocket City celebrations, a permanent carousel, first-responder discounts, pet-friendly promotions) and an email newsletter subscription funnel driving top-of-funnel awareness for the tenants. Adjacent residential integration is provided through a partnership with Steadfast Management, which operates the Seleno at Bridge Street apartments adjoining the property.

The company's customer base consists of (i) tenant brands leasing space at the property, and (ii) local and regional shoppers in the greater Huntsville metropolitan area, supported by a population and employment base anchored by the aerospace and defense sector. Pricing is not publicly disclosed at the property level; individual tenant lease terms are negotiated bilaterally with Tanger's leasing team. Property-level revenue is not separately disclosed because Bridge Street reports as part of Tanger Inc.'s consolidated portfolio.

Name

Bridge Street Town Centre

Legal name

Tanger Inc.

Website

https://bridgestreethuntsville.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Bridge Street Town Centre is an open-air lifestyle shopping center in Huntsville, Alabama, operated by Tanger Inc. (NYSE: SKT), featuring 80+ retail and dining tenants including Apple, Sephora, Lululemon, and ULTA, serving local and regional shoppers through integrated retail, dining, and community-event programming.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Tenant Rent: Commercial real estate rental income from 80+ retail and dining tenants occupying space in the open-air center. Tenants include national brands such as Apple, Sephora, Lululemon, and ULTA.
2. Events and Promotions: Hosting events such as movies under the stars, Rocket City celebrations, carousel, and first responder discounts to drive foot traffic to tenant locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bridge Street Town Centre is an open-air lifestyle shopping center in Huntsville, Alabama, opened in 2010, that leases space to more than 80 retail brands (including Apple, Sephora, lululemon, and ULTA), a curated set of full-service restaurants (North Italia, Kona Grill, Fat Tuesday, The Poppy, and others), and entertainment amenities such as a carousel and outdoor movie programming. The center generates revenue by providing a managed physical retail, dining, and entertainment destination supported by year-round community events and consumer loyalty programs such as first responder discounts.

Product overview

Tanger Bridge Street Town Centre is an open-air lifestyle center and shopping mall located in Huntsville, Alabama, operated by Tanger Inc. The center features a unified retail and dining experience with 80+ shopping brands (including Apple, Sephora, Lululemon, ULTA), multiple dining options (Italian, upscale grill, quick bites, dessert, and bakery), year-round events and entertainment (carousel), and amenities including hotel access and pet-friendly stores. The product portfolio is organized into retail shopping, dining restaurants, entertainment attractions, promotional programs, and visitor amenities, all within a single integrated lifestyle center destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Open-Air Lifestyle Shopping Destination
• Retail and Dining Leasing Program
• On-Site Carousel and Family Entertainment
• First Responder Discount Program
• Pet-Friendly Shopping Program
• Year-Round Community Events Programming

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Steadfast ManagementminorStrategic or Co-development PartnerSteadfast Management operates the Seleno at Bridge Street apartments adjacent to the center, providing residential integration and convenience for visitors and residents of the Huntsville lifestyle destination.
• Tanger Inc.coreOthersTanger Inc. is the parent company and operator of Bridge Street Town Centre, a publicly traded retail REIT managing outlet and lifestyle centers across the United States.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brixmor Property Group: Open-air shopping center REIT (NYSE: BRX) operating 370+ properties with similar tenant mix strategies. Comparable asset class and operational model to Bridge Street Town Centre.
• Kite Realty Group: Open-air shopping center REIT (NYSE: KRG) operating lifestyle centers with premium tenant rosters. Directly comparable property type and tenant strategy to Bridge Street Town Centre.
• Phillips Edison & Company: Open-air shopping center REIT (NASDAQ: PECO) operating grocery-anchored and lifestyle centers. Similar property type and open-air format to Bridge Street Town Centre.
• CBL & Associates Properties: Regional shopping center REIT operating enclosed malls and lifestyle centers. Comparable property type to Bridge Street Town Centre, though the company has undergone significant restructuring in recent years.
• Regency Centers: Open-air shopping center REIT (NASDAQ: REG) with grocery-anchored and lifestyle centers. Similar format and tenant mix philosophy to Bridge Street Town Centre, focused on necessity-based and lifestyle retail.
• The Summit at Birmingham: Open-air lifestyle center in Birmingham, Alabama operated by Bayer Properties, featuring a similar mix of premium retail and dining tenants. Comparable in concept, format, and regional market positioning to Bridge Street Town Centre.

Broad incumbents

• Macerich: Retail REIT (NYSE: MAC) focused on premium shopping centers with strong tenant rosters. Comparable to Bridge Street in operating premium lifestyle centers, though with a larger overall portfolio.
• Simon Property Group: The largest US retail REIT (NYSE: SPG) operating malls, premium outlets, and lifestyle centers nationwide. Operates comparable asset class to Bridge Street Town Centre with much broader portfolio scale and capital access.
• Federal Realty Investment Trust: Mixed-use shopping center REIT (NYSE: FRT) operating open-air retail destinations similar in concept to Bridge Street Town Centre. Focus on community-oriented, premium-tenant centers in high-density markets.
• Brookfield Property Partners: Major retail and mixed-use real estate operator with US lifestyle center portfolio. Comparable asset class to Bridge Street Town Centre, though with broader geographic and asset type diversification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/street_tow34691
• Facebookfacebook.com/BridgeStreetHuntsville

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bridge Street Town Centre