Sico

Name

Sico

Legal name

PPG Architectural Finishes, Inc.

Website

https://sico.ca

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

akta.pro secondary industry

Wood Coatings & Finishes (IMAEAHAF)

Keywords

• Architectural coatings
• Interior latex paint
• Exterior house paint
• Wood deck stain
• Spray paint products

Headquarters

HQ city

Boucherville

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architectural Paint Sales: Sico generates revenue through the sale of architectural coatings including interior paints, exterior paints, primers, and specialty coatings through retail distribution channels.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Sico produces a range of interior and exterior paints, wood stains, primers, and specialty coatings for residential and commercial applications. The portfolio includes premium consumer latex paints, professional-grade contractor coatings, one-coat exterior stains (Formula 77), translucent and opaque wood finishes (ProLuxe), aerosol spray paints (Perma-Flex), rust-resistant enamels (Corrostop), and LEED-compliant zero-VOC formulations (EcoSource). Products are sold across Canada through major home improvement retailers and independent dealers, anchored by a 1,834-color palette organized in 225 families.

Product overview

Sico is a Canadian paint brand (owned by PPG Architectural Finishes, Inc.) offering a comprehensive portfolio of interior and exterior paints, wood stains, primers, and specialty coatings. The product line includes multiple tiers: premium consumer paints (Prestige, Clean Surface Technology, Scuff Guard, Virtuo, Endurance, Evolution, Classic, Plus) for interior applications; professional-grade Expert and EcoSource lines; Super Premium and Premium exterior paints; the ProLuxe wood stain system (translucent, semi-transparent, and opaque); Formula 77 one-coat exterior stain; GoPrime primer system; Corrostop rust-resistant products; Perma-Flex aerosol paints; and specialty products for ceilings, kitchens, bathrooms, furniture, and floors. The color ecosystem features 1,834 colors across 225 families, one-coat color options, and annual Color of the Year trend selections. Sico also provides digital tools including a color visualizer and paint calculator. The brand targets both DIY consumers and professional contractors through retailers including Rona, Kent, BMR, Patrick Morin, and independent dealers.

Differentiator

Problem solved

Functional benefit

Brands

• SICO Prestige: Premium interior paint line with stain-blocking technology and one-coat coverage in over 1,000 colors.
• SICO Super Premium
• SICO ProLuxe
• SICO Formula 77
• SICO Perma-Flex
• SICO Expert
• SICO Evolution
• SICO Endurance
• SICO Classic
• SICO Virtuo
• SICO Plus
• SICO Clean Surface Technology
• SICO Scuff Guard
• SICO EcoSource
• SICO GoPrime
• SICO Corrostop

Products and services

• SICO Prestige Interior Paint

Quantifiable outcome

• SICO Clean Surface Technology delivers 4.6/5 star average rating from 116 reviews
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• PPG Architectural Finishes, Inc.coreOthersPPG Architectural Finishes, Inc. is the parent company of Sico. Sico is a registered trademark of PPG Architectural Finishes, Inc. The brand operates as part of PPG's portfolio of architectural coatings brands, benefiting from PPG's research and development capabilities and technologies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: Largest North American architectural coatings company with multiple brands (Sherwin-Williams, Valspar, HGTV Home, Krylon). Competes broadly across all tiers Sico operates in, with deeper R&D budget and larger retail footprint via company-owned stores.
• Glidden: PPG-owned value-tier architectural coatings brand with broad North American distribution. Comparable in core product offering (interior/exterior paints, primers) but positioned at the mid-to-value segment versus Sico's premium positioning.
• Valspar: Architectural coatings brand owned by Sherwin-Williams with national retail distribution. Comparable across product tiers (interior, exterior, primers, stains), though operates more broadly across North America rather than Canada-focused like Sico.

Direct peers

• CIL Paints: Canadian architectural coatings brand under PPG's portfolio. Directly comparable in Canadian retail positioning, product line breadth (interior, exterior, paints, stains, primers), and shared distribution through major Canadian home improvement chains.
• Pittsburgh Paints: Architectural coatings brand under PPG. Directly comparable in product architecture (multi-tier interior/exterior paints, stains, primers) and serves both DIY and professional segments; sister brand to Sico under the same corporate parent.
• Benjamin Moore: Premium North American architectural paint brand selling through independent retailers and company-owned stores. Directly comparable to Sico in product mix (interior/exterior paints, stains, primers), premium positioning, and DIY/professional dual customer base.
• Dulux Paints (Canada): Canadian architectural paint brand also owned by PPG. Closest direct comparable given shared parent, similar retail distribution model, and overlapping product tiers (interior, exterior, specialty coatings) sold through Canadian retailers.
• Para Paints: Canadian architectural paint brand with national distribution through hardware retailers. Directly comparable in Canadian geographic focus, product mix (interior/exterior paints, stains), and DIY/professional customer targeting.
• Behr Paint: Architectural coatings brand owned by Masco Corporation and sold through The Home Depot. Directly comparable in product range, premium tier strategy (Behr Premium Plus, Behr Marquee), and emphasis on one-coat coverage and stain/durability technologies.

Emerging players

• Olympic Paints and Stains: Paint and stain brand with retail distribution focused on wood care and exterior coatings. Comparable in stains and sealers product lines (SICO ProLuxe, Formula 77) and DIY retail channel strategy, but narrower in interior paint breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sicocanada
• LinkedInlinkedin.com/company/sico-paints-pro-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sico