School of Entrepreneurship

Name

School of Entrepreneurship

Legal name

LL Trading (Pty) Ltd t/a School of Entrepreneurship

Website

https://schoolofentrepreneurship.co

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Entrepreneurship Education & Coaching

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industries

Marketing, Branding & Sales Skills (EDAMAHAG), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Leadership, Management & Teamwork for Business (EDAMAHAI), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Youth Business Incubators & Accelerators (EDAMAHAC), Entrepreneurship & Small Business Workforce Programs (EDAAAOAM)

Keywords

• Entrepreneurship education
• Online business coaching
• Startup training programme
• Small business coaching
• Entrepreneur mentorship

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. 4LIFE Entrepreneurship Programme Fees: One-time tuition fees for the comprehensive 3-module programme with lifetime access. Three payment options: once-off payment (R19,995), 6-month installment (R3,495/month), or 12-month installment (R1,829/month). Revenue is primarily upfront for once-off payments or recognized over installment periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

School of Entrepreneurship sells the 4LIFE Entrepreneurship Programme™, an online entrepreneurship education and coaching programme delivered as on-demand video content supplemented by Zoom-based live sessions. The programme is structured into three sequential modules — Start Your Business, Scale Your Business, and Sustain Your Business — and is bundled with an Enneagram self-awareness assessment, weekly accountability coaching, and lifetime access to an exclusive closed Facebook Group community for referral networking.

Product overview

School of Entrepreneurship operates as a single unified programme portfolio built around the flagship 4LIFE Entrepreneurship Programme™, which is structured into three sequential, progressive modules: Module 1: Start Your Business (3 months full-time / 32 weeks part-time on-demand), Module 2: Scale Your Business (6 months on-demand), and Module 3: Sustain Your Business (lifetime access). The programme is bundled with an Enneagram Assessment bonus tool. The three modules collectively form a start-to-sustainability journey — from ideation and business launch, through growth and marketing execution, to long-term community-based networking and accountability.

Differentiator

Problem solved

Functional benefit

Products and services

• 4LIFE Entrepreneurship Programme™

Quantifiable outcome

• Thabo increased monthly profits from R2,000 to R35,000-R80,000 (17x-40x growth)
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SETA JhbcoreStrategic or Co-development PartnerPartnership with Sector Education and Training Authority (SETA) Johannesburg to provide plumbing certification training for township aspirants. Students in the plumbing programme receive certification support through this partnership.
• Harmony Gold MineminorStrategic or Co-development PartnerPartnership with Harmony Gold Mine to provide market access and work opportunities for certified plumbers from township communities through the Kasi 2 Kasi Plumbers Association programme.
• Wellness WarehouseminorChannel Partner/ Reseller/ DistributorRetail distribution partner for Backyard Farms social enterprise products (table and cooking sauces made from township-grown produce).
• Pick 'n PayminorChannel Partner/ Reseller/ DistributorRetail distribution partner for Backyard Farms social enterprise products. Student success story showing how programme alumni scale to major retail distribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coursera Entrepreneurship Specialisations: Global online learning platform offering structured entrepreneurship and business courses from accredited universities. Comparable as a competing low-cost, self-paced alternative for aspiring entrepreneurs seeking foundational business education.
• Tony Robbins Business Mastery / Growth Mastery: High-ticket live and digital business and entrepreneurship training programmes by a globally recognised personal-development brand. Comparable in premium coaching-led format, focus on business-building, and large speaker/coach network.
• MasterClass: Subscription-based online learning platform featuring world-class instructors across business, entrepreneurship and leadership. Comparable as a competing online, instructor-led business-education product with annual subscription model.
• Y Combinator Startup School: Free online entrepreneurship programme from Y Combinator covering ideation through scaling, with global reach. Comparable as a substitute for aspiring founders evaluating how to start a business, and as benchmark for online entrepreneurship curriculum scope.

Direct peers

• Mindvalley: Global online personal-development and entrepreneurship education platform with cohort-based programmes, lifetime communities and specialised coaches. Comparable product-led growth model, lifetime-access positioning, and similar pricing/coaching tier structure.
• Marie Forleo's B-School: Premium online coaching programme teaching entrepreneurship, mindset and business-building with annual cohorts and alumni community. Comparable in creator-led positioning, premium pricing, structured multi-module curriculum and community-led retention.
• The Founder Institute: Global pre-seed accelerator and entrepreneurship training programme operating across 100+ countries. Comparable because it provides structured, cohort-based entrepreneurship education for aspiring founders, with mentor-driven curriculum.
• Foundr: Online entrepreneurship education and media brand founded by Nathan Chan offering courses, podcasts and community for aspiring and early-stage entrepreneurs. Closely comparable in GTM motion (creator-led, online courses, community) and target persona.

Regional players

• GetSmarter: South African online education provider (now part of 2U) offering short courses with universities. Comparable because it operates a similar online, cohort-based model serving South African and African adult learners seeking career and business skills.
• African Leadership University (ALU): Pan-African higher-education institution focused on developing African leaders and entrepreneurs. Comparable as a competing provider of entrepreneurship education and leadership training targeting aspiring African entrepreneurs and SMEs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC69-IDAbjb7naB8aLKA1i3Q
• Facebookfacebook.com/SchoolofEntrepreneurshipCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School of Entrepreneurship