Wise Group AB

What Wise Group AB does

Wise Group AB is a Swedish public human resources services group operating through eight specialist subsidiaries under a unified corporate brand. The group provides three core service lines: recruitment, consultant provision (staffing/secondment), and HR services including leadership development, employee growth programs, and organizational consulting. Services are delivered by approximately 700 experts (with ~317 average employees reported in 2025 financials) from offices in Stockholm, Gothenburg, and Malmö in Sweden, plus Helsinki in Finland. The company positions itself around the thesis that "successful businesses are built by passionate people," offering cross-sell across its specialist businesses to address the full employee lifecycle from hiring through development.

The group generates revenue through professional services fees tied to recruitment placements, consultant billings (markup on deployed staff), and HR consulting engagements, primarily sold through direct B2B sales targeting enterprises and mid-market businesses across Sweden and Finland. Pricing is not publicly disclosed and operates on a business-inquiry model. Wise Group AB (originally Sign On AB, rebranded 2006) has been listed on Nasdaq Stockholm Small Cap since December 2015 under ticker WISE (ISIN SE0007277876). Recent financial performance shows a steep revenue decline from 803.1 MSEK in 2023 to 477.2 MSEK in 2025, with a net loss after financial items of -15.1 MSEK in 2025. As of June 2026, the company faces material regulatory and legal headwinds, including a Brussels prosecutor money-laundering probe and US securities class action investigations, which have pressured the share price to a market value of approximately 108 MSEK.

Ownership is concentrated, with Stefan Rossi (~32.6%), Erik Mitteregger's holding company (~17.2%), and Banque Pictet & Cie (~16.1%) together controlling the majority of voting rights, which has implications for governance and strategic direction. Leadership comprises CEO Tobias Berglund, CFO Elisabet Jarnbring, Chief Legal and Sustainability Officer Jeanne Sinclair, and CIO Michael Stenman, with Erik Mitteregger serving as Chairman of the Board.

Name

Wise Group AB

Legal name

Wise Group AB

Website

https://wisegroup.se

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wise Group AB is a Swedish Nasdaq-listed HR services group operating eight specialist subsidiaries that deliver recruitment, consultant staffing, and HR consulting to businesses across Sweden and Finland, employing roughly 700 experts.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Recruitment services: Wise Group provides recruitment services through its specialist subsidiaries, helping businesses recruit the right people from the start.
2. Consultant provision: The company offers consultant staffing and rental services, providing qualified personnel to clients for various assignments.
3. HR services: HR consulting services including leadership development, employee development, and creating ideal conditions for employees to grow.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wise Group AB is a Swedish human resource consultancy that provides recruitment services, expert staffing/consultant provision (secondment of specialists to client assignments), and HR services through eight specialist businesses. The group works with employers to source candidates, second consultants, and advise on HR strategy and sustainability/competence development.

Product overview

Wise Group AB operates as a unified HR services platform consisting of 8 specialist businesses under one corporate umbrella. The company offers three core service areas: Recruitment (Rekrytering), Consultant Provision (Konsultuthyrning), and HR Services. These services are delivered through the group's specialist companies by 700 experts based in Stockholm, Gothenburg, Malmö, and Helsinki. The product portfolio is organized around the core belief that successful businesses are built by passionate people, with services designed to help companies recruit the right people, develop strong leadership, and create conditions for employee growth and development. The group also offers a sustainability and competence development add-on service combining environmental and skills training offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruitment Services Permanent and direct-hire recruitment services that match employers with qualified candidates, delivered through the group's specialist businesses for clients in Sweden and Finland.
• Consultant Provision Secondment and staffing of specialist consultants on client assignments, enabling clients to flex workforce capacity or access niche expertise through Wise Group's pool of experts.
• HR Services Human resource advisory and consultancy services delivered by the group's specialist businesses, supporting clients with HR strategy, processes and people-related challenges.
• Sustainability and Competence Development Advisory offerings that combine sustainability expertise with competence-development programs, supporting client organizations on ESG and workforce capability.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UN Global CompactminorStrategic or Co-development Partner · 1 February 2018Wise Group was a member of the UN Global Compact from February 2018 to 2024. Although no longer a member, Wise continues to be committed to aligning corporate activities with UN Global Compact's Ten Principles in areas of human rights, labor, environment, and anti-corruption. The company continues to publish Communication on Progress reports.

Scale indicators5 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• Poolia AB: Swedish recruitment, staffing and HR services company listed on Nasdaq Stockholm. Directly comparable to Wise Group in offering recruitment, consultant provision and HR services to Swedish businesses, with a similar mid-market client focus and Nordic footprint.
• Ework Group AB: Nordic consultancy and staffing firm listed on Nasdaq Stockholm, specialising in IT and technology consulting provision. Comparable to Wise Group in its consultant provision revenue stream, Nordic client base, and listing on the same exchange.
• TNG Group AB: Swedish recruitment and staffing firm providing traditional and value-based recruiting services across the Nordics. Comparable to Wise Group's recruitment arm in target customers, pricing model, and Nordic geographic reach.
• Academic Work Holding AB: Leading Nordic staffing and recruitment group with operations in Sweden, Norway, Denmark, Finland, Germany and Switzerland. Directly comparable to Wise Group's consultant provision and entry-level/early-career recruitment focus across the Nordic region.

Broad incumbents

• ManpowerGroup Inc. Global staffing and workforce solutions company with established operations across the Nordics. A large, broad incumbent whose recruitment, staffing, and consulting offerings materially overlap with Wise Group's full service portfolio.
• Robert Half International Inc. Global professional staffing firm specialising in finance, IT, legal and administrative placements. Comparable to Wise Group's professional recruitment and consultant provision services but with a much broader portfolio and international brand recognition.
• Hays plc: Global recruitment and workforce solutions specialist with offices across Europe including Sweden. Directly competing in mid-to-senior professional recruitment where Wise Group's specialist subsidiaries also operate, but operating as a much larger, multinational incumbent.
• Adecco Group AG: World's leading staffing and workforce solutions provider with Nordic country operations. A broad incumbent offering recruitment, consultant provision, and HR services comparable to Wise Group, but at far greater scale and geographic breadth.
• Randstad N.V. Global HR services leader with significant Nordic presence via Randstad Sweden and Finland. Broader and much larger incumbent operating across recruitment, staffing, and HR solutions, but directly overlapping with Wise Group's core service lines in the same geographies.

Regional players

• Barona Group Oy: Finnish-headquartered staffing, recruitment and HR services group. Comparable to Wise Group's Finland operations and consultancy provision work, but primarily operating within Finland rather than across Sweden.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wisegroupab
• Facebookfacebook.com/proffsen
• LinkedInlinkedin.com/company/wise-group-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wise Group AB