What Bookyourdive does

Bookyourdive, operating the consumer-facing surface Surface Interval (surfaceinterval.co), is a global scuba diving directory and two-sided review marketplace founded in 2012 and based in Amsterdam, the Netherlands. The platform catalogs 5,342 dive operators across 227 countries, organized into country, region, and dive-site URL structures that are optimized for organic search, and surfaces diver-submitted reviews covering equipment quality, group sizes, safety standards, marine conservation practices, visibility, currents, and specialty dive offerings. Divers can browse destinations, read reviews, and locate operators; dive operators can claim existing listings, add new dive shops, sign up for accounts, and (per the platform's footer flow) contact the team — though no public pricing for operator listings or premium features is disclosed on the site.

The underlying technology is a web-based directory platform with structured operator profiles, a user-generated review system, editorial content (destination articles, Top 10 dive sites, country guides, FAQ), and supporting social channels on Instagram (@surfaceinterval.co) and Twitter/X (@surfacescuba). There is no mobile app, no public API, and no documented AI/ML or third-party integrations in the source data. Distribution is self-serve and largely top-of-funnel: SEO-driven destination and operator pages, content marketing, and organic social.

The business model is a marketplace model built around operator listings; revenue mechanics are not publicly disclosed but, based on the directory-plus-claim workflow, are most consistent with operator listing fees, premium/featured upgrades, or other marketplace-commission structures. Customer segmentation is horizontal, targeting recreational and professional scuba divers on the demand side and SMB dive operators globally on the supply side. Ownership appears founder-led and private, with no disclosed institutional investors, funding rounds, M&A, partnerships, patents, awards, or leadership changes in the available source data.

Name

Bookyourdive

Legal name

Surface Interval

Website

https://bookyourdive.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Bookyourdive (Surface Interval) is a global scuba diving directory and review marketplace cataloging 5,342 operators across 227 countries, serving recreational and professional divers seeking operator discovery and serving SMB dive operators via a self-serve listing and claim workflow.

Ownership category

akta.pro rank

Product category

Online Travel Marketplace / Scuba Diving Directory

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

akta.pro secondary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

Keywords

• Scuba diving directory
• Dive operator listings
• Diving destination search
• Dive center reviews
• Scuba travel marketplace

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Operator Listings and Directory: The platform allows dive operators to list their businesses, with options to claim existing listings or add new dive shops. While explicit pricing for operator services is not disclosed on the main page, the directory model suggests a listing fee or premium upgrade model for operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bookyourdive (operating as Surface Interval) is a global online scuba diving directory and review marketplace that lets recreational and professional divers discover dive destinations, browse profiles of 5,342 dive operators across 224 countries, and read community-submitted reviews covering equipment quality, group sizes, safety standards, visibility, marine life, and conservation practices. Dive operators can claim or add their business listings on the platform to gain visibility and collect customer reviews.

Product overview

Surface Interval is a scuba diving destination discovery platform operating as a unified directory and review marketplace. The core offering consists of a comprehensive destination search and dive operator listing service, supplemented by a diver review community feature that allows users to share their diving experiences. The platform covers 227 countries with 5342 dive operators, enabling travelers to browse by region, country, or specific dive site, compare operators, and access honest reviews from fellow divers.

Differentiator

Problem solved

Functional benefit

Products and services

• Scuba Diving Destination Directory
• Dive Operator Listings (Claim / Add Dive Shop)

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/surfacescuba
• Instagraminstagram.com/surfaceinterval.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookyourdive