Gruppo Prime

What Gruppo Prime does

Gruppo Prime is an Italian technology and consulting group headquartered in Sora (FR), Lazio, organized around two operating divisions: Prime Srl, focused on R&D, IoT, cybersecurity, subsidized finance consulting, and bespoke software development; and ARCmedia, founded in 1997, which provides web services, domains, hosting, and cloud infrastructure with data centers in Milan and Rome. The group serves Italian SMEs, municipalities and public administrations, manufacturing firms, waste-management operators, and hospitality businesses with a portfolio of proprietary platforms — EcoDigit and SmartBin for municipal waste management and TARIP/ARERA compliance, Prime Fleet for GPS fleet management and RENTRI-compliant waste transport tracking, and the ARC suite (DiQuit CRM, ARC ERP, ARC Timbra, ARCWhatsapp, PAPERWorkflow, Prime HR, AdminBooking) for general business management — supplemented by IoT hardware (Smart Scale, Plastic Eater, Automatic Bag Dispensers). The technology stack spans full-stack web development (PHP, MySQL, Vue.js, React/Next.js, Node.js, .NET, Laravel, Symfony), deep Microsoft 365 integration (SharePoint, Teams, Entra ID, Power Platform, Azure), and a multi-model AI layer (OpenAI, Anthropic, open-source via Ollama/vLLM) with RAG over vector databases and on-premise inference for GDPR-sensitive workloads. Revenue is generated through a mix of one-time custom software projects, recurring SaaS subscriptions, hardware sales, cybersecurity and cloud managed services, Industry 4.0/5.0 and PNRR consulting (tax credits up to 45%), and funded training programs; go-to-market is sales-led with direct field sales for municipal and enterprise accounts, inside sales via website/phone/WhatsApp for SMEs, and consultant referral channels. The group reports 25+ years of operating history, 1,000+ projects delivered, 20+ professionals, and holds ISO 9001, ISO/IEC 27001:2022, ISO 27017, ISO 27018, UNI PdR 125:2022, and ACN Cloud QC1 certifications.

Name

Gruppo Prime

Legal name

Prime Srl

Website

https://gruppoprime.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Gruppo Prime is an Italian technology consulting group (Prime Srl + ARCmedia) that delivers proprietary software, IoT, and AI solutions — including EcoDigit waste management, Prime Fleet tracking, and the ARC CRM/ERP suite — to Italian municipalities, SMEs, manufacturers, and hospitality firms, alongside subsidized-finance and cybersecurity services.

Ownership category

akta.pro rank

Product category

Business Management Software & IT Consulting

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK)

akta.pro secondary industries

Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL), Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• Custom software development
• Waste management software
• Cybersecurity compliance services
• Industry 4.0 consulting
• IoT fleet management

Headquarters

HQ city

Sora

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Custom Software Development: Tailor-made software solutions, web portals, ERP systems, CRM platforms, and integrated business applications. One-time project-based revenue with ongoing maintenance contracts.
2. Software Subscriptions and Licenses: Recurring revenue from proprietary software platforms including DiQuit CRM, ARC ERP, ARC Timbra, AdminBooking, and PAPERWorkFlow. Modular architecture allows feature-based pricing.
3. AI Integration and Automation Services: LLM integration into business software, intelligent chatbots, document analysis, and process automation. Both cloud and on-premise deployments.
4. Cybersecurity Services: Security audits, vulnerability assessments, penetration testing, 24/7 monitoring, NIS2/GDPR compliance consulting. Tiered packages from Cyber Starter to Cyber Shield.
5. IoT Hardware and Devices: Sale of hardware including Smart Scale, Plastic Eater, Automatic Bag Dispensers, and IoT sensors for waste management systems.
6. Industry 4.0/5.0 Consulting: Technical consulting, sworn assessments, energy audits, and guidance through subsidized finance processes for digital transformation investments.
7. Subsidized Finance Consulting: End-to-end management of access to public funds, tax credits (up to 45%), and non-repayable grants for Italian businesses.
8. Training Services: Industry 4.0 training courses covering Big Data, Cybersecurity, IoT, VR/AR, Robotics, and more. Funded through regional, national, and interprofessional sources.
9. Cloud and Infrastructure Services: Advanced hosting, dedicated server and VPS management, cloud infrastructure through ARCmedia division with 99.99% uptime guarantee.
10. Fleet Management Platform: Prime Fleet platform subscription with real-time GPS, telemetry, driver app, AI analytics, and compliance features.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gruppo Prime designs, develops, and sells proprietary software platforms (EcoDigit, Prime Fleet, DiQuit CRM, ARC ERP suite, AdminBooking, PAPERWorkFlow) and IoT hardware for waste management, fleet operations, and business administration, primarily to Italian municipalities, SMEs, manufacturing firms, and hospitality operators. The group also delivers custom software development, AI/LLM integration (including on-premise), cybersecurity services (NIS2/GDPR), Industry 4.0/5.0 consulting, and subsidized finance advisory (tax credits up to 45%) as an end-to-end digital transformation provider.

Product overview

Gruppo Prime offers a portfolio of proprietary software platforms and hardware devices for business management, environmental sustainability, and digital transformation. The product ecosystem is organized around core platforms (EcoDigit for waste management, DiQuit CRM for customer management, ARC ERP for business management) complemented by specialized add-on modules (ARC Timbra for HR/attendance, ARC CRM for sales, ARCWhatsapp for WhatsApp integration, PAPERWorkFlow for documents, Prime HR for staff management, AdminBooking for hotel channel management) and hardware devices (Smart Scale, Plastic Eater, Automatic Bag Dispensers for sustainability). Prime Fleet operates as a standalone fleet management platform with AI capabilities. The products share integration points with Microsoft 365 ecosystem and support various third-party systems.

Differentiator

Problem solved

Functional benefit

Brands

• DiQuit CRM: Modular CRM platform for complete business management including customers, invoicing, warehouse, projects and support
• Prime Fleet
• ARC ERP
• ARC Timbra
• ARC CRM
• ARCWhatsapp
• AdminBooking
• PAPERWorkFlow
• Prime HR
• EcoDigit
• SmartBin
• Smart Scale
• Plastic Eater
• Automatic Bag Dispensers

Products and services

• EcoDigit Digital platform with 9 integrated modules for complete urban waste cycle management, including IoT hardware and AI-powered business intelligence. TARIP/ARERA compliant for pay-as-you-throw tariffs in Italian municipalities.
• Prime Fleet Complete GPS fleet management platform with real-time tracking, onboard telemetry (60+ vehicle parameters), driver app, control room, predictive maintenance, anti-theft features, AI-powered analytics, Telegram bot integration, and APIs/webhooks for ERP integration.
• SmartBin Smart monitoring platform for recycling points with IoT sensor integration, real-time fill-level monitoring, automatic alerts, and intervention management for municipalities.
• DiQuit CRM Modular CRM platform for complete business management including customer/supplier management, invoicing, warehouse, projects, and customer support with real-time dashboards. Built on PHP, MySQL, Vue.js.
• ARC ERP Integrated business management solution centralizing administration, accounting, sales, purchasing, warehouse, and project control with modular architecture.
• ARC Timbra Intelligent time and attendance system with digital clock-in via web/mobile/geolocation, shift management, leave management, and HR dashboard.
• ARC CRM Advanced customer relationship management platform with sales pipeline, opportunity management, activities tracking, automation, and performance analytics.
• ARCWhatsapp Native module integrating Meta's WhatsApp Business Cloud API into ARCCRM for two-way messaging, labels, broadcasts, and automatic customer assignment with audio/image message support.
• PAPERWorkFlow Document management platform for secure archiving, organization with tags and folders, approval workflows, smart search, and cloud access.
• Prime HR Staff management platform for attendance tracking, absences, documents, payslips, and leave requests accessible from desktop and mobile.
• AdminBooking iCal Channel Manager for hotels and B&Bs that automatically synchronizes booking calendars across Booking.com, Airbnb, Vrbo, and property websites using the open iCal RFC 5545 standard to eliminate overbooking.
• Smart Scale Intelligent weighing device for separate waste collection with touch interface, precision weighing, automatic fraction recognition, and centralized monitoring for municipalities.
• Plastic Eater (Mangia Plastica) Innovative plastic waste collection devices with an incentive system where users deposit bottles and containers to receive rewards. Smart connected machines with real-time IoT monitoring.
• Automatic Bag Dispensers Automatic units dispensing separate-waste collection bags directly to citizens with integrated management systems for usage tracking and consumption reduction.

Quantifiable outcome

• Tax credits up to 45% of investment for Industry 4.0/5.0 compliant projects
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability14 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered core and moderate.

• MicrosoftcoreTechnology or IntegrationDeep integration with Microsoft 365 ecosystem including SharePoint Online, Microsoft Teams, Entra ID (Azure AD), Power Platform (Power Apps, Power Automate, Power BI), and Azure cloud services. Used for building intranets, portals, and web applications for enterprise clients.
• Meta (WhatsApp Business)coreTechnology or IntegrationNative integration of Meta's WhatsApp Business Cloud API into ARCCRM through ARCWhatsapp module. Official API partnership enabling two-way messaging, labels, broadcasts, and automatic customer assignment within the CRM.
• OpenAIcoreTechnology or IntegrationIntegration of OpenAI GPT-4/5 models for LLM-based solutions including chatbots, document analysis, and process automation. Used in AI integration projects for business software.
• AnthropiccoreTechnology or IntegrationIntegration of Anthropic Claude models for AI solutions. Part of the multi-model approach for LLM integration into business processes.
• Azure/AWScoreTechnology or IntegrationCloud infrastructure hosting on Microsoft Azure and Amazon Web Services. Scalable, highly available architectures for enterprise deployments.
• TeamSystem, Zucchetti, SAPmoderateTechnology or IntegrationConnectors and integrations with popular Italian ERP and business management systems. Data synchronization between CRM, ERP, and management platforms.
• Booking.com, Airbnb, VrbocoreTechnology or IntegrationiCal integration with major Online Travel Agencies (OTAs) for AdminBooking channel manager. Automatic synchronization of booking calendars to eliminate overbooking.
• Italian National Cybersecurity Agency (ACN)coreOthersACN Cloud QC1 certification holder for qualified cloud services to Italian Public Administration. Compliance with ACN cybersecurity standards.
• ARERA (Italian Regulatory Authority for Energy, Networks and Environment)coreOthersEcoDigit platform is TARIP/ARERA compliant for pay-as-you-throw tariff implementation in Italian municipalities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Prime