Fivape

What Fivape does

FIVAPE (Fédération Interprofessionnelle de la Vape) is a French non-profit trade association registered under French Law 1901 on June 2, 2014, headquartered at 37 rue des Mathurins, 75008 Paris. It functions as the interprofessional federation representing France's independent vaping sector, which accounts for 85% of the French vape market (Xerfi 2024) and generates €1.2 billion in annual revenue across 878 member companies and an estimated 25,000 direct and indirect jobs. Its membership spans the full independent value chain: e-liquid and hardware manufacturers, wholesalers, retail chains, specialist vape shops (3,500+ stores nationwide), and e-commerce retailers.

The federation's core activities are policy advocacy, regulatory representation, scientific communication, and member services rather than technology product development. It participates in AFNOR standards development (XP D90-300 series), maintains CDNA collective bargaining membership (IDCC 1517), commissions scientific polling (OpinionWay), and produces monthly press reviews and newsletters. Its technology footprint is limited to a WordPress-based website, standard social media channels (LinkedIn, X, Facebook), and email distribution — no proprietary software, AI/ML systems, or API products are offered.

FIVAPE's business model is a subscription-based membership structure: member companies pay undisclosed annual fees for access to regulatory guidance, collective bargaining coverage, standards participation, scientific resources, and political representation. The organization is led by President Jean Moiroud and operates with 1-10 employees. Its primary strategic focus in 2025-2026 has been opposing Article 23 of the Finance Bill (which would tax vaping and ban online sales), demonstrated through 7 regional demonstrations, a Paris rally of 2,000+ participants at Les Invalides, and a petition campaign exceeding 225,000 signatures. The federation frames its mission around harm reduction, citing that vaping has helped 2-3 million French smokers quit and is 95% less harmful than smoking per Public Health England consensus.

Name

Fivape

Legal name

FIVAPE, Fédération interprofessionnelle de la vape

Website

https://fivape.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

FIVAPE is a French non-profit trade federation representing 878 independent vaping companies that account for 85% of the French vape market, providing regulatory advocacy, collective bargaining, and scientific communication services to manufacturers, wholesalers, specialist retailers, and e-commerce operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership dues: FIVAPE generates revenue through annual membership fees paid by its 878 member companies across the independent vaping value chain — manufacturers, wholesalers, retail chains, specialist vape shops, and e-commerce retailers. Membership provides access to regulatory guidance, advocacy representation, industry standards (AFNOR), CDNA collective bargaining coverage, scientific resources, and collective defense against tobacco industry lobbying and restrictive legislation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

FIVAPE is the French interprofessional trade federation representing the independent vaping industry. It offers paid membership services to 878 member companies (e-liquid and hardware manufacturers, wholesalers, retail chains, specialist vape shops, and e-commerce retailers), providing regulatory and political advocacy, scientific and standards resources (AFNOR XP D90-300), collective bargaining coverage through the CDNA trade union, press and media relations, and member communications including monthly newsletters and a press review.

Product overview

FIVAPE (Fédération interprofessionnelle de la vape) is a French interprofessional association (syndicate) representing the independent vaping industry, not a product company. It represents e-liquid and hardware manufacturers, wholesalers, retail networks, specialty vape shops, and e-commerce retailers across France. The organization provides membership services, industry advocacy, scientific resources, regulatory guidance, press communications, and newsletters to support the independent vaping sector's fight against smoking. FIVAPE represents 878 companies and 25,000 direct and indirect jobs, accounting for 85% of the French vape market.

Differentiator

Problem solved

Functional benefit

Products and services

• FIVAPE Membership Annual subscription membership for French independent vape businesses (e-liquid and hardware manufacturers, wholesalers, retail chains, specialist vape shops, and e-commerce retailers). Members receive regulatory and political advocacy representation, scientific resources, AFNOR XP D90-300 standards participation, CDNA collective bargaining coverage (IDCC 1517), press relations, and access to monthly newsletters and the press review.

Quantifiable outcome

• 3 million French smokers have quit using vaping (FIVAPE's cumulative claim)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CDNA (Convention Collective Nationale des Commerces de Détail Non Alimentaires)coreStrategic or Co-development PartnerFIVAPE is a member of CDNA, the non-food retail trade union that organizes social dialogue between employers and employees in the sector. CDNA represents 12 member federations and negotiates the collective bargaining agreement (IDCC 1517) covering wages, health insurance, pensions, training, and employment conditions. FIVAPE's membership has led to official recognition of specialist vape shops as a distinct category within the CDNA branch, and the collective agreement has become mandatory for all vape stores. CDNA social partners have established supplementary health insurance and provident schemes for branch employees.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Consumer Advocates for Smoke-free Alternatives Association (CASAA): US-based consumer advocacy organization promoting smoke-free alternatives including vaping. Comparable to FIVAPE in its grassroots advocacy, science-based communication, and defense of vaping access against restrictive regulation.
• World Vapers' Alliance: International consumer advocacy organization defending vaping rights and harm reduction at global level. Comparable to FIVAPE in its advocacy mission, media engagement, and efforts to counter misperception, though oriented toward consumers rather than industry members.
• SOVAPE: French association focused on studying and reducing the harms of vaping, closely aligned with FIVAPE's harm-reduction mission and French policy advocacy. Directly comparable as a French non-profit advocating for science-based vaping policy.
• UK Vaping Industry Association (UKVIA): UK trade body representing the broader vaping industry, including manufacturers, retailers, and distributors. Directly comparable to FIVAPE in scope (multi-stakeholder vaping trade representation), advocacy focus, and member-driven governance.
• Independent British Vape Trade Association (IBVTA): UK trade association representing independent vape manufacturers, wholesalers, and retailers. Directly comparable to FIVAPE as a national federation advocating for the independent vaping sector against tobacco-industry encroachment and restrictive regulation.
• European Tobacco Retail Alliance (ETRA): European alliance representing tobacco and vape retailers at EU institutions. Directly comparable to FIVAPE in policy advocacy focus, member representation model, and engagement with EU regulatory consultations like those FIVAPE participates in.

Emerging players

• European Tobacco Harm Reduction Advocates (ETHRA): European coalition of consumer groups advocating for tobacco harm reduction policies including vaping. Comparable to FIVAPE in harm-reduction advocacy and engagement with EU regulatory frameworks, though consumer-focused rather than industry-focused.
• Consumer Choice Center: International consumer-advocacy think tank that actively supports vaping as a harm-reduction tool and markets consumer freedom. Comparable to FIVAPE in its advocacy stance but operates across multiple consumer-lifestyle issues rather than focusing solely on tobacco harm reduction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FIVAPE
• Facebookfacebook.com/fivape
• LinkedInlinkedin.com/company/fivape

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fivape