EcoPools

Name

EcoPools

Legal name

EcoPools CC

Website

https://ecopoolsonline.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Natural Swimming Pool Construction and BioEngineered Water Features

NAICS

Water Supply and Irrigation Systems (221310)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Pool Draining, Refill & Water Exchange Services (HSAIALAK), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Biocides & Disinfection Chemicals (Non-Agricultural) (IMAEAJAL)

Keywords

• Natural swimming pools
• Biological water engineering
• Chemical-free pool filtration
• Pool conversions
• Eco-friendly pool construction

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pool Construction and Installation: Design and installation of chemical-free pools including EcoPools (premium), Natural Swimming Pools, EcoIslands, EcoSplash units, and EcoWalls. One-time project-based revenue with pricing based on size, complexity, and selected features.
2. EcoLab Maintenance Services: Monthly maintenance contracts including physical cleaning, vacuuming, filter upkeep, plant care, pump inspections, water chemistry analysis, and natural water balancing additives. Recurring revenue from service contracts.
3. Retail Products: Sale of Firestone PondGard and Geogard EPDM liners, low energy pumps, aquatic plants, specialized copings, microbial inoculants, cementitious sealants, plumbing and reticulation hardware. Products sold to both end customers and network partners.
4. Consulting Services: Design consulting, aquaculture consulting, and water management consulting services. Dr Jerome Davis has consulted governments of Malawi, Lesotho and Botswana in aquaculture policy development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

EcoPools designs, builds and services chemical-free natural swimming pools and water features using BioEngineered filtration that replaces chlorine with planted ecosystems and patented open-cell filtration media. Its portfolio spans premium EcoPools and Natural Swimming Pools, budget EcoIsland conversions and EcoSplash modular units, EcoWalls vertical seep filters, exclusive African distribution of Firestone EPDM liners, EcoLab maintenance contracts, and consulting services in aquaculture, water management and waterproofing.

Product overview

EcoPools is a portfolio of BioEngineered natural swimming pool products and services. The core product line includes three main pool tiers: EcoPools (premium BioEngineered filtration), Natural Swimming Pools (plant-focused wetland systems), and budget offerings (EcoIslands for conversions, EcoSplash modular units). All pools use natural filtration instead of chemicals, featuring technologies developed through 30 years of bioengineering research with Gent University. The company also offers EcoWalls as functional vertical garden filters. Supporting the pool products, EcoPools retails specialized materials including Firestone EPDM liners (sole Sub-Saharan Africa importer), low energy pumps, aquatic plants, microbial inoculants, and system components. Services include EcoLab maintenance, waterproofing installation, design consulting, aquaculture consulting, water management, and broader bioengineered solutions like EcoAir and EcoFence. The product architecture progresses from premium integrated systems to modular add-ons that can upgrade or convert existing pools.

Differentiator

Problem solved

Functional benefit

Brands

• EcoPools: High-end naturally filtered pools featuring the most refined BioEngineering filtering technology, cleaner, easier to maintain and consume less power.
• Natural Swimming Pools
• EcoIslands
• EcoSplash!
• EcoWalls
• Firestone PondGard & Geogard EPDM Liner
• EcoLab
• GreenConsciousness

Products and services

• EcoPools (Premium BioEngineered Pools) High-end, naturally filtered pools built with EcoPools' most refined BioEngineering filtration technology. Designed to function as alpine lakes with crystal clear mineral-infused water, extremely low maintenance and very low electricity consumption, aimed at premium residential and hospitality sites.
• Natural Swimming Pools Natural wetland-style swimming pools where aquatic plants are the main feature and support a biodiverse ecosystem that maintains clear water and a healthy environment. Uses EcoPools' home-grown BioEngineering technology and is suited to homeowners who want a living garden feature; requires regular basic garden maintenance.
• EcoIslands (Pool Conversion System) Filtration islands that can be retrofitted into existing pools or built into new shells. Use a patented open cell filtration medium plus engineered microbial inoculation to instantly and cheaply convert dead chlorine pools into natural aquatic systems that self-adjust to water levels.
• EcoSplash! (Modular Splash Pools) Affordable, modular splash pool builds designed to be installed in less than a week, comparable in simplicity and cost to fiberglass drop-in pools. Offered as EcoPools' budget entry-tier natural pool alternative.
• EcoWalls (Living Wall Pool Filters) Functional, BioEngineered pool filters designed to look and feel like natural seeps in nature and covered with ferns, mosses and water-loving succulents. Save space, green up walls, and suit indoor applications such as swim schools, courtyards and atria.
• Firestone PondGard and Geogard EPDM Liners EPDM rubber lining systems distributed exclusively by EcoPools in Sub-Saharan Africa. Flexible, waterproof, long-life liners that are the preferred waterproofing for natural water bodies internationally and the only EPDM engineered specifically to support aquatic life.
• EcoLab Maintenance and Water Quality Service Recurring EcoLab service that maintains EcoPools, water features, wastewater wetlands and ponds. Includes physical cleaning, vacuuming, filter upkeep, plant care, pump inspections, water chemistry analysis and the supply of natural water-balancing additives under monthly maintenance contracts.
• Certified Firestone EPDM Waterproofing Installation Certified installation of Firestone EPDM synthetic rubber lining systems for natural swimming pools, water features and ponds, performed by EcoPools as accredited installers and exclusive African distributors.
• Design Consulting (Natural Pool Design) Professional pool design consulting that combines 30 years of biological water engineering experience with site-specific sense of style and energy flow, supporting custom EcoPools, Natural Swimming Pools, EcoIslands, EcoWalls and water feature projects.
• Aquaculture Consulting Consulting service on aquaculture systems and policy built on founder Dr Jerome Davis's Masters degree in aquaculture and his prior engagement consulting the governments of Malawi, Lesotho and Botswana on aquaculture policy development.
• Water Management Consulting Consulting service delivering low-cost, energy-efficient, life-enhancing and visually integrated water management solutions for households, the hospitality industry and larger developments seeking to reduce water use.

Quantifiable outcome

• Pools installed in over 20 countries including first natural pools in South Africa, Mozambique, Angola, Botswana, Mauritius, Chile, Romania, and first public EcoPool in Southern Hemisphere

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• Firestone Building ProductscoreTechnology or IntegrationEcoPools is the exclusive African distributor of Firestone PondGard and Geogard EPDM waterproofing systems. Firestone PondGard is the highest quality and most environmentally friendly waterproofing system available for natural swimming pools and ponds, and the only EPDM exclusively designed to support aquatic life.
• International Organisation of Natural Swimming Pools (IOB)coreStrategic or Co-development PartnerEcoPools is the African founder member of this German international organization of natural swimming pool builders. Through this membership, they share cutting edge design trends, bio-technology and construction methods with pool builders worldwide.
• Gent University Faculty of BioEngineeringcoreStrategic or Co-development PartnerOngoing research collaboration in bioengineering technology. Jointly developed specific bacterial formulations (microbial inoculants) to seed new or struggling ecosystems for natural pool systems. Contributed to the range of different technologies available for chemical-free swimming.
• GreenConsciousnesscoreStrategic or Co-development PartnerOngoing research collaboration resulting in innovations beyond water: natural air conditioning systems (EcoAir), living security fencing (EcoFence), living cement (EcoCement) and other bioengineering innovations.
• International EcoPools Network PartnersmajorChannel Partner/ Reseller/ DistributorNetwork of EcoPools builders worldwide sharing design trends, bio-technology and construction methods. Fully branded partners include offices in UK, Brazil, and Czech Republic. Network friends in Australia, Israel, Italy, France, Mozambique, Nigeria, and USA who collaborate on international projects.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Fluidra: Global pool equipment and water treatment major with broad product portfolio including sustainable and saltwater pool systems. Broad incumbent with the scale to enter natural pool technology as the category matures.
• Pentair: Global pool and water treatment company with extensive residential pool equipment portfolio. Could compete with EcoPools through chemical-free or low-chlorine alternatives and converted systems.

Direct peers

• Living Pools: UK-based natural swimming pool builder using planted and biological filtration systems. Comparable product architecture to EcoPools' Natural Swimming Pools and EcoIslands offerings.
• Natural Pools International: German-based natural pool specialist with international network of partners and IOB affiliation. Directly comparable to EcoPools as both compete in the same certification-driven natural pool ecosystem.
• Natural Swimming Pools (UK): UK-based natural pool design and construction firm offering chemical-free swimming ponds and wetland filtration systems. Closely comparable to EcoPools' Natural Swimming Pools tier and overall bioengineering-led model.
• Biotop: Austrian origin and one of the original European natural swimming pool specialists with 30+ years of biological water engineering expertise. Most direct comparable to EcoPools in technology base, design philosophy, and natural filtration focus.

Emerging players

• BioNova Natural Pools: UK-based natural pool specialist using biofilter and regeneration zone technology. Highly comparable to EcoPools in approach and customer segment, though smaller international footprint.
• Two Problems and a Solution: South African competitor offering natural swimming pool construction in the same geography as EcoPools, with comparable biological filtration and convert-existing-pool offerings.
• Whole Water (Natural Swimming Pools): UK specialist in natural swimming pool design, build, and maintenance. Comparable to EcoPools' integrated construction-plus-maintenance offering and premium residential customer segment.

Regional players

• GreenWater Innovations: South African water treatment and aquatic systems provider serving residential and commercial markets. Regional comparison point for EcoPools' adjacent products including EPDM liners, pumps, and aquatic plant systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC88T8I9uW_JgfJh0YGfuKzQ
• Facebookfacebook.com/EcoPoolsSouthAfrica
• Instagraminstagram.com/ecopoolsza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoPools