Prosiel

What Prosiel does

Prosiel (Associazione Prosiel) is a non-profit Italian association founded in 2000 and headquartered in Milan (Viale Lancetti 43) that promotes electrical safety and innovation in residential buildings. Its members are the principal actors of the Italian electrical supply chain — manufacturers, installer associations, distributors, and consumer organizations (including ANIE CSI, CNA, CONFARTIGIANATO, UNAE, ALBIQUAL, FME, and UNC) — making it the only umbrella body unifying all segments of the Italian electrical industry under a single safety and standards mandate.

The association's product portfolio centers on the Libretto d'Impianto Elettrico, a standardized electrical installation booklet (PDF + companion mobile app launched in 2017, made free for professionals in 2020, and extended to condominium common areas in 2020) that serves as the recognized residential installation documentation standard in Italy under DM 37/08. Supporting products include the Test di Autodiagnosi (a 15-question online safety self-assessment), the WEBINAR FORM@ZIONE CONTINU@ continuing-education series covering CEI standards and energy-transition topics, the DICO/DIRI guidelines publication (2021), the Libro Bianco white paper (2020), and the La Casa Si Cura awareness campaign (launched 2022) targeting end consumers in partnership with major OEMs (ABB, Bticino, Gewiss, Hager Bocchiotti, Siemens). Distribution is primarily digital (website, mobile app, YouTube) supplemented by the annual Prosiel Tour roadshow held at FME distributor locations.

The business model is non-profit member-funded: Prosiel does not charge for its core resources, relying on membership contributions from industry associations and project sponsorship from OEMs, alongside patronage from the Italian Ministry of Economic Development for the Libretto d'Impianto project. Go-to-market combines event-driven (nationwide Prosiel Tour and regular webinars), community-led (member-association channel dissemination), and product-led growth (free PDF and app downloads) motions. Revenue and financial details are not publicly disclosed.

Name

Prosiel

Legal name

Associazione Prosiel

Website

https://prosiel.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Prosiel is a non-profit Italian association founded in 2000 that unifies the Italian electrical supply chain to promote residential electrical safety and innovation through the Libretto d'Impianto Elettrico standard, educational webinars, and the La Casa Si Cura consumer awareness campaign.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: As a non-profit association founded in 2000, Prosiel is funded by contributions from its members, who are the main actors of the Italian electrical supply chain (manufacturers, installers associations, distributors, consumer organizations).
2. Publications and Educational Materials: Prosiel produces and distributes technical publications, white papers, guidelines, and educational materials on electrical safety and regulations, made available for free download on their website.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Prosiel is a non-profit Italian association that produces and maintains the Libretto d'Impianto Elettrico — the national standardized electrical installation booklet for residential and condominium buildings — delivered as a free downloadable PDF and a mobile app, alongside an online self-diagnosis tool, technical guidelines, continuing education webinars, and national awareness campaigns promoting electrical safety and innovation.

Product overview

Prosiel is a non-profit association founded in 2000 that promotes electrical safety and innovation. Its product portfolio centers on the Libretto d'Impianto Elettrico (Electrical System Booklet) - a PDF document and companion mobile app that provides residential electrical installation owners with use and maintenance instructions for regulatory compliance. Supporting products include the Test di Autodiagnosi self-assessment tool, the WEBINAR FORM@ZIONE CONTINU@ continuing education program, and various publications including the Linee guida DICO/DIRI guidelines and the Libro Bianco. The association also runs awareness campaigns like 'La Casa Si Cura' and organizes training webinars including the 'WEBINAR Facciamo bene la DICO' series.

Differentiator

Problem solved

Functional benefit

Brands

• La Casa Si Cura: National awareness campaign promoting electrical safety culture in Italian homes, launched in 2022

Products and services

• Libretto d'Impianto Elettrico (Electrical Installation Booklet) A standardized PDF document (available in editable format) that provides residential electrical installation owners with use and maintenance instructions, compliance declarations, and technical specifications for the electrical system. Enables compliance with Article 8 of DM 37/08 and is available in versions for residential use and condominium common areas. Free for all users via the Prosiel website.
• App Libretto Impianto Elettrico Mobile application for smartphones and tablets that allows installers, technical studios, and inspectors to compile the Libretto d'Impianto Elettrico digitally and deliver it directly to clients. Made free for all professionals since 2020.
• Test di Autodiagnosi Impianto Elettrico

Quantifiable outcome

• Free access to standardized electrical installation documentation for all residential properties in Italy
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CEI (Comitato Elettrotecnico Italiano)coreStrategic or Co-development Partner · 1 January 2000CEI (Italian Electrotechnical Committee) is a key strategic partner of Prosiel. CEI supports Prosiel initiatives and provides technical expertise in standards development. Giuseppe Molina, Direttore Generale CEI, serves as a testimonial for Prosiel's mission. CEI and Prosiel jointly organize webinars and educational programs on electrical standards (e.g., CEI 64-8, CEI 11-27, CEI 306-2).
• ANIE CSIcoreStrategic or Co-development PartnerANIE CSI is a member association representing the electrical components and systems industry within ANIE. ANIE CSI participates in Prosiel activities and co-organizes educational initiatives including the Webinar DICO series.
• CNA Installazione ImpianticoreStrategic or Co-development PartnerCNA Installazione Impianti represents electrical installers and maintenance professionals. Diego Prati, Responsabile Nazionale CNA, is a testimonial for Prosiel. CNA collaborates with Prosiel on seminars, webinars, and promoting electrical safety culture.
• CONFARTIGIANATO ElettricisticoreStrategic or Co-development PartnerCONFARTIGIANATO Elettricisti is a trade association representing artisan electricians in Italy. Francesco Rotta, Ex Presidente, has testified in support of the Libretto d'Impianto project. The association collaborates with Prosiel on training and safety initiatives.
• UNAEcoreStrategic or Co-development PartnerUNAE represents and qualifies electrical installation companies in Italy. Alessandro Ciusani, Ex Presidente, has provided testimony supporting Prosiel initiatives. UNAE participates in Prosiel's educational programs and the Libretto d'Impianto project.
• ALBIQUALcoreStrategic or Co-development PartnerALBIQUAL promotes electrical culture with focus on safety aspects. Emilio Bigarella, Vice Presidente ALBIQUAL, has testified in support of Prosiel's Libretto d'Impianto. ALBIQUAL participates in Prosiel's Webinar DICO educational series.
• UNC (Unione Nazionale Consumatori)coreStrategic or Co-development PartnerUNC is Italy's National Consumers Union, representing consumer interests in electrical safety matters. Massimiliano Dona, Presidente UNC, serves as a testimonial for Prosiel, highlighting the importance of electrical safety awareness for consumers.
• FME (Federazione Nazionale Grossisti Distributori Materiale Elettrico)minorStrategic or Co-development PartnerFME is the National Federation of Wholesaler Distributors of Electrical Materials. FME organizes the Prosiel Roadtour events hosted at distributor locations across Italy, promoting electrical safety knowledge to installers.
• Ministry of Economic Development (Ministero dello Sviluppo Economico)coreOthersThe Italian Ministry of Economic Development has provided patronage to Prosiel's Libretto d'Impianto Elettrico project, lending official government support to the initiative for electrical safety in residential buildings.
• La Casa Si Cura Campaign PartnersminorGTM or Marketing PartnerProsiel's 'La Casa Si Cura' campaign promoting electrical safety in homes involves collaboration with industry partners including ABB, Bticino, Gewiss, Hager Bocchiotti, and Siemens, who contributed to the LUCE WEB tour events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• BEAMA: UK trade association for the electrotechnical infrastructure industry, representing manufacturers, distributors, and installers. BEAMA is a comparable trade-association peer in a different geography, focused on supply chain coordination and standards advocacy.
• VDE (Verband der Elektrotechnik, Elektronik und Informationstechnik): Germany's leading technical-scientific association for electrical, electronic, and information technologies. VDE operates as a peer non-profit in a different geography, combining standards work, professional development, and testing — a comparable structure to Prosiel but in the German market.
• ESFI (Electrical Safety Foundation International): US non-profit foundation dedicated to promoting electrical safety at home and in the workplace. ESFI shares Prosiel's consumer awareness and installer education mission in residential electrical safety, with comparable non-profit funding model.
• UTE (Union Technique de l'Électricité): French national electrotechnical standards body affiliated with AFNOR. UTE is a regional counterpart to CEI/Prosiel's standards ecosystem, operating the French mirror of IEC/CENELEC standards — comparable function in a different national market.
• Electrical Safety First: A UK-based charity dedicated to reducing deaths and injuries caused by electrical accidents in the home. Comparable mission to Prosiel around residential electrical safety awareness, consumer protection, and installer training, but focused on the UK market.

Broad incumbents

• NFPA (National Fire Protection Association): US-based international non-profit focused on fire, electrical, and building safety. NFPA is a broader incumbent covering multiple safety domains including the National Electrical Code (NEC), comparable to Prosiel in its non-profit standards-promotion role but with significantly broader scope.
• CEI (Comitato Elettrotecnico Italiano): The Italian Electrotechnical Committee is the national standards body for electrotechnical standards in Italy. CEI is Prosiel's closest strategic partner and operates with broader scope across all electrical and electronic standards, while Prosiel focuses specifically on residential electrical safety.
• CENELEC: European Committee for Electrotechnical Standardization, responsible for standardization in the electrotechnical engineering field across Europe. CENELEC is the supranational standards body above CEI, with Prosiel's work on CEI standards feeding into the broader European framework.
• IEC (International Electrotechnical Commission): Global organization that prepares and publishes international standards for all electrical, electronic, and related technologies. IEC sits at the top of the electrotechnical standards hierarchy and indirectly shapes the regulatory environment Prosiel operates in.

Others

• KNX Association: International non-profit standards organization for smart home and building automation, with strong focus on electrical installation innovation. KNX intersects thematically with Prosiel's 'La Casa Si Cura' campaign and innovation promotion, though it operates at the technology-standards layer rather than safety.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Prosiel_
• YouTubeyoutube.com/user/Prosiel
• Facebookfacebook.com/prosiel
• LinkedInlinkedin.com/company/associazione-prosiel
• Instagraminstagram.com/prosiel.it

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosiel